Visualita : Jurnal Online Desain Komunikasi Visual
The Online Visual Communication Design Visualita Journal is dedicated to disseminating findings or research and original ideas about design, applied arts, and visual culture, which is published in 2 (two) episodes a year, namely in April and October. The scope of the Visualita Journal covers an unlimited variety of visual culture starting from visual, contemporary, and traditional arts, visual communication design, and graphic and technical design with other sciences such as communication, culture, sociology, marketing, psychology, language, etc.
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<![CDATA[Evaluasi Usability Pada Aplikasi Banyuwangi Tourism Menggunakan Metode System Usability Scale ]]>
<![CDATA[Sandi, Arif Wicaksono]]>;
<![CDATA[Irfansyah, Irfansyah]]>
<![CDATA[ Visualita Jurnal Online Desain Komunikasi Visual Vol 11 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Komputer Indonesia ]]>
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DOI: 10.34010/visualita.v11i02.8342
<![CDATA[In recent years, Banyuwangi Regency has emerged as one of the areas with rapid tourism development in East Java. The key to the success of tourism development in Banyuwangi cannot be separated from the local government's innovation in managing tourism. One of them is innovation in the digital field by using digital technology in the form of a tourism application called Banyuwangi Tourism. In developing an application, it is necessary to periodically evaluate it to make the application always by user needs. One of the evaluations that can be done in usability evaluation. This article aims to evaluate the usability of the Banyuwangi Tourism application. Usability evaluation is carried out using the System Usability Scale (SUS) method. The data collection instrument used was a questionnaire. The data was obtained in the form of responses from 30 respondents which resulted in an average SUS score of 62. This score indicates that users can accept the Banyuwangi Tourism application based on its usability aspect. However, improving the quality of the application is still needed, because the usability score also shows that the quality of the application is still at grade D. This means that the usability quality of the application is quite good but some improvements are still needed. Evaluation to improve the quality of the application can be started by improving the error and satisfaction aspects of the Banyuwangi Tourism application.]]>
<![CDATA[Pemanfaatan Desain Parametrik Dalam Perancangan Produk Keramik Dengan Visual Motif Tradisional (Studi Kasus: Hotel Best Western Premier La Grande) ]]>
<![CDATA[Abdurrahman, Syaldilah Rizki]]>
<![CDATA[ Visualita Jurnal Online Desain Komunikasi Visual Vol 11 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Komputer Indonesia ]]>
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DOI: 10.34010/visualita.v11i02.8351
<![CDATA[The rapid increase in Indonesia's tourism sector has made many tourism-related business fields such as hotels to carry out various innovations in the creative field due to an increase in high competition. The habit of people who use hotels when traveling makes its function no longer only as an inn, but as part of traveling activities. The characteristics of the interior design and the elements in it greatly influence the interest of the people who prioritize aesthetics and comfort in choosing lodging. This research implements the Practice-led Research method with the flow of idea development, idea selection, data collection, and application of techniques as the process of applying the theories and methods chosen to create new products. The design of this ceramic product was carried out by adapting the basic form of the batik kawung pattern from the analysis of the character of the room in the case study and then implemented into a parametric design visual in the Grasshopper Rhinoceros 3D software. The output of this research is a recommendation for interior product design in the form of a wall hanging made of ceramic material that uses a modular concept with a visual approach to parametric design taken from the batik kawung pattern.]]>
<![CDATA[Intertekstualitas Ungu pada Produk McDonald’s Edisi BTS Meal ]]>
<![CDATA[kumari, santhi]]>
<![CDATA[ Visualita Jurnal Online Desain Komunikasi Visual Vol 11 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Komputer Indonesia ]]>
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DOI: 10.34010/visualita.v11i02.8526
