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Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
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Articles 3 Documents
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Search results for , issue "vol. 10 no. 1 (2026)" : 3 Documents clear
#saverajaampat Greenpeace.id Social Movement Campaign: Public Sentiment and Government Responses on Social Media yuanita Setyastuti; ASTINANA YULIARTI
Jurnal Komunikasi Profesional Vol. 10 No. 1 (2026)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v10i1.11585

Abstract

#saverajaampat is a social movement campaign conducted by Greenpeace Indonesia for environmental protection, revocation of nickel mining licenses, support given to indigenous peoples, sustainable tourism in Papua and public awareness and advocacy. This research aims to analyze public sentiment and response in social media on the Social movement carried out by Greenpeaceid based on #saverajaampat. This research was conducted through a qualitative approach, with a descriptive type to describe the analysis of public sentiment and response and analyze the means used in social movements on social media. Digital data was crawled from May 25, 2025 to June 14, 2025. Data analysis techniques were carried out with qualitative descriptive analysis using the Brand24 application to analyze sentiment and public response on social media based on #saverajaampat. The results showed that the Social Movement campaignagn by greenpeace.id was able to mobilize the public to participate in digital campaigning more massively than the reach of greenpeace id. The highest negative sentiment on June 4, 2025 on Tiktok Media with 66.16% was negative sentiment. The government's response was to close the licenses of four nickel mines around Raja ampat.
Trends in Marketing Communication: Strategic Influencer Marketing for Sustainable Presence Irene Silviani; Eko Pamuji; Meithiana Indrasari
Jurnal Komunikasi Profesional Vol. 10 No. 1 (2026)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v10i1.11927

Abstract

This article investigates contemporary trends in marketing communication by focusing on strategic influencer marketing as a communicative practice for sustaining brand presence in digital environments. Drawing on a communication studies perspective, the study analyzes how meanings, relationships, and credibility are co-constructed among brands, intermediaries, and audiences witplatformizeder ecosystems. The research employs a qualitative design using semi-structured interviews with three KOL specialists, one marketing agency officer, two café owners, and five micro and nano influencers, capturing the interaction between institutional actors and everyday content creators. The findings indicate that sustainable presence in influencer-based communication is shaped by three interrelated dynamics: discursive alignment between brand and influencer values, ongoing dialogic engagement with audiences, and flexible collaboration formats responsive to platform-specific cultures. Micro and nano influencers emerge as particularly salient in cultivating intimate, niche communities and reinforcing trust-based, peer-like communication with followers. The study argues that influencer marketing should be understood not merely as a promotional technique but as a relational communication strategy that integrates branding, mediated interpersonal interaction, and community building. These insights extend debates on digital marketing communication and offer implications for practitioners and scholars concerned with strategic, sustainable communication in platformized media environments
Komunikasi Interpersonal dalam Pembelajaran Digital: Studi Kasus Live TikTok @broaal.english Ismail Muslimin; Zulaikha; Didik Sugeng Widiarto
Jurnal Komunikasi Profesional Vol. 10 No. 1 (2026)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v10i1.11993

Abstract

This study analyzes interpersonal communication in digital learning via TikTok live streaming on the account @broaal.english, focusing on social presence and audience engagement. Using a qualitative case study method, data was collected from eight live sessions and included audience interactions and statistical engagement metrics. Findings revealed that the host, referred to as "Uncle," fostered effective communication through relatable language, humor, and expressive nonverbal cues. The interactive Q&A sessions showcased strong audience involvement, leading to Uncle being perceived as a supportive figure. Statistical data indicated robust engagement with 50,000 followers and high viewership. The study concludes that effective interpersonal communication and social presence transform TikTok live sessions into interactive digital classrooms, contributing to understanding communication in social media-based learning.

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