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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat PROGRESIF
Zulkarnaini Zulkarnaini
Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta, Jakarta, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Yusuf Suhardi; Agustian Burda; Zulkarnaini Zulkarnaini; Arya Darmawan; Laras Oktavia
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.381

Abstract

This study examines and determines the effect of the marketing mix (product, price, location, and promotion) on purchasing decisions at SJ supermarkets in Jakarta. The method in this research uses an associative quantitative research strategy. The population is all Sinar Jaya supermarket consumers. With a research sample of 97 respondents from consumers. The sampling technique used was the Non-Probability Sampling technique with the Accidental Sampling method—statistical analysis using multiple linear regression analysis with the help of SPSS version 24.0. The results showed that the product variable had a positive and significant effect on purchasing decisions, the price variable had a positive and significant effect on purchasing decisions, the location variable had no effect on purchasing decisions, and the promotion variable had a positive and significant effect on purchasing decisions. Moreover, the marketing mix (product, price, location, promotion) simultaneously positively and significantly affects purchasing decisions.
Melalui Kewirausahaan Generasi Muda Siap Untuk Masa Depan Sejahtera: PKM di SMK Al-Washliyah Rawamangun Yusuf Suhardi; Baharuddin Husin; Meita Pragiwani; Parmansyah Maliki; Arya Darmawan; Zulkarnaini Zulkarnaini; Syahrul Effendi
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol 1 No 1 (2021)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta (BPJP - STEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (818.362 KB) | DOI: 10.36406/progresif.v1i1.410

Abstract

Tujuan dan manfaat kegiatan pengabdian masyarakat ini, menumbuhkan jiwa berwirausaha generasi muda sehingga nanti lebih siap dalam menjalankan berbagai usaha. Memberi pemahaman bagaimana memulai wirausaha sehingga mampu menciptakan lapangan kerja sendiri. Mengurangi tingkat pengangguran karena menunggu pekerjaan atau pola berfikir negatif dalam dirinya terhadap dunia usaha. Metode pengabdian kepada masyarakat yaitu dengan ceramah, tanya jawab melalui zoom. Hasil dari pengabdian masyarakat setelah mengikuti penyuluhan siswa SMK dapat bertambah pengetahuannya tentang kewirausahaan sehingga memiliki kemauan untuk menjadi pengusaha, serta dapat terbentuk pola pikir atau jiwa wirausaha yang kuat untuk menjadi pengusaha.
Penyuluhan Untuk Peningkatan Kemampuan Wirausahaan Digital Siswa SMK Yusuf Suhardi; Arya Darmawan; Zulkarnaini Zulkarnaini; Erizal Azhar; Meita Pragiwani
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol 2 No 1 (2022)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta (BPJP - STEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.935 KB) | DOI: 10.36406/progresif.v2i1.548

Abstract

This counseling is intended for vocational school students because its education focuses on skills for vocational graduates whose graduates are not meant to go to college but to work and have an independent business. In general, there are also many vocational schools for underprivileged families, so that after graduation, it is more about how to get a job as soon as possible. But on the other hand, the work is also not easy because of high competition and high company demands or requirements. The material provided includes the following digital era entrepreneurship, online business entrepreneurship, building a superior generation with an entrepreneurial spirit, and how to start a business with e-marketing. Delivered with lecture and question and answer methods accompanied by interesting videos make it easier for participants to understand clearly.
Cara Sukses Generasi Muda dalam Berwirausaha Yusuf Suhardi; Meita Pragiwani; Zulkarnaini Zulkarnaini; Arya Darmawan; Sri Handoko Sakti; Irfan Arif Husen
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2025)
Publisher : LPMP Imperium

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Abstract

Vocational high school (SMK) students, as part of the younger generation with strong physical and mental potential, must be equipped with productive knowledge to become independent and not a burden to their families or the government. This community engagement activity focused on developing an entrepreneurial mindset by presenting successful and failed business case studies and strategies to build and sustain a business. The activity used interactive methods: lectures, discussions, and Q&A sessions. These approaches created an engaging learning environment, encouraging students to ask questions and explore business topics more deeply. Lecturers from STIE Indonesia delivered contemporary business case studies, making the sessions relevant and intellectually engaging. Held on Tuesday, March 18, 2025, at SMK Tunas Markatin, Jakarta, the program resulted in high student enthusiasm and understanding of entrepreneurship. Students showed interest in generating creative business ideas and recognized the importance of business planning connected to their school subjects in economics and entrepreneurship. Success indicators included active participation during discussions, students’ ability to create basic business plans, and the school’s commitment to guiding students in continuing entrepreneurship development.
Penyuluhan dan Motivasi Kewirausahaan bagi Siswa SMA Al-Ghurabaa Jakarta Timur dalam Menumbuhkan Minat Berwirausaha Arya Darmawan; Zulkarnaini Zulkarnaini; Meita Pragiwani; Sri Handoko Sakti; Irfan Arif Husen; Farmansyah Maliki
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i1.1784

Abstract

Entrepreneurship is a strategic alternative for improving the economic independence of high school graduates in facing limited employment opportunities and the high cost of higher education. This community service activity aimed to increase entrepreneurial literacy and motivation among students of SMA Al-Ghurabaa, East Jakarta. The program was implemented through interactive methods including lectures, discussions, and question-and-answer sessions, supported by real case studies of successful and unsuccessful business practices. The activity was conducted on November 14, 2025, at the SMA Al-Ghurabaa hall and involved active participation from students. The results showed a significant increase in students’ understanding of basic entrepreneurial concepts, business opportunities, and risk awareness. Students also demonstrated higher motivation, creativity, and interest in developing business ideas. This program indicates that structured entrepreneurial counseling can effectively foster students’ readiness to engage in entrepreneurial activities. It is expected that with continuous guidance from teachers and schools, students will be able to develop simple business plans and apply entrepreneurial skills in a sustainable manner.
Co-Authors Agustian Burda Arya Darmawan Baharuddin Husin Erizal Azhar Farmansyah Maliki Irfan Arif Husen Laras Oktavia Meita Pragiwani Parmansyah Maliki Sri Handoko Sakti Syahrul Effendi Yusuf Suhardi