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Jurnal STIE Semarang (Edisi Elektronik)
Published by Sekolah Tinggi Ilmu ekonomi Semarang
ISSN : 20855656     EISSN : 22527826     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
JURNAL EKONOMI STIE SEMARANG is published by SEKOLAH TINGGI ILMU EKONOMI SEMARANG, Center Java, Indonesia. It is published three times a year February, June and October. JURNAL EKONOMI STIE SEMARANG is organized by the Lecturers of STIE SEMARANG and Journal Developer Team. The articles published in JURNAL EKONOMI STIE SEMARANG can be in English or Indonesian. The scopes of the topics include (1) Accounting Science (2) Management Science (3) Economic Science. Editorial Team welcome submissions of papers describing from researchers, practitioners, regulators, students, and other parties interested in the development of accounting science, management science and economic Science.
Arjuna Subject : -
Articles 24 Documents
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Search results for , issue "Vol 13 No 1 (2021)" : 24 Documents clear
Analisis Hubungan Kompensasi Finansial dan Non Finansial Terhadap Motivasi Kerja Karyawan PDAM Tirta Bening Pati. Siti Rochmah; Fidyah Yuli Ernawati
JURNAL STIE SEMARANG Vol 13 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

The purpose of this study was to determine how much financial compensation affects Employee Work Motivation at PDAM Tirta Bening Pati and to find out how much non- financial compensation affects Employee Work Motivation at PDAM Tirta Bening Pati. Based on previous research by Ulfah (2016) and Sahari ( 2016) argues that compensation is very important. Because through compensation for employees is an effort to improve performance, passion and work motivation in employees, the hypothesis in this study is: Financial compensation affects employee work motivation at PDAM Tirta Bening Pati, non-financial compensation affects employee work motivation in PDAM Tirta Bening Pati The population in this study were all employees of PDAM Tirta Bening Pati with a total of 190 people. The sample is 66 respondents. The test used is multiple linear regression analysis, t test, F test and the coefficient of determination. Financial compensation has a positive and significant effect on employee motivation. Non-financial compensation has a positive and significant effect on employee motivation. The work motivation of the employees of PDAM Tirta Bening Pati can be maintained or improved so that the work that is the responsibility of the employees can be carried out properly.
ANALISIS CAPITAL EXPENDITURE Beta Asteria
JURNAL STIE SEMARANG Vol 13 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

This research uses panel data which is a combination of time series data and cross section data. Time series data for 3 years, from 2016-2018. As well as cross section data of 27 districts / cities. Incomplete data, no data on Revenue Sharing Funds are Indramayu District and Bekasi City. So that the cross section data used in the study were 25 districts/ cities. The number of observations (n) is 75. Source of data comes from the Directorate General of Fiscal Balance. The data used is the data on the realization of the West Java Regional Budget. The results of the research based on the t test prove that only the Regional Original Income variable partially has a significant effect on capital expenditures in regencies/ cities in West Java. Meanwhile, the General Allocation Fund, the Special Allocation Fund and the Profit Sharing Fund partially have no effect on Regional Original Income. The F test proves that the Regional Original Income, the General Allocation Fund the Special Allocation Fund and the Revenue Sharing Fund simultaneously have an effect on Regency/ City Capital Expenditures in 2 West Java. The result of the coefficient of determination (Ajd R ) is 0.772. This means that Regional Original Income, General Allocation Fund, Special Allocation Fund and Share Fund are able to explain the variability of Capital Expenditure of 77.20 percent, the remaining 22.8 percent is explained by other variables outside the model. It can be concluded that Regency / City Capital Expenditures in West Java rely on Regional Original Income.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PADA CAFÉ HAAGENDAZS BEACHWALK KUTA Ida Ayu Trisna Wijayanthi; Desak Made Handewi Dyah Savitri
JURNAL STIE SEMARANG Vol 13 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

The right marketing strategy will create opportunities for the company to get higher profits, which means it will increase the company's prosperity. For this reason, it is necessary to implement effective marketing strategies in developing companies. One of the developing companies in Bali is PT. Rahayu Arumdhani International, where they are the main distributor of Haagendazs ice cream products in Bali and manage Haagendazs cafes in Indonesia, one of which is Haagendazs café in Bali, namely Haagendazs Beachwalk Kuta. Café Haagendazs Beachwalk Kuta has a very high sales target, where this target will increase by 5% from reality every year, based on the company's historical sales data. The purpose of this study is to describe and analyze effective marketing strategies in increasing sales volume at the Haagendazs Beachwalk Kuta café which can be applied during the new normal from the Covid-19 pandemic using the SWOT analysis method. The results showed that Café Haagendazs Beachwalk Kuta is a company that implements a marketing strategy that differentiates the market (differentiated marketing) with the type of entrepreneur who segments the market, applies the 4P marketing mix concept to its daily marketing activities. The results also show that to increase the effective sales volume the company must use and implement an aggressive growth strategy, namely by developing and exploiting the strengths and opportunities (SO) owned by Café Haagendazs Beachwalk Kuta for business development.
STRATEGI PENGELOLAAN DAN PENGEMBANGAN MUSEUM ARMA SEBAGAI SEBUAH LIVING MUSEUM Tettie Setiyarti; Pipit Sundari; Kadek Ratih Anggarwati Dewi
JURNAL STIE SEMARANG Vol 13 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

The Living Museum is not only based on the participation of the community where it is located, but can also act as a vehicle that directly introduces the sociocultural development and growth in the area. This paper, using SWOT analysis, will try to examine the management strategy and development implemented by the Arma Museum as a Living Museum, which is located in Ubud, Bali. The qualitative study on which this paper is based was focused on examining the management strategy and development applied by the Arma Museum. As a result, the study found that various programs and activities held by the Arma Museum are not merely to showcase the beauty of Balinese art and culture, but are also intended as a vehicle for conservation as well as for the future development of Balinese arts in general. So, the management strategy of the Arma Museum as a Living Museum can be implemented with various strategic programs, such as: tourism product development strategies, strengthening the potential that is the hallmark of the Arma Museum, and promoting the existence of the Arma Museum.

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