<![CDATA[Semua aspek kehidupan manusia pasti berkaitan dengan warna, yang difungsikan untuk mengenali objek, identitas, mengkomunikasikan pesan, membangkitkan perasaan tertentu, dan pendeteksi suhu. Warna terutama pada kemasan sangat penting sebab melalui warna, perusahaan ataupun personal brand dapat berkomunikasi dan menjadi identitas yang mudah dikenali. Penerapan warna ungu pada kemasan McDonald’s edisi BTS Meal mempengaruhi persepsi seseorang dan daya jual produk McDonald’s. Warna ungu terutama oleh komunitas ARMY-BTS dimaknai secara berbeda sehingga intertekstualitas dianggap sesuai untuk menganalisis makna pada warna ungu saat ini. Metodologi penelitian ini adalah kualitatif interpretatif, berdasarkan observasi, dokumentasi melalui google form dengan tipe pertanyaan terbuka, dan studi literatur. Temuan penelitian ini adalah warna ungu dimaknai oleh sebagian besar masyarakat Indonesia sebagai warna janda atau berkabung walaupun ada yang memaknainya dengan kemewahan dan kesan misteri. Pemaknaan warna ungupun bertambah pada sistem tanda terutama dalam komunitas ARMY yang berkaitan dengan idola mereka, BTS. Potensi dari warna dapat digunakan sebagai alat marketing suatu usaha untuk mendunia dengan mempengaruhi psikologi, persepsi visual dan tindakan seseorang.]]>
<![CDATA[Analisis Formal Karya Seni Grafis Syahrizal Pahlevi Seri Sayuran ]]>
<![CDATA[Albi, Billy Inayatullah]]>;
<![CDATA[Nurcahyanti, Desy]]>
<![CDATA[ Visualita Jurnal Online Desain Komunikasi Visual Vol 11 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Komputer Indonesia ]]>
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DOI: 10.34010/visualita.v11i02.8537
<![CDATA[ABSTRAK. Syahrizal Pahlevi merupakan seniman grafis yang produktif memvisualisasikan gagasannya, ia berhasil menepis anggapan bahwa seni grafis adalah jenis penghambat ekspresi. Berbagai prestasi telah diraih oleh Syahrizal Pahlevi di bidang seni. Satu karya seni yang menginspirasi adalah seri sayuran, yang memiliki konsep untuk meningkatkan dan menumbuhkan kesadaran masyarakat tentang pentingnya kesehatan dengan menampilkan objek-objek menarik secara teknis dan visualisasi. Seri sayuran merupakan karya yang diciptakan tahun 2006 oleh Syahrizal Pahlevi. Penelitian ini menggunakan objek lima karya yang dianalisis dengan teori dari Edmund Burke Feldman. Hasil penelitian adalah analisis objek secara menyeluruh perihal kualitas unsur visual. Bentuk visual karya seri sayuran merupakan representasi dari objek nyata, sedangkan latar belakang karya terlihat ekspresif dengan komposisi abstrak. Karya seri sayuran sebagai media Syahrizal Pahlevi menghadirkan tentang kesegaran dan untuk mengingatkan tentang pentingnya mengonsumsi hal yang bermanfaat bagi tubuh. Pengasosiasian bentuk karya sebagai makhluk hidup membuat karya memiliki makna dan pesan sosial yang ingin disampaikan dari sudut pandang seniman.]]>
<![CDATA[Tinjauan Visual Brand Identity Beberapa Brand Produk Makaroni Pedas Sebagai Acuan Perancangan Logo ]]>
<![CDATA[Ulita, Novena]]>
<![CDATA[ Visualita Jurnal Online Desain Komunikasi Visual Vol 11 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Komputer Indonesia ]]>
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DOI: 10.34010/visualita.v11i02.8748
<![CDATA[ABSTRAK Visual brand identity penting dimiliki agar suatu produk dapat mudah dikenali, diingat dan dipromosikan. Untuk itu sebagai seorang desainer komunikasi visual sebelum merancang visual brand identity yang tepat maka desainer perlu mengetahui positioning produk di pasaran sehingga menjadi acuan untuk keputusan desain nantinya. Tujuan penelitian ini mengungkap cara menentukan brand positioning yang dapat dijadikan acuan desainer sebelum merancang visual brand identity, kasus secara spesifik yakni pada produk makaroni pedas yang ada di Jakarta. Dengan teori Product Life Cycle dan teori elemen desain penelitian ini dilakukan secara metode kualitatif, melihat pola-pola yang terbentuk dan kemudian mendeskripsikannya. Melalui cara pengumpulan data dengan observasi, studi pustaka, dan juga dokumentasi, data kemudian dikumpulkan untuk menggali informasi mengenai produk terkait sehingga kemudian dapat dilakukannya analisis data dengan menggunakan teknik analisis konten. Hasil dari penelitian ini penulis menemukan adanya beberapa indikator yang dapat digunakan dalam menentukan positioning produk dalam tujuan perancangan visual brand identity. Dengan hasil tersebut bermanfaat bagi referensi mahasiswa melakukan perancangan logo dari produk yang sejenis. Setelah dilakukannya perbandingan, setiap brand memiliki keunggulannya masing- masing.]]>
<![CDATA[Pengaruh Video Virtual Tour 360° Pantai Kuta Terhadap Respon Emosional Audiens ]]>
<![CDATA[Paramartha, I Putu Adi Surya]]>;
<![CDATA[Julianto, I Nyoman Larry]]>;
<![CDATA[Mudra, I Wayan]]>
<![CDATA[ Visualita Jurnal Online Desain Komunikasi Visual Vol 11 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Komputer Indonesia ]]>
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DOI: 10.34010/visualita.v11i2.8453
