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Referensi : Jurnal Ilmu Manajemen dan Akuntansi
Published by Universitas Tribhuwana Tunggadewi
ISSN : 20890532     EISSN : 25486152     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Referensi: Jurnal Ilmu Manajemen dan Akuntansi ISSN 2548-6052 (online), ISSN 2089-0532 (cetak), adalah jurnal peer-review yang menerbitkan artikel tentang praktik, teori, dan penelitian di semua bidang ilmu manajemen dan akuntansi. Scope jurnal terdiri dari manajemen, manajemen produksi, manajemen keuangan, manajemen SDM, manajemen pemasaran, dan akuntansi.
Arjuna Subject : -
Articles 16 Documents
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Search results for , issue "Vol 12, No 3 (2024)" : 16 Documents clear
PENGARUH CUSTOMER EXPERIENCE DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG APLIKASI STREAMING DISNEY+ HOTSTAR Rahmadhani, Novia Rizky; Wardhani, Nuruni Ika Kusuma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6231

Abstract

The research intends  to explore as well as assess the impact of customer experience also price perception on repurchase interest for the Disney+ Hotstar streaming service. This study was conducted with 110 respondents, all of whom were Disney+ Hotstar customers living in Surabaya. The purposive sampling approach was employed, and the study was quantitative. The data will be measured and analyzed using SmartPLS. The study explains that: (1) Customer Experience has a significant impact on repurchase interest for the Disney+ Hotstar streaming service, and (2) Price Perception positively influences repurchase interest.
PERANAN CO-CREATION PADA SME: SYSTEMATIC LITERATURE REVIEW Pamungkas, Benni Ahdiyana
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6502

Abstract

Small Medium Enterprise (SME) is the biggest supporter of a country's economy but generally has limited resources. For this reason, co-creation is important for SME to create shared value and become a competitive advantage. This study aims to reveal the state-of-the-art of the role of co-creation in SMEs. A systematic literature review was carried out using the PRISMA approach and a total of 15 articles were selected for review. SMEs are very diverse in terms of industrial sectors, technological needs, and positions spread across every corner of the country. The entire article shows that co-creation and collaboration between actors in the SME ecosystem functions to create a climate of mutually beneficial innovation for all parties.
IDENTIFIKASI STRATEGI PEMASARAN MARKETING MIX 7P PADA SEKTOR UMKM Zailani, Rinawati; Suprihatiningsih, Suprihatiningsih
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6247

Abstract

This research aims to analyze the implementation of the 7P marketing mix strategy for small and medium enterprises "Mazzy Craft" in Kapanewon Bantul, Bantul Regency. Small and Medium Enterprises (MSMEs) are defined as small businesses owned and run by individuals or small groups. The research method used is a qualitative method with data collection using interviews and documentation. The research results show that the marketing strategy used by "Mazzy Craft" uses the 7P marketing mix strategy: Product, by creating product innovation by developing previously existing products and prioritizing quality, uniqueness, packaging and product innovation. Price, is determined according to the level of difficulty of product production and the amount of raw materials used. Promotion, carried out online with the help of social media and participating in exhibitions. Place, marketing carried out offline and online and product delivery using shipping expeditions or according to customer requests. People, "Mazzy Craft" makes its business a job opportunity for everyone and does not carry out special selection, but employs individuals who have skills or abilities in accordance with the parts needed. Physical Evidence, provides comfort and security for employees and consumers, although in the field it still needs improvement. Process, consisting of service, product creation, ordering, payment transfer, packaging and product delivery
PENGARUH ARTIBUT PRODUK DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUNSCREEN GLAD2GLOW DI KOTA SURABAYA Pratama, Ovitia Rerolia Fitria; Wardhani, Nuruni Ika Kusuma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6232

Abstract

The younger generation in Indonesia is now becoming more concerned with the health of the skin, so the use of sunscreen is increasing. When someone decides to buy sunscreen, things like how good the product is and how much they trust a brand is crucial. The aim of this research is to see how Product Attributes and Brand Trust influence the Purchase Decision of Glad2Glow Sunscreen Products in Surabaya City. The sampling approach was targeted with a total of 90 survey respondents. This research method is a quantitative method with the Partial Least Square method. (PLS). The results of this study show that Product Attributes have a positive influence on Purchase Decisions, and Brand Trust has a positive effect on Purchasing Decision.
APLIKASI DIGITAL PERMUDAH KEBUTUHAN GEN Z (STUDI EKONOMI NETNOGRAFI) Putri, Sri Andika; Sulistiyowati, Yayuk
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6678

Abstract

The COVID-19 pandemic is one of the reasons for the accelerated use of digital technology. The usage of these platforms has permeated all strata of society. New students, who make up more than 50% of university enrolees, often come from regions outside their place of study. To interact with their new surroundings, they must socialize and communicate with the local community. Unfortunately, not all new students are proficient in the local languages. The purpose of this research is to ascertain the extent to which digital applications are utilized by new students to meet their daily needs. The method employed in this research is Netnography, utilizing questionnaires and interviews. Questionnaires and interviews were conducted with new students from outside the Java Island, specifically from the eastern regions of Indonesia, who are studying at Tribhuwana Tunggadewi University. Interviews were conducted to identify communication barriers faced by students upon relocating from their hometowns. A questionnaire in the form of a Google Form was distributed to determine which digital applications are frequently used to assist in meeting their needs. The research findings indicate that new students communicate in Indonesian. However, the use of Indonesian sometimes leads to misunderstandings with local residents due to differences in intonation and accent from their regions of origin. To simplify the fulfilment of their needs, they prefer using digital applications, choosing based on specific needs and price comparisons. Digital applications have proven to facilitate students in meeting their daily needs, especially during the initial period after arriving from their hometowns.
PENGARUH PRODUCT KNOWLEDGE, PROMOTION STRATEGY, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ASUS UNTUK MENDUKUNG PERKULIAHAN PADA MAHASISWA (STUDI KASUS UNIVERSITAS DI DHARMASRAYA) Fahruri, Rikza Ajib; Wiska, Mayroza; Qurnia Ra’afi H, Anggy
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6441

Abstract

Purpose: This research aims to determine The need that must be met to own a laptop means that students can have problems choosing the right laptop for their needs because of the many laptop brands that exist.  (information why this research need to be done), Methods This research method is a quantitative method with primary data collected using a questionnaire and the scale used is a Likert scale, Analysis data: The analysis used in this research is descriptive analysis, validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, multiple linear regression analysis, t test, f test and determinant coefficient test r., Result and discussions: As this study's findings demonstrate, product knowledge, promotion technique, and price all play a role in influencing consumers' final purchase decisions. The process involves comparing the computed t-value with the t-table and the computed f-value with the f-table. In this case, the calculated t-value is 6.684, which is greater than the t-table value of 1.967. This indicates that product knowledge, the independent variable, has a positive and significant effect on purchasing decisions, the dependent variable. In the case of f-table, the calculated t-value is 2.336, which is greater than 1.967. The results demonstrate that the promotion approach independent variable influences purchasing decisions dependent variable in a positive and statistically significant way, with a calculated t-value of 5.418 and a t-table value of 1.967, respectively. it is evident that the dependent variable of purchase decisions is positively and significantly impacted by the independent variable of pric., Conclusion: The f-value that was computed (197.195 2.63) exceeds both the f-table value (197.195 2.63) and the significance level (0.000 0.05). This suggests that the process is carried out simultaneously, as the result is the rejection of Ho and the acceptance of H4. There is a strong correlation between product knowledge, promotion strategy, and price in influencing university students' purchasing decisions. This research aims to provide valuable input and consideration for Asus laptops.

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