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International Journal of Social Science and Business
Published by Universitas Pendidikan Ganesha
ISSN : 26146533     EISSN : 25496409     DOI : -
Core Subject : Social,
Social Sciences
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
Arjuna Subject : -
Articles 20 Documents
 1   2 
Search results for , issue "Vol 5, No 2 (2021)" : 20 Documents clear
Building the Customers Loyalty of Hennes and Mauritz Brand Fashion in Indonesia Using Twitter Augustine, Liesta; Rewindinar, Rewindinar; Marta, Rustono Farady
International Journal of Social Science and Business Vol 5, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.34355

Abstract

Economic growth has accelerated in recent years. Company owners’ tactic was to used social media as a bridge to reach out to customers. A brand gains who gains consumers would attempt to establish a relationship with them and also gain their commitment. This is referred to as consumer loyalty. This loyalty was very critical to the brand’s long term sustainability and growth. Customers’ satisfaction can be used to gain customer loyalty. The aim of this study was to examine H&M's use of Twitter as a social networking platform for building consumer loyalty. The study was carried out using the netnography approach, in which data was gathered by observation on Twitter. The netnography approach is an ethnographic method that combines the use of internet with ethnography. The findings in this research conclude that games and interaction will undoubtedly be required to capture customers' interest and generate their loyalty. 
Accountability: Efforts to Prevent Rush Money at Village Credit Institutions in Buleleng Regency Budiasni, Ni Wayan Novi; Ayuni, Ni Made Sri
International Journal of Social Science and Business Vol 5, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33623

Abstract

Ensuring the confidence of customers and other stakeholders, LPD requires an internal control system, presentation of financial statements and accountability. The purpose of this research is to know the implications of the internal control system and the presentation of financial statements to accountability. This study used quantitative method, population of 149 LPD that is still operating and selected 60 lpd samples in Buleleng Regency.  Questionnaire as an instrument to collect research data. The analysis technique used is SEM (Structural Equation Modeling) with PLS (Partial Least Square) method. Based on the first hypothesis it appears that the relationship between internal control system variables and accountability of parameter coefficients 0.364 with a statistical t value of 4.056 greater than the table t value of 1,960 (4,056>1,960). Similarly, the second hypothetical relationship between the presentation of financial statements has a parameter coefficient value of 0.525 with a statistical t value of 6.362 greater than the table t of 1,960 (6,362>1,960). Based on the results of the study, it can be concluded that the internal control system is positively related to accountability, and the presentation of financial statements relates positively to accountability.
The Concept of Digitalization-based Performance Management In An Effort to Improve Employee Performance During the Covid-19 pandemic in Village-Owned Enterprises (BUMDES) throughout Buleleng Regency Adnyana, Putu Agus
International Journal of Social Science and Business Vol 5, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33137

Abstract

The purpose of this study is to determine employee performance through the concept of work management and digitalization as the main keys to improving the performance of BUMDES employees in Buleleng Regency. The concept of performance management is the employee’s activities and work results in line with organizational goals. So that it contributes to improving the performance of BumDes employees. The study population was all active BumDes in Buleleng Regency. Sampling in this study using random sampling technique. The data analysis technique used in this research is the Component based SEM, Partial Least Square (PLS) analysis method. The results showed that the concept of work management has an effect on digitization and employee performance.
The Effect Of Product Promotion And Innovation On Purchase Decisions At Prices As Intervening Variables Sujarwo, Joe Eklesia Apostolos; Matruty, Eko Suseno Hendro Riyadi
International Journal of Social Science and Business Vol 5, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33646

Abstract

The development of digital marketing in the new normal era is currently very fast. Several online shops that use digital marketing techniques such as Shopee and Tokopedia. This study aims to analyzed the effect of promotion and product innovation on purchasing decisions with price as an intervening variable. The research method used purposive sampling technique where the data is examined using measurements by considering individual choices. The sample collection used a questionnaire, and the number of samples used is 100 respondents. The analysis technique used multiple linear regression and multiple test. The results showed that the first hypothesis did not have a significant influence between the promotional variables on purchasing decisions. While the second hypothesis there is a significant influence between product innovation variables on purchasing decisions. Furthermore, the third and fourth hypothesis of the price variable mediate the relationship between promotion and product innovation on purchasing decisions. 
The Influence Of Brand Image And Atmosphere Store On Purchase Decision For Samsung Brand Smartphone With Buying Intervention As Intervening Variables (Study on Samsung Experience Store Karawaci Customers) Solihin, Dede
International Journal of Social Science and Business Vol 5, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.30847

Abstract

This study analyses a brand image and store atmosphere on purchasing decisions with purchase intention as an intervening variable at the Samsung Experience Store Karawaci customers. This type of research is a quantitative descriptive study. This research is survey research. The number of samples in this study was 98 people who were determined using the accidental sampling technique. The data in this study were collected using an instrument in the form of a questionnaire. Data were analyzed using path analysis. The results showed that brand image has a significant effect on purchase intention with a path coefficient of (0.152), store atmosphere has a significant effect on purchase intention with a path coefficient of (0.769), purchase intention has a significant effect on purchasing decisions with a path coefficient of (0.305). ), brand image has a significant influence on purchasing decisions with a path coefficient of (0.140), store atmosphere has a significant influence on purchasing decisions with a path coefficient of (0.494), Purchase Interest cannot mediate the influence of the Brand Image variable on Purchasing Decisions This can be seen from a one-tailed probability 0.08417935> 0.05, the Purchase Interest variable can mediate the influence of the Store Atmosphere variable on Purchasing Decisions This can be seen from the one-tailed probability 0.00004590 <0.05
Strategies to Create Competitive Advantage Through Promotions at Samana Resto Villa and Catering Astana, I Gusti Made Oka
International Journal of Social Science and Business Vol 5, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33310

