cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Echan Adam
Contact Email
echanadam@ung.ac.id
Phone
-
Journal Mail Official
agribusiness.ung.journal@gmail.com
Editorial Address
Jenderal Sudirman Street No.6, Gorontalo City, Gorontalo Province, 96128, Indonesia
Location
Kota gorontalo,
Gorontalo
INDONESIA
Jambura Agribusiness Journal
Published by Universitas Negeri Gorontalo
ISSN : 26855860     EISSN : 26855771     DOI : 10.37046/jaj
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
JAMBURA Agribusiness Journal is a peer-reviewed journal published by Agribusiness Department, Agriculture Faculty, State University of Gorontalo twice a year in January and July. The aims of this journal is to provide a venue for academicians, researchers and practitioners for publishing the original research articles or review articles. The scope of the articles published in this journal deal with a broad range of topics, including: Agribusiness, Agricultural Economics, Agribusiness Management and Analysis, and Agricultural Communication and Counseling.
Arjuna Subject : -
Articles 73 Documents
 4   5   6   7   8 
Socio-Cultural Factors Influencing Farmers’ Adoption of Sustainable Agricultural Practices: A Systematic Literature Review (2020–2025) Muthia Tri Fadhila; Edi Dwi Cahyono; Mas Ayu Ambayoen; Pipit Tunjungsari
Jambura Agribusiness Journal VOLUME 7, ISSUE 2, 2026: JANUARY-JUNE
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v7i2.36443

Abstract

Adoption of sustainable agricultural practices (SAPs) remains uneven across regions, suggesting that existing approaches insufficiently account for the socio-cultural conditions shaping farmers’ decisions. While prior studies acknowledge social and cultural influences, they often examine these factors in isolation, limiting understanding of how they interact to enable or constrain adoption. This systematic literature review addresses this gap by synthesizing empirical evidence on the interconnected socio-cultural drivers of SAP adoption. Drawing on Scopus-indexed English-language journal articles published between 2020 and 2025, the review follows PRISMA 2020 guidelines. From 884 records, 87 empirical studies were included after screening. Using inductive thematic coding aligned with reflexive thematic analysis, five interrelated themes were identified: community social norms, cultural values and traditions, gender relations, knowledge and trust, and the institutional environment. The findings show that SAP adoption is not determined by single factors but by the interaction of social legitimacy, cultural alignment, trust-based knowledge exchange, and institutional responsiveness. Knowledge and trust emerge as key connecting factors linking other dimensions, mediating how norms, cultural meanings, and institutional support influence adoption. Conversely, adoption is constrained where entrenched norms reinforce existing practices, interventions conflict with local values, gendered inequalities limit access to resources and learning, and institutional arrangements fail to reflect farmers’ realities. The review highlights effective approaches, including peer-based social learning, participatory extension and co-design, trust-building processes, and institutionally supported interventions that are culturally resonant and gender-sensitive. These findings advance current understanding by reframing socio-cultural factors as interacting systems rather than discrete variables, with implications for designing more context-responsive and socially embedded agricultural interventions. Limitations include reliance on a single database, English-language publications, and the absence of formal quality appraisal.
Beyond Profitability: Economic Trade-Offs and Socio-Cultural Drivers of The Transition from Tuak to Palm Sugar Production in Rural Indonesia Mila Quinsy Calista; Eliana Wulandari; Tuti Karyani
Jambura Agribusiness Journal VOLUME 6, ISSUE 2, 2025: JANUARY-JUNE
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v6i2.32757

