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All Journal International Journal of Artificial Intelligence Research Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal STEI Ekonomi PROGRESIF

Yusuf Suhardi

Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Author-ID : 4160332

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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Articles

Pengaruh Persepsi Harga, Kualitas Pelayanan dan Citra Merek terhadap Kepuasan Pelanggan Yusuf Suhardi; Agustian Burda; Achmad Ridho; Zulkarnaini Zulkarnaini; Arya Darmawan
Jurnal Ekonomi Vol 30 No 02 (2021): [Jurnal STEI Ekonomi - JEMI] Vol. 30 No. 02 (Desember - 2021)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v30i02.464

This study aims to determine and analyze the effect of price perception, service quality and brand image on customer satisfaction. This research is motivated by the tight competition in the duck culinary business among the duck restorers. The research method used is a survey method, using a questionnaire as a data collection tool. The population in this study were consumers of the Bebek Oke restaurant. The sample used for this study were 126 consumers. Based on the results of the study, there was no effect of price perception on customer satisfaction. There is a significant positive effect of service quality on customer satisfaction and there is a significant positive effect of brand image on customer satisfaction. Simultaneously perception of price, service quality and brand image have a positive effect on customer satisfaction at Bebek Oke Pramuka restaurant in Jakarta.

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Yusuf Suhardi; Agustian Burda; Zulkarnaini Zulkarnaini; Arya Darmawan; Laras Oktavia
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.381

This study examines and determines the effect of the marketing mix (product, price, location, and promotion) on purchasing decisions at SJ supermarkets in Jakarta. The method in this research uses an associative quantitative research strategy. The population is all Sinar Jaya supermarket consumers. With a research sample of 97 respondents from consumers. The sampling technique used was the Non-Probability Sampling technique with the Accidental Sampling method—statistical analysis using multiple linear regression analysis with the help of SPSS version 24.0. The results showed that the product variable had a positive and significant effect on purchasing decisions, the price variable had a positive and significant effect on purchasing decisions, the location variable had no effect on purchasing decisions, and the promotion variable had a positive and significant effect on purchasing decisions. Moreover, the marketing mix (product, price, location, promotion) simultaneously positively and significantly affects purchasing decisions.

Analisa Faktor-faktor yang mempengaruhi Keputusan Mahasiswa Memilih Kuliah di Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta Yusuf Suhardi; Meita Pragiwani; Agustian Burda
Jurnal Ekonomi Vol 26 No 02 (2017): [Jurnal STEI Ekonomi - JEMI] Vol. 26 No. 02 (Des - 2017)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

This research was conducted at Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta. The study population is STEI New Student of academic year 2016/2017 totaling 1,062 people, sampling using Slovin amounted to 295 students of STEI in S1 Accounting Study Program, S1 Management, Accounting D3 and D3 of Trade Management. Sampling technique with random sampling or random. This research uses descriptive analysis method. The result of validity test of internal factor and external factor r-count all bigger than r-table mean all statement is valid. Reliability test results show all statements both internal and external realibel because crobach Alpha is 0.780 and 0.729 above 0.6. The results show that STEI Student Candidates from the beginning of the majority aspire to become an economics graduate. Most of the respondents believe that STEI graduates will get a good job. The majority respondents felt they had a talent in the field of economics. The majority enter STEI because STEI accreditation is B and in deciding place of college majority factor of location that is close to campus, besides because of tuition in STEI is affordable. Suggestion of lectures at STEI which is dominant is advice from parents then from friends. The majority of STEI Student Candidates receive information from brochures and banners, receive very little information from advertisements on newspapers, radio, television, internet and STEI presentations at school

Pengaruh Kualitas Produk, Harga dan Varian Produk terhadap Keputusan Pembelian Produk Daging Segar Yusuf Suhardi; Zulkarnaini Zulkarnaini; Agustian Burda; Kustantina Kustantina; Arya Darmawan
Jurnal Ekonomi Vol 31 No 01 (2022): [Jurnal STEI Ekonomi - JEMI] Vol. 31 No. 01 (Juni 2022)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v31i01.611

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan varian produk terhadap keputusan pembelian pada produk daging segar pada Toko Oke Meat Pulogadung Jakarta Timur. Penelitian ini menggunakan data primer melalui kuisioner, observasi, dan wawancara, sedangkan data sekunder diperoleh dari literatur dan dokumen perusahaan. Populasi dalam penelitian ini adalah pelanggan pada Toko Oke Meat Pulogadung Jakarta Timur yang tidak diketahui jumlahnya dan pengambilan sampel dengan rumus MOE dengan hasilnya 97 responden. Hasil penelitian ini menunjukkan bahwa variabel kualitas produk berpengaruh positif terhadap keputusan pembelian. Bahwa faktor harga berpengaruh positif teradap keputusan pembelian, dan varian produk juga berpengaruh positif terhadap pengambilan keputusan pembelian produk daging segar di Toko Oke Meat Pulogadung Jakarta Timur

Melalui Kewirausahaan Generasi Muda Siap Untuk Masa Depan Sejahtera: PKM di SMK Al-Washliyah Rawamangun Yusuf Suhardi; Baharuddin Husin; Meita Pragiwani; Parmansyah Maliki; Arya Darmawan; Zulkarnaini Zulkarnaini; Syahrul Effendi
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol 1 No 1 (2021)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta (BPJP - STEI)

Tujuan dan manfaat kegiatan pengabdian masyarakat ini, menumbuhkan jiwa berwirausaha generasi muda sehingga nanti lebih siap dalam menjalankan berbagai usaha. Memberi pemahaman bagaimana memulai wirausaha sehingga mampu menciptakan lapangan kerja sendiri. Mengurangi tingkat pengangguran karena menunggu pekerjaan atau pola berfikir negatif dalam dirinya terhadap dunia usaha. Metode pengabdian kepada masyarakat yaitu dengan ceramah, tanya jawab melalui zoom. Hasil dari pengabdian masyarakat setelah mengikuti penyuluhan siswa SMK dapat bertambah pengetahuannya tentang kewirausahaan sehingga memiliki kemauan untuk menjadi pengusaha, serta dapat terbentuk pola pikir atau jiwa wirausaha yang kuat untuk menjadi pengusaha.

Penyuluhan Untuk Peningkatan Kemampuan Wirausahaan Digital Siswa SMK Yusuf Suhardi; Arya Darmawan; Zulkarnaini Zulkarnaini; Erizal Azhar; Meita Pragiwani
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol 2 No 1 (2022)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta (BPJP - STEI)

This counseling is intended for vocational school students because its education focuses on skills for vocational graduates whose graduates are not meant to go to college but to work and have an independent business. In general, there are also many vocational schools for underprivileged families, so that after graduation, it is more about how to get a job as soon as possible. But on the other hand, the work is also not easy because of high competition and high company demands or requirements. The material provided includes the following digital era entrepreneurship, online business entrepreneurship, building a superior generation with an entrepreneurial spirit, and how to start a business with e-marketing. Delivered with lecture and question and answer methods accompanied by interesting videos make it easier for participants to understand clearly.

Motivasi Menuju Ujian Sekolah dan Ujian Masuk Universitas Jakarta Yusuf Suhardi; Muhammad Ramaditya; Arya Darmawan; Meita Pragiwani; Nursanita Nasution
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol 3 No 1 (2023)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta (BPJP - STEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v3i1.941

Tujuan pengabdian kepada masyarakat (PKM) Dosen STEI ini adalah agar siswa Kelas XII SMAN 21 siap menghadapi ujian sekolah dan siap untuk melajutkan ke universitas di Jakarta. Metode PKM diselenggarakan dengan cara ceramah dan tanya jawab. Motif diartikan sebagai kekuatan yang terdapat dalam diri seseorang yang mendorong untuk berbuat. Motif tidak berdiri sendiri, tetapi saling berkaitan dengan faktor-faktor lain, baik faktor eksternal maupun faktor internal. Motivasi sebagai kegiatan memberikan dorongan kepada seseorang atau diri sendiri untuk mengambil suatu tindakan yang dikehendaki oleh yang bersangkutan. Universitas sangat strategis dalam membangun generasi atau peserta didik yang berkualitas. Sehingga dibutuhkan Univeritas yang bermutu dalam rangka menghasilkan sumber daya manusia yang unggul dan berdaya saing. Hasil yang diperoleh dari kegiatan PKM ini adalah dari antusias siswa SMA yang hadir dalam bentuk semangat bertanya, dengan demikian siswa memahami dan pentingnya berjuang untuk lulus ujian sekolah dan melanjutkan ke Universitas yang diinginkan.

Fear of missing out, price sensitivity, and customer online impulse buying: The role of scarcity cues Yusuf Suhardi; Ali Akhmadi; Arya Darmawan
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.662

This research aims to examine the effect of fear of missing out (FoMO) on impulse buying and the mediation effect of price sensitivity, and the moderator effect of scarcity cues in these relations. Three hundred and eighty-four students from two universities in Jakarta were involved in the study by completing a two-phase online questionnaire. Moderation and mediation procedure (MODMED) was applied to test the hypothesis with Macro Process 4.0. The empirical findings of this study demonstrate that fear of missing is negatively related to price sensitivity and positively related to impulse buying. Fear of missing out has also been confirmed to affect impulse buying through price sensitivity indirectly. Furthermore, according to expectations, scarcity cues were also verified to strengthen the effect of fear of missing out and price sensitivity on impulse buying.

The Influence Of Brand Image, Promotion And Product Quality On Purchase Decisions For Ardeponds Indonesia (Case Study Of Ardeponds Indonesia Skincare In Pulogadung District) Yusuf Suhardi; Dadang Munandar; Dian Surya Sampurna; Meita Pragiwani; Diana Diana
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1193

The aim of this research is to determine the influence of brand image, promotion and product quality on purchasing decisions at Ardepons Indonesia in Pulogadung District, Jakarta. The research used is quantitative with the research strategy used by researchers being an associative strategy. This research uses primary data by distributing questionnaires to 97 Ardepons user respondents. The sampling technique used was non-probability sampling. The data processing method in this research uses validity testing, reliability testing, partial and simultaneous determination. This research tests the hypothesis using the SPSS Version 25 application. The results of this research show that the processing results areBrand image has a positive and significant effect on Ardepons purchasing decisions. Promotions have no effect on purchasing decisions for the Ardepons brand. Product quality has a positive and significant effect on purchasing decisions. Brand image, promotion and product quality simultaneously have a positive and significant effect on purchasing decisions for Ardepons Cosmetics.

Co-Authors Achmad Ridho Agustian Burda Ali Akhmadi Arya Darmawan Baharuddin Husin Dadang Munandar Dian Surya Sampurna Diana Diana Erizal Azhar Kustantina Kustantina Laras Oktavia Meita Pragiwani Nursanita Nursanita Parmansyah Maliki Syahrul Effendi Zulkarnaini Zulkarnaini Zulkarnaini Zulkarnaini

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