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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 19 Documents
 1   2 
Search results for , issue "Vol 10, No 4 (2011)" : 19 Documents clear
CITA RASA TEH BOTOL SOSRO TERCERMIN PADA PROMOSI PENJUALANNYA Bayquni, Bayquni
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Companies must have a marketing strategy to promote or market a product, in order to attract the attention of consumers. One strategy used by companies in marketing their products, through advertising. Advertising is the most effective marketing medium. Advertising can drive purchasing decisions. Therefore the content of advertisements should be clear and understandable to consumers. An advertisement should be able to represent the product being advertised .. Effective advertising can influence buying decisions. This means that advertising has become a marketing tool to assist in establishing effective communication between the company and its customers to penetrate the increasingly fierce market competition.In the effect between advertising and sales promotion with this then, can drive the purchase decision, need to do a variety of efforts to create a strategy to create customer satisfaction by analyzing the needs and desires of consumers to the products on offer. With this strategy by presenting the companys thinking about a different product with other products, as well as having a high quality to strengthen its position in promoting a product, then the consumer makes such products as the main option.Many options that are promoted or beverage products offered through advertising by introducing the benefits of the drink product. With so many choices beverage products, increasing competition that drives the purchase decision in determining the sales promotion of such products. One of the beverage products that have achieved market share, The Botol Sosro issued by PT. SINAR SOSRO.
IDEOLOGI GENDER DIBALIK WACANA KETERWAKILAN PEREMPUAN PADA LEMBAGA LEGISLATIF (ANALISIS WACANA KRITIS TERHADAP RUBRIK SWARA DALAM SURAT KABAR HARIAN KOMPAS) Wardhani, Sally Astuti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i4.436

Abstract

IDEOLOGI GENDER DIBALIK WACANA KETERWAKILAN PEREMPUAN PADA LEMBAGA LEGISLATIF (ANALISIS WACANA KRITIS TERHADAP RUBRIK SWARA DALAM SURAT KABAR HARIAN KOMPAS)
DONT HATE ME CAUSE IM BEATIFUL: MANAJEMEN KESAN DALAM FACEBOOK Prasasti, Ratih; Saputro, Dio Herman; Wulandari, Siti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i4.431

Abstract

DONT HATE ME CAUSE IM BEATIFUL: MANAJEMEN KESAN DALAM FACEBOOK
DRAMA KEHIDUPAN DALAM PERTELEVISIAN INDONESIA Manihuruk, Amin Saragih
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i4.433

Abstract

DRAMA KEHIDUPAN DALAM PERTELEVISIAN INDONESIA
TANGGAPAN MASYARAKAT TERHADAP FENOMENA COURTESSY OF YOUTUBE Andriani, Fizzy
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i4.439

Abstract

TANGGAPAN MASYARAKAT TERHADAP FENOMENA COURTESSY OF YOUTUBE
CITA RASA TEH BOTOL SOSRO TERCERMIN PADA PROMOSI PENJUALANNYA Bayquni, Bayquni
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i4.443

Abstract

Companies must have a marketing strategy to promote or market a product, in order to attract the attention of consumers. One strategy used by companies in marketing their products, through advertising. Advertising is the most effective marketing medium. Advertising can drive purchasing decisions. Therefore the content of advertisements should be clear and understandable to consumers. An advertisement should be able to represent the product being advertised .. Effective advertising can influence buying decisions. This means that advertising has become a marketing tool to assist in establishing effective communication between the company and its customers to penetrate the increasingly fierce market competition.In the effect between advertising and sales promotion with this then, can drive the purchase decision, need to do a variety of efforts to create a strategy to create customer satisfaction by analyzing the needs and desires of consumers to the products on offer. With this strategy by presenting the company's thinking about a different product with other products, as well as having a high quality to strengthen its position in promoting a product, then the consumer makes such products as the main option.Many options that are promoted or beverage products offered through advertising by introducing the benefits of the drink product. With so many choices beverage products, increasing competition that drives the purchase decision in determining the sales promotion of such products. One of the beverage products that have achieved market share, The Botol Sosro issued by PT. SINAR SOSRO.
PORNOGRAFI , ISU SOSIAL-POLITIK DAN PERAN AMBIGU MEDIA MASSA Santoso, Prasetya Yoga
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i4.446

Abstract

PORNOGRAFI , ISU SOSIAL-POLITIK DAN PERAN AMBIGU MEDIA MASSA
DESA KEPURUAN KLATEN TEMPAT LAHIRNYA GAGASAN PENDIDIKAN KOMUNIKASI INDONESIA Gunadi, YS
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i4.440

Abstract

DESA KEPURUAN KLATEN TEMPAT LAHIRNYA GAGASAN PENDIDIKAN KOMUNIKASI INDONESIA
KEMERDEKAAN MENYAMPAIKAN PENDAPAT DI MUKA UMUM (TINJAUAN POLITIK HUKUM) Abdikoro, HM
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i4.435

Abstract

KEMERDEKAAN MENYAMPAIKAN PENDAPAT DI MUKA UMUM (TINJAUAN POLITIK HUKUM)

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