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Media Mahardhika
Published by Sekolah Tinggi Ilmu Ekonomi Mahardhika
ISSN : 08540861     EISSN : 24074950     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
MEDIA MAHARDHIKA is a peer-reviewed journal published by Department of Accounting, Faculty of Economics and Business, STIE MAHARDHIKA Surabaya Indonesia three times a year (Januari, May and September). MEDIA MAHARDHIKA aims to publish articles in the field of accounting and finance that provide significant contribution to the development of accounting practices and accounting profession in Indonesia and in the world. Consistent with its purpose, MEDIA MAHARDHIKA provides insights in the field of accounting and finance for academics, practitioners, researchers, regulators, students, and other parties interested in the development of accounting practices and accounting profession.
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Articles 18 Documents
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Search results for , issue "Vol. 17 No. 2 (2019): January 2019" : 18 Documents clear
IMPLEMENTASI PAIKEM PENGARUHNYA TERHADAP KOMPETENSI, KUALITAS, EFISIENSI DAN EFEKTIVITAS PEMBELAJARAN Indrayati Indrayati
Media Mahardhika Vol. 17 No. 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.86

Abstract

The research aimed at developing and implementing the PAIKEM method with Student centered learning, Project Based Learningand cooperative learning, effective learning, fun Learningso the learning in the accounting department able to produce high quality human resources so able to compete in the global or international market. The research method was quantitative with data collection by using interview, questionnaire, documentation, triangulation from class room action research. Analysis method done with Manova to know the influence of the Paikem method implementation toward competence, quality, efficiency, and effectiveness of learning. The results showed that student centered learning, cooperative learning, fun learning influence insignificantly toward learning competence, while project based learning, creative learning, effective learning influence significantly toward learning competence. Then student centered learning, cooperative learning, fun learning influence insignificantly toward learning quality, while project based learning, creative learning, effective learning influence significantly to the learning quality. Then student centered learning, creative learning influence insignificantly toward the learning efficiency, while project based learning, cooperative learning, effective learning influence significantly toward learning efficiency. Toward learning efficiency. Then student centered learning, creative learning, effective learning influence insignificantly toward learning effectiveness, while project based learning, cooperative learning, fun learning influence significantly toward learning effectiveness.
TINJAUAN INVESTASI DALAM PERSPEKTIF BUDAYA Iwan Hari Wibowo; Umi Muawanah; Erlina Diamastutik
Media Mahardhika Vol. 17 No. 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.87

Abstract

In the era of development modern world on when this more and more heavy and easy current development technology information, transportation and communication media. Not exception then crossing activities business deliver nation move more and more rapidly and fast rate its development in various form activities, as impact from development the modern world. For example, arrival nation foreign in activities business and investation, with bring their treasures which they have as the main capital continue discourse for looking for business opportunity in people’s country. Without we realize it they also bring pattern, habit and form culture that will carried away as wrong one default capital. So How if culture that is which also as default capital influence in pattern invest in in country person especially in Indonesia? Will their culture’s aspect whom they brought as default capital have huge impact on their pattern investation and their business activity in Indonesia? is there the other factors which will arise post arrival foreign investors so that affect capital and pattern the investment ? This kind of issue whom writer wants to raise in this research as a result from research on foreign. Environments in Malang’s PMA form and to get a highlight from entire national’s element, especially for kind of element that has related for environment’s activity, so they will have some cooperative between Government, Investors and our society in solve this issue.
STRATEGI BISNIS RUMAH BOLU ZA RENGAT Tomy Fitrio
Media Mahardhika Vol. 17 No. 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.88

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) adalah usaha yang tetap eksis disaat usaha korporasi dilanda resesi/krisis ekonomi moneter. Hal ini membuktikan bahwasanya bisnis UMKM adalah bisnis yang telah teruji dan kokoh sebagai salah satu penunjang perekonomian. Di kota Rengat saat ini mulai berkembang UMKM di bidang makanan dan kue, salah satunya adalah Rumah Bolu ZA. Setiap usaha yang dalam kondisi berkembang pasti banyak pesaing yang masuk, untuk itu diperlukan strategi yang tepat agar usaha bisa berjalan terus (sustainability).Tujuan penelitian ini adalah untuk menjelaskan perumusan strategi bisnis Rumah Bolu ZA. Penelitian ini menggunakan pendekatan kualitatif eksplanatif. Lokasi pengambilan data penelitian ini adalah di Rumah Bolu ZA berlokasi di Jl. Azki Aris gang Hj Maimunah No 03 Kelurahan Kampung Besar Kota Kecamatan Rengat Kabupaten Indragiri Hulu Propinsi Riau. Berdasarkan sumbernya, data penelitian ini terdiri dari data primer dan data sekunder. Dalam pengumpulan data, teknik yang digunakan adalah wawancara, observasi, dan dokumentasi. Teknik analisis data dalam penelitian ini adalah dengan menggunakan analisis konten atau analisis isi, dan matriks sebagai instrumen. Matriks yang digunakan dalam analisis data ini adalah matriks External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), Strengths-Weaknesses-Opportunities-Threats (SWOT), Grand Strategy, dan Quantitative Strategic Planning Matrix (QSPM). teknik triangulasi sebagai uji konsistensi sumber terhadap data. Strategi yang tepat untuk diterapkan pada pengembangan Rumah Bolu ZA adalah Strategi Penetrasi Pasar. Strategi penetrasi pasar merupakan suatu strategi yang dilakukan oleh suatu perusahaan untuk meningkatkan penjualannya atas produk dan pasar yang telah tersedia melalui usaha- usaha pemasaran yang lebih agresif.
STRATEGI BAURAN PROMOSI DALAM MENINGKATKAN JUMLAH MAHASISWA BARU TAHUN AKADEMIK 2017/2018 POLITEKNIK TMKM KARAWANG Taufan Gojali
Media Mahardhika Vol. 17 No. 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.89

