Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Jurnal Manajemen Pemasaran

mar
Website

Published by Universitas Kristen Petra Surabaya

ISSN : 1907235X EISSN : 2597615X DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Managemen Pemasaran dipublikasikan secara berkala setiap tahun oleh Program Studi Manajemen Pemasaran Universitas Kristen Petra Surabaya. Tujuan Jurnal Manajemen Pemasaran adalah: 1. Menyebarluaskan pengetahuan, penemuan, dan pengembangan ilmu pemasaran secara teori maupun praktis melalui hasil-hasil riset. 2. Mengakomodasi hasil-hasil riset ilmiah denga dunia bisnis yang membutuhkan. 3. Memotivasi para peneliti pemasaran dan praktisi bisnis untuk mempublikasikan hasil temuan dalam bidangmya.

Arjuna Subject : -

Articles 5 Documents

Search results for , issue "Vol. 5 No. 1 (2010): APRIL 2010" : 5 Documents clear

PENGARUH LINGKUNGAN KAMPUS TERHADAP MOTIVASI BELAJAR MAHASISWA (Studi Kasus Universitas Pelita Harapan Surabaya) Hastuti Naibaho; Firmanto Adi; Veryco .; Sugiarto .
Jurnal Manajemen Pemasaran Vol. 5 No. 1 (2010): APRIL 2010
Publisher : Institute of Research and Community Outreach - Petra Christian University

Lingkungan kampus yang kondusif dapat mempengaruhi prestasi belajar mahasiswa sedangkan lingkungan kampus yang tidak sehat akan membuat siswa merasa stres, menurunnya motivasi belajar mahasiswa yang pada akhirnya mempengaruhi prestasi belajarnya.Tujuan dari penelitian ini untuk menemukan variable-variabel lingkungan kampus berdasarkan preferensi mahasiswa yang mempengaruhi prestasi belajar mereka. 166 mahasiswa Business School diminta memberikan unsure-unsur variable lingkungan kampus yang nyaman berdasarkan preferensi mereka. Berdasarkan jawaban dari responden, terdapat Sembilan variabel lingkungan kampus yang sesuai dengan teori yaitu ukuran ruang kelas, tata letak ruang kelas, kebersihan kampus, fasilitas internet, fasilitas perpustakaan, suhu udara di ruang kelas, tingkat kebisingan, hubungan antara mahasiswa, hubungan mahasiswa dengan dosen. Sembilan variable tersebut kemudian dimasukkan dalam kuesioner penelitian untuk mencari urutan preferensi tertinggi dan terendah. 157 mahasiswa (84 perempuan dan 73 laki-laki) diminta untuk menjawab kuesioner. Sembilan mahasiswa diambil sebagi pengujian validitas dan reliabilitas kuesioner. Hasil penelitian menunjukkan bahwa variabel lingkungan kampus yang dapat mempengaruhi prestasi belajar mereka dan yang mendapat peringkat tertinggi adalah hubungan antara dosen dan mahasiswa, urutan berikutnya adalah kebersihan kampus. Variabel yang mendapat urutan terendah adalah fasilitas internet.

DO THE EDUCATIONAL SERVICE CHARACTERISTICS AND PERCEPTIONS MATTERS TO INTENTION TO RECRUIT MASTER OF MANAGEMENT’S ALUMNI IN CENTRAL JAVA? Liza Agustina Maureen Nelloh
Jurnal Manajemen Pemasaran Vol. 5 No. 1 (2010): APRIL 2010
Publisher : Institute of Research and Community Outreach - Petra Christian University

Competitiveness arena of higher education in Central Java Indonesia motivates its institution to improve branding strategy, and the quality of its educational characteristics in order to build good perception about its institution and the quality of its graduate. The author focuses on several perceptions’ dimensions to evaluate educational service characteristics such as brand awareness, quality of the graduates, and institutional image. Whether those variables will positively impact on intention to recruit, the author wants to see the correlation of each variables simultaneously using Structural Equation Model (SEM). Data were collected through purposive sampling in several cities in Central Java. Owners and managers from several industries were asked to evaluate Satya Wacana Christian University, especially its Master of Management program. The results indicate all hypothesizes were supported by data. This study contributes to branding strategy in higher education and present important insight to improve several education qualities in higher education sector.

ANALISA KUALITAS LAYANAN BISNIS MAKANAN DAN MINUMAN DI SURABAYA DITINJAU DARI DERAJAT PEMENUHAN KEPUASAN KONSUMEN Fransisca Andreani
Jurnal Manajemen Pemasaran Vol. 5 No. 1 (2010): APRIL 2010
Publisher : Institute of Research and Community Outreach - Petra Christian University

Food and beverages industries in Surabaya have grown in the last few years. Businessmen have tried hard to deliver the best service they have to their customers in order to satisfy them. This research is done to find out the service quality of food and beverages industries in Surabaya using a quantitative descriptive approach. Service quality is measured by comparing the actual service with the expected service to find Customer Satisfaction Index (CSI). CSI shows that food and beverages industries in Surabaya have already been able to deliver their best service quality to their customers. Hopefully this research is beneficial for the related industries because it can also serve as their feedback to understand their customers better and improve their service quality when needed.

