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INDONESIA
Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 9 No. 2 (2025)" : 5 Documents clear
Peran Media Sosial Instagram Dalam Membangun Brand Image Kedai Kopi Kohlie Jakarta Salim, Ronaldo; Alfriana, Chania Septya; Rachmawati, Dewi
Jurnal Komunikasi Profesional Vol. 9 No. 2 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i2.11591

Abstract

Kopi Kohlie merupakan salah satu kedai kopi yang terletak di dalam sebuah komplek di daerah Kebon Jeruk, Jakarta Barat. Dalam membangun brand image, ada beberapa cara yang dapat dilakukan agar bisa terlihat di mata masyarakat. Salah satunya adalah media sosial. Media sosial yang digunakan oleh kopi kohlie dalam membangun brand image adalah Instagram. Tujuan dari penelitian ini adalah untuk menganalisis Peran Media Sosial Instagram dalam Membangun Brand Image Kedai Kopi Kohlie di daerah Kebon Jeruk Jakarta Barat. Dalam membangun brand image d Instagram, Kopi Kohlie menggunakan teori new media, model AISAS, dan juga teori brand image. Penelitian ini menggunakan metode penilitian kualitatif deskriptif dengan melakukan wawancara semi terstruktur, observasi, dokumentasi, internet, dan juga penelitian sebelumnya yang membantu penelitian ini. Hasil penelitian menunjukkan bahwa Kopi Kohlie mampu mengimplementasikan manfaat teori new media, model AISAS dan juga teori brand image. Namun hanya saja kekuatan dan keunikan Kopi Kohlie yang belum begitu terlihat di Instagram dan bisa saja dikembangkan. Sehingga jumlah views yang didapatkan masih belum maksimal. Mengingat media sosial khususnya Instagram sekarang menjadi hal yang bisa dimanfaatkan untuk membangun brand image
Public Perception of Food Poisoning Reports within the Free Nutritious Meal (MBG) Program Ludina, Deva Anggreani; Rohid, Nibrosu; Surya, Andi
Jurnal Komunikasi Profesional Vol. 9 No. 2 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i2.11749

Abstract

This study aims to analyze public perception regarding media coverage of food poisoning cases within the "Free Nutritious Meal" program and its impact on risk perception, trust levels, and public acceptance. Food poisoning issues widely reported across mass media and social media platforms have the potential to shape public views on food safety and the quality of program management. Adopting a quantitative approach with an explanative survey method, data were collected through questionnaires distributed to respondents exposed to related news coverage. Data analysis utilized descriptive statistics and linear regression to examine the relationships between news exposure, risk perception, public trust, and program acceptance. The results indicate that the intensity of news exposure significantly influences the formation of risk perception. Frequent access to information regarding poisoning cases leads to higher levels of concern regarding food safety. Increased risk perception is correlated with a decline in public trust, particularly when media reports emphasize negligence. However, individuals with high pre-existing trust in the government tend to remain supportive of the program, viewing the nutritional benefits as outweighing the reported risks. The findings also reveal that emotional factors and health issues involving children amplify risk perceptions. The media plays a vital role in constructing social reality and influencing the program's image. This study concludes that negative reporting affects not only safety perceptions but also policy legitimacy. Consequently, transparent, responsive, and evidence-based risk communication strategies are essential to maintain public trust and ensure the sustainability of the Free Nutritious Meal program.
Divorced Parents: Communication Privacy Management of Family Issues Among Generation Z Felicia Susanto; Santoso, Nobertus Ribut
Jurnal Komunikasi Profesional Vol. 9 No. 2 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i2.8688

