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INDONESIA
Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2018)" : 7 Documents clear
Tipologi Perubahan Citra Agnes Mo: Kajian Perspektif Psikologi Komunikasi Meliala, Robbikal Muntaha
Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.749 KB) | DOI: 10.25139/jkp.v2i2.1098

Abstract

Agnes Monica as a common human has surely changed in her life naturally. In her context as an entertainer, she has surely changed either in her self concept, start from her performance, her mind and her style of achievement. Branding of “Agnes Monica” change to be “Agnez Mo” would be main thesis of this research. The author has tried to classify her image as an international singer seemed from perspective of communication psychology. Based on Theory of Function by Katz (1960), Psychology of Cognitive Movement, Agnez Mo’s act referenced from 4 main reason, Act as Instrumental Function, Act as Defense Mechanism Tool, Act as Object Receiver and Encode the Meaning, and Act as Value of Self Expression in Answering One Situation. Research Methodology: Descriptive Qualitative by Documentation and Study of Literature. Conclusion  : Changed Typology of Agnez Mo’s Image as an International Singer consist of Natural Changed Typology, Planned Changed Typology, Readiness to Change of Typology , Alterative Movement and Redemptive Movement. Keywords : Changed, Image, Agnez Mo, Communication Psychology.
Kisruh Regulasi Tenaga Kerja Asing Sebagai Kegagalan Komunikasi Publik Pemerintah Firdausi, Indrianti Azhar; Fuqoha, Fuqoha
Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.231 KB) | DOI: 10.25139/jkp.v2i2.1264

Abstract

The development of information technology should be maximized by the government in establishing communication and information about policies taken by the government. Thus, good communication will be held in order to achieve the goals of the State without the social upheaval that arises in the community due to policies set by the government. One of the failures of government public communication is the government's failure to explain and socialize the Presidential Regulation Number 20 of 2018 concerning the Use of Foreign Workers who get responses to the pros and cons of all parties, both from the general public and from government opposition. The communication failure gave birth to multi-interpretation from various circles of society and government. Every government regulation or legal policy has functions and objectives in order to achieve the goals of the State. Conception The rule of law guarantees legal certainty, legal benefits and legal justice. The regulation on the use of foreign workers is one form of legal certainty in order to protect opportunities and employment opportunities for citizens of their own country. However, communication failures built by the government resulted in multi-interpretation of policies that were considered to provide convenience for foreign workers and complicate Indonesian employment opportunities.
Analisis Emosi Calon Akseptor Pria: Sebuah Dasar Pembuatan Iklan Layanan Masyarakat untuk Program Keluarga Berencana di Surabaya Wono, Hilda Yunita; Teguh, Monika; Utami, Christina Whidya; Hongdiyanto, Charly
Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.032 KB) | DOI: 10.25139/jkp.v2i2.1266

Abstract

Untuk pengendalian penduduk kota Surabaya yang jumlahnya meningkat setiap tahun, Pemerintah Kota Surabaya menerapkan program Keluarga Berencana. Adanya program keluarga berencana di kota Surabaya ini sudah berjalan baik dan sebesar 99,74% akseptornya adalah perempuan (istri). Sedangkan untuk keluarga yang istrinya memiliki kendala dengan berbagai metode KB yang ada memilih untuk tidak menggunakan KB. Padahal pemerintah memiliki program untuk KB laki-laki. Untuk mendorong jumlah akseptor program KB pria, pemerintah Kota Surabaya akan meluncurkan iklan mengenai KB Pria. Untuk meningkatkan efektivitas iklan tersebut, emosi calon akseptor KB pria perlu dipelajari. Hasilnya menunjukkan bahwa emosi positif apabila menggunakan KB pria sebesar 79%. Emosi-emosi dengan nilai tertinggi dapat menjadi pertimbangan dalam mendesain iklan layanan masyarakat nantinya.
Komunikasi Interaktif Grup Facebook Komunitas Suwec Startup Ekonomi Kreatif Rahardi, Rachmad
Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (130.154 KB) | DOI: 10.25139/jkp.v2i2.1374

