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INDONESIA
Inovator : Jurnal Manajemen
Published by Universitas Ibn Khaldun Bogor
ISSN : 19786387     EISSN : 26147785     DOI : 10.32832/inovator
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal INOVATOR , Jurnal ini memberikan inovasi pada perkembangan teknologi dan ilmu manajemen dengan memberikan informasi praktis hasil pemikiran dan penelitian para pakar manajemen dengan scope : Manajemen Sumber Daya Manusia; Manajemen Keuangan; Manajemen Pemasaran; Manajemen Operasional dan Kewirausahaan. Jurnal ini terbit dua kalai dalam satu tahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol 12 No 2 (2023): SEPTEMBER" : 13 Documents clear
Study of Cultural Preservation and Protection of Cultural Values through Ethnocentricity of Domestic Products Suryowati, Budi
INOVATOR Vol 12 No 2 (2023): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v12i2.17634

Abstract

Globalisasi influence human behavior in the sphere of life. Changes in people's behavior include lifestyle, one of which is the desire to use foreign products. This study wanted to determine how ethnocentric consumers were among Trilogi University students, who numbered 2,289. To assess consumer ethnocentrism use CETSCALE as a measure. With the Structural Equation Modeling (SEM) method, the results showed that their opinions on ethnocentricism in the form of protectionism, socio-economic conservatism, and ultra-nationalism affected the unwillingness to buy foreign products, and opinions about nationalism did not affect the unwillingness to buy foreign products.
The Influence of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty at Pizza Hut Restaurant Hanindita, Lisa Putri; Riorini, Sri Vandayuli
INOVATOR Vol 12 No 2 (2023): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v12i2.17635

Abstract

This research aims at product quality, service quality, customer satisfaction, and customer loyalty. The sampling technique used was purposive sample, that is people who have eaten at a pizza hut restaurant with a total of 125 respondents used by deploying google form. Hypothesis testing using a partial test (t test), simultaneous test (F test), and the coefficient of determination (R²). The test results prove that product quality, service quality, and customer satisfaction have a positive effect on customer loyalty.
Increasing Financial Management Capabilities at MSMEs - Malang Meatballs Octaviani, Haniifah; Rachman, Cinta Chantika Suryana
INOVATOR Vol 12 No 2 (2023): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v12i2.17636

Abstract

Interview observation activities with MSME traders conducted by fe-male students from the University of Buana Perjuangan Karawang have given questions to one of the Micro, Small and Medium Enterpris-es (MSMEs), especially in Karawang City, namely the Bakso Malang company. This business has branches and one of its marketing areas is Citra Kebun Mas Housing, Karawang. This business is a very popular food for the people of Indonesia, the product categories sold are meat-balls, egg meatballs, plain chicken noodles, small chicken meatball noo-dles, chicken meatball noodles, chicken egg meatball noodles. the pur-pose of this study was to determine the increase in financial manage-ment capabilities in UMKM - Bakso Malang. This research was con-ducted on March 29 2023 at Citra Kebun Mas Karawang Housing Complex. This type of research is descriptive. The results of the study show that generally MSME meatball owners in the Karawang city area do not have adequate financial knowledge. There are still obstacles for business people in terms of knowledge and awareness to keep records and financial reports. Business people tend to think that only by collect-ing proof of transactions and keeping records. Therefore, many MSME sellers do not make financial reports because they are considered to be costly and time consuming.

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