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All Journal Jurnal Komunikasi Pembangunan Channel : Jurnal Komunikasi Journal of Communication Sciences (JCoS) Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Dedikasi: Jurnal Pengabdian Masyarakat Jurnal Politikom Indonesiana Jurnal ABDINUS : Jurnal Pengabdian Nusantara Komunikasiana: Journal of Communication Studies Acta Diurna: Jurnal Ilmu Komunikasi Journal of Tourism Sustainability Palakka : Media and Islamic Coummunication
Mufid Salim
Universitas Ahmad Dahlan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Implementation of CSR Program for Clean Water Well Development by PT. Chevron Pacific Indonesia to The Sakai Tribe Community Tiara Risky; Mufid Salim; Rustono Farady Marta; Kirti Dang Longani
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.21982

Abstract

PT. Chevron Pacific Indonesia is one of the largest oil companies in Indonesia. Social responsibility is essential so that the company can operate smoothly and get support from the surrounding community. It is necessary to implement a good Corporate Social Responsibility (CSR) program. This study aims to determine the implementation of the Corporate Social Responsibility (CSR) program to construct clean water wells in West Minas Village, PT. Chevron Pacific Indonesia. This research method uses descriptive qualitative research and data collection methods through interviews with the field Social Performance Specialist and Government specialist and three Sakai Tribe communities in West Minas Village. The data analysis technique used in this study uses the Ground technique by Miles and Huberman. The theory used in this research is a four-stage public relations strategy planning process by Cutlip Center & Broom. The results of this study indicate that PT. Chevron Pacific Indonesia has implemented the Corporate Social Responsibility (CSR) program to construct clean water wells and has carried out all public relations strategy planning stages.
Frekuensi Menonton Pemberitaan Televisi tentang Kematian Akibat COVID-19 Berkontribusi pada Kecemasan Mahasiswa di Kota Tangerang Rustono Farady Marta; Timotius Saliman; Helena Elmydea Shinta; Fiolita Desyana; Mufid Salim
Jurnal Komunikasi Pembangunan Vol. 20 No. 01 (2022): Februari 2022
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46937/20202239815

Abstract

Penelitian ini berkenaan dengan maraknya pemberitaan kematian akibat COVID-19 di televisi untuk diukur dampaknya dalam menciptakan kecemasan pada kalangan mahasiswa di Kota Tangerang dalam melakukan berbagai aktivitas kesehariannya. Tujuan penelitian ini untuk mengetahui kontribusi dari intensitas frekuensi menonton tayangan pemberitaan kematian akibat COVID-19 di televisi pada tingkat kecemasan mahasiswa kota Tangerang. Metode penelitian ini menggunakan paradigma positivistik dengan metode survei yang melibatkan kehandalan teknologi berjejaring terfasilitasi google form untukdisebarkan kepada mahasiswa Kota Tangerang. Penelitian ini dilakukan melibatkan sejumlah analisis terperinci, mulai dari Pengujian Validitas dan Reliabilitas instrumen riset, kemudian dilanjutkan dengan Uji Normalitas, Uji Heteroskedastisitas, hingga diakhiri dengan Uji T sebagai upaya pemerolehan jawaban atas hipotesis penelitian. Hasil penelitian ini menunjukkan bahwa adanya tingkat kecemasan akibat tontonan pemberitaan kematian akibat COVID-19 dengan frekuensi yang cukup sering. Sejalan dengan Hypodermic Needle Theory bahwa media massa mempunyai kekuatan yang sangat besar dalam membentuk perubahan perilaku manusia. Didukung pula Teori Kultivasi yang memandang bahwa semakin lama menonton televisi maka khalayaknya dapat membayangkan berita di televisi menjadi senyata-nyatanya terjadi pada diri dan/atau sekeliling terdekat kita. Hasil penelitian mengimplikasi bahwa pesan yang didistribusikan televisi mengenai Pandemi COVID-19 dapat memberikan efek kepanikan kepada khalayak. Temuan ini didukung oleh frekuensi khalyaak menerima informasi COVID-19 yang mempengaruhi tingkat kecemasan, sehingga perubahan perilaku dalam khalayak menjadi lebih jelas.
STRATEGI MARKETING PUBLIC RELATIONS HOTEL NEO MALIOBORO DALAM MENINGKATKAN PENGUNJUNG DI MASA PANDEMI COVID-19 Wahyu Rasyidi; Mufid Salim
Journal of Communication Sciences (JCoS) Vol 4, No 2 (2022): April 2022
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v4i2.670

Abstract

Hotel NEO Malioboro adalah salah satu penginapan berbintang tiga yang ada di Yogyakarta. Hotel yang berada bawah manajemen Archipelago International ini menjanjikan brand yang kekinian dengan ruang interior yang modern dan cantik. NEO Malioboro menjadi andalan pariwisatawan luar kota untuk menginap karena letaknya yang sangat strategis dari pusat kota. Virus Corona membuat Hotel NEO Malioboro kehilangan pengunjung. Kebijakan pemerintah yang berujung pada pembatasan kegiatan masyarakat membuat pariwisata kembali ditutup demi terputusnya mata rantai penyebaran Virus Corona.Penelitian ini bertujuan untuk menganalisis bagaimana peran dan penanganan seorang public relations menghadapi situasi pandemi dan krisis pengunjung yang sedang menimpa Hotel NEO Malioboro. Semua langkah-langkah public relations Hotel NEO akan dianalisa dalam menangani krisis pengunjung dan meningkatkan brand posoitif ke ranah publik. Oleh sebab itu peran public relations sangatlah diperlukan untuk mengatasi potensi tersebut agar Hotel NEO tidak tutup usia diterjang badai pandemi Covid-19. Metode penelitian ini menggunakan pendekatan penelitian deskriptif kualitatif, dengan Hotel NEO Malioboro sebagai objek penelitian. Penelitian ini menggunakan teknik pengumpulan data berdasarkan wawancara secara mendalam, observasi, dan dokumentasi. Narasumber merupakan public relations, Director of sales, dan Grapich designer, sedangkan tiga narasumber lagi berasal dari responden/pengunjung. Analisis data dibagi menjadi tiga tahap yaitu reduksi data, display data, verifikasi dan simpulan. Metode triangulasi menjadi salah satu pengukur keabsahan dan kebenaran data melalui validasi data. Hasil dari penelitian ini menunjukkan bahwa strategi marketing yang dilakukan public relations menggunakan pola pull strategy, pass strategy, dan push strategy dengan cara mempertahankan loyalitas pelanggan kemudian dibreakdown dengan proses strategi public reations melalui tahap defining problem, planning and programming, taking action and communication, dan diakhiri dengan evaluation. Jumlah pengunjung Hotel NEO Malioboro mengalami peningkatan yang drastis setelah PPKM. Menurut data insight viewers di berbagai media sosial juga mengalami peningkatan. Penggunaan strategi marketing public relations bisa dikatakan mampu menarik pengunjung kembali pada Hotel NEO Malioboro yang mengalami krisis pengunjung. 
Evaluasi Proses Manajemen Program CSR Kemitraan (Studi Kasus Program Kemitraan dan Kebinaan Lingkungan PT. Madubaru) Dwiyan Mayangsari; Mufid Salim; Virna Julia Kahar; Shella Aprilliya; Firhan Ardhiyansyah; Ragil Ilmiawan
Journal of Communication Sciences (JCoS) Vol 2, No 2 (2020): April
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v2i2.465

Abstract

CSR (Corporate Social Responsibility) can be defined as a form of corporate concern for the company's external stakeholders. CSR is a very important program to establish cooperation and gain trust from the community around the company. Through CSR programs, companies can contribute to facilitate and support community programs in various aspects such as the natural environment, social, and so forth. The importance of CSR as part of the company's activities is also recognized by PT. Madubaru. The objective of implementing this program is to create harmony between the company and the surrounding communities. PT. Madubaru itself has a CSR program in the form of a partnership program. The form of activities of the partnership program namely, in the form of long-term loans or working capital loans aimed at fostered partners of PT. Madubaru himself. The target of this program is Small and Medium Enterprises (SMEs) which fall within the criteria for the requirements. Retrieval of data in this study using interview techniques, and direct surveys in the field. In carrying out direct survey researchers visited PT. Madubaru in October 2019. PT Madu Baru conducted a CSR management process starting from Situation Analysis, Strategy, Implementation, and Evaluation. In implementing the partnership program at PT. Madubaru is running smoothly and by CSR planning theory, but external constraints are not running according to the company targets that have been determined. 
Peningkatkan Wisatawan Masa New Normal: Telaah Strategi Komunikasi Pemasaran Dinas Pariwisata dan Kebudayaan Kabupaten Kampar Ronaldi Safitra; Mufid Salim; Rustono Farady Marta; Nunik Hariyanti
Jurnal Politikom Indonesiana Vol 7 No 1 (2022): Jurnal Politikom Indonesiana
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jpi.v7i1.6701

Abstract

Kabupaten Kampar merupakan salah satu daerah yang terkena dampak buruk dari pandemi Covid-19 sehingga menyebabkan penurunan pengunjung. Dengan adanya kebijakan new normal yang dibuat oleh pemerintah pusat, maka diperlukan strategi pemasaran yang disesuaikan dengan situasi dan kondisi yang terjadi selama pandemi. Tujuan dari penelitian ini untuk mengetahui strategi komunikasi pemasaran Dinas Pariwisata dan Kebudayaan Kabupaten Kampar dalam meningkatkan wisatawan pada masa new normal. Penelitian ini menggunakan teori bauran pemasaran yang dikembangkan oleh (Kotler, 2012), metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif, dimana peneliti mengambil Dinas Pariwisata dan Kebudayaan Kabupaten Kampar sebagai objek penelitian. Pengumpulan data dilakukan dengan teknik observasi, dokumentasi dan wawancara. Wawancara dilakukan dengan pegawai dinas pariwisata, pengelola wisata, dan wisatawan. Data kemudian dianalisis dengan tiga tahapan yaitu reduksi data, penyajian data dan kesimpulan. Keabsahan data divalidasi dengan menggunakan triangulasi. Hasil dari penelitian menunjukkan bahwa Dinas Pariwisata dan Kebudayaan Kabupaten Kampar telah mengambil langkah yang sesuai dengan strategi komunikasi pemasaran, langkah tersebut adalah dengan menerapkan bauran pemasaran yang didalamnya terdapat bauran promosi. Akan tetapi Dinas Pariwisata dan Kebudayaan Kabupaten Kampar belum dapat menjalankan strategi komunikasi pemasaran tersebut secara maksimal dikarenakan adanya perintah PPKM dari pusat serta pembatasan kunjungan membuat pariwisata Kampar ditutup dan terpaksa dihentikan, setelah dibuka kembali belum terlihat adanya peningkatan jumlah wisatawan di Kabupaten Kampar. Kata Kunci: Strategi, Bauran Pemasaran, Dinas Pariwisata Kampar, New Normal
Corporate Social Responsibility Program Implementation through Art Event Geral Al Hadaq; Mufid Salim; Adela Gita N; Lana Qurratul A; Anugerah Bella T; Nadila Wahyuni
Palakka : Media and Islamic Communication Vol 1, No 2 (2020)
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.493 KB) | DOI: 10.30863/palakka.v1i2.1024

Abstract

The Corporate Social Responsibility program is a program created by a company for people who live around the company or communities that are affected by the existence of the company, the CSR program was created to provide a positive image for the company. Besides, the CSR program is also designed to improve the welfare of the community and the surrounding environment as well as a sense of the company's responsibility towards the various parties involved and those affected either directly or indirectly. So that the CSR program, can improve the company's positive image. The community and stakeholders will give a positive view of the company if the company can be accountable properly to the stakeholders. This study aims to observe the CSR program contained in the Pandanaran Prawirotaman Hotel Yogyakarta, namely to find out how a CSR program is implemented and what benefits the company gets, as well as to find out how reciprocity is from the community to the CSR program carried out by Pandanaran Hotel Prawirotaman Yogyakarta. Data collection using observational techniques, literature study, and interviews are carried out in this study. The results of this study indicates that the CSR program created at Hotel Pandanaran is very much adapted to the location of the hotel in the area where many foreign tourists come. The Pandanaran Hotel Public Relations Team also considers that the CSR program in the form of art activities is one of the gaps and opportunities for the existence of the hotel itself.
Strategi Komunikasi Pemasaran Paguyuban Batik Tulis Giriloyo Menghadapi Pandemi COVID-19 Nurhalisa Sy Goma; Mufid Salim; Rustono Farady Marta
Komunikasiana: Journal of Communication Studies Vol 4, No 1 (2022)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/kjcs.v4i1.17963

Abstract

PPaguyuban Batik Tulis Giriloyo adalah salah satu UMKM yang bergerak pada bidang pelestarian kebudayaan batik tulis khas Yogyakarta serta menaungi seluruh pengrajin batik yang ada di kawasan kelurahan Wukirsari. Pandemi COVID-19 membawa dampak yang sangat besar bagi Paguyuban Batik Giriloyo. Para pengrajin Paguyuban Batik Tulis Giriloyo mengandalkan penjualan batik dari kunjungan wisatawan. Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran Paguyuban Batik Tulis Giriloyo di masa pandemi COVID-19. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Data dikumpulkan melalui obeservasi, wawancara mendalam dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran yang digunakan oleh Paguyuban Batik Tulis Giriloyo adalah segmentasi, targeting, positioning, dan bauran pemasaran. Dalam langkah awal Paguyuban Batik Tulis Giriloyo memetakkan terlebih dahulu dari strategi komunikasi dengan menjadikan wisatawan lokal dan pelajar sebagai pasar sasaran dalam menghadapi COVID-19. Paguyuban Batik Giriloyo juga menerapkan bauran pemasaran yang memiliki tujuh elemen, yaitu produk, harga, tempat, sarana fisik, orang, proses dan promosi.
Interpersonal Communication Goals BPJS Kesehatan dalam Penanganan Pengaduan Peserta Mufid Salim; Nadila Wahyuni; Rustono Farady Marta; Nunik Hariyanti; Fitrinanda An Nur
Jurnal Komunikasi Pembangunan Vol. 21 No. 01 (2023): Februari 2023
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46937/21202341327

Abstract

One of the Social Security Administering Agency of Health Insurance (BPJS Kesehatan) duties is to handle complaints submitted by its participants. This study aims to analyze how the complaints by the BPJS Kesehatan of the Solok branch office to its participants through interpersonal communication are based on emphasizing interpersonal communication. This study uses data collection methods with structured interviews with the BPJS Kesehatan and with the three participants who submitted complaints according to the researcher's needs, then the method of observation and documentation. Researchers use data reduction, data presentation, and verification techniques for data analysis, while data validation techniques use triangulation, which checks data from various sources. This study indicates that the purpose of interpersonal communication can be achieved through several aspects of communication, namely emphasis on interpersonal needs, emphasis on communication channels, emphasis on messages, emphasis on listening skills, and emphasis on feedback. From the five aspects of interpersonal communication emphasized, it was found that the purpose of the BPJS Kesehatan interpersonal communication on its participants is to understand the information or messages conveyed and change attitudes.
Strategi Marketing Public Relations Hotel Neo Malioboro dalam Meningkatkan Pengunjung di Masa Pandemi Covid-19 Wahyu Rasyidi; Mufid Salim
Journal of Communication Sciences (JCoS) Vol. 4 No. 2 (2022): April 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (42.487 KB) | DOI: 10.55638/jcos.v4i2.344

Abstract

Yogyakarta's Hotel NEO Malioboro is one of the city's three-star lodgings. This hotel, which is under the management of Archipelago International, promises a modern brand with modern and beautiful interior spaces. NEO Malioboro is a mainstay for out-of-town tourists to stay because of its very strategic location from the city center. Coronavirus makes Hotel NEO Malioboro lose visitors. Government policies that led to restrictions on community activities made tourism closed again breaking the chain of the spread of the Corona Virus. This study aims to analyze how the role and handling of a public relations officer in dealing with the pandemic situation and visitor crisis that befell Hotel NEO Malioboro. Hotel NEO's public relations measures will be analyzed to deal with the visitor crisis and increase the positive brand in the public sphere. So with that, the role of public relations is very necessary to overcome this potential so that Hotel NEO does not die in the storm of the Covid-19 pandemic. This research method uses a qualitative descriptive research approach, with Hotel NEO Malioboro as the object of research. This study uses data collection techniques based on in-depth interviews, observations, and documentation. The resource persons are public relations, the Director of sales, and a Graphic designer, while the other three speakers are respondents/visitors. Data analysis is divided into three stages: data reduction, data display, verification, and conclusion. The triangulation method is a measure of the validity and correctness of the data through data validation. The results of this study indicate that the marketing strategy carried out by public relations uses a pull strategy, pass strategy, and push strategy by maintaining customer loyalty and then is broken down with a public relations strategy process through the stages of defining problems, planning, and programming, taking action and communication, and ends with an evaluation. The number of visitors to Hotel NEO Malioboro has increased drastically after PPKM. According to insight data, viewers on various social media have also increased. The use of marketing public relations strategies can be said to be able to attract visitors back to Hotel NEO Malioboro which is experiencing a visitor crisis.
EFEKTIVITAS INSTAGRAM @KOMINFODIY SEBAGAI SUMBER INFORMASI AKTUAL TENTANG COVID-19 Rustono Marta; Mufid Salim; Silvia Indah Permatasari
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 8 No 2 (2022)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v8i2.29248

Abstract

The purpose of this study was to determine the effectiveness of Instagram @kominfodiy as a communication medium in providing information about COVID-19. This study uses a quantitative research approach using a questionnaire to the people of Yogyakarta with a total of 110 respondents. Based on the research results, it can be concluded that the magnitude of the influence of Instagram media is about 0.542, which means that the significant contribution given by the Instagram media variable as a medium of information to communication media is 54.2%. Instagram media by regularly uploading information posts is an effective way for @kominfodiy to provide information about COVID-19 to the public. The correlation test results explain that there is a relationship between the variable (X) and the dependent variable (Y) with a total value of 0.736. The significance value from the coefficient table is 0.000, where the value is smaller than 0.05 (0.000 < 0.05). Keywords: Instagram effectivity, communication media, COVID-19,
Co-Authors Adela Gita N Anugerah Bella T Dwiyan Mayangsari Fiolita Desyana Firhan Ardhiyansyah Fitrinanda An Nur Galih Andriansyah Putra Geral Al Hadaq Hariyanti, Nunik Helena Elmydea Shinta Heni Siswantari Husna Putri Pertiwi Jasrial Jasrial Kirti Dang Longani Lana Qurratul A Nadila Wahyuni Nurhalisa Sy Goma Putri, Ivon Sandya Sari Ragil Ilmiawan Retnosyari Septiyani Ridha Azka Raga Rifdah Zulfah Ghina Nabilah Ronaldi Safitra Rustono Farady Marta Rustono Farady Marta Rustono Marta Sarah, Ira Siti Shella Aprilliya Silvia Indah Permatasari Tiara Risky Timotius Saliman Virna Julia Kahar Wahidah Mahanani Wahidah Mahanani Rahayu Wahyu Rasyidi