Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Jurnal Manajemen Pemasaran

mar
Website

Published by Universitas Kristen Petra Surabaya

ISSN : 1907235X EISSN : 2597615X DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Managemen Pemasaran dipublikasikan secara berkala setiap tahun oleh Program Studi Manajemen Pemasaran Universitas Kristen Petra Surabaya. Tujuan Jurnal Manajemen Pemasaran adalah: 1. Menyebarluaskan pengetahuan, penemuan, dan pengembangan ilmu pemasaran secara teori maupun praktis melalui hasil-hasil riset. 2. Mengakomodasi hasil-hasil riset ilmiah denga dunia bisnis yang membutuhkan. 3. Memotivasi para peneliti pemasaran dan praktisi bisnis untuk mempublikasikan hasil temuan dalam bidangmya.

Arjuna Subject : -

Articles 5 Documents

Search results for , issue "Vol. 8 No. 1 (2014): APRIL 2014" : 5 Documents clear

PENERAPAN KEBIJAKAN PENGGUNAAN ENERGI LISTRIK TERHADAP KINERJA USAHA MIKRO KECIL DAN MENENGAH DI PROVINSI JAWA TIMUR Hatane Semuel
Jurnal Manajemen Pemasaran Vol. 8 No. 1 (2014): APRIL 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Micro, Small, and Medium Enterprise (SME) is one of the main forms thriving business in Indonesia. The use of electrical energy is a decisive component of cost of products. Stimulus by the government through the Indonesian Government Regulation on conservation of energy is a systematic attempt, planned and integrated in order to conserve resources and increase domestic energy utilization efficiency. Such efforts positively impact the business performance of SMEs in Java Timur. Evaluation of energy conservation policies among SMEs, is done through building the concept of government policy as a stimulus to encourage changes in the behavior of individual workers and business systems, which are plotted in organsasi work culture, and impact on organizational performance. The study of 150 SME entrepreneurs in the city of Surabaya and Sidoarjo district shows that there was a positive influence on the energy conservation policy work behavior of individuals and organizations working system, both of which impact positively on the quality of the work culture of the organization and then a positive impact on performance.

ANALYSIS CRM, KEPUASAN PELANGGAN DAN LOYALITAS PRODUK UKM BERBASIS BAHAN BAKU TERIGU DI JAWA TIMUR Dzikiryati Yuni Ersi; Hatane Semuel
Jurnal Manajemen Pemasaran Vol. 8 No. 1 (2014): APRIL 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Customer relationship management (CRM) is part of a marketing strategy to satisfy and maintain customer loyalty. CRM can be a stimulus to customer satisfaction and loyalty, that the right CRM impact on satisfaction and will affect customer loyalty. The study population is the whole wheat flour SME customers in East Java, and a sample of 139 SME owners were selected by convenience sampling technique, and the analysis technique used is model of Structural Equation Modeling (SEM). The research proves that CRM has a positive effect on customer satisfaction and satisfaction has a positive effect on loyalty. CRM does not have a direct influence on customer loyalty.

ANALISIS PROGRAM CORPORATE SOCIAL MARKETING, PENGETAHUAN KONSUMEN DAN REPUTASI PERUSAHAAAN DALAM MENCIPTAKAN GREEN CONSUMERISM (PROGRAM TUMBLER STARBUCK ON THE GO) Devina Susilo
Jurnal Manajemen Pemasaran Vol. 8 No. 1 (2014): APRIL 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

The study aimed to clarify the influence of corporate social marketing programs on consumer knowledge and reputation of the company in creating green behavior Consumerism. The study was conducted to consumers of Starbucks Coffee, in an explanatory study with a sample size of 200 respondents. The analysis was performed descriptively and kausalistik in the form of structural equation models. The findings of this study is that the implementation of corporate social marketing program has a positive impact on consumer knowledge and the company's reputation as a green company. CSM program can create and educate consumers and then engaged consume products more responsibly towards the environment, and ultimately promote the creation of green Consumerism.

