Jurnal Manajemen Strategi dan Aplikasi Bisnis
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
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<![CDATA[Peranan Koperasi dalam Keputusan Keuangan Keluarga pada Masa Pandemi Covid-19 ]]>
<![CDATA[Diyan Lestari]]>;
<![CDATA[Vina Meliana]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v4i2.437
<![CDATA[Keputusan keuangan keluarga merupakan salah satu komponen untuk menunjang kesejahteraan keuarga yang pada akhirnya berdampak pada kestabilan perekonomian. Koperasi sebagai soko guru memiliki peranan penting dalam meningkatkan kesejahteraan anggotanya. Penelitian ini bertujuan untuk mengkaji peranan Koperasi dalam keputusan keuangan keluarga pada masa pandemi Covid-19 yang di dalamnya mempertimbangkan pengaruh literasi keuangan, gaya hidup, dan persepsi risiko terhadap keputusan keuangan keluarga pada masa pandemic Covid-19 dengan pelatihan yang diselenggarakan oleh Koperasi sebagai variabel moderasi. Penelitian ini menggunakan 185 sampel dengan Teknik purposive sampling dan moderated regression analysis (MRA) sebagai metode analisis data. Hasil penelitian menunjukkan bahwa literasi keuangan dan persepsi risiko berpengaruh terhadap keputusan keuangan keluarga pada masa pandemi Covid-19, sedangkan gaya hidup tidak berpengaruh. Pelatihan oleh Koperasi memoderasi pengaruh semua variabel independen terhadap variabel dependen.]]>
<![CDATA[Faktor Pembentuk Brand Love, Word Of Mouth, Dan Repurchase Intention Atas Produk Hedonis: Telaah Pada Pelanggan Produk Gunpla Merek Bandai ]]>
<![CDATA[Aditya Tri Nugroho]]>;
<![CDATA[Whony Rofianto]]>;
<![CDATA[Surachman Surjaatmadja]]>;
<![CDATA[Meta Andriani]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v4i2.441
<![CDATA[This study aims to analyze the factors that influence brand love, as well as its implications for word of mouth, and repurchase intention. Rooted in the theory of interpersonal love and relationships, this research is an expansion of previous research models by accommodating aspects of brand community, brand experience and price perception. Empirical data was collected through an online survey of 100 samples of Bandai Gunpla consumers living in Indonesia. Hypothesis testing is done through Partial Least Square Structural Equation Modeling (PLS-SEM) approach. Based on the estimation of the structural model that has been carried out, the results show that self-expressiveness has a positive effect on brand love, brand trust has a positive effect on brand love, brand community has a positive effect on brand love, brand love has a positive effect on WOM and e-WOM, brand love has a positive effect on repurchase intention and brand experience has a positive effect on repurchase intention. Meanwhile, the hypothesis of the positive effect of hedonic products on brand love and price perception on repurchase intention was not proven in this study.]]>
<![CDATA[AUDIT SYARIAH SEBAGAI PERMASALAHAN ATAU SOLUSI UNTUK PERKEMBANGAN LEMBAGA KEUANGAN SYARIAH YANG TERDAMPAK COVID-19 ]]>
<![CDATA[Sophia Andini]]>;
<![CDATA[Paulus Sugito]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v4i2.446
<![CDATA[This study aims to determine the factors affecting sharia audit on sharia Financial Institution. These factors include auditor competencies, process audit and Sharia framework. This study used population of external auditor on Public Accounting Firm that having audit sharia financial Institution on Covid-19 situation. In addition, this study analyzed the impact of independent variables to practice of audit sharia as dependent variable using regression analysis. Sampling was carried out in this study using purposive sampling method, which is a sampling method based on the answer of questioner respondence to external auditor audited Sharia Financial Institution. This study states that the auditor competencies and audit process have no effect to the audit sharia, other than Sharia Framework that has effect to it on Covid-19 situation. Keywords: sharia audit, auditor competencies, audit process, sharia framework, covid-19]]>
<![CDATA[Are Legal Aspects, New Normal (Covid-19), and Entrepreneurial Characteristics Important for the Growth of Higher Education Industry Performance in DKI Jakarta? ]]>
<![CDATA[Prasetio Ariwibowo]]>;
<![CDATA[Haryanto Haryanto]]>;
<![CDATA[Taufik Taufik]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v4i2.466
<![CDATA[This research is a quantitative research conducted to find out how big and how important is the role of business legality, New Normal (Covid-19) and the entrepreneurial character of an entrepreneur, especially on business performance in the form of market share, profitability, and business productivity, especially in the business sector of universities in Indonesia. DKI Jakarta. Determination of the sample was carried out by purposive sampling with a sample of 150 respondents consisting of lecturers, students, and several university officials in DKI Jakarta. In this study using SEM-PLS as a test analysis tool. The results of this study indicate that the entrepreneurial characteristics of business actors have a vital role in the growth of business performance, while the legal aspect of business does not have a significant influence in improving the performance of higher education institutions in DKI Jakarta, both from the point of view of profitability, market share, and business productivity.]]>
<![CDATA[Analisis Sikap, Norma Subyektif, Faktor Internal Dan Eskternal Dalam Membentuk Entrepreneurial Intentions ]]>
<![CDATA[Dian Triyani]]>;
<![CDATA[Ardiani Ika Sulistyawati]]>;
<![CDATA[Edy Mulyantomo]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v4i2.480
