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IA Cynthia Saisaria Mandasari
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Fakultas Ekonomi Universitas Warmadewa Jalan Terompong no 24 Denpasar, Bali-Indonesia
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Warmadewa Management and Business Journal (WMBJ)
Published by Universitas Warmadewa
ISSN : 2654816X     EISSN : 26548151     DOI : https://doi.org/10.22225/wmbj
Core Subject : Economy,
Economics, Econometrics & Finance
Warmadewa Management And Business Journal (WMBJ), ISSN: 2654-8151 (online) 2654-816X (Print), is a Journal Research of Economiy Science published by Warmadewa Press jointly with Faculty of Economy, Universitas Warmadewa. This journal is also dedicated to provide an intellectual space of scholarly discussion how journal of Economiy especially Management Science able to create the new global formation of Economy especially Management Science and similar issues. This journal has been distributed by Faculty of Economy, Universitas Warmadewa, Universitas Warmadewa started Online from Volume 1Number 1 Year 2018 to present. This journal encompasses original research articles, review articles, and short communications, including: Financial management HR management Marketing management Operational management Tourism management International Business Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 6 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2020)" : 6 Documents clear
The THE INFLUENCE OF HOTEL MARKETING MIX ON TOURISTS’ REVISIT INTENTION Case Study at Kumala Pantai Hotel, Seminyak, Bali Dr. Ni Luh Putu Indiani, S.E., M.M.; Ni Nyoman Rusmiati; Indra Kusuma Jaya
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.2.2020.84-91

Abstract

Growth in the number of hotel rooms in Bali shows an increasing trend every year. Thus, hotel room number is far higher than the number of tourists visiting Bali. This triggered intense competition in the hotel industry especially in areas with the highest room number growth which are Sanur and Seminyak. Amidst fierce competition, the right marketing program becomes a superior strategy to ensure firm’s viability. This study aims to examine the relationship between marketing strategy in this case marketing mix strategy and tourists’ revisit intention, by conducting a case study in one of the hotels in Seminyak, Kumala Pantai Hotel. Data collection method was a survey method using a questionnaire. Multiple linear regression analysis technique was used to test the effect of independent variables on dependent variable. The results showed that marketing mix consisting of product quality, price, promotion, and location significantly drives tourists’ intention to revisit Kumala Pantai Hotel. Aspects that need to be considered to improve product quality are unique hotel designs, providing necessary and superior quality facilities. In price aspect, hotel management needs to guarantee price affordability, price compatibility with service quality and target segment. In promotion aspect, hotel management needs to design attractive advertisements and be published in the mass media, provide price incentive, and send attractive promotional content to customers’ email. In location aspect, accessibility and the surrounding area play an important role in encouraging tourists’ interest to revisit the hotel. Keywords: product quality, price, promotion, place, marketing mix, repurchase intention, revisit intention.
PERAN KEPUASAN MEMEDIASI PENGARUH CITRA LPD TERHADAP LOYALITAS NASABAH LPD DESA ADAT ABIANTUWUNG DI TABANAN: Indonesia Gusti Alit Suputra
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.2.2020.92-101

Abstract

This study aims to examine the role of satisfaction mediating the effect of LPD images on the loyalty of LPD customers in Abiantuwung Adat Village in Tabanan. This research was conducted using the Propotionate Stratified Random method in which the method of taking samples from population members randomly and proportionally. The sample in this study were 70 people. Data were collected using a questionnaire and used Technical Analysis Path. The results of the study show that 1) LPD image has a significant positive effect on employee performance, this means that a positive image perceived by the customer can affect customer loyalty in conducting transactions in the Abiantuwung Indigenous Village LPD, because what the customer wants is in accordance with the reality, 2) Citra LPD influences significant positive effect on customer satisfaction, because the image of the LPD has a large role in building customer trust, with a positive image given, the customer who feels loyal to become a customer in the LPD Abiantuwung Adat Village, 3) customer satisfaction has a significant positive effect on customer loyalty, this means satisfied customers will create a sense of loyalty to Abintuwung LPD. 4) customer satisfaction can mediate the relationship between LPD image and customer loyalty The results of this study are expected to be a reference for Indonesian financial institutions, especially in the LPD of Abiantuwung Adat Village in identifying variables that can affect customer loyalty, especially satisfaction that can enhance the LPD image, in order to improve customer quality.
Pengaruh Kinerja Lingkungan, Corporate Governance Pada Pengungkapan Corporate Social Responsibility Wulan Rahmasari Gusti Ayu Putu
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.2.2020.102-111

Abstract

This research examines the influence of environmental performance, institutional ownership, managerial ownership of corporate social responsibility disclosures by using mining companies incorporated in the Indonesia Stock Exchange (IDX) and also listed in PROPER. The sample meets the criteria of research is as much as 55 samples during the period of 2014-2018. The Data available is then processed using multiple regression analysis techniques. The results of the research were seen from the test value of T test that has been done and resulted in significant value that has been shown that environmental performance has an influence on CSR disclosure. Significant results are also obtained in managerial performance variables stating this variable affects CSR disclosures. While the institutional ownership variables have a significant value greater than 0.05 resulting from the outcome, institutional ownership is stated to have no effect on CSR disclosures. Keywords: environmental performance, institutional ownership, managerial ownership and corporate social responsibility disclosure
Gender Differences in Risk Taking Among Entrepreneurs : Case on Small Medium Enterprise in Malang: English Iin Agustina; Hafid Aditya Pradesa
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.2.2020.63-72

Abstract

Risk taking considered as one important dimension of entreprenurial orientation. This research aims to study gender differences on risk taking among entrepreneur. The overall objective of this research is to highlight the link between gender difference in risk taking when managing small business. Independent Sample T-Test and Confirmatory Factor Analysis was used to explore the phenomenon about whether there is differences in perception among male and female entrepreneur. Descriptive statistic reveals that female entrepreneur scored higher than the male entrepreneur on four of six indicator of risk taking. Eventhough there is no statistical differences in risk taking between male and female entrepreneur is small and the percentage of variance explained is low, there are significant differences in how male and female entrepreneur reflect their risk taking perception found in this study. Overall, these recommendations should help researchers to design and use more relevant risk-taking measures.Conclusions drawn from this study might be useful to better understand the use of risk taking model in entrepreneurial context.
Analisis Pertumbuhan Laba (Studi Kasus Rasio Cael Pada LPD Kecamatan Sukawati Kabupaten Gianyar) Made Pratiwi Dewi; Ni Luh Anik Puspaningsih
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.2.2020.73-83

Abstract

Lembaga Perkreditan Desa (LPD) merupakan salah satu lembaga keuangan milik Desa Pekraman di Bali. Lembaga Perkreditan Desa (LPD) beroperasi seperti perbankan dan pengukuran kinerja (tingkat kesehatannya) seperti bank, walaupun LPD tersebut bukanlah bank. Pertumbuhan laba yang positif mencerminkan LPD mampu berkembang dalam operasionalnya. Penelitian ini bertujuan untuk mengetahui pengaruh Capital, Asset, Earning, dan Liquidity (CAEL) terhadap pertumbuhan laba LPD. Studi empiris dilakukan pada LPD di Kecamatan Sukawati tahun 2015-2017 dengan jumlah sampel 28 LPD. Data penelitian adalah data sekunder yang diperoleh dari Lembaga Pemberdayaan Lembaga Perkreditan Desa (LPLPD) Kabupaten Gianyar dan beberapa dari LPD secara langsung. Teknik analisis menggunakan regresi linier berganda dengan uji t (untuk mengetahui pengaruh variabel independen terhadap variabel dependen secara parsial). Hasil penelitian menunjukkan bahwa CAR berpengaruh negatif dan signifikan terhadap pertumbuhan laba, thitung (-5,629 ) ≤ ttabel (1,993), dengan α = 0,000. KAP berpengaruh positif dan signifikan terhadap pertumbuhan laba, thitung (3,819 ) > ttabel (1,993) , dengan α = 0,000. ROA berpengaruh positif dan signifikan terhadap pertumbuhan laba thitung (5,676) > ttabel (1,993), dengan α = 0,000. Rasio Alat Likuid berpengaruh positif dan signifikan terhadap pertumbuhan laba, thitung (4,926) > ttabel (1,993), dengan α = 0,000.
Pengaruh Inovasi Produk dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran (Studi Pada Industri Mikro Kecil Makanan di Kota Denpasar) IA Cynthia Saisaria Mandasari
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.2.2020.56-62

Abstract

The number of Micro Small Industries in Denpasar City has now increased. This causes increasingly fierce competition in the food industry sector in Denpasar City. Facing intense competition, entrepreneurs are required to always innovate in their products and support the entrepreneurial character in order to improve their marketing performance. The purpose of this research is to study conversation motivation and innovation towards marketing products. This research was conducted in the city of Denpasar on the owners or managers of the food micro-small industry. The number of samples taken was 100 food business owners, using a non probability sampling method, specifically purposive sampling. Data collection was carried out through a questionnaire. The analysis technique used is path analysis. Based on the results of the analysis of this study it was found that the variables that encourage entrepreneurship fully positively influence marketing performance. Improving communication skills can be done so it can improve marketing performance. Official partial product innovation has a significant positive effect on marketing performance. The more often entrepreneurs do product promotion, the more they will increase. Variables talk about entrepreneurship and innovation that are supported simultaneously and significantly to marketing performance. This shows that the better it is to increase entrepreneurship and to increasingly improve products that will increase the level of marketing in a company.

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