cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota surabaya,
Jawa timur
INDONESIA
Jurnal Manajemen Pemasaran
Published by Universitas Kristen Petra Surabaya
ISSN : 1907235X     EISSN : 2597615X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Managemen Pemasaran dipublikasikan secara berkala setiap tahun oleh Program Studi Manajemen Pemasaran Universitas Kristen Petra Surabaya. Tujuan Jurnal Manajemen Pemasaran adalah: 1. Menyebarluaskan pengetahuan, penemuan, dan pengembangan ilmu pemasaran secara teori maupun praktis melalui hasil-hasil riset. 2. Mengakomodasi hasil-hasil riset ilmiah denga dunia bisnis yang membutuhkan. 3. Memotivasi para peneliti pemasaran dan praktisi bisnis untuk mempublikasikan hasil temuan dalam bidangmya.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2006): APRIL 2006" : 5 Documents clear
SEGMENTASI GAYA HIDUP PADA MAHASISWA PROGRAM STUDI PEMASARAN UNIVERSITAS KRISTEN PETRA Yohanes Sondang Kunto; Peter Remy Pasla
Jurnal Manajemen Pemasaran Vol. 1 No. 1 (2006): APRIL 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.697 KB) | DOI: 10.9744/pemasaran.1.1.

Abstract

Segmentation is not only applied in business sectors, but also in other sectors such as education sectors. In education sectors, segmentation can be utilized to reveal useful information about student's characteristics. Such information can be used as an input to develop academic programs which accommodate unique student's characteristic. We were interested to conduct a segmentation research on marketing students of Petra Christian University because this program is relatively new and still needs information about its student's characteristics in order to develop better academic programs. In this research, we used lifestyle variable as the segmentation base. We found that marketing student of Petra Christian University were divided into three segments, which we called Dynamic Student segment (39.8%), Identity Seekers Student segment (40.7%), and Conservative-Trendsetter Student segment (19.4%). Abstract in Bahasa Indonesia : Segmentasi tidak hanya digunakan dalam kegiatan bisnis saja tetapi telah berkembang ke berbagai bidang termasuk pendidikan. Dalam bidang pendidikan, segmentasi dapat digunakan untuk mendapatkan informasi yang berguna mengenai karakteristik peserta didik. Informasi tersebut dapat dijadikan bahan masukan untuk menyusun program-program akademik yang mengakomodasi keunikan karakter peserta didik. Penulis tertarik untuk meneliti segmentasi mahasiswa program studi pemasaran Universitas Kristen Petra karena program studi ini relatif baru dan masih banyak membutuhkan informasi mengenai karakter mahasiswanya untuk menyusun program-program akademik yang lebih baik. Dalam penelitian ini penulis menggunakan variabel gaya hidup sebagai dasar segmentasi. Dari penelitian ini terlihat bahwa mahasiswa program studi pemasaran Universitas Kristen Petra terbagi menjadi tiga segmen, yaitu mahasiswa dinamis (39.8%), mahasiswa pencari identitas (40.7%) dan mahasiswa konservatif-trendsetter (19.4%). Kata kunci: segmentasi, gaya hidup.
RELATIONSHIP EFFORT DAN KUALITAS LAYANAN SEBAGAI STRATEGI PENGUAT RELATIONSHIP OUTCOMES (Sebuah Tinjauan Konseptual dalam Bisnis Ritel Modern di Indonesia) Chr. Whidya Utami
Jurnal Manajemen Pemasaran Vol. 1 No. 1 (2006): APRIL 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.845 KB) | DOI: 10.9744/pemasaran.1.1.

Abstract

This article focuses at the impact of relationship efforts (direct mail, personalization preferential treatment, and tangible rewarding) and service quality made by a retailer in retail business as the strengthening relationship marketing outcomes. At Business-to-Consumer (BTC) relationships and develops a theoretical model of the consumer's perspective. There are two different perspectives: psychological and behavioral outcomes of relationship marketing. The psychological outcomes of trust, commitment and satisfaction relationship are presented. The impact of relationship effort and service quality has been suggested that a way of increasing Sthrenghtening relationship outcomes in retail business through secure relationships between buyers and sellers. Abstract in Bahasa Indonesia : Artikel ini berfokus pada dampak dari upaya relasional ( surat langsung, perlakuan preferensi personal dan balas jasa) dan kualitas layanan yang dilakukan seorang pengecer dalam bisnis eceran untuk menghasilkan pemasaran relasional yang kuat. Pada hubungan business to customer(BTC)dan pengembangan model teori perspektif konsumen. Terdapat dua perbedan perspektif: Psykologis dan perilaku di dalam pemasaran relasional. Hasil dari psikologis adalah kepercayaan, komitmen dan kepuasan. Efek dari upaya relasional dan kualitas layanan dapat memberikan masukan dalam meningkatkan kekuatan pemasaran relasional dalam bisnis eceran melalui relationship yang aman diantara pembeli dan penjual Kata kunci: relationship marketing, bisnis eceran, upaya relasional, kualitas layanan, hasil relasional
ANALISIS DAMPAK SERVICE PERFORMANCE DAN KEPUASAN SEBAGAI MODERATING VARIABLE TERHADAP LOYALITAS NASABAH (Studi pada Nasabah Tabungan Bank Mandiri Cabang Surabaya) Diah Dharmayanti
Jurnal Manajemen Pemasaran Vol. 1 No. 1 (2006): APRIL 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (242.254 KB) | DOI: 10.9744/pemasaran.1.1.

Abstract

The researcher is highly interested in many different opinions among same experts about the influence of service performance and customer satisfaction in establishing customer loyalty. Thus, the aims of the research is to test the influence of service performance in establishing customer loyalty, and to test the influence of interaction of service performance and customer satisfaction in establishing the customer loyalty with customer satisfaction as a moderating variable between service performance and customer loyalty. This research use Moderator Regression Analysis (MRA) technique. This research was conducted in Surabaya with research objects of three service industrie. They are Mandiri Banking in Surabaya. The data of this research from the 300 questionaires distributed, 275 were returned. The result of the research indicates that the interaction between service performance and customer satisfaction being participated in the model of moderator regression equality so the result will explain more of the variance in customer loyalty than the direct influences of either service performance or customer satisfaction. Abstract in Bahasa Indonesia : Peneliti sangat tertarik dengan adanya perbedaan pendapat diantara para ahli tentang pengaruh kinerja jasa/layanan (service performance) dan kepuasan dalam pembentukan loyalitas nasabah, sehingga penelitian ini mempunyai tujuan yaitu: menguji pengaruh langsung service performance terhadap loyalitas nasabah, dan menguji pengaruh interaksi service performance dan kepuasan nasabah terhadap loyalitas nasabah dengan kepuasan sebagai variabel moderator antara service performance dan loyalitas nasabah. Penelitian ini menggunakan alat analisis Moderator Regression Analysis. Dilakukan di Surabaya dengan obyek penelitian tiga Bank Mandiri cabang Surabaya. Data yang terkumpul 275 dari 300 kuesioner yang disebarkan. Hasil penelitian menunjukkan bahwa interaksi antara service performance dan kepuasan nasabah sebagai variabel moderator dapat lebih menjelaskan variasi loyalitas nasabah daripada masing-masing variabel. Kata kunci: service performance, kepuasan nasabah, loyalitas nasabah.
BUDAYA DAN BEHAVIOR INTENTION MAHASISWA DALAM MENILAI SERVICE QUALITY UNIVERSITAS KRISTEN PETRA Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 1 No. 1 (2006): APRIL 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.868 KB) | DOI: 10.9744/pemasaran.1.1.

Abstract

The main objective of this research is to clarify a correlaition between culture and behavioral intention of Petra Christian University students, culture observed by the dimention of: Power Distance, Uncertenty Avoidance, Individualism, Masculinity dan Time Orientation. Bahavioral Intention observed by the dimention of: Loyalty, Propensity to Switch, Pay More, External Response dan Internal Response and service quality observed by the dimention of: tangible, Responsiveness, Reliability, Emphaty and Assurance. Using Path Analysis, the result of this research indicates that service quality can be measure by behavioral Intention where as culture can not be used as the basis a evaluation because cultureof the students tend to be uniform. Abstract in Bahasa Indonesia : Penelitian ini mencoba untuk menjelaskan hubungan budaya dan behavioral intention mahasiswa Universitas Kristen Petra (UK Petra) dalam menilai kualitas layanan jasa bidang akademik UK Petra. Budaya ditinjau dari Power Distance, Uncertenty Avoidance, Indivduialism, Masculinity dan Time Orientation. Behavioral Intention ditinjau dari Loyalty, Propensity to Switch, Pay More, External Response dan Internal Response sedangkan kualitas layanan ditinjau dari tangible, Responsiveness, Reliability, Emphaty and Assurance. Menggunakan Path Analysis, hasil penelitian menunjukkan kwalias layanan dapat dinilai melalui behavioral Intention sedangkan budaya tidak signifikan sebagai dasar penilaian karena cenderung seragam. Kata kunci: Budaya, Behavioral Intention, Kwalitas layanan.
PENILAIAN KELOMPOK KRITIS TERHADAP SOSIALISASI INPRES NO.10. TAHUN 2005 Suatu Tinjauan dari Sudut Pemasaran Sosial Hatane Semuel; Foedjiawati Foedjiawati
Jurnal Manajemen Pemasaran Vol. 1 No. 1 (2006): APRIL 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.919 KB) | DOI: 10.9744/pemasaran.1.1.

Abstract

Government intervention in designing the public policy through Inpres No. 10, 2005, with the regulation pattern, consumer education, and incentive has got various responses from critical groups such as university students, professionals, and society in general. The response of the intervention from consumer education pattern and incentive has also got a positive response from each group compared to the regulation pattern. There is a positive effect between trust and evaluation from the three patterns towards the changing of consumer attitude. Abstract in Bahasa Indonesia : Intervensi pemerintah dalam membuat kebijakan publik melalui Inpres No.10. Tahun 2005, dengan pola regulasi, edukasi konsumen, dan insentif, mendapat penilaian yang beragam dari kelompok kritis (mahasiswa, professional, dan masyarakat umum). Penilaian intervensi pola edukasi konsumen dan insentif mendapat nilai positip dari setiap kelompok, dibandingkan dengan pola regulasi. Terdapat pengaruh positip antara kepercayaan, dan evaluasi dari ketiga pola terhadap perubahan sikap konsumen. Kata kunci: inpres, kebijakan publik, kepercayaan, evaluasi, sikap.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2006 2006


Reset
Filter By Issues
All Issue Vol. 19 No. 2 (2025): OKTOBER 2025 Vol. 19 No. 1 (2025): APRIL 2025 Vol. 18 No. 2 (2024): Oktober 2024 Vol. 18 No. 1 (2024): April 2024 Vol. 17 No. 2 (2023): Oktober 2023 Vol. 17 No. 1 (2023): April 2023 Vol. 16 No. 2 (2022): Oktober 2022 Vol. 16 No. 1 (2022): April 2022 Vol. 15 No. 2 (2021): Oktober 2021 Vol. 15 No. 1 (2021): APRIL 2021 Vol. 14 No. 2 (2020): OCTOBER 2020 Vol. 14 No. 1 (2020): APRIL 2020 Vol. 13 No. 2 (2019): OCTOBER 2019 Vol. 13 No. 1 (2019): APRIL 2019 Vol. 12 No. 2 (2018): OKTOBER 2018 Vol. 12 No. 1 (2018): APRIL 2018 Vol. 11 No. 2 (2017): OKTOBER 2017 Vol. 11 No. 1 (2017): APRIL 2017 Vol. 10 No. 2 (2016): OKTOBER 2016 Vol. 10 No. 1 (2016): APRIL 2016 Vol. 9 No. 2 (2015): OKTOBER 2015 Vol. 9 No. 1 (2015): APRIL 2015 Vol. 8 No. 2 (2014): OKTOBER 2014 Vol. 8 No. 1 (2014): APRIL 2014 Vol. 7 No. 1 (2012): APRIL 2012 Vol. 6 No. 1 (2011): APRIL 2011 Vol. 5 No. 1 (2010): APRIL 2010 Vol. 4 No. 1 (2009): APRIL 2009 Vol. 3 No. 1 (2008): APRIL 2008 Vol. 2 No. 2 (2007): OCTOBER 2007 Vol. 2 No. 1 (2007): APRIL 2007 Vol. 1 No. 2 (2006): OCTOBER 2006 Vol. 1 No. 1 (2006): APRIL 2006 More Issue