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LUGAS Jurnal Komunikasi
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 25808338     EISSN : 26211564     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation Strategy, Communication Strategy and Model Analysis and other related topics.
Arjuna Subject : -
Articles 4 Documents
 1 
Search results for , issue "Vol. 9 No. 2: Desember 2025" : 4 Documents clear
Upaya Media Alternatif Konde.co dalam Membangun Wacana Kesetaraan Gender di Indonesia Perwita, Adinna Islah; Ade Tuti Turistiati
LUGAS Jurnal Komunikasi Vol. 9 No. 2: Desember 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i2.4963

Abstract

Konde.co is an alternative media outlet that focuses on voicing women's issues, particularly gender equality. This research analyzes four articles from Konde.co on the theme of gender equality using a qualitative approach with Robert N. Entman's framing model analysis. The aim of this research is to understand Konde.co's efforts in building the discourse of gender equality in society. The results show that in the Define Problems section, the issues of equality that emerge include sexism, discrimination, and even capitalism. In Diagnose Causes, the article delves into the deeper roots of the problem, which is the patriarchal culture. In Make Moral Judgement, it highlights a firm moral judgment against forms of inequality that occur in public discourse, media, state policies, and traditional customs. Lastly, in the Treatment Recommendation, Konde.co not only reveals the issues but also proposes progressive and concrete solutions.    
Estetika UGC Low-Fidelity dan Konstruksi Autentisitas Merek di Media Sosial Susanto, Rofian Dedi
LUGAS Jurnal Komunikasi Vol. 9 No. 2: Desember 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i2.5424

Abstract

Digital transformation has shifted marketing communication from brand-centered messaging to participatory meaning-making, where consumers actively co-construct brand perceptions. This study analyzes the use of low-fidelity User-Generated Content (UGC) on Instagram @scarlettofficial to build brand authenticity, identifies key visual and textual markers of low-fidelity aesthetics, and examines how audience interaction contributes to the social construction of authenticity. Using a qualitative netnographic approach, 60 low-fidelity UGC posts and audience comments were observed. Findings show that natural lighting, handheld camera movements, genuine expressions, informal language, reflective captions, and emojis serve as authenticity markers. Audience engagement fosters co-construction of authenticity through emotional resonance, comparative cognition, and normative responses. Low-fidelity UGC is thus a participatory communication strategy that enhances credibility, emotional closeness, and perceived authenticity in social media marketing.
Strategi Komunikasi Organisasi Kepala Madrasah Dalam Meningkatkan Kinerja Guru di MI Mumtaza Islamic School, Pondok Cabe Tangerang Selatan. Sa'id, Ahmad Quraisy; Andamisari, Dessy
LUGAS Jurnal Komunikasi Vol. 9 No. 2: Desember 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the organizational communication strategies implemented by the head of the madrasah in improving teacher performance at MI Mumtaza Islamic School, South Tangerang. Using a qualitative exploratory approach, the research focuses on vertical and horizontal communication patterns, including organizational communication barriers and their solutions. Data collection techniques include in-depth interviews, participant observation, and documentation. The findings reveal that the madrasah head implements participatory, spiritually grounded, and adaptive two-way communication strategies. Vertical communication is realized through daily briefings, formal instructions, and evaluation forums. Horizontal communication takes place through teacher collaboration, routine discussions, and digital media platforms. Challenges include understanding gaps, limited digital literacy, and resistance to change. Solutions include capacity building in digital tools, open communication forums, and continuous feedback systems. These strategies have contributed to improved teacher performance in five main dimensions: quality, quantity, attendance, punctuality, and teamwork. This study contributes conceptually to strengthening organizational communication in Islamic educational institutions.
Pengaruh Komunikasi Pemasaran dan Media Sosial Instagram terhadap Keputusan Menggunakan Jasa DiiStudio Lestari, Dian; Alfirahmi; Alifah, Ria
LUGAS Jurnal Komunikasi Vol. 9 No. 2: Desember 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i2.5598

Abstract

The growth of the photography industry has prompted DiiStudio to expand its business by offering innovative services in photography. To attract customers, DiiStudio has implemented various marketing strategies and leveraged social media platforms. This study aimed to examine the influence of marketing communication strategies and Instagram social media on the decision to use DiiStudio's services in Bekasi City. Employing a quantitative approach, the research involved 100 respondents as the sample. The results of the partial regression coefficient analysis showed a t-value of 6.092 for the marketing communication strategy variable and 6.388 for the Instagram social media variable, both exceeding the critical t-value of 1.984. These findings indicated that each independent variable significantly affects the dependent variable. Moreover, the F-test results show an F-value of 241.330, which is greater than the critical F-value of 3.09, further confirming the model’s overall significance. The multivariate correlation coefficient test yielded a correlation value of 0.913, signifying a very strong relationship between the independent variables and the dependent variable. Thus, it can be concluded that both marketing communication strategies and Instagram social media significantly influence the decision to use DiiStudio’s services.  Keywords : Communication; Marketing; Instagram; Decision; Photo Studio;

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