STRUKTUR PASAR MINYAK KAYU PUTIH (MELALEUCA LEUCADENDRON OIL) (Studi Kasus di Kecamatan Namlea Kabupaten Buru–Maluku) Silvana Maulidah
Jurnal Manajemen Pemasaran Vol. 5 No. 1 (2010): APRIL 2010
Publisher : Institute of Research and Community Outreach - Petra Christian University

In Indonesia, Melaleuca leucadendron Oil is only produced in several regions, including the District of Buru, Ambon, Seram, New Guinea, Java, and Borneo. This condition is a good opportunity to develop Agro Oil White Wood, White Wood Oil Agro-industry presence in the operations must be taken to ensure that producers are able to survive in a market situation that took place, so hopefully will create an effective and efficient market. This study aims to analyze the structure of eucalyptus oil agro-industry market. Determiningthe location of the research done by purposive (deliberately) that is in the Regency of Buru as the largest producer of eucalyptus plants in the Moluccas. Data analysis methods used were qualitative (descriptive) and quantitative analysis. Descriptive analysis is used in the determination of market structure include the degree of product differentiation, barriers to market entry, and the level of market knowledge and determination of market behavior including pricing policies, institutional system of market and marketing functions. The quantitative analysis used to determine the degree of market concentration that is measured market share. The results of this study indicate that the market structure of Melaleuca leucadendron Oil agro-industry in the regency of Buru including in markets characterized by monopolistic competition there are many sellers in the market with the same basic product but have been differentiated. From the results of existing research suggested that Melaleuca leucadendron Oil industry need to consider the market structure in determining the price. Melaleuca leucadendron Oil agro need to increase production and marketing activities by creating the uniqueness of the diversification of products so that manufacturers can increase revenue and avoid market saturation.

SIKAP RELATIF DAN KOMITMEN JANGKA PANJANG KONSUMEN DALAM MODEL LOYALITAS (Studi Kasus pada PT. Garuda Citilink) Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 5 No. 1 (2010): APRIL 2010
Publisher : Institute of Research and Community Outreach - Petra Christian University

The main objective of this research is to clarify a impact of relative attitude and long term commitment to consumer loyalty Garuda Citilink, Attitude observed by the dimention of: Personal Experience, Reference Group, Promotion. Commitment observed by the dimention of: Social Benefit, Comfortable benefit and Special Cases benefit and customer loyalty observed by the dimention of: satisfaction and willingness to buy. Using Path Analysis, the result of this research indicates that customer loyalty can be influence by customer commitment.

Page 1 of 1 | Total Record : 5

Filter by Year

2010 2010

Filter By Issues

All Issue Vol. 19 No. 2 (2025): OKTOBER 2025 Vol. 19 No. 1 (2025): APRIL 2025 Vol. 18 No. 2 (2024): Oktober 2024 Vol. 18 No. 1 (2024): April 2024 Vol. 17 No. 2 (2023): Oktober 2023 Vol. 17 No. 1 (2023): April 2023 Vol. 16 No. 2 (2022): Oktober 2022 Vol. 16 No. 1 (2022): April 2022 Vol. 15 No. 2 (2021): Oktober 2021 Vol. 15 No. 1 (2021): APRIL 2021 Vol. 14 No. 2 (2020): OCTOBER 2020 Vol. 14 No. 1 (2020): APRIL 2020 Vol. 13 No. 2 (2019): OCTOBER 2019 Vol. 13 No. 1 (2019): APRIL 2019 Vol. 12 No. 2 (2018): OKTOBER 2018 Vol. 12 No. 1 (2018): APRIL 2018 Vol. 11 No. 2 (2017): OKTOBER 2017 Vol. 11 No. 1 (2017): APRIL 2017 Vol. 10 No. 2 (2016): OKTOBER 2016 Vol. 10 No. 1 (2016): APRIL 2016 Vol. 9 No. 2 (2015): OKTOBER 2015 Vol. 9 No. 1 (2015): APRIL 2015 Vol. 8 No. 2 (2014): OKTOBER 2014 Vol. 8 No. 1 (2014): APRIL 2014 Vol. 7 No. 1 (2012): APRIL 2012 Vol. 6 No. 1 (2011): APRIL 2011 Vol. 5 No. 1 (2010): APRIL 2010 Vol. 4 No. 1 (2009): APRIL 2009 Vol. 3 No. 1 (2008): APRIL 2008 Vol. 2 No. 2 (2007): OCTOBER 2007 Vol. 2 No. 1 (2007): APRIL 2007 Vol. 1 No. 2 (2006): OCTOBER 2006 Vol. 1 No. 1 (2006): APRIL 2006 More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email -

Phone -

Journal Mail Official -

Editorial Address -

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA