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RAIDAH INTIZAR
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Universitas Islam Makassar Jl. Perintis Kemerdekaan No.9, RW.29, Tamalanrea Indah, Kec. Tamalanrea, Kota Makassar, Sulawesi Selatan 90245
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INDONESIA
Journal of Communication Sciences (JCoS)
Published by Universitas Islam Makassar
ISSN : -     EISSN : 26548755     DOI : 10.55638
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal of Communication Sciences (JCoS) is an academic journal concerned with the study of mass media studies, new media studies, film studies, interpersonal communication studies, group communication studies, organization communication studies, political communication studies, public relations studies, etc.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
 1 
Search results for , issue "Vol. 5 No. 1 (2022): Oktober 2022" : 7 Documents clear
Komunikasi Krisis di MECnesia dan Upaya Pemulihan Citra Perusahaan di Masa Pandemi Dian Muhtadiah; Hafied Cangara
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.402 KB) | DOI: 10.55638/jcos.v5i1.345

Abstract

The Covid-19 pandemic has impacted the stability of companies in Indonesia, including that experienced by MECNesia. Due to the absence of company income for one year, this company experienced crisis communication so that many employees resigned. This research uses Situational Crisis Communication Theory (SCCT) with qualitative research methods. The results showed that company leaders took a number of strategic steps to overcome crisis communication problems in their companies, including conducting open dialogue with employees, changing the leaner organizational structure, implementing online learning systems, launching for re-branding the company name by inviting journalists and utilizing social media to make public apologies.
Analisis semiotika Roland Barthes pada Film Tarung Sarung (Interpretasi budaya Laki-Laki Berani) Ibnu Hajar; Kamaluddin Tajibu; Andi Fauziah Astrid
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.382 KB) | DOI: 10.55638/jcos.v5i1.353

Abstract

This study aims to examine the cultural message of brave men in the film Tarung Sarong with the objectives, 1) to find out the meaning of denotations, connotations, and myths contained in the film Tarung Sarong 2) to know the cultural message of brave men contained in the film Tarung Sarong This research uses qualitative methods with semiotic analysis in order to make it easier to analyze the symbols/signs in the film. Data collection was carried out by watching the film first and observing the dialogue and images in the Tarung Sarong film, or other data related to the research object and having relevant and factual data. The results of the research show that in the film Tarung Sarong is a picture of a man who has a courageous attitude and responsibility in solving a problem he faces in the land of Bugis, Makassar. This film contains 12 cultural messages for brave men in the film Tarung Sarong, namely, mobs are not problem solving, men must dare to take responsibility, have a chivalrous spirit, side with the truth, uphold siri', be responsible for their own problems, do not deify money, social spirit, mutual help, learning to obey iklas, the firmness of the Bugis Makassar people in solving problems, and the attitude of resignation. The implications of this research are expected to be able to contribute to competent parties in the field of semiotic analysis and increase knowledge about cultural messages in the film "Tarung Sarong" using Roland Barthes' semiotic analysis.
ANALISIS STRATEGI KOMUNIKASI MARKETING PT. QUIPPER DALAM INDUSTRI E-LEARNING SEBELUM DAN DI MASA PANDEMI COVID-19 Ade Giovani; Zohrah Basalamah
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.233 KB) | DOI: 10.55638/jcos.v5i1.373

Abstract

This research aims to analyze the marketing communication strategy of PT. Quipper, a company in the e-learning industry, before and during the Covid-19 pandemic. The qualitative study found that the company initially implemented a Direct Marketing model and received positive market response, leading to expansion in 2016 by opening branch offices in 12 cities. PT. Quipper also developed a strategy using five models in the Marketing communication mix, including advertising, sales promotion, events and experiences, publicity, and personal marketing. However, the company faced competition from other companies providing material things to schools and had difficulty transitioning to online marketing during the pandemic.
POLA KOMUNIKASI ANTARA GUGUS TUGAS DAN TIM RELAWAN PERCEPATAN PENANGANAN COVID-19 DI DESA BALANGTAROANG KECAMATAN BULUKUMPA KABUPATEN BULUKUMBA Syaiful Novriansyah; Nahdiana Nahdiana
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.363 KB) | DOI: 10.55638/jcos.v5i1.377

Abstract

In an organization, communication has a very great influence on achieving goals. Communication flow would go well if the parties involved in the organization were able to cooperate. This study aims to determine (1) communication patterns between the task force and the volunteer team for the acceleration of covid-19 handling and (2) factors that affected the communication pattern between the task force and the volunteer team for the acceleration of covid-19 handling in Balangtaroang Village, Bulukumpa District, Bulukumba Regency. The research method used qualitative description. Data collection techniques were carried out through interviews, observations, and documentation. Data analysis techniques used methods of reduction, data presentation, and drawing conclusions. The results showed (1) communication patterns between the COVID-19 task force and a team of volunteers in Balangtaroang Village using primary, secondary, linear, and circular communication patterns. These four patterns were considered the most routine and appropriate to be applied in an effort to deal with covid-19 (2) Factors supporting communication patterns between the task force and the volunteer team for the acceleration of handling covid-19 include the involvement of a number of parties consisting of health workers, security, religious leaders, youth leaders, and the community. The obstacles encountered in their communication process were the activeness of the sub-district task force in communicating with volunteers and the sub-district task force, as well as the difficulty of volunteers in convincing the community of the truth of covid-19.
PENGARUH KONTEN VIRAL AVOSKIN PADA MEDIA SOSIAL TIKTOK TERHADAP PERILAKU KONSUMTIF BAGI PENGGUNA TIKTOK DI KOTA MAKASSAR Micha Selya Malacopo; Andriansyah Andriansyah
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.37 KB) | DOI: 10.55638/jcos.v5i1.379

Abstract

 This study aims to determine the effect of Avoskin's viral content on social media tiktok on consumptive behavior of tiktok users in Makassar City. The method in this study uses a type of quantitative research. The population in this study is the people of Makassar City totaling 512,764 people aged 15-34 years. The sample in this study amounted to 100 people who were determined by the Slovin formula with a 10% inaccuracy allowance with data collection techniques through questionnaires distributed by researchers and data processing using simple regression analysis with the help of the SPSS ver 25 program. The results showed that the correlation test value was 0.461, the calculated value of the t test was 5.139 > ttable 1.983 and a significance value of 0.000 <0.05. Then the coefficient of determination is 0.212 or 21.2% as seen from R Square while the remaining 78.8% is influenced by other factors. From the results of the data analysis it can be concluded that there is an influence of Avoskin's viral content on the social media tiktok on consumptive behavior of tiktok users in Makassar City.
Makna dan Pesan yang Terkandung dalam Iklan Video Sirup Marjan pada Ramadhan 1442 H (Sebuah Kajian Semiotika) Inda Milyana Sari; Pramudita Budi Rahayu
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.262 KB) | DOI: 10.55638/jcos.v5i1.380

Abstract

The study aimed to determine the message and meaning contained in the Marjan 1442 H advertisement using Roland Barthes' theory of denotation, connotation, and myth. The research used a qualitative approach with descriptive analysis, and the data was the advertisement itself. The results showed that the denotational meaning of the advertisement was a new superhero named Reogman, who unites to maintain peace and security in society by defeating the villain named Codot Bati. The connotative meaning was unity in maintaining peace and security symbolizes togetherness and success. The mythic meaning was to always maintain unity and togetherness in society, as unity is not only a source of strength but also important for survival. The message contained in the advertisement was to help each other, maintain unity, and work together. A united society will live in peace and harmony, without animosity and division. Togetherness, mutual assistance, and cooperation are very important in the survival of society and will lead to harmony and peace.
Kajian Pemanfaatan Media Massa oleh Aktivis dalam Kampanye Kesetaraan: Kajian Deskriptif Kualitatif Organisasi Perdik di Kota Makassar Yohanes Lado Tukan; Anil Hukma
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (43.765 KB) | DOI: 10.55638/jcos.v5i1.382

Abstract

The purpose of this study is to: 1) examine the utilization of mass media by activists with disabilities in liberation campaigns and 2) identify the advantages and disadvantages of using mass media for these activists. The research design used is qualitative descriptive, using the AIDDA theory approach, and the data collected was primary qualitative data through interviews and observations. The results revealed that: 1) PerDIK utilized various forms of mass media in their commemoration campaigns, including internet media such as blogs, YouTube, and online news portals, as well as electronic media like television; 2) the advantages of using mass media in liberation campaigns are that it is effective, creates dynamic images, encourages participation from people with disabilities, reaches a wide range of society including stakeholders, and strengthens movements. However, some disadvantages of using mass media for these campaigns include biased perceptions, potential loss of control, and lack of quality content.

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