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The Effect of Promotion on Financial Literacy in Increasing Buying Interest in Government Bonds Aribowo, Agus; Tjandrasa, Benny Budiawan
Petra International Journal of Business Studies Vol 3 No 2 (2020): DECEMBER 2020
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.3.2.94-97

The economic development of a country as a whole can be seen from the equitable distribution of national development. To support development activities, funds are needed. The kind of funds needed is sustainable development funds to maintaineconomic development. Government Bonds (Surat UtangNegara/ SUN) are seen by the government as an alternative instrument for financing the State Budget, covering short-term cash shortages and managing the country's debt portfolio. This study aims to examine the Effect of Promotion and Financial Literacy on Buying Interest in Government Bonds (SUN). It used a descriptive survey and explanatory survey methods. The primary data collection method was obtained directly from thesource with a sample size of 100 students of Maranatha Christian University and Parahyangan University who have known about promotion and financial literacy. The distribution of the questionnaire was carried out using a non-probability sampling technique, namely purposive sampling. For data analysis, multiple linear regression statistical tool was used with a significance level of 5% for t-test and F-test. The results of this study indicate that both the partial and simultaneous tests show that promotion and financial literacy variables affect interest in the Buying Interest.

Optimalisasi Program Pemasaran Bagi Pelaku Usaha Agrowisata Stroberi Rully Arlan Tjahyadi; A. Rinny Maharsi; Chandra Kuswoyo; Nonie Magdalena; Allen Kristiawan Kristiawan; Ariesya Aprillia; Cen Lu; Kartika Imasari; Agus Aribowo; Kezia Kurniawati; Felicia Abednego; ika Gunawan; Anny Nurbasari; Asni Harianti; Maya Malinda; Nur Nur; Henky L. Suwarno; Yolla Margaretha; Vinsensius Vinsensius; Jessica Agrippina Fedora; Agatha Evania Alanarima
Patria : Jurnal Pengabdian Kepada Masyarakat Vol 1, No 2: September 2019
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/patria.v1i2.2304

Abstrak - La Fresa sebagai salah satu perusahaan di Lembang memiliki beberapa unit bisnis, salah satu bisnis yang menjadi perhatian khusus adalah wisata stroberi. Hampir semua agrowisata strawberry menawarkan produk dan layanan serupa kepada setiap konsumen. Agar dapat bersaing dan unggul, agrowisata harus mampu berorientasi pada proses pemenuhan keinginan dan kebutuhan konsumen. Oleh karena itu, Jurusan Manajemen Universitas Kristen Maranatha melakukan kegiatan Penelitian dan Pengabdian kepada Masyarakat untuk mengoptimalkan strategi pemasaran La Fresa. Kegiatan ini terdiri dari tiga tahap: (1) identifikasi Segmen, Penargetan, dan Positining (STP), serta bauran pemasaran yang telah dilakukan oleh La Fresa dengan teknik Diskusi Kelompok Fokus (FGD); (2) identifikasi preferensi konsumen untuk agrowisata stroberi dan mengusulkan program pemasaran khusus ke La Fresa dengan teknik distribusi kuesioner; (3) presentasi dan konseling hasil dari FGD dan Riset Pasar.Keywords: Agrotourism, Marketing Mix, Segmentation Targeting Positioning Abstract - La Fresa as one of the corporations in Lembang has several business units, one of the businesses that is of particular concern is strawberry tourism. Almost all strawberry agrotourism offers similar products and services to each consumer. In order to be able to compete and excel, agrotourism must be able to be oriented towards the process of fulfilling consumer desires and needs. Therefore, Departement of Management Maranatha Christian University conducts Research and Community Service activities in order to optimize marketing strategy La Fresa. This activity consists of three stages: (1) identification of Segments, Targeting, and Positining (STP), as well as the marketing mix that has been carried out by La Fresa with Focus Group Discussion (FGD) techniques; (2) identification of consumers' preferences for strawberry agrotourism and proposed specific marketing programs to La Fresa with questionnaire distribution techniques; (3) presentation and counseling of results from the FGD and Market Research.Keywords: Agrotourism, Marketing Mix, Segmentation Targeting Positioning

The Effect of Promotion on Financial Literacy in Increasing Buying Interest in Government Bonds Agus Aribowo; Benny Budiawan Tjandrasa
Petra International Journal of Business Studies Vol. 3 No. 2 (2020): DECEMBER 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

The economic development of a country as a whole can be seen from the equitable distribution of national development. To support development activities, funds are needed. The kind of funds needed is sustainable development funds to maintaineconomic development. Government Bonds (Surat UtangNegara/ SUN) are seen by the government as an alternative instrument for financing the State Budget, covering short-term cash shortages and managing the country's debt portfolio. This study aims to examine the Effect of Promotion and Financial Literacy on Buying Interest in Government Bonds (SUN). It used a descriptive survey and explanatory survey methods. The primary data collection method was obtained directly from thesource with a sample size of 100 students of Maranatha Christian University and Parahyangan University who have known about promotion and financial literacy. The distribution of the questionnaire was carried out using a non-probability sampling technique, namely purposive sampling. For data analysis, multiple linear regression statistical tool was used with a significance level of 5% for t-test and F-test. The results of this study indicate that both the partial and simultaneous tests show that promotion and financial literacy variables affect interest in the Buying Interest.

DIGITAL TECHNOLOGY POLICY FOR SMEs: A BIBLIOMETRIC ANALYSIS Agus Aribowo; Amir Machmud; Anny Nurbasari; Zulkefly Abdul Karim; Asep Ridwan Lubis; Asep Miftahuddin
Sosiohumaniora Vol 25, No 3 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i3.49904

This study aims to analyze digital technology policies, especially for SMEs publication trends regarding time, author, journal, affiliation, and institution; research areas that are prominent and influential on digital technology policies, especially for SMEs, as well as opportunities and limitations for future researchers to explore. This study uses Scientometrics analysis through bibliometric analysis. Data analysis was carried out in two parts through inductive analysis where the first was bibliometric analysis and in the second part, network mapping. Data were extracted from the Scopus database, in November 2021 during the period 2003-2021. The results of the study show that the highest publications were in 2020 as many as 19 documents; the most relevant source is Telecommunications Policy, the most cited authors are Depaoli, Paolo and the most relevant affiliate is Loughborough University. The results of the study have implications that in the future Digital Technology Policy for SMEs research will focus on studies on Digital Technologies barriers, innovation-diffusion, SME innovation and E-Business.

PENGARUH KOMPONEN PREFERENSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN COFFEE SHOP DI KOTA BANDUNG Pangestu, Arini Dewi; Aribowo, Agus
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3405

Peningkatan konsumsi kopi secara nasional yang terus meningkat setiap tahunnya telah mendorong persaingan yang semakin ketat di industri minuman kopi, termasuk di kawasan kafe di Bandung. Meskipun begitu, kinerja coffeeshop saat ini masih memiliki ruang untuk ditingkatkan dalam memberikan pelayanan kepada calon pelanggan, dipengaruhi oleh sejumlah faktor seperti citra merek yang diakui oleh Top Brand dan tingkat popularitas. Oleh karena itu, sebuah penelitian dilakukan untuk memperbaiki kinerja ini. Penelitian ini bertujuan untuk mengidentifikasi preferensi dan kebiasaan konsumen dalam mengonsumsi minuman kopi di kedai kopi Indonesia. Metode pengumpulan data dalam penelitian ini melibatkan distribusi kuesioner secara online melalui platform media sosial kepada 400 responden, jumlah ini dihitung berdasarkan rumus Slovin. Kuesioner menggunakan skala likert dengan empat pilihan. Data yang terkumpul akan dianalisis menggunakan perangkat lunak statistik SPSS dengan menerapkan teknik Principal Component Analysis (PCA) dan regresi linear berganda. Hasil penelitian mengungkapkan bahwa seluruh persyaratan statistik yang diperlukan untuk menerapkan metode PCA dan regresi linear berganda telah terpenuhi dan sesuai dengan standar statistika yang berlaku. Berdasarkan analisis, teridentifikasi dua kelompok faktor utama yang muncul. Kelompok pertama terdiri dari atribut utama produk, termasuk variabel harga, kualitas, dan merek. Kelompok kedua mencakup atribut sekunder produk, seperti kemasan, rekomendasi dari teman, tampilan produk di dalam toko, promosi, kebiasaan konsumen, iklan, rasa, kenyamanan, dan pertimbangan kesehatan. Penting untuk dicatat bahwa seluruh variabel independen (faktor preferensi) memiliki pengaruh yang signifikan dan positif terhadap keputusan pembelian.