Abstract

The purpose of this research is to create excellence compete at the Samana Resto Villa and Catering. Data collection techniques used in. This study uses documentation techniques and interview techniques with several informant. The results of this study explain that based on the results of the VRIO analysis (Valuable, Rarity, Imitability and Organization) obtained from interviews with several informants, it was found that there were 18 resource and capability in Samana Resto Villa and Caterings that can be specified are 8 tangible resource competencies and resources There are 6 intangibles while for the capabilities there are 4. Competencies owned Samana Resto Villa and Catering more from a resource aspect than capabilities because resource competencies are 14 and there are 4 competencies. Based on 18 resources and capability included in the highly rated category need a new strategy such as for the resources owned by Samana Resto Villa and Caterings there are strategies that can be done, namely from (1) Human resources, this strategy conducted by involving human resources in workshops, seminars or training regarding the Resto Villa and Catering industry as well as increasing the number of competent employees in the hospitality industry, (2) Facility (Wi-Fi) strategy can be done with maximize the use of the internet as a means of promoting the dissemination of information regarding Samana Resto Villa and Catering as well as a branding tool. (3) Location, to draw visitors are not only a strategic location but also need cooperation with travel parties and tour agents, because this strategy can be done as a means promotions and branding for the Samana Resto Villa and Catering. (4) The use of technology can done by leveraging android to increase promotion and increase services with android applications. While the strategy that can be done from the side Capabilities are (5) Service Skills with care improve employee abilities in serving visitors and improving language skills by following training. (6) networking skills, this can be done by increasing the number network and cooperation so as to create new networks and can improve number of visitors
Relationship Between Integrated Marketing Communication and Brand Equity Theodora, Nadia -
International Journal of Social Science and Business Vol 5, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33782

Abstract

This study will try to explain the relationship between the application of integrated marketing communication (IMC) and its influence to the establishment and development of brand equity and also will look at the role of each element of integrated marketing communication to brand equity. This article uses the literature review method by summarizing the result of various credible studies that highlight the relationship between IMC and brand equity. The result shows that there is a direct relationship between the simultaneous application of all elements of IMC to the formation of brand equity. But partially each element of IMC has its own impact on the formation of brand equity, depending on the context of the company, region, time, and target consumers.Keywords : Integrated Marketing Communication, Brand, Brand Equity, IMC
Customers Loyalty Through Experiential Marketing on The Salon Crisni in Singaraja Nurkariani, Ni Luh; Kusuma, Gusti Putu Eka
International Journal of Social Science and Business Vol 5, No 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33815

Abstract

Business development is currently growing rapidly, one of which is a business engaged in services. In running a beauty salon service business, it is very important to make customers loyal or what is called Customer Loyalty. Customer loyalty is customer commitment to a store brand or supplier based on a very positive attitude in long-term purchases, it is easier to develop and succeed if the company can make customers loyal. The purpose of this study was to determine sense, feel, think, act, relate to customer loyalty at Krisni salon. The analysis technique used in this research is validity and reliability test, multiple regression analysis, multiple correlation analysis, classical assumption test, determination test, t-test and hypothesis test with t-test. The results showed that experiential marketing which consists of sense, feel, think, act, relate has a positive and significant effect on customer loyalty at Krisni salon in Singaraja. These results are proven by testing the hypothesis with the t-test which shows that t-count> t-table and the results of model testing with t-test which show that t-count> t-table. This result means that in creating customer loyalty, Krisni salon must pay attention to the strategies used, one of which is experiential marketing.
The Implication of Self-Relevant Value and Value of Travelling Consumption on Propensity to Share Electronic Word of Mouth of Traveler Anggarawati, Sularsih; Saputra, Fachri Eka
International Journal of Social Science and Business Vol 5, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.30246

Abstract

This study aims to examine the effect of 3 dimensions of self-relevant value (Reflected Appraisal of Self, Conspicuous Value, and Self-Image Congruity) and 3 dimensions of value of traveling consumption (Desire for Experience Travel, Need for Uniqueness, and Social Esteem) on the tendency for someone to share their experiences on social media (e-WOM). To answer the research objectives, this study uses a quantitative research design using cross sectional time dimension of the study. The questionnaire was used as a sample data collection tool, in which the sampling was done purposively. The data collection method used in this study is by distributing online questionnaires by inserting questionnaires into Google Form, then online questionnaires are distributed through social media such as Facebook, Instagram, and WhatsApp. Appropriate respondents to fill out this questionnaire are people who have visited popular tours in Indonesia, especially young tourists. Data analysis method is planned using Multiple Regression Analysis. The results show that four of the six hypotheses are proven in this study. There are two hypotheses that are rejected, specifically the relationship between conspicuous value on propensity to share e-WOM, and the relationship between self-esteem on propensity to share e-WOM. This study gives a contribution to the body of knowledge on the relationship between self-relevant value and desire to experience travel concepts on propensity of travellers to share their experience on the electronic Word of Mouth (e-WOM).
The Cross-Provincial Data of Life Expectancy Effect on Pension Fund in Indonesia Ridho, Sari Lestari Zainal; Sabli, Habsah Binti Haji Mohamad; Setiawan, Heri
International Journal of Social Science and Business Vol 5, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33672

Abstract

The data presented in this research is an observational cross-province study of life expectancy and pension funds. The data were extracted from the published database of Statistic Indonesia and Indonesia Financial Services Authority, covering a period of 2015 to 2019. The collected data were analyzed; using a panel data regression model on random effect assumptions with Generalized Least Squares. The finding of this research shows that there is a positive and significant effect of life expectancy on pension funds. This research paper data will assist in promoting the opportunity for pensions fund business or institution.

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