Abstract

Basically promotion needs at an educational of institution. Remember, market development and competition more strict. Promotion of strategy to be spearhead a marketing plan. That is more impotant in an educational of institution. The educational of institution has been planning the purpose, and can to do that. Author researched at Politeknik TMKM. The purpose of research knowed the strategy and implementation of promotion activities at the Politeknik TMKM. The subject in research was Director of Politeknik TMKM and Team of Promotion New Student Reception as information. The object was about implementation promotion, its limited on promotion of Politeknik TMKM at 2017/2018. The method used qualitative descriptive, it described and analized data was collected. And than data collection method was interview and documentation. The result research described method of promotion mix strategy. The promotion mix staretgy used combination of promotion, like as personal selling, mass selling, sales promotion, public relations, and direct marketing. Publication of media used socialization or presentation in front of class with brochure and questionnaire as promotion support, scolarship program and banner. The receiption of new student was hoped to increase used promotion tools and publication media in 2017/2018 year as many as 200%.
ANALISIS PENGARUH PROMOSI, KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BUSANA LADYFAMESHOP BANDAR LAMPUNG Armalia Reny
Media Mahardhika Vol. 17 No. 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.165

Abstract

Society needs to dress up and dress is very advanced and follows the world fashion trends, so that big people’s desire to follow the development and style of dress according to the fashion new trends. This study was conducted in search of how much influence arises from each variable that is promotion, quality, and price in the independent variable.In determining the number of samples to be taken, the researcher used a simple random sampling technique by taking samples at random regardless the strata found in the population. Because it is believed that the sample was homogenous. Determination of the number of samples of research carried out by using the computation slovin. Based on the calculation formula slovin, the study used sample as many as 71 customers Ladyfameshop clothing store located in Bandar Lampung. Based on partial analysis, it turns this study show that each of the independent variables examined in this particular study has convincing influence on the dependent variable. The variable is evident in the promotion,quality, and price have a convincing influence on the dependent variable is purchase decisions on Ladyfameshop Clothing Stores Bandar Lampung. Simultaneous testing, evidently the results prove that each of the independent variables (Promotion, Quality, and Price) simultaneously has significant influence on purchase as dependent variable of the store purchasing decisions Ladyfameshop Bandar Lampung.
DAMPAK MANAJEMEN TALENTA PADA KINERJA ORGANISASI: PERAN MODERASI DARI SISTEM MANAJEMEN KINERJA YANG EFEKTIF Elia Sjachriatin
Media Mahardhika Vol. 17 No. 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.216

Abstract

Despite theoretical and empirical evidence that talent management improves the organization's performance, it remains one of the key challenges facing organizations around the world and particularly in the healthcare sector. This study examines the moderating effects of effective performance management systems as well as the relationship between talent management and organizational performance. This study was conducted in the public health sector and was specifically targeted at public health officials in Bojonegoro. The research focused on 30 public hospitals and health centers in Bojonegoro. The survey of 430 respondents, made up of public health officials, was used for analysis. The study used SEM in the AMOS statistical analysis package. The findings of the study suggest that performance management systems moderating the relationship between talent management and organizational performance show that performance management systems can be used as strategies to identify talented employees; integrating, restructing strategies and strengthening employee-management relationships to improvetheir organization'sperformance.
STRUKTUR KEUANGAN : STUDI PERBANDINGAN ANTARA PERUSAHAAN DI SURABAYA DAN PERUSAHAAN TIDAK TERDAFTAR Fajar Purwanto
Media Mahardhika Vol. 17 No. 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.217

Abstract

In detail, we conducted a differential analysis of the financial structure, as measured as a debt-to-equity ratio (D/E), comparing European-listed companies with similar unregistered companies. The analysis covers the period 2015-2017. The main samples of listed and unregistered companies are grouped into nine sub samples representing many sectors of the economy: Health, Consumer Cycle, Non-cyclical Consumers, Energy, Industry, Basic Materials, Technology, Telecommunications and Utilities. We compare the average debt-to-equity ratio for listed and unregistered companies, to different sectors to verify whether in listed companies the incidence of debt is lower than for unregistered companies as stated from the majority literature. Then, we calculate the difference between mean as "means D/E for registered companies – means D/E for unregistered companies" and we use t-tests to observe statistical significance. The results showed that the difference between the mean was significant at a rate of 1%: so, the average D/E ratio was comparable and seemed almost always greater for unregistered companies. This confirms that unregistered companies take advantage of greater debt capital.
EKSPOSUR RISIKO LIKUIDITAS PADA BANK SYARIAH DAN KONVENSIONAL Setyaasih Setyaasih
Media Mahardhika Vol. 17 No. 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.219

Abstract

The purpose of this study is to find out the factors that affect the ability of Sharia Commercial Banks (IB) and Conventional Banks (CB) in handling liquidity risks; identify the impact of the global financial crisis on sharia and conventional banks, and recommend mechanisms to increase liquidity risk resilience. Analysis of univariate regression and panel inserted. This is achieved by highlighting variables that affect Liquidity Risk Exposure (LRE) in relation to cross-border surveys using accounting and economic data. During 2005-2012, 204 banks were inspected in the Middle East and North Africa (MENA) region as well as in Southeast Asian countries (SEA). The results showed that the IB had the highest average Liquidity Risk (LR) exposure compared to CB. There are major variations between IB and CB in terms of LR variables. Observed that 92% of LR exposure is due to financial crisis, banking gearing, gross domestic product (GDP), off-balance sheet products, total securities held by banks, non-productive assets divided by total bank assets and liquid assets in CB.

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