Abstract

In order to control the numbers of a Surabaya’s population whose numbers are increasing every year,the Surabaya City Government implementsFamily Planning program. Currently, family planning program has run well and 99.74% of the acceptors are women (wives). Whereas for families whose wives have problems with various family planning methods, they choose not to use family planning program.  To encourage the number of acceptors of male family planning programs, the Surabaya City government will launch an advertisement about it. To support the effectiveness of these advertisements, the emotions of the male receptors is studied. The results show that the positive emotions when using male contraception were 79%. Emotions with the highest valuesshould be considered when designing ads.Keywords:Emotion, Family Planning Program, Man FP
Digital Media Hospital: Aplikasi Komunikasi Pemasaran Berbasiskan Daring Rony, Noor Firmansyah; Panuju, Redi
Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.576 KB) | DOI: 10.25139/jkp.v2i2.1375

Abstract

The research aims to explain how digital media in RSPHC CARE application can be applied to marketing communication using 4P (Jerome Mc.Carthy) and 4C (Lauterborn) concept, and explain how marketing communication through digital media in RSPHC CARE application attracts people as consumers to use health services in PHC Surabaya hospital. The research used in-depth interviews, observations, and documentation focusing on data discovery. The subject of research is the manager of digital media in RSPHC CARE application and customers. The object of this research is marketing communication through digital media in RSPHC CARE application in information delivery and promoting hospital service of PHC Surabaya. The result is PHC Surabaya hospital, in addition to using digital media in RSPHC CARE application as online registration media to fulfill customer requirement, also utilize as marketing communication media on some features in it to inform things covering product (service) price, place, and promotion (4P). And can be maximized to use some of its features by committing to customers (4C). Some features in digital media in RSPHC CARE's application at PHC Surabaya hospital support marketing communication activities, based on 4C and 4P concepts in marketing communications. Keywords:Digital Media, Hospital, Marketing Communications, 4P - 4C Concepts in Marketing Communications.
Strategi Promosi Agen Properti Independen Pada Media Online Fitria, Yuyun; Farida, Farida
Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.616 KB) | DOI: 10.25139/jkp.v2i2.1376

Abstract

The development of online media is now a powerful weapon to help promote. It is the sophistication of various online media features that are utilized by independent property agents to be able to compete with other agents and carry out the best promotional strategies. This study aims to find out an overview of the promotional strategies used by independent property agents on online media. This study uses qualitative research methods with the type of analysis research. The results showed that the two subjects had online media accounts each with different advertising characteristics, but from several online media used according to the most effective subject in property promotion was using rumah123.com and then OLX.Keywords:Promotion Strategy, Independent Property Agent, and Online Media
Upaya Pemanfaatan Sampah Plastik Kelompok Ibu-Ibu Dasawisama Gladiol 161 di Perumahan Magersari Permai, Kabupaten Sidoarjo Budiarti, Wiwik; Susilowati, Sri; Farida, Ilya
Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1030.294 KB) | DOI: 10.25139/jkp.v2i2.1377

Abstract

The purpose of the community partnership program activities (PKM) is the empower the target audience to have knowledge about the importance of utilizing leisure time with positive activities that can bring profit or additional income, namely by making handicrafts made from plastic waste. Utilizatio of plastic waste is still rarely done in area where citizens do not pay attention to things such as craft creativity by using waste at the Magersari Permai housing in Sidoarjo Regency there is also no attempt to use plastic waste that is processed into handicraft. In addition, there are still many young mothers  who are still productive but do not have jobs only as housewives  who have a lot of free time, which has been used a lot of unproductive things  such as watching TV or chatting with neighborn. The benefit of this PKM activity is that the holding  of this community service is expected to be useful or useful for 1) Increasing the knowledge of mothers about the importance of utilizing free time with beneficial and beneficial  activities 2) Increasing the skills of mothers in making craft. 3) Maintaining and creating environmental hygiene by utilizing plastic waste into handicrafts that have a selling value that can increase  the familys economic income.Keywords: Handicrafts, Plastic, Waste, and Creativity.

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