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Ekonomi Bisnis
Published by Universitas Gunadarma
ISSN : 0853862X     EISSN : 20898002     DOI : http://dx.doi.org/10.35760/eb
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, economics and accounting.Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, economics and accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol 13, No 3 (2008): ENGLISH" : 8 Documents clear
THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER’S RELATIONSHIP TOWARD PT.BANK NEGARA INDONESIA BANDUNG BRANCH’S IMAGE Nandan Limakrisna
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 3 (2008): ENGLISH
Publisher : Universitas Gunadarma

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Abstract

Competition within banking industries has been tighter lately. Banks, including BNI Bank, are required to improve their services which are more customer satisfaction oriented. Market share of Bandung branch of BNI Bank steadily decreases in the last several years. This indicates that its image is relatively low due to its service quality which is of considerably unsatisfied. The study is aimed at analyzing factors (i.e., service quality and customer relations) influencing firm image (i.e., BNI Bank Bandung Branch). Primary data were collected from respondents, who were randomly selected from customers of the bank, using a valid and reliable questionnaire. The data were analyzed using multiple linear regression analysis. Results of the study indicated that image of the bank was significantly affected by both service quality and customer relations, either partially or simultaneously. It was found that customer relations are much more important than that of service quality in influencing firm image.Key words: service quality; customer relations; firm image
CONSUMER’S SATISFACTION ON BENGKEL MOTOR AHASS 1605 SETURAN YOGYAKARTA BASED ON SERVICE QUALITY DIMENSION Wisnalmawati Wisnalmawati
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 3 (2008): ENGLISH
Publisher : Universitas Gunadarma

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Abstract

The objective of this study is to elaborate the differences of customer—in this case university students—satisfactions towards service quality of Bengkel Motor AHASS 1605 Seturan Yogyakarta. Samples in this study are university students who are customer of the bengkel. Purposive sampling combined with simple random sampling was applied to select 100 respondents. Primary data regarding those variables under study were collected using questionnaires. Data were analyzed using Paired Sample t-test. Results of the study showed that there were differences on customer satisfaction based on service quality dimensions. It implies that management of the bengkel is required to formulate better marketing strategies that lead to better service quality and its associated dimensions.Key words: customer satisfaction; service quality dimensions; marketing strategy.
FACTORS THAT DETERMINE THE CREDIT-LENDING FEASIBILITY ON KOPAAS HIPPATAS Didin Mukodim; Ari Setiawan
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 3 (2008): ENGLISH
Publisher : Universitas Gunadarma

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Abstract

Banking and non-banking financial institutions entrench within their credit-lending policy the feasibility standards for their debtor candidates. Standards and procedures are established to avoid upcoming problematic credits, for example happened when a debtor is unable to pay the credit. The objective of this research is to identify factors that affect debtor’s feasibility in getting a loan/credit. For its study focus, this research uses Kopaas Hippatas a cooperative in Tasikmalaya. The influential factors are acquired using discriminant analysis. Discriminant analysis enables the authors to clearly identify the differences and to classify debtor candidates into potential non-problematic and problematic in the term of paying the loan. The analysis corroborates four factors in determining credit lending of Kopaas Hippatas, i.e. credit amount, debtor age, number of dependant and settled installments; also affirmed in this study are two predictors, i.e. number of dependant and proposed credit amount. Credit amount is confirmed as the most dominant and significant factor in categorizing the debtor behavior in term of paying the credit.Keywords: credit lending, postponed debtor, budget and installment
INFLUENCE OF SERVICE QUALITY PERCEPTION TOWARDS SATISFACTION AND CUSTOMER’S LOYALTY: A RESEARCH ON CELLULAR PHONE PROVIDER IN WEST JAVA Waseso Seguro
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 3 (2008): ENGLISH
Publisher : Universitas Gunadarma

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Abstract

The decrease of consumer satisfaction and loyalty should be carefully interpreted since both determine the performance of cellular telecommunication service provider. Simultaneously, consumer perception of service quality, bounded factor and relational relationship quality are factors that influence costumer satisfaction and loyalty. Data are collected from 8 universities in Bandung. The study applies two research methods, that is quantitative method using Structural Equation Modeling (SEM) and qualitative method using Focus Group Discussion. Research results identify that the principal determinant factor for customer satisfaction and loyalty is consumer perception of service quality, whereas bounded factor indirectly affects customer satisfaction, it functions as moderating variable for the relationships between costumer perception of service quality and relational relationship quality with customer loyalty. Relational relationship quality also indirectly affects customer satisfaction. Perception of services and relational relationship quality have direct effect on customer loyalty.Keywords: customer satisfaction, loyalty, perception of services
PARTICIPATION LEVEL OF INHABITANTS IN ECONOMICAL ACTIVITY (A Case Study on Program Penanggulangan Kemiskinan di Perkotaan in Kelurahan Pancoran Mas, Depok City) Ade Andriyani; Tety Elida
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 3 (2008): ENGLISH
Publisher : Universitas Gunadarma

