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All Journal Jurnal Komunikasi Profesional Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Kiki Resky Ramdhani Sucipto
Institut Teknologi dan Bisnis Kalla
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Strategi komunikasi pemasaran digital subway indonesia melalui reels instagram @subway.indonesia Kiki Resky Ramdhani Sucipto; Andi Fauziah Yahya
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1248.303 KB)

Abstract

The food and beverage business is one of the fastest growing industries in recent years. In this industry a lot of creativity and innovative inventions. The food and beverage industry is expected to continue to be the main driver of manufacturing expansion and the national economy. To survive in business, it is necessary to have the right business strategy, one of which is carried out by Subway Indonesia, which has re-opened outlets in Indonesia. The purpose of this research is to find out how Subway Indonesia's digital marketing communication strategy is through Instagram @subway.indonesia reels. The method used is Krippendorff content analysis which is carried out through digital observations on the @subway.indonesia Instagram account from 15 October 2021 to 31 December 2021. The results of this study indicate that Subway Indonesia is more engaged in digital marketing communication strategies through Instagram @subway.indonesia reels which are dominated by advertising strategies.
PENGARUH REGULASI DAN KAPABILITAS PERUSAHAAN DALAM MENINGKATKAN KINERJA BISNIS AGEN GAS LPG 3KG DI KOTA MAKASSAR Kiki Resky Ramdhani Sucipto; Anhar Januar Malik
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 2 (2021): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i2.102

Abstract

The purpose of this research to know the role of regulation, increasing the company’s capabilities to enhance the business performance of agencies LPG 3kg in the city of Makassar South Sulawesi. The research method used is descriptive method and verification. A source of data in this study us the primary and secondary data. The primary data is using the questionnaire census technique, and the are 40 respondents. Verification analysis in this research using the Partial Least Square (PLS) method with Smart PLS 2.0 software. The result of the research on the influence of regulation, and the company’s capabilities in improving business performance LPG gas Agent 3 kg, where the influence of regulation and corporate capability against influential business performance may of 0,911. The influence of regulation on government regulation of the most influential and dominant in the regulatory of the government and Pertamina with and average yield of 3,74 and the on the variables of common capabilities the most dominant dimensions is on human resource their influence to business performance. On a good company performance, the agents should follow applicable regulations and drafting capabilities the company appropriately and does comply the regulations from government and Pertamina, so that the company can grow especially performance expected in the financial perspective the company the lowest compared to other dimensions that exist on this variable.
Co-Authors Andi Fauziah Yahya Anhar Januar Malik