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INDONESIA
Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol. 6 No. 3 (2022)" : 7 Documents clear
Jaringan dan Komentar Viral Marketing Pantene Indonesia Miracles Hair Supplement Baru Pada Akun Youtube Pantene Indonesia Francisca Bertha Vistika Putri; Daniel Susilo; Agustinus Rusdianto Berto
Jurnal Komunikasi Profesional Vol. 6 No. 3 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1547.948 KB) | DOI: 10.25139/jkp.v6i3.4705

Abstract

Viral marketing is the main goal of marketers in conveying messages so that their products or services can be seen by many people. However, viral marketing does not always get a positive response from the public. In this study, the researcher wanted to see how the network was formed so that the advertisement for the New Pantene Miracles Hair Supplement could go viral and comment on the advertisement on Youtube. Apart from that, we also saw the impact of the Viral advertisement after several months of being broadcast on Youtube on other media such as Twitter. That way, this research is expected to be a reference for marketers in creating viral marketing. This research uses the social network analytic method by analyzing Youtube networks and comments with the help of the Netlytic and Gephi applications. The results found that the network on Youtube did not form a large group because many comments were independent, while in terms of comments tended to be positive. While on Twitter, a small network of conversations is still formed after three months of advertisements. However, the comments are more in the direction of the Pantene campaign about tired hair and the network is not large considering the number of people who post this content is not as many as when the ad was running.
Portrayals the Ideal Men’s Body through the Body’s Nutritional Products Teguh Dwi Putranto
Jurnal Komunikasi Profesional Vol. 6 No. 3 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.211 KB) | DOI: 10.25139/jkp.v6i3.4754

Abstract

The body becomes an object that continues to change in the direction desired by each human being so that everyone has different goals and efforts in determining the purposes of their respective bodies. This is reinforced by the concept of the body being disorganized so that the capitalist industry uses this opportunity to discipline the body. Based on this background, this study aims to discover how the @lmen Instagram post evokes fantasies in men's minds through the signs that appear in @lmen's Instagram posts. The method used in this research is Charles Sanders Peirce's semiotics of 5 selected @lmen Instagram posts during 2020, which features a model represented by the winner of The New L-Men of the Year with L-Men products in one post. The conclusion obtained in this study is that men's body image with arm muscles and healthy skin is dominated by the consumption of L-Men as a body nutrition product.
Pemanfaatan kekuatan media dalam pengelolaan event: studi kasus pengelolaan event borobudur marathon Tarrence Karmelia Kontessa; Asep Sutresna
Jurnal Komunikasi Profesional Vol. 6 No. 3 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1033.188 KB)

Abstract

Abstract The development of digital media has been a significant issue for media companies, particularly for those transformed from conventional media. Kompas daily, as one of the conventional media, should make some adjustments to this situation. As one of the responses to this issue, Kompas daily use event management as other source of revenue besides advertising. Borobudur Marathon is one of the events managed by this newspaper. It is an international event that started in 2017 and has been awaited by runners as well as Central Java people who host the event. This research uses qualitative approach, presenting data descriptively to reveal the strategy for the event management. The data were collected through in-depth interview to seven sources who had deep knowledge about Borobudur Marathon. The data were then analyzed and resulted in some findings. It was known that the media have the power to form opinion. This power was then beneficial for the event organizers to reach the goal of marketing communication, which later monetize this into one of the media revenue streams. Media Company and event organizers could use the finding of this research to reach the goals of effective and efficient marketing communication. Keywords: Event Management; Borobudur Marathon; Media Power; Opinion Formation; Marketing Communication
Negosiasi dan kerja tripartit dalam penanganan krisis komunikasi perusahaan: tinjauan pada kinerja csr Rihfenti Ernayani; Rustandi Rustandi; Pandji Santosa; Thomas Bustomi; Tati Sarihati
Jurnal Komunikasi Profesional Vol. 6 No. 3 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.286 KB)

