cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Echan Adam
Contact Email
echanadam@ung.ac.id
Phone
-
Journal Mail Official
agribusiness.ung.journal@gmail.com
Editorial Address
Jenderal Sudirman Street No.6, Gorontalo City, Gorontalo Province, 96128, Indonesia
Location
Kota gorontalo,
Gorontalo
INDONESIA
Jambura Agribusiness Journal
Published by Universitas Negeri Gorontalo
ISSN : 26855860     EISSN : 26855771     DOI : 10.37046/jaj
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
JAMBURA Agribusiness Journal is a peer-reviewed journal published by Agribusiness Department, Agriculture Faculty, State University of Gorontalo twice a year in January and July. The aims of this journal is to provide a venue for academicians, researchers and practitioners for publishing the original research articles or review articles. The scope of the articles published in this journal deal with a broad range of topics, including: Agribusiness, Agricultural Economics, Agribusiness Management and Analysis, and Agricultural Communication and Counseling.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "VOLUME 4, ISSUE 2, 2023: JANUARY-JUNE" : 5 Documents clear
Optimization The Use of Production Factors And Rice Farming Income Imran, Supriyo; Salim, Sri Verawati; Adam, Echan
Jambura Agribusiness Journal VOLUME 4, ISSUE 2, 2023: JANUARY-JUNE
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v4i2.15437

Abstract

This study aimed to analyze lowland rice farming income and analyze the optimization of the use of production factors to achieve lowland rice farming efficiency in Telaga district, Gorontalo regency. This study was conducted from September to October 2021 by survey and interview, while the sampling used a simple random method. The data sources were both primary and secondary in type, while the data analysis used to examine the rice farming income used qualitative descriptive analysis. Further, the means to examine the optimization level of the production factor usage employed Cobb-Douglas analysis and Product Marginal Value. The findings showed the income average for a growing season reached Rp. 37.217.960 ha./GS., while the analysis results revealed the Revenue of Cost Ratio for farming achieved 2.14. Hence, the area is deemed feasible. Land area (X1), Seeds (X2), Fertilizer (X3), Pesticides (X4), and Labor (X5) had simultaneous effects on the income, but partially only fertilizer (X3) variable did not effect on the income. The use of production factors of land area, pesticides, and labor was not optimal because the optimization value obtained NMPxi 1, which means the need for reuse. Meanwhile, the use of seeds and urea fertilizer was not optimal yet because the optimization value obtained NMPxi 1, which means its usage needs improving to provide optimal interest for farmers at the research site.
Does Quality of Social Media Marketing Affect Purchasing Decisions On Soba Padu SMEs? Wibowo, Larasati Sukmadewi; Indriani, Ria; Haris, Miftahul Jannah Abdul
Jambura Agribusiness Journal VOLUME 4, ISSUE 2, 2023: JANUARY-JUNE
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v4i2.16425

Abstract

Decreasing in sales of Soba Padu products nowadays, has an impact on SMEs that produce this traditional snack. Beside this condition, it is important to see what happen with the social media marketing as one of sales method on Soba Padu SMEs. This study aims to described the use of social media marketing in Soba Padu SMEs and to analyze effect of social media marketing on purchase decisions. Data sourced from primary data using 30 respondents that purchased Soba Padu. The data were analyzed using multiple regression analysis techniques. The results show that Soba Padu SMEs uses messenger features on Facebook and marketplaces as a communication tool in social media to the customers, and the producer uploaded photos and videos as promotion tools. The research finding are convenience (X1) and trust (X2) variable did not effect the purchasing decisions (Y), whereas information quality (X3) have a positive and significant influence on the purchasing decisions (Y). It was proof that if the quality of information on social media marketing is getting better, then the purchasing decisions of Soba Padu will increase by the interested of consumer to buy. It can made the increase of sales performance so the Soba Padu SMEs will be able to maintain business continuity.
The Influence of Human Development Index on The Income Distribution Inequality In Yogyakarta Rachmawatie, Dessy; Prakoso, Alim Yusuf
Jambura Agribusiness Journal VOLUME 4, ISSUE 2, 2023: JANUARY-JUNE
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v4i2.13911

Abstract

The purpose of this study is to analyze whether the Human Development Index is a key factor in encouraging the income distribution inequality in DIY Province. The method used in this research is to use Fixed Effect Model, using Chow test and Hausman test. The type of data used in the form of secondary data which is research data, which is a combination of time series data from 2010-2020 and cross section data from 5 regencies in DIY Province. The data in this study are quantitative in nature, namely data obtained from the Central Bureau of Statistics in the form of numbers, including: Gini Index, HDI, GRDP, and LGI. The results showed that based on the results of the R-Square of 0.5424 which means the income distribution inequality in 5 regencies/cities in DIY Province has a change of 54.24% which is influenced by the HDI, GRDP, and LGI variables. While the value of 45.76% is influenced by variables outside the study. Based on the partial test, it was found that the HDI and LGI have a positive and significant effect on the income distribution inequality, while GRDP has no significant effect on income distribution inequality in 5 regencies/cities in DIY Province.
Doing Counseling Online: Is It Effective For Farmers? Lakatara, Rima; Halid, Amir
Jambura Agribusiness Journal VOLUME 4, ISSUE 2, 2023: JANUARY-JUNE
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v4i2.15051

Abstract

The current online-based era is part of advanced technology powered by the internet and has brought many changes in result. This study aimed to discern how online-based counseling communication has developed in farmer groups, and determine the effect of online-based counseling communication improvement on the work volume of farmer groups. This research conducted from September 2021 to March 2022 in Telaga Subdistrict, Gorontalo Regency. Simple random sampling was used to collect the data and determined by Slovin formula. Data were analyzed using multiple linear regression analysis techniques, and hypothesis testing was carried out. The results of the study revealed that The right person, and The right communication tools partially had a positive and significant influence on the effectiveness of online-based counseling. This study found that location constraints were not a problem in online-based counseling activities, but extension support and the communication tools used greatly determined the effectiveness of online-based counseling.
Development of Ectourism In Limboto Lake Through Supply and Demand Approach Mano, Debby Hariyanti J.; Hasim, Hasim; Hamidun, Marini Susanti
Jambura Agribusiness Journal VOLUME 4, ISSUE 2, 2023: JANUARY-JUNE
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v4i2.17733

Abstract

Limboto Lake is one of the lakes in Indonesia which is increasingly degraded due to uncontrolled sedimentation rates and aquatic plant populations, causing siltation. This study seeks to identify the ecotourism potential in Limboto Lake with a supply and demand approach. It applied questionnaires distribution, observation, and literature study method, while the analysis used is scoring and descriptive. Based on findings, Limboto Lake possesses supply aspects, including tourist attractions, facilities, accessibility, and community. For tourist attractions, there are a variety of lake activities that can be turned into ecotourism attractions, as well as the biodiversity of flora and fauna, art, and culture. In addition, the tourist facilities are still minim, which requires supporting facilities such as public toilets, homestays, information boards, and parking. Further, demand potential includes the characteristics, motivation, and tourists' desires/demands. The tourists are dominated by women, and domestic tourists, with frequent visits. The main activity for a visit is lake boating, and the most preferred object is the natural scenery. Information about the potential for ecotourism with conservation principles can be one way to support efforts to save Limboto Lake.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue VOLUME 7, ISSUE 1, 2025: JULY-DECEMBER VOLUME 6, ISSUE 2, 2025: JANUARY-JUNE VOLUME 6, ISSUE 1, 2024: JULY-DECEMBER VOLUME 5, ISSUE 2, 2024: JANUARY-JUNE VOLUME 5, ISSUE 1, 2023: JULY-DECEMBER VOLUME 4, ISSUE 2, 2023: JANUARY-JUNE VOLUME 4, ISSUE 1, 2022: JULY-DECEMBER VOLUME 3, ISSUE 2, 2022: JANUARY-JUNE VOLUME 3, ISSUE 1, 2021: JULY-DECEMBER VOLUME 2, ISSUE 2, 2021: JANUARY-JUNE VOLUME 2, ISSUE 1, 2020: JULY-DECEMBER VOLUME 1, ISSUE 2, 2020: JANUARY-JUNE VOLUME 1, ISSUE 1, 2019: JULY-DECEMBER More Issue