Abstract

Rural livelihood decisions are not always driven by profit maximization, particularly when economic activities intersect with social, cultural, and religious values. This study examines the transition from Tuak, a traditional fermented palm beverage, to palm sugar production in Lareh Sago Halaban, West Sumatra, Indonesia, by assessing both the economic consequences and the non-economic motivations underlying producers’ decisions. A census survey was conducted involving 18 palm-sap processors who had previously produced Tuak and subsequently shifted to palm sugar production. Producers’ motivations were examined descriptively using Maslow’s hierarchy of needs, while changes in income before and after the transition were evaluated using the Wilcoxon signed-rank test because the paired income data did not satisfy the normality assumption. The results reveal a clear economic–social trade-off. Fifteen of the 18 producers experienced lower income after shifting to palm sugar production, whereas three producers achieved higher income through product diversification into palm sugar powder, liquid palm sugar, and fresh palm sap. The Wilcoxon test confirmed a statistically significant difference in income before and after the transition (Z = −2.156, p = 0.031). Despite the higher economic returns associated with Tuak production, producers continued to shift toward palm sugar because of greater perceived security, social acceptance, personal pride, and opportunities for self-development. These findings demonstrate that livelihood transformation should be understood as a multidimensional decision in which economic returns are weighed against socio-cultural utility. Policies supporting value-added processing, product diversification, producer organizations, and market development are therefore essential to make socially preferred livelihood transitions economically sustainable.
Do Individual and Economic Perceptions Affect Agropreneurship Intentions? Heptari Elita Dewi
Jambura Agribusiness Journal VOLUME 6, ISSUE 2, 2025: JANUARY-JUNE
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v6i2.25085

Abstract

The declining participation of younger generations in agriculture has intensified concerns regarding agricultural regeneration and the future supply of agripreneurs. Although economic incentives are frequently assumed to motivate young people to enter agricultural entrepreneurship, less is known about whether economic considerations outweigh individual perceptions in shaping Agropreneurship intentions. This study investigates the relative roles of individual and economic perceptions in predicting Agropreneurship intentions among 669 first-year students enrolled in Agribusiness, Agroecotechnology, and Forestry programs at an Indonesian university. Data collected through a structured questionnaire were analyzed using partial least squares structural equation modeling (PLS-SEM). The results reveal that individual perceptions have a positive and significant association with agropreneurial intention (β = 0.417, p 0.001) and demonstrate a moderate effect size (f² = 0.164). Economic perceptions are also positively associated with Agropreneurship intentions (β = 0.169, p 0.001); however, their effect is substantially smaller (f² = 0.027). The model explains 28.2% of the variance in Agropreneurship intentions and exhibits predictive relevance (Q²predict = 0.272). These findings challenge an exclusively economic interpretation of young people's willingness to pursue agricultural entrepreneurship by showing that individual perceptions are considerably more influential than perceived economic benefits. The study suggests that agricultural universities and entrepreneurship programs should complement information about profitability and employment opportunities with interventions that strengthen students' confidence, perceived capability, exposure to entrepreneurial role models, and acceptance of agriculture as a viable career. The findings provide empirical insights for designing youth agropreneurship development strategies in emerging agricultural economies.

Page 8 of 8 | Total Record : 73

 4   5   6   7   8 

Filter by Year

2019 2026


Reset
Filter By Issues
All Issue VOLUME 7, ISSUE 2, 2026: JANUARY-JUNE VOLUME 7, ISSUE 1, 2025: JULY-DECEMBER VOLUME 6, ISSUE 2, 2025: JANUARY-JUNE VOLUME 6, ISSUE 1, 2024: JULY-DECEMBER VOLUME 5, ISSUE 2, 2024: JANUARY-JUNE VOLUME 5, ISSUE 1, 2023: JULY-DECEMBER VOLUME 4, ISSUE 2, 2023: JANUARY-JUNE VOLUME 4, ISSUE 1, 2022: JULY-DECEMBER VOLUME 3, ISSUE 2, 2022: JANUARY-JUNE VOLUME 3, ISSUE 1, 2021: JULY-DECEMBER VOLUME 2, ISSUE 2, 2021: JANUARY-JUNE VOLUME 2, ISSUE 1, 2020: JULY-DECEMBER VOLUME 1, ISSUE 2, 2020: JANUARY-JUNE VOLUME 1, ISSUE 1, 2019: JULY-DECEMBER More Issue