EVALUASI CUSTOMER PT POS INDONESIA DITINJAU DARI KEPUASAN KEPERCAYAAN DAN SWITCHING BARRIERS Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 8 No. 1 (2014): APRIL 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

This research is aimed to analyze the evaluation of perceived quality and perceived value to PT. Pos Indonesia customers satisfaction and to examine the customers satisfaction based on trust, customers loyalty and switching barriers. Research data are collected through survey method with interview method straight to 400 respondents who use PT. Pos Indonesia. The technique of collecting sample is using Non probablity sampling. Methodology that is used are CHAID, Suharjo, Split, Penalty-Rewards. Based on several tolls we can collcect almost evaluation result about PT. Pos Indonesia performance.

LEARNING ORGANIZATION, KOMITMEN PADA ORGANISASI, KEPUASAN KERJA, EFEKTIVITAS PENERAPAN SISTEM ISO DAN DAMPAKNYA TERHADAP KINERJA ORGANISASI (STUDI KASUS STAF ADMINISTRASI UK PETRA SURABAYA) Monica Ida Uniati
Jurnal Manajemen Pemasaran Vol. 8 No. 1 (2014): APRIL 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

This research analyzes the simultaneous effects of Learning Organization (LO), Job Satisfaction, Effectiveness of ISO Implementation, Organizational Commitment on Organizational Performanace as perceived by the staff of administrative supporting units. The result of data processing shows that there is not any direct effect of LO on Orgnizational Performace. However, there is a strong positive effect of LO toward Organizational Performance through Job Satisfaction. LO does not have a direct effect on Organizational Commitment, however, the strong positive effect of LO toward Organizational Performance is formed through Job Satisfaction and Organizational Commitment. This research also found that there is a negative effect of Effectiveness of ISO Implementation on Job Satisfaction, which simultaneously weakens the effect of LO on Organizational Performance through Job Satisfaction.

Page 1 of 1 | Total Record : 5

Filter by Year

2014 2014

Filter By Issues

All Issue Vol. 19 No. 1 (2025): APRIL 2025 Vol. 18 No. 2 (2024): Oktober 2024 Vol. 18 No. 1 (2024): April 2024 Vol. 17 No. 2 (2023): Oktober 2023 Vol. 17 No. 1 (2023): April 2023 Vol. 16 No. 2 (2022): Oktober 2022 Vol. 16 No. 1 (2022): April 2022 Vol. 15 No. 2 (2021): Oktober 2021 Vol. 15 No. 1 (2021): APRIL 2021 Vol. 14 No. 2 (2020): OCTOBER 2020 Vol. 14 No. 1 (2020): APRIL 2020 Vol. 13 No. 2 (2019): OCTOBER 2019 Vol. 13 No. 1 (2019): APRIL 2019 Vol. 12 No. 2 (2018): OKTOBER 2018 Vol. 12 No. 1 (2018): APRIL 2018 Vol. 11 No. 2 (2017): OKTOBER 2017 Vol. 11 No. 1 (2017): APRIL 2017 Vol. 10 No. 2 (2016): OKTOBER 2016 Vol. 10 No. 1 (2016): APRIL 2016 Vol. 9 No. 2 (2015): OKTOBER 2015 Vol. 9 No. 1 (2015): APRIL 2015 Vol. 8 No. 2 (2014): OKTOBER 2014 Vol. 8 No. 1 (2014): APRIL 2014 Vol. 7 No. 1 (2012): APRIL 2012 Vol. 6 No. 1 (2011): APRIL 2011 Vol. 5 No. 1 (2010): APRIL 2010 Vol. 4 No. 1 (2009): APRIL 2009 Vol. 3 No. 1 (2008): APRIL 2008 Vol. 2 No. 2 (2007): OCTOBER 2007 Vol. 2 No. 1 (2007): APRIL 2007 Vol. 1 No. 2 (2006): OCTOBER 2006 Vol. 1 No. 1 (2006): APRIL 2006 More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email -

Phone -

Journal Mail Official -

Editorial Address -

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA