Garuda - Garba Rujukan Digital

Model komunikasi pemasaran kopi tuku sebagai resilensi covid-19: sebuah analisis isi Firdaus, Muhamad Azis; Daeng GS, Achmad; Indrawati, Indrawati; Lapoliwa, Gerdha Erlinda Sari; Chin, Jacky
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v5i6.4209

Due to recent technological advances, marketing strategies have shifted from conventional to online. Traditional businesses use this digital marketing strategy because it is considered no more effective than other forms of marketing, such as using brochures and catalogs. Kopi Tuku as a business that mushroomed first during the Covid-19 pandemic, used digital marketing strategies to introduce digital products, one of which was social media. This is because social media is a platform that allows people to communicate information in the form of text, photos, videos, and audio with each other and with businesses, or vice versa. This study aims to find out how Kopi Tuku's digital marketing strategy during the Covid-19 pandemic uses content analysis. The method used is Krippendorff's content analysis via Instagram @tokokopituku for the period January 1, 2021 to September 30, 2021. The conclusion of this study is that Kopi Tuku's marketing strategy is more of an advertising strategy that highlights related information about Kopi Tuku.

Why CSR communication also has good and negative consequences on a company's social responsibility? Ismail, Rendi; Karyaningsih; Chin, Jacky; Prabowo, Tyan Ludiana
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v6i1.4454

The disparity between actual CSR initiatives and the extent to which they are conveyed will lead to a negative perception of the company and its operations. A good match between a high level of CSR communication and a high volume of CSR actions, on the other hand, should be helpful. The goal of this research is to determine why CSR communication has both positive and negative effects on corporate social responsibility. In this study, a survey using a quantitative approach was used as the strategy. Individuals exposed to higher levels of communication saw it more strongly (M = 4.01, SD = 0.93) than those exposed to lower levels of communication (M = 2.38, SD = 1.19), according to the results of an independent sample t-test, t (400) = 14.11, p.001. As a result, the deception was effective. In addition, we looked to see if the various experimental groups had differing perspectives on the scope of CSR initiatives. The cross tabulation demonstrated that 84.9 percent of single project participants and 91.0 percent of triple project participants correctly remembered the precise number of CSR activities, 2(1, n = 400) = 102.58, p.001. All CSR communications in this study were provided via screenshots of the company's fictional website, as well as Twitter and Facebook timelines, according to the study's findings. As a result, it's unclear how different modalities of communication affect CSR information processing and result in varied outcomes.

Analisis Pengaruh Pertumbuhan Skuter Otomatis Bertenaga Listrik Terhadap Perubahan Teknologi CVT Menggunakan Model Sistem Dinamis Yan Kurnia Hadi; Jacky Chin
Operations Excellence: Journal of Applied Industrial Engineering Vol 13, No 1, (2021): OE March 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/oe.2021.v13.i1.011

This research shows that we all have realized the need for clean air and globally have regulated exhaust emissions from air pollution, so electric vehicles have emerged. But this phenomenon has an impact on belt companies that supply parts for CVT gasoline-powered automatic scooters because the majority of electric motors no longer need a belt as a drive transfer from the engine to the wheel. Simulated with a dynamic model for the projection of the next 20 years from 2019 to 2039, with two scenarios, namely COVID-19 and if the government's policy target of 20% of the motorbike market switches to electricity in 2025, then gradually increases to 30% in 2035. PT XYZ as a belt supplier with an 85% market share in Indonesia, will get a net profit of 50% if this scenario is achieved until 2039 became around 131 billion per year, previously with the no-scenario model it was projected to get a net profit of around 221 billion. Maybe if the demand for electric motorbikes is more than what the government has targeted, it is likely that the two-wheeled automotive belt business could be threatened in the next 15 - 20 years. Meanwhile, the largest Expense is the cost of imported materials, reaching 65% of the total cost of Expenses consisting of Salary Expenses (Salary Expense), total training costs, cost of sales, total loss costs, material costs, and Operating overhead Recommendations that business can survive, companies can reduce material costs by developing local materials, and help shape the automotive belt use ecosystem by working with automotive manufacturers.

Analisa beban kerja operator pada Departemen Painting sheetmetal manufactur dengan menggunakan NIOSH discomfort survey Jacky Chin; Herlina Herlina; Hardianto Iridiastadi
Operations Excellence: Journal of Applied Industrial Engineering Vol 11, No 3, (2019): OE November 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/oe.v11.3.2019.033

Tujuan dari penelitian ini adalah untuk mengidentifikasi keluhan-keluhan yang dialami oleh operator, menganalisa besar usaha yang dibutuhkan, menganalisa resiko yang terjadi, mengusulkan rencana improvement untuk area departemen painting dengan mendesain alat dan elemen kerja yang disesuaikan dengan data antropometri pekerja se-Jawa Barat. Untuk mendapatkan tujuan penelitian ini, penulis menggunakan kuesioner Nordic Body Map dan penilaian skala BORG Rating of Perceived Exertion untuk mendapatkan persepsi subyektif dari para operator bagian loading/unloading departemen painting di sheetmetal manufaktur. Besar resiko proses lifting part didapat melalui perhitungan menggunakan persamaan NIOSH discomfort survey. Subjeknya adalah operator loading dan unloading departemen painting dan box panel yang digunakan untuk penelitian adalah box panel standar ukuran 600*400*200mm. Dari hasil pengolahan data, diketahui bahwa para operator mengalami keluhan berupa sakit, nyeri, ketidaknyamanan, dan kesemutan terbanyak pada bagian leher, pundak dan pinggang sementara besar usaha yang diperlukan untuk mengangkat part body menurut para operator adalah agak berat, untuk part pintu dan baseplate adalah sangat ringan. Sejalan dengan hal tersebut, menurut NIOSH Discomfort Survey, para operator beresiko mengalami cedera pada punggung bagian bawah. Dengan menggunakan dimensi antropometri pekerja se-Jawa Barat, diusulkan sebuah alat improvement berupa meja conveyor. Dasar pemilihan meja conveyor ini adalah faktor biaya yang cukup murah, dan waktu yang cukup singkat pembuatannya.

Application of Particle Optimization and Genetic Algorithms (GA) Method in Fleet Transportation Systems of two-wheeled automotive industry Hery Sumardiyanto; Jacky Chin
UJoST- Universal Journal of Science and Technology Vol. 2 No. 1 (2023): March 2023
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v2i1.115

One of the activities in the two-wheeled automotive industry is the process of sending components or parts from suppliers to motorcycle assembly plants. Delivery of parts using the fleet of each supplier. Along with the increase in market demand, the demand for components to suppliers is also increasing. This has an impact on increasing the number and frequency of fleets entering the factory area, besides that there is also an increase in transportation costs. This study aims to make the efficiency of the number, frequency and cost of fleet transportation by using the Milkrun approach and VRP (Vehicle Routing Problem). To get optimal results, the PSO (Particle Swarm Optimization) and GA (Genetic Algorithm) methods are used by utilizing the Matlab 2022 software. This research involved 40 suppliers, Logistic Partners and motorcycle assembly factories. The results of this study showed better results, namely before the research the number of fleets was 40 units and the frequency of 40 shipments with a total shipping cost of IDR 2,769,330, while after the research with the PSO optimization method the fleet number was 5 units and the frequency of 8 shipments with a total shipping cost of IDR 2,679,113. For GA optimization, the number of fleets is 4 units and the frequency is 8 times of delivery with a total shipping cost of IDR 2,000,058.

SIMULASI MODEL DISTRIBUSI PRODUK MAKANAN MENGGUNAKAN METODE SAVING MATRIX DAN MILK RUN PADA PERUSAHAAN FMCG DI KARAWANG Jacky Chin; D Daruki; Singgih Juniawan; Dafid Mega Saputra; Uti Roysen
JISI: Jurnal Integrasi Sistem Industri Vol 10, No 1 (2023): JISI UMJ
Publisher : Fakultas teknik Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jisi.10.1.81-87

Penelitian ini dilakukan pada Industri FMCG dan berfokus pada jalur distribusi dari perusahaan ke 18 DC yang menjadi kewajiban perusahaan. Tujuan penelitian ini adalah untuk mengetahui rute distribusi paling optimal dengan biaya distribusi paling minimal.Penelitian ini menggunakan model simulasi dengan Metode Saving Matrix untuk mengetahui kelompok distribusi dan Metode Milk Run untuk mengetahui jarak paling minimum. Besaran biaya dihitung dengan menghitung jarak tempuh tahunan pada setiap kelompok distribusi dengan biaya distribusi setiap kilometer jarak.Hasil penelitian menunjukan bahwa rute paling optimal pada Kelompok 1 dengan rute P-DC2-DC1-DC14-DC3-P dengan jarak 3.720 km, Kelompok 2 dengan rute P-DC12-DC6-DC15-DC5-P dengan jarak 3.201 km, Kelompok 3 dengan rute P-DC8-DC7-DC10-DC4-DC13-P dengan jarak 1.787 km, dan Kelompok 4 dengan rute P-DC9-DC11-DC25-DC28-DC20-P dengan jarak 806 km. Simulasi model menghasilkan biaya distribusi sebesar Rp. 3.648.290.813 per tahun: Kelompok 1 sebesar Rp. 1.132.689.302; Kelompok 2 sebesar Rp. 527.275.555; Kelompok 3 sebesar Rp. 1.569.911.765 dan Kelompok 4 sebesar Rp. 418.414.190.

