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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 50 Documents
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Search results for , issue "Vol. 11 No. 1 (2024): March" : 50 Documents clear
Implementation of Integrated Marketing Communication Based on Purchase Intention in The Artisan Tea Marketing Program Syahban, Khofifah Rahmat; Marsasi, Endy Gunanto
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.625

Abstract

This study delves into a plantation industry company operating with B2B and B2C marketing but needs more digital marketing expertise. Their production base is situated in Wonosobo Regency, known for supplying raw materials to market leaders, positioning them as market followers. PT. Perkebunan Teh Tambi introduced the "Volka" brand's Tea Artisan program. The primary aim of this research is to formulate the company's digital marketing strategy. Qualitative research methods such as in-depth interviews, direct observations, document collection, and secondary data analysis within the company's marketing division are utilized. The ultimate goal is to aid the company's market expansion through digital marketing, improving Purchase Intention via Integrated Marketing Communication theory, with an anticipated optimization of digital marketing's utility.
Organizational Justice and Innovative Work Behavior: Mediating Role of Knowledge Sharing Nerizza Afrida Putri Anasya; Suhana, Suhana
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.680

Abstract

This study analyzes how knowledge sharing mediates the relationship between organizational justice and innovative work behavior. The object of research is the Semarang City Regional Revenue Agency. The population of this research is all ASN employees of Semarang City Regional Revenue Agency, sampling technique using census sampling method that is using the entire population to be sampled. The type of data used is primary data obtained directly through distributing questionnaires. The analysis in this study used the Structural Equation Model (SEM) method with the help of SmartPLS 4 software. The results of this study indicate that knowledge sharing partially mediates the relationship between organizational justice and innovative work behavior. Organizational justice has a significant positive effect on innovative work behavior and knowledge sharing, and knowledge sharing has a significant positive impact on innovative work behavior. The study has theoretical and practical implications. Through innovative work behavior, employees of the Semarang City Regional Revenue Agency can improve service quality and help the organization achieve its goals.
Maintaining Customer Loyalty: Analysis of Factors that Influencing Customer Loyalty to Local Beauty Mask Yuwono, Wisnu; Naimah, Mutiara Kamilatu; Yulianto, Edy
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.687

Abstract

The aim of this research is to identify the effects of customer experience, customer value, price, product quality, and service quality on customer loyalty through customer satisfaction. A quantitative survey methodology was employed, with 405 participants as survey respondents. In this study, we utilized SPSS version 26 for descriptive analysis and employed Partial Least Squares (PLS) to test causal relationships and assess the overall influence of each variable. Findings indicate that customer experience, customer value, product quality, and service quality positively or significantly influence customer loyalty, while price does not impact customer loyalty. Customer satisfaction is highly influenced by the quality of service provided, and customers tend to be more satisfied after regaining trust in the company. Customer satisfaction acts as a positive mediator between customer experience and customer loyalty. Customer satisfaction refers to the overall evaluation of the customer's experience with a product or service and the emotions generated from that experience. When customers are satisfied with their experience, they are likely to have positive emotions and remain loyal to the company.
An Analysis of Convenience, Trust, and Security of E-Wallet through Understanding Technology as an Intervening Variable Rosdiana, Monica; Supardi; Indayani, Lilik; Febriansah, Rizky Eka
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.690

Abstract

This study aims to analyze the convenience, trust, and security in the decisions to use electronic wallets (Shopee Pay), understanding technology as an intervening variable. The study adopts a quantitative approach, collecting data through questionnaires. The research sample comprises 100 Shopee Pay users in Sidoarjo Regency, selected through purposive sampling. Data analysis involves hypothesis testing and processing using SPSS v.25. Findings indicate that convenience, trust, and security, mediated by an understanding of technology, significantly influence the decision to use E-Wallet (Shopee Pay). The study concludes that convenience, trust, and security, through an understanding of technology, significantly impact the decision to use E-Wallet (Shopee Pay). This research is urgently needed due to the rapid growth of electronic wallet usage in the current digital era. Understanding the factors influencing the decision to use E-Wallets (Shopee Pay) provides valuable insights for companies and payment service providers to enhance user experience and strengthen operational sustainability in an increasingly competitive market. Additionally, understanding technology as an intervening variable provides additional insights into consumer behavior related to financial technology usage. Therefore, this research contributes academically and has significant practical relevance for the industry and stakeholders.
Application of The UTAUT Model to Customer Purchase Intention Toward Online Food Delivery Services: Case Study Gofood Winarno, Daffa Winan; Roostika, Raden Roro Ratna
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.691

Abstract

This study investigates the factors influencing customer purchase intentions in GoFood. The UTAUT model integrates four essential constructs: Performance Expectancy, Effort Expectancy, Social Influence, and Trust. The research data was collected through a Google Form questionnaire with 207 respondents. Additionally, the research may inform strategic decisions for GoFood and similar platforms, helping them enhance user experiences, build trust, and ultimately increase customer purchase intentions. Based on data analysis, Social Influence, Effort Expectancy, Performance Expectancy, and Trust have negative and not significant effect on Online Purchase Intention. Trust has positive and significant effect on Performance Expectancy and Effort Expectancy.
The Effect of Inflation, Interest Rates, and Exchange Rates on The Jakarta Composite Index Wardana, Andrea Kusuma; Masdjojo, Gregorius Nazians
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.704

