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Petra International journal of Business Studies (IJBS)

ijbs
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Published by Universitas Kristen Petra Surabaya

ISSN : - EISSN : 26216426 DOI : https://doi.org/10.9744/ijbs

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Petra IJBS (Petra International Journal of Business Studies, ISSN: 2621-6426) is a peer-reviewed journal published under the Master of Management program, Faculty of Economics, Petra Christian University (MM FE UKP). The journal serves as a vessel for exchanging business knowledge to scholars and practitioners, which publish their scholarly works twice a year (June and December).

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Articles 7 Documents

Search results for , issue "Vol. 3 No. 2 (2020): DECEMBER 2020" : 7 Documents clear

The Indirect Effect of Computer Self-Efficacy of E-Commerce Users on Intention to Use Tessa Vanina Soetanto; Adelina Proboyo; Prilya Angel Putri
Petra International Journal of Business Studies Vol. 3 No. 2 (2020): DECEMBER 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

E-commerce market in Indonesia has tremendous growth and predicted to become significant contributor to Foreign Direct Investment. Millennials, heavily affected by technology and internet, considered to be the driver growth of e-commerce. Applying the theory of modified Technology Acceptance Model (TAM), this research analyzes whether perceived of ease of use and perceived usefulness mediate the impact of computer self-efficacy on the behavior of e-commerce users to use Lazada platform. The study was a quantitative study with online questionnaire. Data of 200 respondents were analyzed by Structural Equation Modelling and the result shows that computer self-efficacy indirectly affects behavioral intention to use through perceived ease of use. Perceived usefulness and attitude towards use are not significant mediators because of their insignificance on intention to use. Computer self-efficacy has significant impact on behavioral intention mediated by perceived ease of use, but not by perceived usefulness.

The Impact of Team Building Intervention on Internal Communication in Lia S Associates Branding & Design Organizations Andy Setyawan; Diah Dharmayanti; Foedjiawati Foedjiawati
Petra International Journal of Business Studies Vol. 3 No. 2 (2020): DECEMBER 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

This study aims to determine the impact of team building interventions on the internal communication of Lia S Associates Branding & Design. Based on the diagnose results, the organization has a lack of internal organizational communication which results in important information not being conveyed properly and makes employee unable to make decision properly. Therefore researchers conducted team building interventions to improve internal communication. Researcher used the action research method, with three stages namely Pre ODI, ODI and Post ODI. To see the changes after the intervention researchers compared the Pre Test & Post Test results, it was found that there were insignificant changes after the intervention, This is due to the lack of organizational commitment to the intervention process so that the intervention has not been able to bring about changes

The Effect of Promotion on Financial Literacy in Increasing Buying Interest in Government Bonds Agus Aribowo; Benny Budiawan Tjandrasa
Petra International Journal of Business Studies Vol. 3 No. 2 (2020): DECEMBER 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

The economic development of a country as a whole can be seen from the equitable distribution of national development. To support development activities, funds are needed. The kind of funds needed is sustainable development funds to maintaineconomic development. Government Bonds (Surat UtangNegara/ SUN) are seen by the government as an alternative instrument for financing the State Budget, covering short-term cash shortages and managing the country's debt portfolio. This study aims to examine the Effect of Promotion and Financial Literacy on Buying Interest in Government Bonds (SUN). It used a descriptive survey and explanatory survey methods. The primary data collection method was obtained directly from thesource with a sample size of 100 students of Maranatha Christian University and Parahyangan University who have known about promotion and financial literacy. The distribution of the questionnaire was carried out using a non-probability sampling technique, namely purposive sampling. For data analysis, multiple linear regression statistical tool was used with a significance level of 5% for t-test and F-test. The results of this study indicate that both the partial and simultaneous tests show that promotion and financial literacy variables affect interest in the Buying Interest.

The Effect of Financial Health Level on Increasing Profitability of Insurance Companies Listed on IDX Period of 2014-2018 Mohamad Yusak Anshori; Ira Fasila; Ninnasi Muttaqiin
Petra International Journal of Business Studies Vol. 3 No. 2 (2020): DECEMBER 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

This study was conducted to examine the effect of financial health level of insurance companies on their increasing profitability. It uses profitability as the dependent variable measured by Return on Assets (ROA) and the independent variable is financial health level measured by Non-Performing Loans (NPL), Loan to Deposit Ratio (LDR), Capital Adequacy Ratio (CAR), Net Interest Margin (NIM), and Operational Efficiency Ratio (BOPO). It is quantitative research in which the sample was taken using a purposive sampling method. It uses secondary data collected from the annual financial reports of insurance companies during the 2014-2018 period. There were 10 companies selected and the data were analyzed using multiple linear regression analysis techniques with the Statistical Product and Service Solution (SPSS) program version 23. The results show that three variables— such as Loan to Deposit Ratio (LDR), Capital Adequacy Ratio (CAR), and Net Interest Margin (NIM)— have a positive effect on Return On Assets (ROA). On the contrary, the two variables such as Non-Performing Loans (NPL) and Operational Efficiency Ratio (BOPO) have no effect on Return on Assets (ROA).

