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COMMED: Jurnal Komunikasi dan Media
Published by Universitas Putera Batam
ISSN : 25278673     EISSN : 26156725     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal komunikasi dan media diterbitkan dua kali setahun oleh Program Studi Ilmu Komunikasi Universitas Putera Batam. Jurnal ini merupakan sarana publikasi karya ilmiah bagi kaum akademisi dan praktisi. Jurnal ini menerbitkan artikel dari hasil penelitian baik penelitian lapangan (laporan penelitian) maupun penelitian pustaka (kajian pustaka), artikel kajian konseptual, rensensi buku ilmiah terkait dengan permasalahan dan isu-isu aktual ilmu komunikasi.
Arjuna Subject : -
Articles 106 Documents
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ANALISIS STRATEGI PROMOSI DALAM PENGEMBANGAN PARIWISATA (STUDI KASUS PADA PARIWISATA KABUPATEN PURWAKARTA): (STUDI KASUS PADA PARIWISATA KABUPATEN PURWAKARTA) Jurnal COMMED; Mia Rachmayanti; Nofha Rina
Commed : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2018): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.692 KB) | DOI: 10.33884/commed.v2i2.467

Abstract

This research entitled “Analysis of Promotion Strategy as part of Tourism Development (Case Study of Tourism Purwakarta Regency)”. The purpose of this research is to discover a descriptive explanation of promotion strategy that is applied in Purwakarta Regency in order to promote their tourism sector. This research has taken place at the five top destinations which are Taman Air Mancur Sribaduga, Waduk Jatiluhur, Taman Surawisesa, Makam Syech Baing Yusuf, and Taman Pancawarna. Researchers conducted interviews with the Department of Tourism, the Office of Education and Operations Manager Grama tirta Jatiluhur as the parties who manage these tourist destinations.The method used in the research is qualitative descriptive study. Researcher collects data from conducting interviews, also supported by literature review, documentations, and observations. The research study indicate that Purwakarta Regency had applied promotion strategy activities such as target audience identification, determining communication objectives, planning the messages for the audience, choosing the suitable media and the accurate message references, collecting feedbacks, and setting the total amount of promotional budget.
KOMUNIKASI ANTARPRIBADI PIMPINAN DENGAN KARYAWAN DALAM MENINGKATKAN KINERJA KARYAWAN DI KENTUCKY FRIED CHICKEN (KFC) SUZUYA BINJAI: Sukadamai Gea Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 1 (2016): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.236 KB)

Abstract

The process of communication that occurs in the company in particular concerning the of communicationbetween the and employees is an important factor in creating an organization that effective. Communicationeffective determined by the parties involved in which, namely the and employees. The purposes of theresearch were: to understand the process of communication between the leader and the employer inincreasing the performance of work of the employer at Kentucky Fried Chicken (KFC) Company in SuzuyaBinjai. The method of research used in the researh was Qualitatif Descriptive Method. The technique ofcollecting data was by Observing and Interviewing the information from the manager and the dean ofmanager of KFC as the author of the wisdom. The result of this research showed that the process ofinterpersonal communication between the leader and the employer at Kentucky Fried Chicken(KFC)Company in Suzuya Binjai ran well, where the activity was done offensively, with emphaty, supportingaction, positive action and the equal level between the leader and the employer in increasing theperformance of the employer work at KFC Suzuya Binjai. The process of personal communication betweenpersonal ran well, where the manager always explained various important information to them. Besides that,the manager also trained some kinds of training that fuctioned to motivate the employer so that they couldwork better and more profesional.
MEDIA DALAM PEMBERITAAN TANJUNG BALAI ASAHAN (STUDI ANALISIS FRAMING TENTANG KERUSUHAN TANJUNG BALAI ASAHAN DI REPUBLIKA.CO.ID): Alna Hanana, Arif Mulizar Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 2 No. 1 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.315 KB) | DOI: 10.33884/commed.v2i1.236

Abstract

Media has the ability to construct reality. One of them is by framing the news done by the media. This research was conducted to find out how Republika.co.id frame the report of SARA issues in Tanjung Balai Asahan Riot, North Sumatera. This research uses qualitative method with framing model analysis by Robert N. Entman. The results of this study indicate that Republika.co.id sided with Islam and did not provide news containing opinions from other perspectives. This can be seen from the analysis in four categories, which are the definition of the problem, the approximate source of the problem, the moral judgment of the problem, and the settlement of the problem. The news state that the riots have begun conducive and the cause is a nonMuslim citizen. They also present moral values such as restraint and tolerance, legal and communication solutions.
PENGGUNAAN JEJARING SOSIAL TWITTER SEBAGAI MEDIA PROMOSI PADA RESTORAN RANJANG 69: Rosianti Utami Dewi, Zam Zam Nurjaman Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 2 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.494 KB)

Abstract

Internet as a new medium that provides a lot posibility for marketing development. Social media presence allows the owner of the product, brand, traders to interact directly, in time and inexpensively without having to meet directly. Marketers using social media to carry out various marketing activities including promotion. This study aims to determine the use of Social Networking Twitter as a promotional medium in marketing communications of RANJANG 69 restaurants. The research used in this study is a qualitative method with descriptive research. Promotional strategy developed with regard to informing the community that the company utilizes Ranjangers are active followers twitter of account RANJANG 69 to perform various activities post associating with RANJANG 69 to inform about RANJANG 69 product, location, events and others. Persuading aims to educate the advantages of products owned, while reminding made through recalled to forming engagment to consumers by creating sustainable tweets.
Perencanaan Komunikasi Program Ojek Makanan Balita (Omaba) Dalam Membentuk Persepsi Orang Tua Mengenai Anak Gizi Buruk (Studi Deskriptif Pada Orang Tua Dengan Riwayat Anak Gizi Buruk Di Kelurahan Cisaranten Kidul, Gede Bage): Nancy Citra Purnaningtyas, Nofha Rina Nancy Citra Purnaningtyas; Nofha Rina
Commed : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2018): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.363 KB) | DOI: 10.33884/commed.v2i2.468

Abstract

Nowadays malnutrition is one of big problem that still being a government concern in health sector. At Gede Bage Bandung City on 2013 there are 29 cases of malnutrtion founded, 17 cases of them is at Cisaranten Kidul which is under the responsibility of Riung Bandung Public Health Center. Riung Bandung Public Health Center has succeeded in doing an innovation of health program called Ojek Makanan Balita (OMABA) which able to reduce malnutrition rate. The purpose of this research is to know the communication planning of OMABA program in shaping the perception of parents with children who have history of malnutrition in Cisaranten Kidul. The method used in this research is descriptive qualitative method by using in-depth interview technique which also supported with documentation obtained from Riung Bandung Public Health Center. The result of this research is that communication planning in OMABA program has been implemented systematically and structured and this program is able to form a perception to the participants that eat healthy food and that healthy food does not have to be expensive.
PENGALAMAN KOMUNIKASI PEMAKAIAN JILBAB FASHIONABLE: Puji Prihandini Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 1 (2016): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.885 KB)

Abstract

The background of this research was based on the use of a hijab no longer as a symbol of compliance withreligion but also shifted to art dressing today not less in a modern dressing generally and liven up with theestablishment komunitas-komunitas muslim who is also concerned on fashion muslim fashion, one of them isa community hijabers. Community hijabers constitute a community muslim women very concerned onfashion veil the first in indonesia.This study attempts to looked at how self concept, experience transedentalcommunication, communication interpersonal, communication groups in the veil fashionable communitymembers hijabers bandung. This research in a qualitative study by approach descriptive.And use the theorythe social act of the symbolic interaction as a theory.Data collection method used is through observation andinterviews.But the key informants based on with researchers own observations about the hijab fashionablehijabers members.The result showed that members hijabers feel the concept of her better when afterberjilbab, but in communication transedental, members are more diligent to follow recitation and islamicfirm in knowledge.In communication interpersonal, verbally is changed in the use of language but some,while based on a non verbal trying to improve his behavior when mix, especially to non-muhrim.
SEMIOTIKA MASKULINITAS DAN FEMINITAS STUDI ATAS KONSTRUKSI GAYA HIDUP DAN IDENTITAS GENDER DALAM IKLAN: Alifia Oktrina Fayardi, Abdul Firman Ashaf Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 2 No. 1 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.821 KB) | DOI: 10.33884/commed.v2i1.237