Abstract

The Jakarta Composite Index (JCI) is an indicator that is generally used to measure the performance of companies or issuers listed on the Indonesia Stock Exchange (IDX). This study aims to empirically test the determinants that affect JCI during the occurrence of covid 19. The variables tested in this study involve the influence of inflation, interest rates, and exchange rates on JCI. The methods used are descriptive analysis and regression analysis of panel data with the help of EViews program. Of the several models selected in this study is the Common Effect Model (CEM). The results showed that inflation had a positive and significant effect on JCI, interest rates had a negative and significant effect on JCI, exchange rates had a negative and significant effect on JCI. Inflation, interest rates, exchange rates together have a significant effect on JCI. The coefficient of determination by which the independent variable is able to explain the dependent variable is 54%.
The Role of Leadership Style, Motivation, and Discipline in Employee Performance at BKPSDM of Kepulauan Selayar Regency Chalid, Lukman; Rahayu, Sri Annisa; Kamase, Jeni
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.720

Abstract

This research was conducted with the aim: (1) To Analyse and Explain the Effect of Leadership Style on Employee Performance at the Personnel and Human Resources Development Agency (BKPSDM) of Selayar Islands Regency, (2) To Analyse and Explain the Effect of Motivation on Employee Performance at the Personnel and Human Resources Development Agency (BKPSDM) of Selayar Islands Regency and (3) To Analyse and Explain the Effect of Discipline on Employee Performance at the Personnel and Human Resources Development Agency (BKPSDM) of Selayar Islands Regency. The research methods used in this research are Descriptive Analysis, Multiple Linear Regression Analysis, Instrument Test and Hypothesis Test with a sample size of 66 respondents. Based on the results of multiple linear regression analysis, the results showed that (1) Leadership style has a negative and insignificant effect on the performance of BKPSDM Selayar Islands Regency, (2) Motivation has a positive and significant effect on the performance of BKPSDM Selayar Islands Regency and (3) Discipline has a positive and significant effect on the performance of BKPSDM Selayar Islands Regency.
Farmers Motivation to Change Land Use and Its Impact on Farmers Income Nurliani, Nurliani; Saida; Rasyid, Rasmeidah; Rosada, Ida; Asriadi
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.722

Abstract

This research is a survey method of the phenomenon of conversion of cocoa land to corn land in Kebo Village, Lilirilau District, Soppeng Regency, South Sulawesi Province, lasting for 6 (six) months. Data was obtained from observations, interviews using questionnaires. And documentation. The population size is difficult to know, so the Lemeshow formula was used to determine the sample size of 43 farmers. Data analysis uses quantitative descriptive analysis with scoring, analysis of farming income, and analysis of the impact of land conversion. The research results show that pest and disease attacks on cocoa plants provide the highest contribution in motivating farmers to change land use, with an index value of 93.49%. The conversion of cocoa land to corn land has had a positive impact on increasing farmers' income.
Managing the Accounting Information System for School Operational Aid Fund Receipts and Expenditures: Strengthening Internal Control at Public Junior High School 2 Sampit Ananda, Hendi Diva; Putri, Eskasari
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.723

Abstract

The purpose of this research is to understand the Accounting Information System for the receipts and expenditures of BOS funds as an internal control tool at SMP N 2 Sampit. The research method used in this study is a qualitative descriptive approach. The informants in this study are the school principal and teachers of SMP N 2 Sampit. Data collection techniques include observation and interviews, while data analysis is conducted using qualitative descriptive analysis following Miles and Huberman's theory, which involves three steps: data reduction, data presentation, and drawing conclusions or verification. Triangulation techniques are employed to verify the reliability of the collected data or information. The results of this research indicate that the implementation of the Accounting Information System for the receipts and expenditures of BOS funds at SMP N 2 Sampit has been successful. Internal control over the receipts and expenditures of BOS funds at SMP N 2 Sampit has been effective. Additionally, the Accounting Information System for the receipts and expenditures of BOS funds at SMP N 2 Sampit complies with applicable regulations.
Determinant Online Consumption Emotion on Fashion Brand Muslim in Indonesia Rahmawati, Nur Fitri; Santoso, Teguh; Setiawan, Irfan
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.608

Abstract

This research predicts that online consumption emotions are understood through five levels, excitement, comfort, ecstasy, annoyance, and romance. This research aims to provide deeper insight into the behavior of Muslim fashion consumers in general. This research uses a quantitative approach with the research object being all online Muslim fashion consumers in Indonesia. This research uses Structural Equation Model (SEM) analysis with smart-PLS. The results of the study show the highest score on the joy dimension indicating that this factor has the most significant impact on influencing online consumption emotions. Other highs are comfort and ecstasy, but the lows are annoyance and romance. Based on The results of research on online consumption emotions that have been measured and analyzed, it provide a strong indication that excitement has the most dominant impact on shaping online consumption emotions.

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