The Influence of Celebrity Endorsement and The Advertisement Message Towards Telkomsel's Product Awareness and Its Impact on The Purchase Intention: A Study at TELKOMSEL’s OMG Dinda Mutiara Ayuni; Yuliana Riana Prasetyawati
Petra International Journal of Business Studies Vol. 3 No. 2 (2020): DECEMBER 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

The phenomenon of increasing number of data services usage in Indonesia has triggered each operator (telecommunication companies) to have an actual tariff war related to the demands. Contradicted to those phenomena, Telkomsel, resisted to compete in the lower prices. Instead, using Raffi Ahmad as the endorser for their latest internet package, which is expected to fit the role to influencing the upper-class prospective customers. This study aims to determine the influence of Celebrity Endorsement and Advertisement Message to Purchase Intention through Telkomsel’s Product Awareness. This study is using non-probability sampling techniques with purposive sampling approach, with the sample of 205 respondents that have seen Telkomsel’s OMG product advertising on digital media. The methodology of this research is quantitative approach and the data obtained are tested using path analysis model. Both Celebrity Endorsement and Advertisement Message have a significance influence towards Product Awareness and Purchase Intention partially. The result also shows that there is a higher indirect influence among Celebrity Endorsement to Purchase Intention and Advertising Message to Purchase Intention by 0.3759 and 0.4716 respectively.

The Effect of Information Technology on Retailer Satisfaction Through Supply Chain Management Practices and Retailer-Distributor Relationship in Modern Retailer Surabaya: - Juan Alexander Jiputra; Zeplin Jiwa Husada Tarigan; Hotlan Siagian
Petra International Journal of Business Studies Vol. 3 No. 2 (2020): DECEMBER 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

Supply chain management is vital for manufacturing companies in connecting suppliers, manufacturers, distributors, and corporate customers. The company's products will enter the company's distribution system through distributors, retailers, and end customers. This study examines how to enhance retailer satisfaction by taking into account the application of information technology, supply chain management practices, and retailer-distributor relationships. This study surveyed 86 modern retailers using a five-point Likert scale questionnaire. Data processing used PLS. The results showed that the information technology significantly improves the retailer-distributor relationships with a coefficient of 0.303. Also, information technology affects supply chain management practices with a coefficient of 0.527. Information technology has an effect of 0.281 on retailer satisfaction. The company implementing supply chain management practice improves the retailer-distributor relationship by 0.518, and supply chain management practice affects retailer satisfaction by 0.291. The results also showed that the retailer-distributor relationship affects retailer satisfaction by 0.358. This research provides an insight for the practitioner on how to improve the retailer satisfaction. This paper also contributes to the ongoing research in the field of supply chain management.

Transformational Leadership in The Hotel Industry: A New Look at The Service-Profit-Chain Concept Evelyn Devina Teguh; Devie Devie; Serli Wijaya
Petra International Journal of Business Studies Vol. 3 No. 2 (2020): DECEMBER 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

Employee engagement is essential to the Service-Profit-Chain concept as the factor to produce high quality service that would meet or exceed customer expectations. However, despite its suggested advantages, limited knowledge is known about what causes employee engagement. This study attempts to understand the Service-Profit-Chain concept more comprehensively, by encompassing transformational leadership as the preceding factor to employee engagement. It aimed to examine the role of transformational leadership in shaping employee engagement and service quality which lead to financial performance. The sample groups taken were among the star-rated hotels located in Surabaya, Indonesia. Each hotel was represented by three groups namely: hotel managers, staff, and hotel customers. The Partial Least Square-SEM method was applied to evaluate the hypothesized model. The results revealed that the effect of transformational leadership on financial performance is mediated by employee engagement. However, service quality cannot mediate the effect of transformational leadership on financial performance. It is interesting to note that Service-Profit-Chain has some limitations in practice, depending on the organization’s strategy. This study is among a few attempts to contribute to a better understanding of the Service-Profit-Chain concept application, with transformational leadership as the factor preceding employee engagement specifically in the hotel industry. It founds that the application of Service-Profit-Chain concept in the hotels have some constraints related to the business strategy that hotels select to penetrate the market.

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Location Kota surabaya, Jawa timur INDONESIA

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Contact Name
Ivan Widiyanto

Contact Email
ivan@petra.ac.id

Phone
-

Journal Mail Official
ijbs@petra.ac.id

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA