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All Journal International Journal of Advances in Applied Sciences E-Journal of Tourism Jurnal Kajian Bali Jurnal Perkotaan IJBE (Integrated Journal of Business and Economics) Sebatik International Journal of Applied Sciences in Tourism and Events JURNAL KEPARIWISATAAN Petra International journal of Business Studies (IJBS) SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Bali Membangun Bali Jurnal Kepariwisataan Jurnal Pengabdian kepada Masyarakat Journal of Innovation and Community Engagement International Journal of Social Science Indonesian Journal of Tourism and Leisure Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen dan Kewirausahaan Journal of Innovation Research and Knowledge International Journal of Applied Sciences in Tourism and Events Dharma Jnana Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) The Es Economics and Entrepreneurship The Eastasouth Management and Business JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Journal of Business on Hospitality and Tourism Paradharma: Jurnal Aplikasi IPTEK Jurnal Penelitian Pendidikan Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat

I Gusti Bagus Rai Utama

Dhyana Pura University, Bali, Indonesia

Author-ID : 2997067

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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FAKTOR PENENTU WISATAWAN EROPA MEMILIH BALI SEBAGAI DESTINASI PARIWISATA Rai Utama, I Gusti Bagus
JURNAL KEPARIWISATAAN Vol 15 No 2 (2016)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Nusa Dua Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini dilakukan di Provinsi Bali yang bertujuan untuk menentukan faktorfaktor yang menjadi daya tarik pariwisata Bali menurut wisatawan asal Eropa, dan menentukan faktor-faktor yang dominan menentukan wisatawan asal Eropa berwisata ke Bali, Penelitian dirancang menggunakan penelitian survei yang melibatkan 167 wisatawan asal Eropa. Para wisatawan tersebut dipilih secara purposif ketika mereka sedang berlibur di Bali.Teknik analisis faktor konfirmatori digunakan untuk menganalisis berbagai variabel daya tarik Bali. Hasil penelitian menunjukkan bahwa faktor-faktor yang menjadi daya tarik pariwisata Bali menurut wisatawan asal Eropa adalah (1) imigrasi, keamanan destinasi, dan biro perjalanan, (2) harga, akomodasi, makanan, dan transportasi, (3) sejarah, budaya, dan keindahan alam. Sedangkan faktor yang paling dominan menentukan wisatawan asal Eropa berwisata ke Bali adalah imigrasi, keamanan destinasi, dan biro perjalanan.Temuan penelitian ini juga mengindikasikan bahwa citra destinasi pariwisata Bali adalah destinasi sejarah, budaya, dan alam.

FAKTOR PENENTU WISATAWAN EROPA MEMILIH BALI SEBAGAI DESTINASI PARIWISATA Rai Utama, I Gusti Bagus; Eka Mahadewi, Ni Made
JURNAL KEPARIWISATAAN Vol 15 No 2 (2016): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Penelitian ini dilakukan di Provinsi Bali yang bertujuan untuk menentukan faktorfaktor yang menjadi daya tarik pariwisata Bali menurut wisatawan asal Eropa, dan menentukan faktor-faktor yang dominan menentukan wisatawan asal Eropa berwisata ke Bali, Penelitian dirancang menggunakan penelitian survei yang melibatkan 167 wisatawan asal Eropa. Para wisatawan tersebut dipilih secara purposif ketika mereka sedang berlibur di Bali.Teknik analisis faktor konfirmatori digunakan untuk menganalisis berbagai variabel daya tarik Bali. Hasil penelitian menunjukkan bahwa faktor-faktor yang menjadi daya tarik pariwisata Bali menurut wisatawan asal Eropa adalah (1) imigrasi, keamanan destinasi, dan biro perjalanan, (2) harga, akomodasi, makanan, dan transportasi, (3) sejarah, budaya, dan keindahan alam. Sedangkan faktor yang paling dominan menentukan wisatawan asal Eropa berwisata ke Bali adalah imigrasi, keamanan destinasi, dan biro perjalanan.Temuan penelitian ini juga mengindikasikan bahwa citra destinasi pariwisata Bali adalah destinasi sejarah, budaya, dan alam.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini dilakukan di Provinsi Bali yang bertujuan untuk menentukan faktorfaktor yang menjadi daya tarik pariwisata Bali menurut wisatawan asal Eropa, dan menentukan faktor-faktor yang dominan menentukan wisatawan asal Eropa berwisata ke Bali, Penelitian dirancang menggunakan penelitian survei yang melibatkan 167 wisatawan asal Eropa. Para wisatawan tersebut dipilih secara purposif ketika mereka sedang berlibur di Bali.Teknik analisis faktor konfirmatori digunakan untuk menganalisis berbagai variabel daya tarik Bali. Hasil penelitian menunjukkan bahwa faktor-faktor yang menjadi daya tarik pariwisata Bali menurut wisatawan asal Eropa adalah (1) imigrasi, keamanan destinasi, dan biro perjalanan, (2) harga, akomodasi, makanan, dan transportasi, (3) sejarah, budaya, dan keindahan alam. Sedangkan faktor yang paling dominan menentukan wisatawan asal Eropa berwisata ke Bali adalah imigrasi, keamanan destinasi, dan biro perjalanan.Temuan penelitian ini juga mengindikasikan bahwa citra destinasi pariwisata Bali adalah destinasi sejarah, budaya, dan alam.