Abstract

Lifestyle which attached to daily life has become a necessity for men and women. Lifestyle in advertisements often made the audience interested to follow it up. The audiences were made to consume products that were advertised to achieve the ideal lifestyle depicted in the ads. The aim of this study was to determine the lifestyle of men and women in men's product advertisements and women's product advertisements and also how the construction process. Methods and theories that were used in this study were semiotics of Roland Barthes. This study found that men’s product advertisements emphasized men’s lifestyle with masculine image. Women’s product advertisements instilled women’s lifestyle attached to appearances. Ads also brought new habits both for men and women as part of their lifestyle. Ads looked like to dictate people's lifestyles by providing an idea of how a person should look, what to eat, and how to spend leisure
RESENSI BUKU ANALISIS JARINGAN KOMUNIKASI : STRATEGI BARU DALAM PENELITIAN ILMU KOMUNIKASI DAN ILMU SOSIAL LAINNYA: Ageng Rara Cindoswari Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 1 (2016): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.117 KB)

Abstract

Buku Jaringan Analisis Jaringan Komunikasi : Strategi Baru dalam Penelitian Ilmu Komunikasi dan Ilmu Sosial Lainnya Karya Eriyanto ditulis dengan maksudmenggugah minat mahasiswa dan akademisi komunikasi menggunakan metode jaringan. Buku ini juga mencoba untuk menjawab dan memenuhi kebutuhan para akdemisi danpeminat studi jaringan komunikasi dengan memberikan penjelasan komprehensif dengan bahasa yang mudah dipahami. Melalui buku ini pembaca dapat mengenal secara ringkas metode jaringan komunikasi. Penulis mulai menjelaskan dari pengertian jaringan komunikasi, sejarah perkembangan, teknis penelitian jaringan komunikasi dan metodenya, model-model penelitian sosial lain yang dapat dilakukan dengan analisis jaringan komunikasi, hingga tutorial singkat penggunaan UCINET, salah satu perangkat lunak jaringan yang paling banyak digunakan saat ini. Disamping itu, buku ini disajikan dalam bahasa Indonesia sehingga diharapkan mempermudah pembacanya dalam memahami jaringan komunikasi
STRATEGI KOMUNIKASI WISATA TAMAN AIR MANCUR SRI BADUGA SITU BULEUD KABUPATEN PURWAKARTA: Anisya Wulandari, Itca Istia Wahyuni Anisya Wulandari; Itca Istia Wahyuni
Commed : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2018): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.471 KB) | DOI: 10.33884/commed.v2i2.475

Abstract

This research was motivated by Situ Buleud is not so well known to the public then was built and developed into a Sri Baduga Fountain Park requires communication to the target audience to come to Purwakarta District. This research uses qualitative research methodology with qualitative descriptive approach. The purpose of this research is to describe and analyze the communication strategy of Sri Baduga Situ Buleud Fountain Park. The object of this research is communication strategy of DISPORAPARBUD and DISKOMINFO Purwakarta District. This session will discuss about five stage of communication plans are research, plan, execute, measure, and report. The result found that research which has been done by DISPORAPARBUD are observation and the evaluation result of the number of tourists and DISKOMINFO take the data from the monitoring media report. DISPORAPARBUD and DISKOMINFO Purwakata District has been planned to determine the source or communicator, message, media, target, and effects. The execute stage will be performed after getting approval from Purwakarta Regent by implementing the plan that has been designed. In this Measure stage, DISPORAPARBUD will count the total of tourist, while tourism media will be monitored by DISKOMINFO Purwakarta district. Report undertaken by DISPORAPARBUD Purwakarta District, conduct an evaluation by counting the number of tourists in each week and will be made a report at the end of each year. Therefor DISKOMINFO Reporting as a book report on the results of analysis from third parties
PENGUKURAN EFEKTIVITAS IKLAN (STUDI KOMPARASI: IKLAN MEDIA CETAK DAN IKLAN MEDIA ONLINE): Lasmery RM Girsang Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 2 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1375.416 KB)

Abstract

The shift in advertising in the media have change of strategy in terms of providing for the cost of the ad campaign products/services providers who make the company had to think hard to be able to introduce products / services that attract public attention. Therefore, quantitative research based Theory Usability and Satisfaction (Uses and Gratification Theory) will measure the effectiveness of ads (a comparative study: print ads and online media advertising) by mapping the EPIC model of the 111 respondents in Jakarta. The results were as follows: (1) The average scores for the dimension Empathy magazine ad for 3,74, while on youtube of 3.6; (2) The average scores for the dimensions of Persuasion advertisement in a magazine of 3.60 while on youtube of 3.45; (3) The average scores for the dimensions of the ad in the magazine Impact 3,82 while on youtube by 3, 765; (4) The average scores for the dimensions of a magazine ad Communication of 3.85 while on youtube of 3.84; and (5) EPIC magazine advertising rate of 3.75 while on youtube of 3.67.

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