Abstract

The divorce cases, giving psychological impacts on children, significantly increase year. study explores the complex process of information disclosure and privacy management among Generation Z individuals as they share sensitive information about family breakups with significant others. By employing a case study method of qualitative approach, this study gathered the data through in-depth interviews with five Generation Z participants from families that have experienced divorce and it was deductively analyzed. The study reveals that Generation Z individuals perceive a strong sense of ownership of information over the details of their parent's divorce, emphasizing the need to control the information and assessing the risk-benefit ratio of disclosing divorced parents. Participants also demonstrate the use of privacy rules to guide their disclosure decisions, highlighting their desire to protect both their privacy and their relationships with significant others. These privacy rules are employed repeatedly, shaping their basic orientations toward privacy choices and reflecting the dynamic interplay between the need for privacy and the desire for social connection. The study underscores the importance of understanding these privacy management strategies when developing interventions aimed at supporting Generation Z individuals in sharing difficult family news. By acknowledging the nuanced ways in which they navigate disclosure, mental health professionals, educators, and policymakers can better support Generation Z individuals in maintaining their well-being while managing the challenges of sharing personal information in an interconnected world.
Evaluasi Strategi Co-Branding Kemenparekraf terhadap Brand Awareness Wonderful Indonesia Budi Rizanto Binol; Yohannes Don Bosco Doho
Jurnal Komunikasi Profesional Vol. 9 No. 2 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i2.11656

Abstract

Penelitian ini mengevaluasi strategi co-branding Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf) terhadap brand awareness Wonderful Indonesia menggunakan Model Evaluasi CIPP (Context, Input, Process, Product). Pendekatan kualitatif evaluatif dengan desain studi kasus diterapkan untuk menganalisis program kemitraan co-branding periode 2017-2021 yang melibatkan 51 mitra dari tujuh sektor industri. Data primer bersumber dari dokumen evaluasi Kemenparekraf dan survei terhadap 783 responden, dilengkapi data sekunder berupa pemberitaan media dan laporan internasional. Temuan menunjukkan bahwa program co-branding menghasilkan Advertising Value Equivalency (AVE) sebesar Rp 599 miliar, namun Brand Awareness Index hanya mencapai rata-rata 3,80 dari skala 5,00 yang menempatkan brand pada level recall, bukan top of mind. Penelitian ini mengidentifikasi fenomena paradoks output-outcome dimana pencapaian output yang tinggi tidak secara proporsional menghasilkan outcome brand awareness yang optimal. Top of mind share hanya mencapai 16,2%-29,6% dan rata-rata brand exposure sebesar 10%. Faktor pendukung meliputi kerangka kebijakan komprehensif, diversifikasi 51 mitra, dan efisiensi anggaran 599 kali lipat. Faktor penghambat mencakup dualisme brand Wonderful Indonesia-Pesona Indonesia, rasio konversi MoU ke PKS yang rendah (40,5%), serta kompetisi dengan brand regional. Penelitian ini berkontribusi pada literatur destination co-branding yang masih terbatas dan merekomendasikan resolusi arsitektur brand, standarisasi aktivasi, serta pengembangan sistem monitoring terintegrasi.
Analysis of the Role of Official Development Assistance (ODA) as a Soft Power in Intelligence Perspective, Case Study: Agricultural Technical Assistance Provision by MASHAV to India Yudha, Garda Prima; Ken Bimo Sultoni Adisiswanto; Dendy Lisna Wansyah
Jurnal Komunikasi Profesional Vol. 9 No. 2 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i2.11824

Abstract

This study analyzes the role of Israel's Official Development Assistance (ODA) through the MASHAV institution as an instrument of soft power and strategic intelligence in building influence over India through agricultural technical cooperation. Since the two countries' official diplomatic relations opened in 1992, Israel has used technology transfer-based assistance and agricultural training as an effective non-military diplomacy strategy to strengthen strategic trust and shift India's political orientation from support for Palestine to a pragmatic partnership with Israel. This study found that ODA doubles as a tool of development and political mobilization through the reciprocation method, creating positive dependency and strategic alliances that benefit both parties. The results show that the MASHAV-India cooperation has not only significantly increased agricultural productivity, but has also shaped bilateral relations that have now developed into a comprehensive strategic partnership, making ODA an effective instrument in Israel's smart diplomacy and geopolitical influence in the Indo-Pacific region.

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