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Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : 2089550X     EISSN : 25276638     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
Arjuna Subject : -
Articles 364 Documents
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The Effect of Brand Ambassador, Website Quality, and E-WOM on Purchase Decision in Shopee E-commerce Rina Rahmawati; Rohmat Dwi Jatmiko; Chalimatuz Sa'diyah
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.1023

Abstract

This study aims to examine the effect of Brand Ambassador, Website Quality, and Electronic Word of Mouth (E-WOM) partially and simultaneously on Purchase Decisions in Shopee e-commerce. This study uses a quantitative approach with primary data sources collected through questionnaires. The data sample used was 125 respondents from the Management Study Program FEB-UMM (Faculty of Economics and Business, University of Muhammadiyah Malang) as Shopee consumers. The sampling technique is non-probability sampling using the purposive sampling method which gives certain criteria to respondents. In analyzing the data of this study using multiple linear regression analysis tools. The results of this study are Brand Ambassador, Website Quality, and E-WOM have a positive and significant effect on Purchase Decision partially, and simultaneously have a significant effect on Purchase Decisionin Shopee e-commerce.
Pengaruh User Interface, Brand Image, dan Digital Literacy terhadap Minat Penggunaan Bank Digital Muchammad Ghozi Izzuddin; Inayah Ilahiyyah
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.994

Abstract

Changes always follow technological transformation in the pattern of community needs, and digital financial services are no exception. One of the alternatives that offer convenience and convenience in making transactions is gadgets, which are increasing in intensity in their use in the banking sector. This study aims to determine the effect of the independent variables, namely the user interface, brand image, and digital literacy, on the dependent variable, namely the interest in using digital banks. The research method used in this study is a quantitative method with an associative approach with a target of 120 respondents from the Y and Z generation groups. In contrast, the data analysis technique uses multiple linear regression analysis. The findings in this study indicate that the user interface and digital literacy variables have a partially significant effect on the interest in using digital banks. On the other hand, the brand image variable has no significant impact on the good of using digital banks. Simultaneously, the three variables consisting of the user interface, brand image, and digital literacy significantly affect the interest in using digital banks in generations Y and Z.
Longitudinal Analysis of Relationship between Entrepreneurial Mindset Skills Training and Entrepreneurial Knowledge Improvement among Adolescent Girls and Young Women in South Africa Jean Damascene Mvunabandi; Ferina Marimuthu; Haruna Maama
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.1164

Abstract

Motivated by the lack of empirical research on entrepreneurial mindset knowledge training among adolescent girls and young women (AGYW) in South Africa, this article examined the entrepreneurial knowledge among 3584 adolescent girls and young women from four provinces, i.e. KwaZulu Natal, Mpumalanga, Eastern Cape and Western Cape in South Africa. The article also assessed how entrepreneurial mindset and skills training could drive the development and growth of AGYWs' mindsets towards entrepreneurship and link them with employment entrepreneurship opportunities. This study adopted quantitative and descriptive research approaches via longitudinal data collection. Secondary data collected using a questionnaire survey during entrepreneurial mindset and skills training from July-October 2021 by the large anonymized not-for-profit organization in South Africa was used for data analysis. Robustness analysis was performed using descriptive statistics using SPSS version 27.0. The findings from the empirical part of this research proved that adolescent girls and young women significantly improved their knowledge entrepreneurially throughout the training. This article contributes to the current body of knowledge as it filled in the gap and contributed significantly to the entrepreneurial mindset skill and knowledge improvement among adolescent girls and young women in South Africa.
Increasing Repurchase Intention through Experiential Marketing, Service Quality, and Customer Satisfaction Lena Ellitan; Samuel Alfonso Sugiyanto; Andriya Risdwiyanto
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.1022

Abstract

Consumers can make repeat purchases for the umpteenth time for the same products and services on a regular basis. At the same time, consumers also pay attention to current and future situations and conditions. This study aims to understand the application of experiential marketing factors and service quality that can affect customer satisfaction and consumer intentions to make repeat purchases. The focus of this study is to analyze these factors in the service of Korean restaurants in Surabaya. This research is a causal type of quantitative research that uses the Structural Equation Model (SEM) analysis technique. Respondents in this study amounted to 175 Korean restaurant customers in Surabaya who were designated as objects in this study. Determination of respondents is done by using a purposive sampling technique. This study found that experiential marketing positively affects customer repurchase intention directly. That is, efforts to increase experiential marketing can increase customer intention to repurchase. This study also proves that service quality does not significantly affect customer intention to repurchase. This finding shows that service quality has become a fundamental factor considered normal for every restaurant service. Other results prove that the marketing experience is able to influence customers to make repeat purchases if they are satisfied with the products or services they consume.
The Effects of Equity Crowdfunding and Business Partnership Relationships on Business Performance: A Study on MSMEs Registered in Santara Dewi Kurnia Safitri; Maria Rio Rita
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.1169

Abstract

This study aims to examine the effects of equity crowdfunding and business partnership relationships on the performance of micro, small, and medium enterprises (MSMEs). To the best of the researcher’s knowledge, there are still relatively few studies that discuss the relationship between these variables and business performance. These findings can add a reference to studies in the field of entrepreneurial finance, especially regarding equity crowdfunding for MSMEs. The analysis used was a multiple linear regression approach which was processed with SPSS 26.0 software. The sampling technique used a purposive sampling method. The data was obtained through the distribution of online questionnaires to 83 MSMEs registered in an application that is active in the fintech equity crowdfunding field called Santara. The study proved that equity crowdfunding has a significant positive effect on the performance of MSMEs, and the business partnership relationship has a significant positive effect on the performance of MSMEs. Equity crowdfunding is an alternative for MSMEs to obtain business capital other than bank loans. In addition, establishing a partnership will have a positive impact on business progress if it is carried out with the principle of mutual strengthening, needs, and benefits between parties.
Pengaruh Brand Image dan Harga terhadap Keputusan Pembelian Smartphone Realme: Studi Kasus pada Wilayah Kabupaten Subang Regie Ardiansa; Salim Siregar
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.934