Model komunikasi pemasaran kopi tuku sebagai resilensi covid-19: sebuah analisis isi Muhamad Azis Firdaus; Achmad Daeng GS; Indrawati; Gerdha Erlinda Sari Lapoliwa; Jacky Chin
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (876.742 KB)

Due to recent technological advances, marketing strategies have shifted from conventional to online. Traditional businesses use this digital marketing strategy because it is considered no more effective than other forms of marketing, such as using brochures and catalogs. Kopi Tuku as a business that mushroomed first during the Covid-19 pandemic, used digital marketing strategies to introduce digital products, one of which was social media. This is because social media is a platform that allows people to communicate information in the form of text, photos, videos, and audio with each other and with businesses, or vice versa. This study aims to find out how Kopi Tuku's digital marketing strategy during the Covid-19 pandemic uses content analysis. The method used is Krippendorff's content analysis via Instagram @tokokopituku for the period January 1, 2021 to September 30, 2021. The conclusion of this study is that Kopi Tuku's marketing strategy is more of an advertising strategy that highlights related information about Kopi Tuku.

Why CSR communication also has good and negative consequences on a company's social responsibility? Rendi Susiswo Ismail; Karyaningsih; Jacky Chin; Tyan Ludiana Prabowo
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.421 KB)

The disparity between actual CSR initiatives and the extent to which they are conveyed will lead to a negative perception of the company and its operations. A good match between a high level of CSR communication and a high volume of CSR actions, on the other hand, should be helpful. The goal of this research is to determine why CSR communication has both positive and negative effects on corporate social responsibility. In this study, a survey using a quantitative approach was used as the strategy. Individuals exposed to higher levels of communication saw it more strongly (M = 4.01, SD = 0.93) than those exposed to lower levels of communication (M = 2.38, SD = 1.19), according to the results of an independent sample t-test, t (400) = 14.11, p.001. As a result, the deception was effective. In addition, we looked to see if the various experimental groups had differing perspectives on the scope of CSR initiatives. The cross tabulation demonstrated that 84.9 percent of single project participants and 91.0 percent of triple project participants correctly remembered the precise number of CSR activities, 2(1, n = 400) = 102.58, p.001. All CSR communications in this study were provided via screenshots of the company's fictional website, as well as Twitter and Facebook timelines, according to the study's findings. As a result, it's unclear how different modalities of communication affect CSR information processing and result in varied outcomes.

Combination of value stream mapping (VSM) method and kanban system to reduce time waste in the production process of making parts for the four-wheel vehicle industry Pasha, Vebina Sheila; Chin, Jacky
Operations Excellence: Journal of Applied Industrial Engineering Vol. 16, No. 1, (2024): OE March 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/oe.2024.v16.i1.104

Fulfilling orders from customers in the automotive industry is a necessity that inevitably causes problems that arise in product delivery to customers due to production delays and decreased production yields. The production process often experiences wasted time in the production process of four-wheeled vehicle spare parts. This research aims to reduce production process time, provide solutions to reduce waste and increase the number of four-wheeled vehicle spare parts produced. This research method uses the Lean Manufacturing (LM) approach by combining the Value Stream Mapping (VSM) method with Kanban system improvements, the application of Root Cause Analysis (RCA), and the Kaizen method. This research found that four factors cause waste in process time, including environmental factors, methods, humans, and machines. This research produces the right solution in the relay out of the Assembly and Final Inspection production processes, as well as the use of the e-kanban system in material and product inventory. The research results have reduced the production process time from 17.10 days to 10.05 days, meaning a decrease of 41.22%. This affected production results which increased from an average monthly production of 42,917 pcs to 60,157 pcs, meaning an increase of 128.65%.

The Role of Education in Promoting Gender Equality in Modern Society Karim, Dudung Abdul; Pattiruhu, Claudia Monique; Chin, Jacky
MSJ : Majority Science Journal Vol. 2 No. 4 (2024): MSJ-November
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i4.254

Education plays a very important role in forming an equal and just society, especially in promoting gender equality. In a modern society that is increasingly developing and plural, the issue of gender equality becomes very relevant, considering the persistence of gender inequality that still affects various sectors of life, such as economics, politics, and social. Therefore, education, both formal and non-formal, has great potential to address gender inequality and create a more inclusive society. Education not only functions as a means to gain knowledge, but also as an agent of social transformation that can shape individual views and behaviors towards gender issues. This article uses a Systematic Literature Review (SLR) approach to review the existing literature on the role of education in promoting gender equality. This study highlights various findings on how educational curricula, educational policies, and the role of educators can contribute to achieving gender equality. The results of this study indicate that although education has played an important role in promoting gender equality, there are still major challenges to be overcome, such as the influence of gender stereotypes in the curriculum, unequal access to education, and the lack of policies that support gender inclusivity in many countries.

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