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RAIDAH INTIZAR
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Universitas Islam Makassar Jl. Perintis Kemerdekaan No.9, RW.29, Tamalanrea Indah, Kec. Tamalanrea, Kota Makassar, Sulawesi Selatan 90245
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INDONESIA
Journal of Communication Sciences (JCoS)
Published by Universitas Islam Makassar
ISSN : -     EISSN : 26548755     DOI : 10.55638
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal of Communication Sciences (JCoS) is an academic journal concerned with the study of mass media studies, new media studies, film studies, interpersonal communication studies, group communication studies, organization communication studies, political communication studies, public relations studies, etc.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
 1 
Search results for , issue "Vol 2, No 2 (2020): April" : 7 Documents clear
Efektivitas Penggunaan Media Daring SIAKAD Terhadap Pemenuhan Kebutuhan Informasi Akademik di Kalangan Mahasiswa Universitas Islam Makassar nfn Sutriani; Anil Hukmah; nfn Andriansyah
Journal of Communication Sciences (JCoS) Vol 2, No 2 (2020): April
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v2i2.467

Abstract

The rapid development of technology encourages Makassar Islamic University to make changes in the academic information system, which was originally done manually / traditionally to online-based which can be accessed anywhere and anytime by students to meet the need for academic information. Various problems occur in the implementation of the online-based information system, so the assumptions that arise regarding how the effectiveness of the use of SIAKAD Online Media to meet the academic information needs of Makassar Islamic University students are the challenges of this research.In this study a quantitative method is used which aims to determine the effect of using online SIAKAD in meeting academic information needs among students. Respondents in this study were drawn from 2017 class year students from 8 faculties totaling 1,194 people. The samples chosen in this study were 299 people with 5% specimens. The research data were obtained through a survey of respondents with Kearis distribution. Then processing and data analysis is done with a simple linear regression analysis using the help of SPSS version 25. The results of this study indicate that there is effectiveness of the use of online data to meet the needs of academic information of students assessed significantly adjusted Rsquare results of 0.305% variation of the dependent variable, namely the fulfillment of needs. This means that 30.5% of the variable fulfillment of needs is the contribution of the variable use of online data
Analisis Gaya Komunikasi Calon Presiden dalam Menanggapi Isu Menjelang Pemilihan Presiden 2019 Muhammad Ilham
Journal of Communication Sciences (JCoS) Vol 2, No 2 (2020): April
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v2i2.448

Abstract

Facing the 2019 presidential election contestation of the Republic of Indonesia, competing presidential candidates face a variety of things, especially issues that develop ahead of the presidential election. This issue, which was packaged in the mainstream media, social media and online media, has had an extraordinary influence on the electability and image of the candidate. Various issues that have drawn attention are more concerned with issues of background, ideology, ideology and even to personal problems, which are very draining the energy of the presidential candidate to look for loopholes to refute, confirm or give an open statement to clarify the matter.In this study, an analysis was conducted based on the characteristics of critical discourse analysis through action, context, history of power and ideology to gain knowledge about the communication styles of presidential candidates in responding to issues leading up to the presidential election. The results show that the communication style of presidential candidate Joko Widodo is more directed to the systematic style while presidential candidate Prabowo Subianto is more spirited style.
Persepsi Masyarakat tentang Tokoh Joker dalam Film Joker (Studi Kasus pada Penonton Film di Studio 21 Makassar Town Square) Armadi Jaya Putra; Pramudita Budi Rahayu
Journal of Communication Sciences (JCoS) Vol 2, No 2 (2020): April
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v2i2.489

Abstract

At the end of 2019 the people of Makassar were presented with a film with a background story and production from the United States with the title "JOKER". The Joker is an antagonist who is usually portrayed in a clown costume or make up with a psychological disorder who is also the enemy of the super hero Batman. The Joker in this film becomes the main character by telling his dark past life to become a Joker. Researchers see this film as very interesting to be examined when the main character in this film has an antagonistic role played in Indonesia, especially the city of Makassar. This study aims to reveal the public's perception of the Joker character in the Joker film and the factors that influence this perception. This study uses a qualitative descriptive method which is analyzed intensively and continues continuously to obtain the desired data. The results of this study explain that the Joker film is still less attractive to the public, especially the city of Makassar, because the contents of this film have more entertainment functions than informative and educational. However, this film also teaches us to always do good to everyone and not occasionally oppress others if we don't want to be hated or hurt. This perception is based on the inhibiting factors of society from watching the Joker film, namely Ecology, Technology, and Social. While the driving factors for the community in watching the Joker film are Attention, Interests and Mood. The research recommendation for film producers is to be even more creative in packaging this Joker film, and to provide more educational moral messages.
Strategi Komunikasi Pemasaran Radio Maros FM dalam Meningkatkan Jumlah Pendengar Hariana Anastasia; Sabaruddin Machmud
Journal of Communication Sciences (JCoS) Vol 2, No 2 (2020): April
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v2i2.444

Abstract

The purpose of this study was to determine: (1) Marketing Communication Strategy of Maros FM Radio in Increasing the Number of Listeners, (2) Factors influencing the marketing communication strategy of Maros FM Radio in increasing the number of listeners. The research method used is descriptive qualitative which aims to describe systematically and accurately about facts and characteristics about a particular population or field. Data collection methods used are, through the stages of observation, interviews and documentation. The results of this study indicate that: (1) Maros FM Radio Marketing Communication Strategy in Increasing the Number of Listeners consists of, Advertising, Sales Promotion, Public Relations & Publicity, Direct Marketing, Interactive Marketing, Word of Mouth, and Personal Selling. (2) While in terms of supporting factors, namely government-owned radio, the competition is still lacking, covering all segments, featured programs, the frequency is quite extensive. While the inhibiting factor is that broadcasters who are fluent in local languages are lacking, there are technical obstacles, the budget is determined by the government.
Evaluasi Proses Manajemen Program CSR Kemitraan (Studi Kasus Program Kemitraan dan Kebinaan Lingkungan PT. Madubaru) Dwiyan Mayangsari; Mufid Salim; Virna Julia Kahar; Shella Aprilliya; Firhan Ardhiyansyah; Ragil Ilmiawan
Journal of Communication Sciences (JCoS) Vol 2, No 2 (2020): April
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v2i2.465

Abstract

CSR (Corporate Social Responsibility) can be defined as a form of corporate concern for the company's external stakeholders. CSR is a very important program to establish cooperation and gain trust from the community around the company. Through CSR programs, companies can contribute to facilitate and support community programs in various aspects such as the natural environment, social, and so forth. The importance of CSR as part of the company's activities is also recognized by PT. Madubaru. The objective of implementing this program is to create harmony between the company and the surrounding communities. PT. Madubaru itself has a CSR program in the form of a partnership program. The form of activities of the partnership program namely, in the form of long-term loans or working capital loans aimed at fostered partners of PT. Madubaru himself. The target of this program is Small and Medium Enterprises (SMEs) which fall within the criteria for the requirements. Retrieval of data in this study using interview techniques, and direct surveys in the field. In carrying out direct survey researchers visited PT. Madubaru in October 2019. PT Madu Baru conducted a CSR management process starting from Situation Analysis, Strategy, Implementation, and Evaluation. In implementing the partnership program at PT. Madubaru is running smoothly and by CSR planning theory, but external constraints are not running according to the company targets that have been determined. 
Pengembangan Strategi Metropolitan Cirebon Raya (MCR) dalam Mengantisipasi Dampak Lingkungan Erna Erna; Sumaryono Sumaryono
Journal of Communication Sciences (JCoS) Vol 2, No 2 (2020): April
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v2i2.446

Abstract

In this study, a community marketing approach was carried out in the development of the Greater Cirebon Metropolitan (MCR) to anticipate environmental impacts. Metropolitan is defined as a stand-alone area or a core urban area with surrounding urban areas having functional linkages connected to an integrated regional infrastructure network system with a total population of at least one million people. The development of MCR has the concept of developing Cirebon's historical culture with the leading sectors of tourism, trade, industry and crafts. Cirebon's leading tourism sector is based on cultural, religious and culinary tourism. Featured in the industrial and handicraft sector at MCR include: Seafood processing industry, agro industry, rattan furniture, food and beverage home industry, batik, earthenware carving, shell craft, natural stone. The development of the MCR is accelerated by the ease of accessibility of transportation modes. The development of MCR leads to filling the space that has been built by the transportation network to its satellite cities. Among the activities to fill the space are the potential for superior economic business in the form of hotel services, culinary businesses, trade, industry and crafts. Community marketing can be used as an instrument to control the negative environmental impacts of the presence of buildings or economic activities that can harm the community, such as floods in the rainy season and lack of clean water during the dry season, increased waste and traffic over crowded. Alternative instruments outside the regulation are in the form of building collective awareness of various parties to prevent the impact of environmental damage from the development of Metropolitan Cirebon Raya (MCR).
Persepsi Masyarakat Mengenai Efektivitas Iklan Retail Modern Indomaret di Kecamatan Biringkanaya Khaedir Baharuddin
Journal of Communication Sciences (JCoS) Vol 2, No 2 (2020): April
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v2i2.466

Abstract

This study aims to determine the effectiveness of Indomaret modern retail advertisements in Biringkanaya District. The method used is qualitative, by interviewing informants in accordance with the research objectives. From the results of the study, it was concluded that Indomaret Store consumers have given a positive perception of promotional advertisements in brochure print media and Indomaret online media or social media. In terms of intensity or frequency, consumers' perceptions are very good because they are published regularly once a week. However, consumers also state that there are still many shortcomings of print media brochures such as pictures and text prices that are blurred / blurry and less varied in terms of color and writing. Consumer perceptions of online media and social media are also positive. This is because in terms of intensity, Indomaret promo ads can be accessed at any time, in terms of clarity it is also good because it presents clear, varaitive images, colors and writing. In terms of attractiveness, most consumers recognize that online media and social media product advertisements are more attractive than print media because they use a combination of faster intensity and clarity of images, text and color. Furthermore, the factors that influence consumer perceptions of Indomaret advertisements are Internal / functional factors which include needs factors and mental readiness and mood factors. While external factors are the existence of stimuli / repetitive stimuli, message content that fits the needs and attitudes of employee behavior and good experience from consumers.

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