Abstract

The advancement of information and communication technology is increasing rapidly causing the public's need for smartphone products to increase. The purpose of this study was to analyze the correlation between brand image and price on purchasing decisions for Realme smartphones in Subang Regency, West Java. This research uses a descriptive and quantitative verification approach. The sample used in this study amounted to 303 consumers as respondents which were determined by using the accidental sampling technique. The data analysis method used in this research is collecting data using a questionnaire instrument with a Likert scale. The results of this study are brand image and price have a strong and positive relationship. Furthermore, this study also found that brand image and price have significantly and positively affected purchasing decisions for Realme smartphone products in Subang Regency.
Scientometric Study: Trends and Patterns in Global Partnership Research Prima Naomi; Iqbal Akbar
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.1071

Abstract

This paper aims to understand the emerging pattern of significance and correlation of the partnership research topics covering all countries. Our study used the scientometric method to reveal the trends and patterns in partnership research. The database was sourced from the scientific literature databases of the Web of Science (WoS). The study recorded 53,800 scientific papers on the partnership in general between 2000 to 2017. GDP and HDI were used to analyze the raison-d’être of the research on partnerships at the macro level. We examined the top 20 countries with the highest GDP, Research Productivity Indicator (RPI), and HDI. A country with a lower Human Development Index (HDI) and higher RPI tends to think that partnerships are essential in supporting national socio-economic development. This study showed that the resource-based view (RBV) theory was discussed more than the stakeholder theory among the two main partnership theories. Observing the motivation to develop partnerships, innovation-seeking was discussed the most in scientific productions. Innovation is used to enhance financial performance and leverage competitive advantage.
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan dengan Stres Kerja sebagai Variabel Intervening pada PT Batanghari Barisan Padang Vivi Nila Sari; Rena Safitri; Eny Sulistyowati
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.431

Abstract

This study aims to determine how much influence workload and work environment partially and simultaneously on employee performance with work stress as an intervening variable. Sampling was conducted by random sampling technique with the Slovin method to determine 74 respondents who are permanent employees of the company. Analysis of this research used multiple linear regression techniques to find the effect of the independent variables on the dependent variable and used path analysis to examine the effect of the intervening variables. The analysis of the research used the Statistical Product and Service Solution (SPSS) version 21. The results of this study indicate that workload has a negative and insignificant effect on work stress, while the work environment has a positive and significant effect on work stress. Furthermore, workload and work environment have a positive and insignificant effect on employee performance partially. Workload and work environment simultaneously have a positive and significant effect on work stress. In line with these results, workload and work environment simultaneously have a positive and significant effect on employee performance. This study also confirms that work stress is not able to mediate the effects of workload and work environment on employee performance respectively.
The Effect of Service Quality, Banking Digitalization, and Customer Relationship Management (CRM) on Customer Loyalty Panji Anugrah Sampurna; Titis Miranti
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.1138

Abstract

Customer loyalty is an essential part of the sustainability of the banking system. Every bank has to maintain that value in some way. However, changes in banking activity due to the COVID-19 pandemic are considered to have an impact on customer loyalty. This also happened at Bank Syariah Indonesia KC Soetta Malang. Banking activities originally carried out conventionally (offline) have changed to online. BSI KC Malang Soetta increased its income every year and experienced a decrease in total expenses. It means that Islamic banking has good development and many enthusiasts. This study aims to look at the factors that maintain customer loyalty at BSI KC Malang by considering the value of service quality, banking digitalization, and customer relationship management (CRM). The study involved 140 customers by adopting a purposive sampling technique. Data retrieval is taken by questionnaire. The data analysis method used Structural Equation Modeling (SEM) with the help of SMART-PLS software. The results show that service quality, banking digitalization, and customer relationship management significantly affect customer loyalty.
Analysis of Student Constraints in Entrepreneurship through the Analytical Hierarchy Process (AHP) Approach Sutarmin Sutarmin
Jurnal Maksipreneur Vol 12, No 2 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i2.1198

Abstract

To increase the number of entrepreneurs in Indonesia, Peradaban University began to change the patterns of education, so the students not only have high scores in academics but they also have entrepreneurial skills. Despite this subject, entry of students into the field of entrepreneurship has always been faced with many barriers and most of them have not been able to analyze the barriers. This study uses a mixed method of quantitative and qualitative methods. Analytical Hierarchy Process (AHP) was used to analyze the dominant factors of the barriers. While the interview method was used as a qualitative method to find out the solution to the barriers. Respondents in this study were students at Peradaban University that have been entrepreneurs for at least one month. Data were obtained by spreading questionnaires to 32 students and interviewing four students. The result of the analysis shows that the dominant factors are environment of campus barriers (25.79%) followed by financial barriers (24.84%), character barriers (18.48%), educational barriers (17.03%) and family barriers (13.85%). And some solutions provided are learning time management, making the priority scale, approaching the lecturer, looking for investors, and inviting other friends to run the business together.

Page 21 of 37 | Total Record : 364

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