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INDONESIA
Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 3, No 2 (2019)" : 6 Documents clear
PENGARUH CITRA AYU TING TING SEBAGAI BRAND AMBASSADOR IKLAN REXONA DEO LOTION DALAM KEPUTUSAN PEMBELIAN DI DESA KARANGAN, TRENGGALEK Arisanti, Riska; Zulaikha, Zulaikha
Jurnal Komunikasi Profesional Vol 3, No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.365 KB) | DOI: 10.25139/jkp.v3i2.2008

Abstract

In an increasingly modern era like now, business competition that occurs between one company and another is increasingly dynamic, complex and presents various challenges that must be faced by the company to capture and maintain market share. Taking top celebrities to become brand ambassadors or advertising stars is an effective way to increase purchases. Ayu Ting Ting, with all her popularity and controversy, has collaborated with Rexona to become a star ambassador for Rexona deolotion products. The image of a brand ambassador becomes one of the considerations in choosing a brand ambassador. A positive self-quality image and public trust from a celebrity who is an advertisement star or brand ambassador will further obscure the advertising products that star in it. The theory used in this study is communication theory, marketing communication, advertising, theory brand ambassadors, image and purchasing decisions. The method used in this study is quantitative research with the type of correlational quantitative research. The samples in this study were 100 female respondents in  Karangan village of Trenggalek, with a range of ages between 17 to 25. From the results of statistical calculations, it was shown that there was a significant influence on the image of Ayu Ting Ting as a brand ambassador for Rexona Deolotion's advertisement on purchasing decisions in the Karangan village of Trenggalek.Keywords: image; purchasing decision
PERENCANAAN KONSEP EVENT FESTIVAL KAMPUNG TANGERANG DALAM MEMBANGUN CITRA PADA MALL CBD CILEDUG Astuti, Apriliyanti
Jurnal Komunikasi Profesional Vol 3, No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.611 KB) | DOI: 10.25139/jkp.v3i2.2000

Abstract

In general, a trade center need to showcase something unique and special to attract guests and tenants. ?FESTIVAL KAMPUNG TANGERANG? is a concept of public relations strategy which is created by the conceiver to build the image of CBD Ciledug Mall to attract more traffic to visit. In the making of this concept, the conceiver already conducted pre-research by interviewing customers, tenants and management of the CBD Ciledug Mall to get the idea for the concept to be developed further. This concept is based on Ronald D. Smith Theory which helps the conceiver in building and road map which is needed to make this concept. The final outcome of this concept still needs to be discussed with the Mall Management for further if it is going to be made into an event.Keywords: Tangerang city; shopping mall; CBD Ciledug Mall
PENINGKATAN DAYA SAING PRODUSEN MINUMAN HERBAL MELALUI PEMBUATAN KONTEN KREATIF MEDIA SOSIAL BERBASIS PEMASARAN E-MARKETING Intan, Theresia; Revia, Brigitta; Erwita, Adjeng
Jurnal Komunikasi Profesional Vol 3, No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1462.784 KB) | DOI: 10.25139/jkp.v3i2.1982

Abstract

Mitra dari Pengabdian Masyarakat kali ini adalah produk minuman herbal Lemon Gress Kemaruk dan Rosmint. Terdapat beberapa permasalahan yang dihadapi mitra, yang pertama terkait manajemen produk (packaging dan branding), permasalahan kedua yang dari segi pemasaran adalah keterbatasan modal untuk sarana promosi, permasalahan ketiga adalah keterbatasan pengetahuan mitra terkait strategi komunikasi pemasaran dengan mengandalkan teknologi dan permasalahan keempat adalah bagaimana membuat konten menarik di media promosi milik mitra. Dari keempat permasalahan tersebut tim abdimas melakukan pelatihan, yaitu melakukan pelatihan pembuatan branding logo dan kemasan yang baik untuk produk mitra; melakukan pelatihan pelaksanaan e-marketing untuk memaksimalkan promosi produk mitra; melaksanakan pendampingan mengunakan aplikasi di smartphone lebih maksimal (instagram, facbook,  situs jual beli online); pelatihan pembuatan konten kreatif (Photojournalism, Video kreatif, tulisan kreatif).  Dengan dilakukannya keempat hal tersebut diharapkan mitra UMKM dapat meningkatkan penjualan baik melalui media digital maupun penjualan secara langsung serta dapat membantu mitra UMKM mengembangkan usaha dan meningkatkan daya saingnya.
EFEKTIVITAS KOMUNIKASI ORGANISASI PADA DINAS PENDIDIKAN DAN KEBUDAYAAN PROVINSI MALUKU Zacharias, Tehubijuluw
Jurnal Komunikasi Profesional Vol 3, No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.023 KB) | DOI: 10.25139/jkp.v3i2.2002

