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INDONESIA
Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 14 Documents
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Search results for , issue "Vol. 6 No. 1 (2022)" : 14 Documents clear
Green storytelling marketing: influencing consumer purchase decision through environmental consciousness Anastasia Pratiwi Lauwrensia; Angga Ariestya
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

This research is useful for the development of marketing communication science. In addition to academic benefits, this research also plays a role in strengthening the green marketing industry which emphasizes environmental sustainability in its marketing activities. This research uses a quantitative method for followers of the Instagram account @Sustaination (N=338). Participants are account followers who have purchased composter products and carried out composting activities. The results show that green storytelling marketing activities can have a direct influence on purchasing decisions for composter products. In addition, the influence of green storytelling marketing can also effect on purchase decision through environmental consciousness. This is because green storytelling marketing can affect the affective, cognitive, and dispositional dimensions of environmental consciousness. In green storytelling marketing, there is information and knowledge conveyed through the stories displayed. This can then help influence the active dimension in which there is an element of purchasing green products. This is the reason green storytelling marketing through environmental consciousness can influence the purchase decision of composter products.
Why CSR communication also has good and negative consequences on a company's social responsibility? Rendi Susiswo Ismail; Karyaningsih; Jacky Chin; Tyan Ludiana Prabowo
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

The disparity between actual CSR initiatives and the extent to which they are conveyed will lead to a negative perception of the company and its operations. A good match between a high level of CSR communication and a high volume of CSR actions, on the other hand, should be helpful. The goal of this research is to determine why CSR communication has both positive and negative effects on corporate social responsibility. In this study, a survey using a quantitative approach was used as the strategy. Individuals exposed to higher levels of communication saw it more strongly (M = 4.01, SD = 0.93) than those exposed to lower levels of communication (M = 2.38, SD = 1.19), according to the results of an independent sample t-test, t (400) = 14.11, p.001. As a result, the deception was effective. In addition, we looked to see if the various experimental groups had differing perspectives on the scope of CSR initiatives. The cross tabulation demonstrated that 84.9 percent of single project participants and 91.0 percent of triple project participants correctly remembered the precise number of CSR activities, 2(1, n = 400) = 102.58, p.001. All CSR communications in this study were provided via screenshots of the company's fictional website, as well as Twitter and Facebook timelines, according to the study's findings. As a result, it's unclear how different modalities of communication affect CSR information processing and result in varied outcomes.
Strategi komunikasi pemasaran digital subway indonesia melalui reels instagram @subway.indonesia Kiki Resky Ramdhani Sucipto; Andi Fauziah Yahya
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

The food and beverage business is one of the fastest growing industries in recent years. In this industry a lot of creativity and innovative inventions. The food and beverage industry is expected to continue to be the main driver of manufacturing expansion and the national economy. To survive in business, it is necessary to have the right business strategy, one of which is carried out by Subway Indonesia, which has re-opened outlets in Indonesia. The purpose of this research is to find out how Subway Indonesia's digital marketing communication strategy is through Instagram @subway.indonesia reels. The method used is Krippendorff content analysis which is carried out through digital observations on the @subway.indonesia Instagram account from 15 October 2021 to 31 December 2021. The results of this study indicate that Subway Indonesia is more engaged in digital marketing communication strategies through Instagram @subway.indonesia reels which are dominated by advertising strategies.
Pentingnya metodologi penelitian dalam pastoral berbasis data di keuskupan Surabaya Yohanes Benny Suwito; Yustinus Budi Hermanto; Christina Esti Susanti; Bernadus Aris Ferdinan
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

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Abstract

The background of the community service program is to provide awareness for young priests in the Surabaya Diocese about the importance of data. Data is an important thing that can be used as a basis for decision making. Therefore, it is necessary to provide an understanding of a data and how to read the data. The methods used in this community service are 1) teaching about research methodology, and 2) training in data processing and reading data using the Statistical Package for the Social Sciences (SPSS) and Structural Equation Modeling (SEM). The result of this community service program is that young priests in the Surabaya Diocese become more aware, understand, and can make decisions based on data so that they are able to carry out data-based parish services.

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