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Petra International journal of Business Studies (IJBS)

ijbs
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Published by Universitas Kristen Petra Surabaya

ISSN : - EISSN : 26216426 DOI : https://doi.org/10.9744/ijbs

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Petra IJBS (Petra International Journal of Business Studies, ISSN: 2621-6426) is a peer-reviewed journal published under the Master of Management program, Faculty of Economics, Petra Christian University (MM FE UKP). The journal serves as a vessel for exchanging business knowledge to scholars and practitioners, which publish their scholarly works twice a year (June and December).

Arjuna Subject : -

Articles 7 Documents

Search results for , issue "Vol. 2 No. 2 (2019): DECEMBER 2019" : 7 Documents clear

The Impact of Perceived Financial Literacy and Parental Norm towards Money Management of Bidikmisi Student Rinita Pappang; Njo Anastasia
Petra International Journal of Business Studies Vol. 2 No. 2 (2019): DECEMBER 2019
Publisher : Master of Management, School of Business and Management, Petra Christian University

This research examines the impact of perceived financial literacy and parental norms on money management. I collected the data by spreading online and printed questionnaires towards 100 respondents of students who got Bidikmisi scholarship from several universities in Indonesia. Then, the data was processed by SmartPLS. The result of the research shows that perceived financial literacy and parental norms significantly influence money management of students who got Bidikmisi scholarship. So, the role of parents in terms of educating the children about finance shapes the knowledge of the students to manage the scholarship to fulfill the needs of the college.

Do Value Added Intellectual Coefficient and Corporate Governance Contribute to Firm's Economic Value Added Saarce Elsye Hatane; Maria Agustin; Vera Radja Kana; Jean Marc Dautrey
Petra International Journal of Business Studies Vol. 2 No. 2 (2019): DECEMBER 2019
Publisher : Master of Management, School of Business and Management, Petra Christian University

This study is about examining the influence of Intellectual Capital and Corporate Governance to EVA. Data used in this study were collected from a sample of 121 consumer goods companies in Indonesia and Malaysia from 2010 to 2017. Panel data multiple regression was performed to examine the research framework. The intellectual capital was measured by VAIC value, while the corporate governance was explained by the audit committee, remuneration board, and auditor quality and tenure. This study found that HCE, SCE, audit committee gender, remuneration size and remuneration gender had no effect on EVA in both Malaysian and Indonesian companies. In contrast, the audit committee size was found to affect the EVA of the companies in both countries. The CEE affected the company value of Malaysian companies while it had no effect on Indonesian companies. Audit quality and audit tenure had a positive effect only on Malaysian companies and none on Indonesian companies. This study used limited variables and a narrow business sector, thus the future research may expand the research model for other types of industries and apply the model in other countries.

The Effect of Entrepreneurial Orientation on the Competitive Advantage through Strategic Entrepreneurship in the Cafe Business in Ambon Sesilya Kempa; Truly Gladys Setiawan
Petra International Journal of Business Studies Vol. 2 No. 2 (2019): DECEMBER 2019
Publisher : Master of Management, School of Business and Management, Petra Christian University

The changed lifestyle of Ambon city residents influenced cafe business growth in Ambon. This research aims to determine the effect of entrepreneurial orientation on strategic entrepreneurship used by cafes and their impact on competitive advantage. The type of research used in this research is quantitative research using an accidental sampling technique. The data collection process was carried out by distributing 50 questionnaires to the owners or managers of cafes in Ambon. From 50 questionnaires that have been distributed, only 41 questionnaires (82% response rate) cn be processed further using partial least square (PLS) method. This research found out that entrepreneurial orientation affects strategic entrepreneurship, strategic entrepreneurship affects competitive advantage, and entrepreneurial orientation affects competitive advantage through strategic entrepreneurship. The magnitude of the influence of each is 0.724; 0.511; and 0.370. In this research, the entrepreneurial orientation of the owner and manager of the cafe did not affect the competitive advantage of the cafe at all.

The Impact of Product Attributes, Price, Place, Advertising, and Sales Promotion: A Case of Kids Shampoo in Indonesia Adelina Proboyo; Bram Imantaka Kusuma
Petra International Journal of Business Studies Vol. 2 No. 2 (2019): DECEMBER 2019
Publisher : Master of Management, School of Business and Management, Petra Christian University

Kids shampoo has been the main driver of growth for the slow-growing baby and child hair care industry in Indonesia. Knowing this phenomenon, Company A launched Product X, a kids shampoo product, in 2016. The purpose of this research is to do a gap analysis between the perception and the expectation of intrinsic and extrinsic product attributes, sales promotion, and place. Prior to the gap analysis, 109 data is collected through online questionnaires and then analyzed using a multiple regression analysis to know the impact of intrinsic and extrinsic product attributes, price, place, advertising, and sales promotion on purchase intention. The result shows that intrinsic and extrinsic product attributes, sales promotion, and place influence purchase intention significantly, while price and advertising are not significant. From the gap analysis, the perceived performance of Product X on four significant elements is lower than the expectation.

The Practice of Marketing Public Relations In Multinational Companies in Indonesia Lina Sinatra Wijaya
Petra International Journal of Business Studies Vol. 2 No. 2 (2019): DECEMBER 2019
Publisher : Master of Management, School of Business and Management, Petra Christian University

The growth of public relations and its acceptance as a valuable, sometimes essential, marketing practice is practically universal . This study aims to find out the marketing communication models applied in Multinational companies in Indonesia. The study provides an analysis of the role of marketing public relations in Multinational companies and this study also explores the role of marketing public relations in the multinational or global companies in Indonesia, to establish whether it is considered to be an important function for a multinational company. The data was gathered through in-depth interview and telephone interview technique involving six multinational companies in Indonesia. The result of this study shows that Marketing public relations officers in multinational companies in Indonesia do apply a mixed model of communications in their operations. This mixed model is a mixture of the press agentry and a two-way asymmetrical model. These two models seem to be the models which are applied in most multinational companies in Indonesia, even though they still use external agencies (consultancies) for handling certain issues.

The Effect of Company Performance on Dividend Policy in Manufacturing Companies Onny Kusuma; Hatane Semuel
Petra International Journal of Business Studies Vol. 2 No. 2 (2019): DECEMBER 2019
Publisher : Master of Management, School of Business and Management, Petra Christian University

Companies in managing their finances are always faced with three important issues that are interrelated. The three problems are investment decisions, funding decisions and dividend policy decisions. This study will be focusing on dividend policy decision. Not all companies distribute dividend even when they have high profit/liquidity level or because they need money to pay interest. This study investigates and aim to analyze the effect of company performance to dividend policy in manufacturing companies. Company performance used as variables are: profitability, leverage, and liquidity. The author will analyze the direct effect from profitability, leverage, and liquidity with company dividend policy. After that by using liquidity as moderating variable, the author will analyze wether high liquidity level can strengthen company decision to distribute dividends. The sample for this study are 77 manufacturing industry companies listed on the Indonesia Stock Exchange in 2010-2016 which distributed dividends. Research data is taken from annual financial report data published by the sample companies. The data in this study were processed with the help of SEM smartPLS 3.0 model. This study explains the impact of profitability, leverage, and liquidity factors on dividend policy and wether liquidity can be used to strengthen or weaken the relationship between profitability to dividend policy and leverage to dividend policy.

The Correlation Tourist Attraction with Revisit Intention of Agritourism Pelaga Badung Bali, Indonesia I Gusti Bagus Rai Utama; Christimulia Purnama Trimurti
Petra International Journal of Business Studies Vol. 2 No. 2 (2019): DECEMBER 2019
Publisher : Master of Management, School of Business and Management, Petra Christian University

The Pelaga Agritourism area is dominantly visited by students, who are predominantly less than 20 years old, some of them are from the age group of 21 to 40 years. They are predominantly come from around the City of Denpasar and Badung Regency. They are interested in visiting Pelaga because a unique village tourist attraction, views of gardens and farmland, natural beauty, the beauty of the park, cultural friendly and environmentally friendly tourist attractions, public facilities, telecommunications, restaurants and centers the agriproduct market, the people who are friendly to tourist arrivals, easy to reach locations, the availability of transportation to the location, and the proximity to the city center. Dominant tourists willing to re-visit Pelaga significantly influenced by the unique village tourist attraction, views of the expanse of gardens or farmland, natural beauty, the beauty of the park, and the ease of reaching the Pelaga location from their residence.

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Ivan Widiyanto

Contact Email
ivan@petra.ac.id

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Journal Mail Official
ijbs@petra.ac.id

Editorial Address
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Location
Kota surabaya,

Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ivan Widiyanto

Contact Email ivan@petra.ac.id

Phone -

Journal Mail Official ijbs@petra.ac.id

Editorial Address -

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ivan Widiyanto

Contact Email
ivan@petra.ac.id

Phone
-

Journal Mail Official
ijbs@petra.ac.id

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA