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Warmadewa Management and Business Journal (WMBJ)
Published by Universitas Warmadewa
ISSN : 2654816X     EISSN : 26548151     DOI : https://doi.org/10.22225/wmbj
Core Subject : Economy,
Economics, Econometrics & Finance
Warmadewa Management And Business Journal (WMBJ), ISSN: 2654-8151 (online) 2654-816X (Print), is a Journal Research of Economiy Science published by Warmadewa Press jointly with Faculty of Economy, Universitas Warmadewa. This journal is also dedicated to provide an intellectual space of scholarly discussion how journal of Economiy especially Management Science able to create the new global formation of Economy especially Management Science and similar issues. This journal has been distributed by Faculty of Economy, Universitas Warmadewa, Universitas Warmadewa started Online from Volume 1Number 1 Year 2018 to present. This journal encompasses original research articles, review articles, and short communications, including: Financial management HR management Marketing management Operational management Tourism management International Business Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 6 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2020)" : 6 Documents clear
Analysis Of The Influence Of Member's Commitment And Satisfaction On Loyalty Of Cooperative Members I Gede Aryana Mahayasa; N M. Putri Martayanti
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.1.2020.48-55

Abstract

Members´ loyalty is a very important thing in the business of cooperatives, for the development and progress of cooperatives in the future. High members´ commitment and satisfaction in cooperatives greatly influence the attitude of members to use the products and services offered by cooperatives to make members more loyal. The study aims to determine the effect of a members´ commitment and satisfaction on the members´ loyalty. The population of this study was members of the KSP Dharma Dhita cooperative in Sanur, which numbered 172 people. The number of samples taken was 120 members. Data collectors are carried out through interviews, observation, literature, and questionnaires. The data analysis technique used is multiple linear regression. The research findings state that partially members´ commitment and satisfaction have a positive and significant effect on the members´ loyalty of KSP Dharma Dhita cooperative in Sanur. Simultaneously members´ commitment and satisfaction have a significant positive effect on the members´ loyalty of KSP Dharma Dhita in Sanur. To increase member's loyalty, members need to be aware of themselves to have high commitment and satisfaction for cooperatives to create prosperity for cooperatives, cooperative members and society in general.
How Human Resources Management Practice And Change Management Contribute To The Small Medium Enterprises Performance Bagus Kusuma; Andhika Kautsar
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.1.2020.41-47

Abstract

SMEs (small and medium enterprises) food & beverage is one type of business that plays a role in improving the economy in Indonesia. This research has a goal to explore for some owner/manager of SMEs in managing change, recognizing the importance of the people within the company, and knowing the ability of the owner/manager of SMEs in adapting and developing new learning and skill. The observation is conducted in Bandung with an in-depth interview and questionnaire method to 30 respondents involving 10 SME owners/managers in in-depth interview. The analysis of the mixed method finds that the solution of the existing issue of change management needs to be done to help the occurrence of change management. Therefore, the system in the company concerned with human resources can be improved so that talent management will be more efficient and targeted.
Strategi Pengembangan Dalam Mengatasi Kelesuan Penjualan Kerajinan Perak Di Kabuaten Gianyar Anak Agung Putu Swabawa; I Nyoman Meirejeki; I Dewa Gede Ari Pemayun
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.1.2020.26-40

Abstract

This research was conducted on silver handicraft entrepreneurs in Gianyar regency. The objective to be achieved in this research is to design an effective marketing strategy that needs to be applied by silver entrepreneurs in the district of Gianyar. The method used to collect data, namely: observation, interviews, documentation, and Focus Group Discussion (FGD). The analysis techniques used, namely: 1) Quantitative analysis techniques, in the form of a SWOT analysis, which is a technique to determine strengths, weaknesses, opportunities, and threats. 2) Qualitative analytical techniques, which are in the form of: a) descriptive analysis, b) synthesis analysis, designing silver marketing strategies in Gianyar district by considering the potential, threats from the SWOT determination results combined with ideas that appear in the FGD. Based on the results of the analysis show the position of silver handicrafts in Gianyar regency is in cell V with IFAS weighted average value of 3.39 and EFAS weighted average value of 3.31, which means silver handicraft products in Gianyar regency have medium category competitiveness and the appeal of the medium category. In this position the silver entrepreneurs in Gianyar regency can implement several alternative strategies which include: 1) Market penetration strategy, which is a strategy directed at efforts to find a bigger new market for existing products through marketing efforts, for example by conducting sales promotion. 2) Business strengthening strategies in the form of fostering and developing craftsmen, so that it can produce higher quality silver handicrafts and with more innovative varied designs. 3) Product development strategies are developing silver handicraft products by diversifying silver products by increasing the number and variety type of silver design oriented to market dynamics Penelitian ini dilakukan pada para pengusaha kerajinan perak yang ada di kabupaten Gianyar. Tujuan penelitian ini adalan untuk merancang strategi pemasaran yang efektif yang perlu diterapkan oleh para pengusaha kerajinan perak yang ada di kabupaten Gianyar. Metode pengumpulan data, yaitu: observasi, Wawancara, dokumentasi, dan Focus Group Discussion (FGD). Teknik analisis yang digunakan, yaitu: 1) Teknik analisisis kuantitatif, berupa analisis SWOT, yaitu teknik untuk menentukan kekuatan, kelemahan, peluang, dan ancaman. 2) Teknik analisisis kualitatif, yang berupa: a) analisis deskriptif, b) analisis sintesis, merancang strategi pemasaran kerajinan perak di kabupaten Gianyar dengan mempertimbangkan potensi, ancaman dari hasil penentuan SWOT yang dikombinasikan dengan ide-ide yang muncul dalam FGD. Berdasarkan hasil analisis menunjukkan posisi kerajinan perak di kabupaten Gianyar berada di sel V dengan nilai rata-rata tertimbang IFAS sebesar 3,39 dan nilai rata-rata tertimbang EFAS sebesar 3,31 yang berarti produk kerajinan perak di kabupaten Gianyar mempunyai daya saing katagori sedang dan daya tarik katagori sedang. Dalam posisi ini para pengusaha perak yang ada di kabupaten Gianyar dapat menerapkan beberapa alternative strategi yang meliputi: 1) Strategi penetrasi pasar yaitu strategi yang diarahkan pada usaha untuk mencari pasar baru yang lebih besar untuk produk yang sudah ada sekarang melalui usaha pemasaran, misalnya dengan melakukan promosi penjualan. 2) Strategi penguatan usaha yang berupa pembinaan dan pengembangan para pengerajin, sehingga dapat menghasilkan kerajinan perak yang lebih berkualitas dan dengan desain yang lebih inovatif variatif.3) Strategi pengembangan produk yaitu melakukan pengembangan produk. kerajinan perak dengan melakukan diversifikasi produk perak dengan menambah jumlah dan beraneka jenis desain perak yang berorientasi pada dinamika pasar. Kerajinan perak dengan melakukan diversifikasi produk perak dengan menambah jumlah dan beraneka jenis desain perak yang berorientasi pada dinamika pasar
Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng Made Setena; Ida Ayu Sri Meitri
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.1.2020.17-25

Abstract

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer  Collector Trader  Small Trader  Retailer ons Consumer; Channel II: Farmers umpul Collector traders  Small traders  Consumers; Channel III: Farmer peng Collector trader  retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: PetaniPedagang PengumpulPedagang kecil Pengecer Konsumen; Saluran II: PetaniPedagang pengumpul  Pedagang kecil  Konsumen; Saluran III: PetaniPedagang pengumpul pengecer Konsumen Saluran IV: PetaniPedagang pengumpulKonsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran
Pengaruh Literasi Keuangan Terhadap Kinerja dan Keberlangsungan UMKM di Kota Denpasar Ida Ayu Agung Idawati; I Gede Surya Pratama
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.1.2020.1-9

Abstract

Abstract MSME is a creative industry that tends to have a short-term orientation in making business decisions. Generally SME actors do not have organized information about the financial condition, market share, competition dynamics and track record management. One way to enrich knowledge in managing finances is to use financial literacy. This study aims to analyze the effect of financial literacy on the performance and sustainability of MSMEs in Denpasar City. Data collection using a questionnaire distributed directly to the object of research. The population in the study were three MSME sectors that dominated in Denpasar City, namely the handicraft, culinary and fashion industry sectors totaling 330 MSMEs. The research sample was 100 MSMEs with the method of determining the sample, namely simple random sampling. Structural equation model based on partial least square is used to analyze data. The results showed that there was a significant influence between financial literacy on the performance and sustainability of MSMEs in Denpasar City. The implication of the results of this study is that with a good understanding of financial literacy it is expected that MSME actors will be able to make the right financial and management decisions to improve business performance and sustainability. Keywords: financial literacy, performance, sustainability Abstrak UMKM merupakan industri kreatif yang cenderung memiliki orientasi jangka pendek dalam pengambilan keputusan bisnisnya. Umumnya pelaku UMKM tidak memiliki informasi yang terorganisir tentang kondisi keuangan, pangsa pasar, dinamika kompetisi dan jejak rekam manajemen. Salah satu cara yang dapat dilakukan untuk memperkaya pengetahuan dalam mengelola keuangan adalah dengan menggunakan literasi keuangan. Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan terhadap kinerja dan keberlangsungan UMKM di Kota Denpasar. Pengumpulan data menggunakan kuesioner yang disebar langsung kepada objek penelitian. Populasi dalam penelitian adalah tiga sektor UMKM yang mendominasi di Kota Denpasar, yaitu sektor industri kerajinan, kuliner dan fashion sebanyak 330 UMKM. Sampel penelitian adalah sebanyak 100 UMKM dengan metode penentuan sampel, yaitu simple random sampling. Model persamaan struktural berbasis partial least square digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara literasi keuangan terhadap kinerja dan keberlangsungan UMKM di Kota Denpasar. Implikasi dari hasil penelitian ini adalah bahwa dengan pemahaman literasi keuangan yang baik diharapkan para pelaku UMKM akan mampu membuat keputusan keuangan dan manajemen yang tepat untuk peningkatan kinerja dan keberlanjutan usaha. Kata Kunci: literasi keuangan, kinerja, keberlangsungan
Efektifitas Sistem Informasi Akuntansi Dan Manajemen Dalam Pengembangan Ekowisata Monkey Forest Di Desa Adat Padang Tegal I Nyoman Sutapa; I Gde Agung Wira Pertama
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.1.2020.10-16

Abstract

Abstract This study aims to describe the effectiveness of the Accounting Information System (AIS) and Management Information System (SIM) in Padang Adat Village as a source of budgeting information for the development of Ecotourism in the tourist attraction of Ubud's Monkey Key. Data collection is carried out through literature studies, verification and direct observation in the field, interviews and observations. The place of this research is in the traditional village of Padang Tegal and the Ubud Forest tourist attraction. Based on the research results of accounting information systems and management information systems can help the development of Ecotourism in the tourist attraction of Ubud's Monkey Forest through information generated and used as material for decision making by the Padangtegal village through the effectiveness of accounting information systems and the effectiveness of management information systems. Keywords: Effectiveness of Information Systems, Ecotourism Development Abstrak Penelitian ini memiliki tujuan mendeskripsikan efektivitas Sistem Informasi Akuntansi (SIA) dan Sistem Informasi Manajemen (SIM) di Desa Adat Padang tegal sebagai sumber informasi pembuatan anggaran untuk pengembangan Ekowisata di objek wisata Monkey Forest Ubud. Pengumpulan data dilakukan melalui studi literatur, verifikasi dan pengamatan langsung di lapangan, wawancara serta observasi. Tempat penelitian ini adalah di desa adat padang tegal dan objek wisata monkey forest Ubud. Berdasarkan hasil penelitian sistem informasi akuntansi dan sistem informasi manajemen dapat membantu pengembangan Ekowisata di objek wisata Monkey Forest Ubud melalui informasi yang dihasilkan dan dijadikan bahan pengambilan keputusan oleh desa pekraman padangtegal melalui efektifitas sistem informasi akuntansi dan efektifitas sistem informasi manajemen. Kata Kunci: Efektifitas Sistem Informasi, Pengembangan Ekowisata

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