Abstract

An unexpected event that has the potential to cause turmoil and changes in an environment is referred to as a crisis. The emergence of a crisis in the organization can damage the image and reputation of the company. If a crisis arises in a company and is publicized, it can lead to a bad perception of the company, organization or individual. So that it is necessary to have a public relations role to formulate communication program planning procedures in solving crises. However, if a settlement between the worker and the company cannot be resolved, then a mediator is needed or called the Tripartite model. The purpose of this study was to determine the tripartite model in handling corporate communication crises in terms of the performance of Corporate Social Responsibility. The method used in this research is phenomenology, where the informant in this study is the company's public relations officer. The conclusion of this study shows that the involvement of third parties (tripartite model) is not carried out by companies that have done to the environment and the community through introduction to the environment so that they can determine the Corporate Social Responsibility program appropriately and handle crisis communication well.
Persepsi dan opini publik atas tayangan sinetron bernuansa pedofilia di indosiar Henny Damaryanti; Klara Dawi Dawi; Yenny Aman Serah; Siswadi Siswadi; Temmy Hastian
Jurnal Komunikasi Profesional Vol. 6 No. 3 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.469 KB)

Abstract

Zahra-related issues have received a lot of attention in early June 2021, with over 20,000 tweets. “Suara Hati Istri: Zahra” as one of Indonesia's leading soap operas that put Zahra as the main character has been criticized for promoting pedophilia. “Suara Hati Istri: Zahra” is also seen as a soap opera that encourages polygamy, pedophilia, and child marriage. Responding to the soap opera “Suara Hati Istri: Zahra” which aired on Indosiar, protests ensued. As a trigger, one of the actors Lea Chiarachel who is still 14 years old can play the third wife in the soap opera. They were punished not only because of their marital status, but also for showing scenes like husband and wife in soap operas. The purpose of this study is to find out how public opinion is on Indosiar pedophile soap operas. This study uses a quantitative approach with content analysis method in viewing tweets with the hashtag # Suarahatiistrizahra. The results of this study indicate that public opinion on the Indosiar pedophile soap opera with the hashtag # Suarahatiistrizahra is dominated by negative message content.
Penggunaan teknologi komunikasi sebagai upaya penyelamatan ibu dan bayi baru lahir di kabupaten karawang Siti Nursanti
Jurnal Komunikasi Profesional Vol. 6 No. 3 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.06 KB)

Abstract

Because the health of maternal and neonatal is a shared responsibility, every region in Indonesia, including Karawang District, makes efforts to rescue mothers and babies. The purpose of this study is to determine the extent of the Karawang District Government's ability to save mothers and babies via the use of a networked communication system known as SijariEMAS. This research utilizes a case study methodology, which is a qualitative research method that attempts to integrate phenomena and further investigate a case in order to construct a narrative capable of answering the why and how questions. The findings of this study include the existence of SiJariEMAS, a communication and information technology system that connects all health facilities in Karawang Regency and is capable of connecting health workers who will refer mothers who are facing an emergency, exchange information simultaneously, and take the best action to save the mother and baby. New communication technology, like an internet-based communication and information system, adds another dimension to the traditional health sector and makes it easier for health professionals to help try to save mothers and babies.
Pendidikan literasi komunikasi kesehatan dalam pencegahan babyblues syndrome dan postpartum depression Wahyu Utamidewi; Yanti Tayo; Pamungkas Satya Putra; Mohamad Febrianto; Achmad Naufal Hafidz
Jurnal Komunikasi Profesional Vol. 6 No. 3 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1450.496 KB)

Abstract

Mood issues are often seen during childbirth. These mood disorders may vary in severity from moderate to severe, such as the baby blues syndrome and postpartum depression. Postpartum depression is a more severe kind of mood illness than the baby blues syndrome and may impair mothers' ability to perform their duties and care for their infants. Postpartum moms' lack of understanding regarding baby blues syndrome and postpartum depression, or at the very least the lack of information owned by mothers, may have an effect on factors affecting postpartum mental health. This circumstance makes it more difficult for new moms to get more information, particularly concerning the baby blues and postpartum depression. The program, which is provided by a team of academics and students, aims to provide counseling on health communication literacy in order to avoid baby blues and postpartum depression. This community service team is made up of three leactures and numerous students from Singaperbangsa Karawang University's Department of Communication Studies. This therapy is designed to boost postpartum moms' understanding and awareness of the critical nature of mental health. The team conducted a pretest before to therapy and a posttest after counseling to see how much the mother's knowledge on preventing baby blues syndrome and postpartum depression improved. Following outreach initiatives, it can be stated that pregnant women now have a greater understanding of how to avoid baby blues syndrome and postpartum depression

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