The Correlation Tourist Attraction with Revisit Intention of Agritourism Pelaga Badung Bali, Indonesia Utama, I Gusti Bagus Rai; Trimurti, Christimulia Purnama
Petra International Journal of Business Studies Vol 2 No 2 (2019): DECEMBER 2019
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.2.2.119-124

The Pelaga Agritourism area is dominantly visited by students, who are predominantly less than 20 years old, some of them are from the age group of 21 to 40 years. They are predominantly come from around the City of Denpasar and Badung Regency. They are interested in visiting Pelaga because a unique village tourist attraction, views of gardens and farmland, natural beauty, the beauty of the park, cultural friendly and environmentally friendly tourist attractions, public facilities, telecommunications, restaurants and centers the agriproduct market, the people who are friendly to tourist arrivals, easy to reach locations, the availability of transportation to the location, and the proximity to the city center. Dominant tourists willing to re-visit Pelaga significantly influenced by the unique village tourist attraction, views of the expanse of gardens or farmland, natural beauty, the beauty of the park, and the ease of reaching the Pelaga location from their residence.

The Segmentation of Visitor Tanah Lot Tourism Attraction I Gusti Bagus Rai Utama
Integrated Journal of Business and Economics (IJBE) Vol 2, No 2 (2018): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Tanah Lot Tourism Attraction (TLTA) is located on the South Coast of Bali Island precisely in the area of Beraban Village, Kediri District, Tabanan Regency, Bali. This research is quantitative descriptive method which sample is chosen based on purposive sampling technique, foreign and also domestic tourists who visit at time total 337 respondents. The statistical analyzed indicated that the domestic visitor segment is higher than the foreign visitor segment, this also indicate that domestic visitor is a potential target market for the products produced by local entrepreneurs in TLTA. Survey based on demography variable shows that the number of female visitor are more compared to male, dominantly by age group from 21 to 30 years old and most of them are students, and respondents educational level visit to TLTA are dominantly bachelor graduates. The geography variable shows that tourists visit to TLTA dominantly by domestics, followed by South Korea, Australia, and other countries.The psychograph variable, shows that dominant tourist visit because sunset and the nature of beauty view offered by Tanah Lot and mostly are repeater guests, received information from many sources. Their visit duration mostly between one to two hours, mostly they visit by rented car in the afternoon for sunset and the total amount of money spent between fifty thousand to one hundred thousand Rupiah, also the total amount of money spent during their visit is dominantly between five hundred to one million Rupiah per day. Chi-Square Tests indicated that there is correlation between group age, tourist occupation, and education level toward the motivation of visit to TLTA.

Positioning Eco-Tourism for Improving Destination Image of Bali Indonesia I Gusti Bagus Rai Utama
E-Journal of Tourism Volume 2 Number 1 (March 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Ecotourism attractions in this study include: (1) Bali Marine Park, (2) Bali Elephant Safari Park, (3) Bali Barat (West Bali) National Park, (4) Bali Butterfly Park, (5) Bali Reptile Park, (6) Sangeh Monkey Forest, (7) Ubud Botanic Garden, and (8) Bali Botanic Garden based on the attributes of “facility, attractiveness, accessibility, and service”. This study utilized quantitative method, specifically exploratory research method and conclusive research method based on previous research and existing theories, in order to achieve the research objectvies with the goal to generate new findings. Based on multidimensional scaling analysis, the perception of Bali Botanic Garden is similar to that of Sangeh Monkey Forest and Bali Barat National Park. While not in the same category as Bali Botanic Garden, the similarity coordinate of Ubud Botanic Garden is so close that it is a considerable competitor to Bali Botanic Garden. The ecotourism attractions perceived to have similarities are Bali Butterfly Park and Ubud Botanic Garden. Another grouping based on similarity are Bali Marine Park and Bali Elephant Safari Park, whose similarity coordinates are quite distant from the other ecotourism attractions.

Tourism and Forestry Collaboration in Bali-Indonesia I Gusti Bagus Rai Utama
E-Journal of Tourism Volume 2 Number 2 (September 2015)
Publisher : Centre of Excellence in Tourism Udayana University

The declining interest of the younger generation in forestry education has become a global issue while forestry continues to play an immense role for human lives throughout the world. This decline should be anticipated by higher education institutions by forming a collaboration between forestry education and another, more appealing, education program. For Bali, which has relied on the tourism sector as the main driver of its local economy, collaboration between the tourism sector and forestry sector seems natural. Based on case studies in Bali,the idea of utilizing forest areas for tourism have entered a new phase that is as one of the drivers for foreign domestic tourists to travel to Bali. Several forest areas that have been for tourism include the mangrove forests of Badung regency, Tabanan’s botanical gardens, and West Bali National Park in Jembrana and Buleleng regencies. Collaboration between forestry and tourism is aimed at attracting tourists, absorbing more labor force, and preserving natural resources.

Destination Loyalty Model of Elderly Foreign Tourists Visiting Bali I Gusti Bagus Rai Utama; Nyoman Darma Putra; I Made Suradnya
E-Journal of Tourism Volume 1 Number 1 (March 2014)
Publisher : Centre of Excellence in Tourism Udayana University

Research was designed to understand loyalty model of elderly foreign tourists visiitng Bali which was undertaken in the main destinations in Bali i.e., Kuta, Nusa Dua, Sanur, Ubud and Lovina. 400 respondents were determined purposively. The criteria were senior tourists aged 55 or over and tourists vacationing in one of Bali’s tourism destinations. Descriptive statistical analysis and the SEM-AMOS structural model analysis tools were undertaken to analyze statistically. The resuts show that (1) Internal motivation does not have a significant effect on destination image. (2) External motivation has a significant effect on destination image and loyalty, but does not have a significant effect on tourist’s satisfaction. (3) Destination image has a significant effect on tourist’s satisfaction. (4) Tourist’s satisfaction has a significant effect on destination loyalty. Two loyalty models were formed: (1) Destination loyalty is directly influenced by tourist’s satisfaction, and indirectly influenced by destination image and external motivation. (2) Destination loyalty is directly influenced by external motivation, but the influence is not as significant as the influence of tourist’s satisfaction on loyalty. Suggestions of the research are maintaining the joint approach to answer various questions through quantitative approach. Improvement strong image of Bali is crucial, such as: (1) improving uniqueness of culture, (2) welcoming local inhabitants, (3) improving tourism infrastructure, and (4) comfortable tourism atmosphere.

Keunikan Budaya dan Keindahan Alam sebagai Citra Destinasi Bali menurut Wisatawan Australia Lanjut Usia I Gusti Bagus Rai Utama
Jurnal Kajian Bali (Journal of Bali Studies) Vol 6 No 1 (2016): REFLEKSI SENI BAHASA BALI
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.026 KB)

Abstract In recent years, many has begun to doubt the continued existence of Bali’s nature and culture in shaping its destination image. The current research was conducted to confirm the existence of culture and nature as the determining factors of Bali’s image as a tourism destination by selecting elderly Australian tourists as respondents, because this group tends to be more loyal and have longer average length of stay compared to other groups of tourists. This research aims to confirmatively answer the existence of Bali’s culture and nature as the destination’s identity and tourism image. The two main research questions are (1) what is the relationship between motivation, destination creation, and destination identity in forming the destination image of Bali? (2) how is the structural model of Bali’s destination image according to elderly Australian tourists? This research was conducting using survey method and quantitative analysis technique, involving 160 elderly Australian tourists. Findings from SEM analysis indicate that internal motivation influences destination image, while destination identity influences destination image, and destination creation also influences destination image. The research concludes that according to elderly Australian tourists, Bali’s culture and nature are remain strong factors in forming the island’s destination image.

Motivasi wisatawan mengunjungi desa wisata Blimbingsari, Jembrana, Bali I Gusti Bagus Rai Utama; I Wayan Ruspendi Junaedi
Jurnal Kajian Bali (Journal of Bali Studies) Vol 7 No 1 (2017): RELASI ETNISITAS DI BALI
Publisher : Pusat Kajian Bali Universitas Udayana

This study is about tourist’s motivation to visit Blimbingsari Village, Jembrana, in West Bali. This study has aim to determine the push factors, and pulls factors to visit Blimbingsari Village. The respondents are 100 people. Based on their genders, there are 46% male and 54% female. Domestic tourists are 46%, and 28% Australian, and the other nationalities. Student visitors are 28%, 18% are retired, and 64% are workers in various sectors. The result of structural equation modelling (SEM) analysis indicates that the push factor correlation has not significantly affect to the tourist visiting to the Tourism Village of Blimbingsari. The correlations between attractiveness factors have significantly affect to the tourist visiting to the Tourism Village of Blimbingsari. Therefore, the management of Blimbingsari Tourism Village maybe directed to highlight the attractiveness of the village e.g. the uniqueness of the village, the village community activities, culture or traditions, natural beauty of the village, the availability of lodging, culinary, public facilities, visitor center, distance from the airport, the distance from the capital, and availability of transport.

Co-Authors Adita Nadi Christy Telly Kaunang Ador, Fransisko Edwarino Arsana, I Nyoman Eri Christimulia Purnama Trimurti Cindy Frista Filina Dedi Iskandar Dermawan Waruwu Dermawan Waruwu Dermawan Waruwu Dermawan Wuruwu Dewa Gede Putra Sedana Dewi, Ni Putu E. C. Dian Laksmi Dewi, Cokorde Istri Fiqram Adam Muhammad Gabriella Edward Gerson Feoh Gerson Feoh Gusti Ngurah Joko Adi Negara I Gede Agus Mertayasa I Gede Sutarya I Gusti Ketut Widiastari I Ketut Sirna I Ketut Suarta I Ketut Suja I Ketut Surata I Ketut Surata I Made Adi Herianto I Made Adi Suwandana I Made Kartika I Made Kartika I Made Sumada I Made Sumartana I Made Sumartana I Made Sumartana I Made Suradnya I Nengah Suardhana I Nyoman Meirejeki I Nyoman Tingkes I Putu Darmawijaya I Wayan Agus Purnawan I Wayan Damayana I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi Ida Ayu Nyoman Yuliastuti Ida Ayu Putu Sri Widnyani Ida Bagus Putu Suamba Indramanik, Ida Bagus Gede IWK Tejasukmana Jepapu, Maria Fransiska Novalri Kadek Dewi Puspitasari Komalawati Komalawati Komalawati Komalawati Konka, Valeria Surya Krismawintari , Ni Putu D. Krismawintari, N.P.D. Kurniasanti, Ni Made Novita Listyaningrum Listyaningrum Mariano Putra Denay Kantu Maryanthi, Ni Kadek Mastra, Agus Satyananda Maya Nurhayati Mukhlis Mukhlis Nainggolan, Gilbert Ni Luh Christine Prawita Sari Suyasa Ni Luh Dewi Melinia Ni Luh Putu Suarmi Sri Patni Ni Made Diana Erfiani Ni Made Eka Mahadewi Ni Putu Artawidya Meisha Ni Putu Ayu Nonik Suryani Ni Putu Dyah Krismawintari Nyoman Darma Putra PA Andiena Nindya Putri Prisca Yuniar Sigo Putra, I Kadek Suardama Putu Aditya Wiwekananda Putu Chris Susanto Putu Gede Denny Herlambang Putu Steven Eka Putra Rahmawati, Febronia Ruju Rahmad SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sedana, Dewa Gede Putra Sidhi Bayu Turker Sidhi Bayu Turker Silva, Avelar Imanuel Natalicio Da Conceicao E Sumada, I Made Sumartana, I Made Sunbanu, Putu Juvan Holy Christin Suwandana, I Made Adi Tresnanda, I Putu Paramaartha Ary Trimuti, Christimulia Purnama Veronika Lyanarta Wayan Ruspendi Junaedi Wiguna, Sang Made Widhi Yeyen Komalasari Yudistira Adnyana Yudistira Adnyana, Yudistira Yulianto, I Wayan Benyamin Eddy Yurianta, I Wayan Dedik

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