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Abstract

This research is intended to measure participation of inhabitants in supporting Program Penanggulangan Kemiskinan di Perkotaan (P2KP). The research as well is intended to identify the unfulfill indicators as research instrument is questionnaire, which was distributed to 81 respondents. Respondents are them who received revolving fund from P2KP. Further, data was analyzed using statistics methods, namely descriptive statistics. Result shows that all indicators are scored above 60%, with mean value is 72.89%. It can be implied that inhabitants participation level in Kelurahan Pancoran Mas can be categorized as active.Key words : P2KP, inhabitants participation, revolving fund.
ANALYSIS OF THE CULTURAL FACTORS IMPACTS ON THE DEVELOPMENT OF ENTREPRENEURSHIP The Case Study of Garut District Rida Zuraida; Abdullah Ramdhani; Abdusy Syakur Amin
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 3 (2008): ENGLISH
Publisher : Universitas Gunadarma

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Abstract

Entrepreneurship has been recognized as an important characteristics for the society to accelerate the advancement of their quality of life. Various aspects were identified have significant impact on the development of entrepreneurship such as education, age, culture, etc .In rural area where the population has rather similar low education level, the research tends to focuses on the impact of the cultural aspects on the entrepreneurship will be more appropriate. The research was conducted in the Cilawu and Bayongbong areas which are located in Garut District. 24 respondents which are residents of those areas were withdrawn to fulfill the distributed questionnaire. The research applied Four of Hoffstede’s cultural dimensions to describe inter-culturally comparable aspects, namely (1) individualism vs. collectivism;(2) masculinity vs. Femininit;(3) avoidance of uncertainty, and (4) life orientation on a long term. Research results indicate various differences in the dimensions of avoidance of uncertainty and orientation on a long term. The Cilawu respondents are stronger in avoidance of uncertainty and weaker in long term orientation compared with the Bayongbong respondents. The difference may be caused by natural conditions and number of religious school at each district, thinking pattern, motivation and life goals of both communities. To enable continuous growth of entrepreneurship in both districts, the role of the regional government of the Garut regency is needed to create a conducive socio-cultural environment by observing the cultural aspects which have the potential of creating the trend of entrepreneurship in each district.Keywords : entrepreneurship, Hoffstede’s cultural dimensions, Garut
PRICE PERCEPTION E. S. Margianti; Trini Saptariani; Hotniar Sirongoringo
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 3 (2008): ENGLISH
Publisher : Universitas Gunadarma

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Abstract

This research is intended to investigate consumer price perception which is set up by two (2) big retail chains. However, research variable is subjected to consumer opinion, so that survey research was deployed to gather data needed. Questionnaire, as research instrument, was distributed to consumers who perform convenience shopping goods at two chains, i.e. Carrefour and Giant in Depok city. As research variables are latent in nature, multilevel structural equation modeling was used to analyze data collected. Result shows that there’s no different price perception between two chains.Key words : perceived price, chain, shopping goods, retailer, consumer
ANALYZING THE IMPORTANCE LEVEL AND SERVICE PERFORMANCE OF AUTOMATED TELLER MACHINE (ATM) OF MANDIRI BANK Lenny Setiawati; Toto Sugiharto
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 3 (2008): ENGLISH
Publisher : Universitas Gunadarma

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Abstract

The study was aimed at analyzing the importance and service performance of Automated Teller Machine (ATM) of Mandiri Bank. Servqual Analysis consisting of tangible, reliability, responsiveness, assurance, and empathy dimensions, was applied to analyze ATM performance quality. Meanwhile, Customer Satisfaction Index and Importance Performance Analysis which consists of quadrant analysis and gap analysis were used respectively to analyze overall customer satisfaction and to identify performance of dimensions needing improvement. Data were gathered using questionnaires from 100 respondents who were randomly selected. Results of the study showed that customers were satisfied by the bank ATM overall service quality and performances. This was indicated by customer satisfaction index of 80.93. It was also found that assurance was identified as the most important dimension of service quality which needs improvement due to its performance which was below customers’ expectation. Reliability, on the other hand, was found as dimension of service quality whose performance was also below customers’ expectation. Since it was regarded as less important than assurance, its improvement priority was lower than that of assurance. Other dimensions of service quality, according to their improvement priorities, were empathy, responsiveness, and tangible, respectively.Key words: Automated Teller Machine (ATM); customer satisfaction; tangible; reliability; responsiveness; assurance; emphaty; Servqual; Importance Performance Analysis; Customer Satisfaction Index.

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