Abstract

The aims of the research is to analyze the influence of variables of organization structure, technology, enviroment, communication pattern anda personal charasteristics on communication effectiveness.The sample was selected by using probablity sampling technicue with stratified random sampling method.  The samples was determined based  on sample table developed by Issac and Michael. Therefore, if the population were 303 people and confident level was 95%, the sample consisted of 189.  The data were analyzed by using Structural Equation Modelling (SEM). The results of the research reveal that organization structure, technology, enviromet, communication pattern and personal charasteristics have a significant influence on organization communication effectiveness in Education, Youth and sports Departement of Maluku Province.Keywords:  Structure;Technology;Enviromet;Communication Pattern;                    Personal Charasteristics
GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN TRANSAKSIONAL TERHADAP PRESTASI KERJA PEGAWAI PADA DINAS PERTANIAN KABUPATEN BURU SELATAN Rahawarin, M Arsad
Jurnal Komunikasi Profesional Vol 3, No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.517 KB) | DOI: 10.25139/jkp.v3i2.2004

Abstract

This study aims to determine and analyze (1) the significance of the influence of transformational and transactional leadership styles on employee work performance and (2) the most dominant variable influencing employee performance. This research was conducted at the Office of Agriculture in South Buru Regency. The population of this study consisted of all Civil Servants (PNS) at the South Buru District Agricultural Service, namely 135 people. Sampling using the exhausting sampling method or saturated sampling. Data were analyzed by multiple linear regression. The results showed that (1) the leadership style was more dominant in the transformational leadership style, where the most influential indicator was the indicator of the idealized influence dimension, namely the leadership prioritizing the needs of subordinates, (2) based on the calculation of the average of all indicators on work performance variables, indicating a tendency positive which shows that all employees always strive to improve performance in a better direction, (3) the variable transformational leadership style and transactional leadership style have a significant influence on employee performance, (4) transformational leadership style is the most dominant variable influencing achievement employee work. Keywords: transformational leadership; transaction leadership; employee work performance
PENGARUH DESTINATION IMAGE DAN SUBJECTIVE NORM TERHADAP BIAT BERKUNJUNG WISATA SUNAN AMPEL SURABAYA Ramadhani, Sintesa Aulia; Kurniawati, Masmira
Jurnal Komunikasi Profesional Vol 3, No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.105 KB) | DOI: 10.25139/jkp.v3i2.2006

Abstract

One of the attractions in East Java that is visited by many tourists is the religious tourism area of the Sunan Ampel Mosque. The enchantment of culture, art and history contained in the Sunan Ampel Mosque has a special attraction for tourists. The 2014 data states that the tomb of Sunan Ampel in Surabaya became the most visited location of pilgrims, namely more than 1.9 million visits. Therefore, this study aims to determine the effect of destination and subjective norms on the intention to visit Sunan Ampel Religious tourism by using 100 samples where the sample criteria are at least 17 years old and have never visited Sunan Ampel religious tourism. This study uses SPSS 22. The results of the study concluded that destination image and subjective norm have a significant effect on the intention of visiting Sunan Ampel Religious tourism.Keywords: Image destination; Subjective norm; intention to visit

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