Analisis Daya Tarik Wisata, Kualitas Pelayanan Dimediasi Kepuasan Wisatawan dan Keterlibatan Wisatawan, pada Minat Berkunjung Ulang (Pengembangan Wisata Berkelanjutan di Pulau Padar Nurbasari, Anny; Aribowo, Agus; Budiningsih, Tatik; Morgan, Gerry; Raihin, Yusuf Osman
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i2.469

This research aims to analyze the influence of tourist attractions and service quality on tourists' intention to visit again, with tourist satisfaction and tourist involvement as mediating variables. The research was conducted at the Pulu Padar tourist destination using quantitative methods by distributing questionnaires to 300 respondents using a non-probability sampling technique, namely a purposive sampling technique, including domestic and foreign visitors. Data collection through interviews, observations and distributing questionnaires using Google forms distributed via social media and direct surveys. Data processing and hypothesis testing uses the Structure Equation Modeling (SEM) method. The research results show that there is a positive influence of Destination Image on Tourist Satisfaction, Service Quality has a positive influence on Tourist Satisfaction, and there is no influence of Tourist Engagement. regarding Interest in Revisiting. Furthermore, destination image and service quality do not have a positive effect on intention to visit again, which is mediated by tourist satisfaction and tourist involvement. This research provides practical implications for managers of Padar Island tourist destinations, namely considering the diversification of products and experiences offered. This may include developing new attractions, cultural events or tour packages that appeal to different market segments.

The Influence of Social Media Marketing and Brand Awareness on Purchase Decisions for Make Over Beauty Products Nur Rahman, Salma Aulia; Aribowo, Agus
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.291

The purpose of this research is to determine whether or not Make Over beauty product sales are affected by social media marketing and consumer familiarity with the brand. Using a purposive sample methodology, 59 Gen Z respondents who had bought Make Over items were surveyed using Google Forms. Validity, reliability, multiple linear regression, t-test, F-test, and classical assumption test are some of the statistical tests used in this research, all conducted using SPSS 26. The findings demonstrated that compared to brand awareness, social media marketing significantly affects purchase choices. This finding is derived from the fact that brand awareness has a significant value of 0.112, which is higher than 0.05, and social media marketing has a significant value of 0.045, which is lower than 0.05. The significance of social media marketing tactics in the regional cosmetics sector is further explored in this research. If future studies want to get to the bottom of what factors influence consumers' choices to buy, they should use a bigger and more varied sample, according to this study's recommendations.

Pengaruh Brand Image, Digital Marketing, Celebrity Endorcement Terhadap Keputusan Pembelian Mahasiswa Universitas Kristen Maranatha Shanvisca Shandy Nicolas; Agus Aribowo
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11974

Penelitian ini dilatarbelakangi oleh adanya pemasaran dengan menggunakan platform media digital dan influencer untuk menyebarkan branding produk. Salah satu produk yang menggunakan branding adalah Scarlett Whitening. Penelitian ini bertujuan untuk mengetahui signifikansi pengaruh brand image, digital marketing dan celebrity endorcement terhadap keputusan pembelian mahasiswa Universitas Kristen Maranatha. Metode yang digunakan adalah paradigma kuantitatif dengan teknik pengumpulan data purposive sampling. Untuk membuktikan dan menganalisis digunakan hasil uji validitas dan reliabilitas kuesioner, penentuan koefisien korelasi (R), uji regresi linier berganda dan uji F serta uji T. Hasil pengujian pada margin error 5% menunjukkan nilai signifikansi brand image (X1 ) dan Celebrity Endorcement (X3 ) sebesar 0,000 yang lebih kecil dari 0,05. Hal ini menunjukkan bahwa variabel X1 dan X3 memiliki pengaruh terhadap keputusan pembelian (Y). Sedangkan nilai signifikansi Digital Marketing (X2 ) sebesar 0,075 yang lebih besar dari 0,05. Hal ini menunjukkan bahwa variabel X3 tidak memiliki pengaruh terhadap keputusan pembelian (Y). Berdasarkan hasil pengujian dapat disimpulkan bahwa hipotesis yang diterima yaitu H1 dan H3 sedangkan H2 ditolak .

Pengaruh Penerapan Pemasaran Digital, Selebriti Endorser, dan Asosiasi Merek Terhadap Minat Beli Produk Smartphone X Pada Masyarakat Bandung Arrahman, Ansell Rafi; Agus Aribowo
Sanskara Manajemen Dan Bisnis Vol. 3 No. 02 (2025): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v3i02.523

Semakin berkembangnya media sosial dan semakin maraknya promosi iklan pada media sosial, Smartphone X merupakan salah satu brand Smartphone yang sering melakukan promosi pada media sosial. Penelitian ini bertujuan untuk mengetahui pengaruh Pemasaran Digital, Selebriti Endorser, dan Asosiasi Merek terhadap Minat Beli. Metode penelitian menggunakan metode regresi linear berganda dengan data yang digunakan hasil dari penyebaran kuesioner dan diambil sampel 200 responden Masyarakat Bandung. Dengan hasil penelitian variabel Pemasaran Digital dan Selebriti Endorser memiliki pengaruh yang negatif terhadap minat beli yang di mana bertolak belakang dengan minat beli, akan tetapi asosisai merek memiliki pengaruh positif terhadap minat beli Smarrtphone X. Dapat diambil kesimpulan bahwa Masyarakat Bandung lebih memilih produk yang sudah mereka percayai dibandingkan Pemasaran Digital dan Selebriti Endorser yang dijalankan oleh produk dikarenakan Masyarakat Bandung yang terlalu sering terpapar iklan Smartphone X mungkin merasa terganggu atau bosan, serta ketidakcocokan selebriti terhadap produk. Produk Smartphone X harus melakukan evaluasi kembali terkait iklan yang dipromosikan pada media sosial dan pemilihan selebriti yang cocok terhadap produk Smartphone X.

The Effect of Marketing Mix on the Decision to Choose a Private University in Bandung City Karamang, Ezra; Aribowo, Agus; Suhardiman, Hendry
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2677

This study identifies the elements in the marketing mix that influence students' decisions when choosing a private university in Bandung, including product, price, location, promotion, people, building, and process. By understanding the influence of each of these elements, private universities in Bandung are expected to be more effective in attracting students. The research was conducted by applying quantitative methods with verification analysis. Primary data in the study was obtained through distributing questionnaires to 162 students taken from several private universities in Bandung. While secondary data comes from books, previous articles, the internet and other related literature that has been previously examined and analyzed by researchers. Sampling was carried out using non-probability techniques, namely the random sampling method without certain criteria. Findings Individual significance analysis shows that the variables of promotion, people, and process have a significance value below 0.05, while product, price, and place are not individually significant. However, simultaneously, all of these variables have a significant effect on students' decisions to choose private universities in Bandung City.

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