<![CDATA[This study aims to analyze the influence of attitudes, subjective norms, internal and external factors on entrepreneurial intentions. The research object of the Faculty of Economics, University of Semarang with the analysis unit of students of the Faculty of Economics, University of Semarang who is still an active status. The type of data needed in this study is primary data that comes from the answers of the respondents to the questionnaires that were distributed. The results showed that attitudes, subjective norms, internal factors and external factors had a positive and significant effect on intrapreneurial Intentions. The results of this study are only able to explain intrapreneurial Intentions only 35.8% and the remaining 64.2% are explained by other variables.]]>
<![CDATA[User Generated Content di Media Sosial Sebagai Strategi Promosi Bisnis ]]>
<![CDATA[Faizal Wayan Umbara]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v4i2.366
<![CDATA[Social media has a tremendous impact on the way people interact and exchange information. Social media provides a place for anyone to express themselves, showing likes or dislikes about a product in front of an audience of social media users. Content that contains brand reviews made by consumers themselves without any sponsors is included in the user generated content (UGC) category. This study wants to find out how user generated content on social media becomes a business promotion strategy. This is related because User generated content is part of electronic word-of-mouth (eWOM), where there is an exchange of information that can influence potential buyer's decisions. This study uses a qualitative approach by conducting a literature review. The results of this literature review show that user generated content on social media that reviews a brand or product can influence the interests of others. So, brand owners or producers need to make efforts to maintain relationships with consumers and with users of user generated content in order to increase brand promotion through digital marketing.]]>
<![CDATA[Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian ]]>
<![CDATA[Yusuf Suhardi]]>;
<![CDATA[Agustian Burda]]>;
<![CDATA[Zulkarnaini Zulkarnaini]]>;
<![CDATA[Arya Darmawan]]>;
<![CDATA[Laras Oktavia]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v4i2.381
<![CDATA[This study examines and determines the effect of the marketing mix (product, price, location, and promotion) on purchasing decisions at SJ supermarkets in Jakarta. The method in this research uses an associative quantitative research strategy. The population is all Sinar Jaya supermarket consumers. With a research sample of 97 respondents from consumers. The sampling technique used was the Non-Probability Sampling technique with the Accidental Sampling method—statistical analysis using multiple linear regression analysis with the help of SPSS version 24.0. The results showed that the product variable had a positive and significant effect on purchasing decisions, the price variable had a positive and significant effect on purchasing decisions, the location variable had no effect on purchasing decisions, and the promotion variable had a positive and significant effect on purchasing decisions. Moreover, the marketing mix (product, price, location, promotion) simultaneously positively and significantly affects purchasing decisions.]]>
<![CDATA[Dana Desa Mendorong Keberhasilan Pembangunan Ekonomi Lokal Desa di Indonesia ]]>
<![CDATA[Dita Nurul Aini Mustika Dewi]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v4i2.385
<![CDATA[The decentralization policy is one of the central government's efforts to reduce monopoly power and distribute authority to local governments. In Indonesia, the decentralization policy is carried out to the village level through Law no. 6 of 2014 concerning Villages. The purpose of this study is to look at the role of village funds that have been disbursed by the government since 2015 in encouraging the success of local village economic development in Indonesia. This research was conducted with qualitative methods, namely literature review and exploratory. The results of this study indicate that the existence of a village fund stimulus policy is not the only funding for villages to develop local village economic resources. With village funds, the development of infrastructure supporting the village economy is carried out massively, while community empowerment cannot be carried out optimally so that it has not been able to reduce poverty levels optimally, but can reduce inequality levels slowly. Based on IDM data, there was an aggressive increase in the number of villages with advanced and independent status during the 2015-2020 period.]]>
<![CDATA[Pengaruh E-Service Quality Aplikasi MyXL Terhadap E-Satisfaction Dan E-Loyalty Pengguna Aplikasi ]]>
<![CDATA[Muhammad Fikri Abdurrahim]]>;
<![CDATA[Irwan Siregar]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v4i2.593
<![CDATA[Objective: analyze the effect of e-Service Quality of MyXL application on E-Satisfaction and e-Loyalty of application users. Research method: survey with Quantitative Approach. Methods Of Analysis: Factor Analysis, Simple Linear Regression, Multiple Linear Regression, Test F (Anova), Test T (Coefficient). Results: the results of a simple linear regression test the effect of e-satisfaction on E-loyalty R 0.914 and R2 of 0.835 can mean that the contribution of e-satisfaction to E-loyalty is 80.35% and the remaining 19.65% is another factor caused by things outside the study. The results of multiple linear regression effect of e-service quality on E-satisfaction and e-loyalty there is a correlation coefficient R value of 0.854 which means there is a strong relationship of the effect of e - service quality and e-satisfaction on e-loyalty of 85.4% while the value of the coefficient of determination of 0.730 which means the contribution of the effect of e-service quality on e-satisfaction and e-loyalty of 73% while the rest of 27% influenced by things outside the study. Conclusion: there is an effect of e-service quality on E-satisfaction and e-loyalty of application users. Suggestion: the author suggested that XL Axiata can improve user security to be safe in transactions and improve the appearance of the application to attract attention and make the appearance of the application easy to understand.]]>