<![CDATA[The presence of a 360° virtual tour video as a medium with a new format in Indonesia has the potential to be an alternative way of traveling as well as a medium for promoting a tourist attraction with a new format. The unique experience that 360° videos offer can influence the emotional response of the viewer which in turn can potentially influence the viewer's actions. The purpose of this research is to determine the emotional response of respondents when watching a 360° virtual tour video about Kuta Beach. This qualitative research uses emotional design theory approach in the analysis process. Data collection techniques are carried out using documentation and questionnaire methods. The results of this research indicate that respondents tend to feel more positive emotion than negative emotions when watching a 360° virtual tour video about Kuta Beach. Most of the positive emotion are caused by the visual scene generated based on a particular camera placement, especially when there was movement of the camera. Meanwhile, the negative emotional response, especially the boredom type, was caused by the placement of the camera which was only stationary in one place. In addition, it was also found that personal factors such as personality and culture can also affect emotional responses when watching 360° videos.]]>
<![CDATA[Transformasi Atribut Menjadi Elemen Estetis Pada Kostum Olahraga ]]>
<![CDATA[Musnur, Irfandi]]>
<![CDATA[ Visualita Jurnal Online Desain Komunikasi Visual Vol 11 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Komputer Indonesia ]]>
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DOI: 10.34010/visualita.v11i2.8841
<![CDATA[The use of sports jersey T-shirt products has become a stylish variant of the fashion trend for the community. Users of this t-shirt product have penetrated several circles, both children, teenagers and the elderly. What's interesting is that the jersey basically has attribute components that are produced as function demands, now present as an aesthetic visual ornament in fashion. This research basically comes as a follow-up research that has been done before. Previous research has revealed that there is an additional function of the soccer jersey, both in terms of supporters as a fan identity and a marker for the players themselves. In this study, we try to look at it from a different perspective, namely the form of the transformation function of sports jersey attributes (not limited to football) into aesthetic attributes in the World of Fashion. This will be explained through the aspects of material, visual, color and other functions which are usually used as a function of transforming into a fashion trend. Through the research that has been done, it is concluded that the transformation of Functional Motivation into aesthetics in sports jersey fashion products is a process of sign association. The association involves the role of previous markers (such as color, other attributes and visuals) that have been established in the mind. Through this empirical knowledge it is conceptualized into a "sporty" style which is realized in the jersey fashion trend.]]>
<![CDATA[Persepsi Emosi dalam Iklan HomePod yang Disajikan Melalui Visual Storytelling ]]>
<![CDATA[Arbi, Hafiz]]>;
<![CDATA[Sari, Maya Purnama]]>;
<![CDATA[Triannisa, Selvia Widi]]>
<![CDATA[ Visualita Jurnal Online Desain Komunikasi Visual Vol 11 No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Komputer Indonesia ]]>
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DOI: 10.34010/visualita.v11i2.8849
<![CDATA[Advertising presentations sometimes only show a problem and solution related to the advertised product. The storytelling aspect of advertising becomes an important factor, it can make the audience feel involved and immersed in the story being conveyed, so that the advertising message is easier to deliver and remember by the audience. The use of inappropriate visuals can make advertising less effective in influencing the audience's decision, and may also be irrelevant to the audience. With the presence of emotions that can create a connection with the audience and influence their decision to buy the advertised product or service. Advertising that uses emotions appropriately can be more effective than advertising that only focuses on rational information. The method is applied by analyzing several sources such as advertisements, journals, and books. The aim is to find out the relationship between visual, storytelling, and emotion in advertising. Techniques such as storytelling and visual can enhance the effectiveness of advertising in delivering messages and influencing the emotions of the audience. Emotional perception also affects purchase decisions. Effective advertisements can influence consumer trends or purchasing decisions.]]>
