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Ultima Management : Jurnal Ilmu Manajemen

manajemen
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Published by Universitas Multimedia Nusantara

ISSN : 20854587 EISSN : 2549404X DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Ultima Management : Jurnal Ilmu Manajemen merupakan Jurnal Ilmu Manajemen yang menyajikan artikel-artikel penelitian ilmiah dalam bidang manajemen serta isu-isu teoritis dan praktis terkini. Kajian mencakup Manajemen Stratejik, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Keuangan, Kewirausahaan, Investasi, Technopreneurship dan topik-topik lain yang berkaitan dengan manajemen perusahaan. Jurnal Ultima Management diterbitkan oleh Program Studi Manajemen – Universitas Multimedia Nusantara (UMN) secara berkala setiap enam bulanan.

Arjuna Subject : -

Articles 6 Documents

Search results for , issue "Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen" : 6 Documents clear

Strategi Meningkatkan Daya Saing Industri Kreatif Indonesia: Studi Kasus Pengembangan Klaster Industri Alas Kaki Kecamatan Tamansari, Bogor Gema Setya Anggara Putra; Noveri Maulana
Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Peningkatan daya saing industri kreatif Indonesia menjadi perbincangan sengit seiring pemberlakuan Masyarakat Ekonomi ASEAN (MEA) di penghujung tahun 2105 silam. Presiden Jokowi melalui Badan Ekonomi Kreatif (BEKRAF) selalu berupaya untuk mempercepat peningkatan daya saing industri kreatif sebagai kekuatan ekonomi baru di Indonesia. Namun, belum banyak industri kreatif yang mampu berkembang dan memiliki daya saing tinggi ketika berada di tengah pasar industri global. Penelitian ini diharapkan mampu menjadi salah satu alternatif solusi untuk menjawab permasalahan itu. Melalui kajian mendalam atas industri alas kaki di Kecamatan Tamansari, Bogor, penelitian ini diharapkan mampu merancang sebuah model strategi daya saing bagi industri kreatif tanah air. Menggunakan model porter diamond analysis, penelitian ini akan menyusun rancangan strategi bagi klaster industri alas kaki Tamansari serta mengkaji faktor peluang dan ancaman dalam mengembangkan industri kreatif. Penelitian kualitatif ini menggunakan pendekatan studi kasus dan teknik perolehan data menggunakan wawancara, observasi, FGD, dan analisis dokumen. Setelah data dianalisis melalui coding dan kategorisasi, maka dapat ditarik kesimpulan bahwa peningkatan daya saing industri kreatif sangat bergantung pada ketersedian modal, pembinaan kreatifitas pelaku usaha, serta aspek pemasaran yang terintegrasi teknologi. Perlu optimalisasi komponen pendukung industri kreatif model Porter Diamond agar daya saing industri kreatif Indonesia semakin meningkat di tengah pasar industri dunia. Keywords: Ekonomi kreatif, Industri kreatif, Bekraf, UKM, Daya saing, Sentra Industri, Tamansari, Bogor, Porter Diamond, Klaster Strategi

Startup Bisnis Sebagai Alaternatif Investasi Ika Yanuarti; Helena Dewi
Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Abstract The main purpose of the investment activity is to obtain profits for both the company and the investor. To generate profits for investors, the company requires initial capital to manage its operational to do business. In general, investors will make investment decisions based on the intrinsic value of the company or based on the growth of the company’s profitability from the previous period. To measure those reference, investors needs historical data of financial reports as a baseline to calculate and for comparison. The barriers for startup companies are the lack or unavailability of historical financial data due to the age of startups more likely in the early stages (less than or equal to one year). This research uses the method of discounted cash flows based on the company's financial report. The rates of return to discount the cashflow are based on return from real assets, such as gold and property and stock price as financial asset. The result shows that the company is good enough to be one of investment alternative since its net present value is positive for all rate of return and its payback period is relatively short. Key words Discounted Cash flow, Intrinsic Value, Startup Company, Angel Investors

Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service. Purnamaningsih .; Trihadi Pudiawan Erhan; Nosica Rizkalla
Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Abstract The development of e-commerce in Indonesia these days are not only came from the contribution of technology giants such as Zalora and Berry Benka, but also the growth of small scale online shop that utilize e-marketplace like Tokopedia and Bukalapak and social media. As this sector grew, another business that also flourish in this situation is the application based short distance delivery services. Although viewed to simplify the process of order delivery, not all online shop has fully adopted this app yet. It was suspected that the unavailability of service standard and price plays a major role in this situation. This research is conducted to investigate the variables that determines the consumer behavior regarding the usage of the short distance delivery application. The analysis is carried out by using the Structural Equation Modeling method with Lisrel 8.8 to examine 4 hypotheses. The result shows that the factor that encourage customer to repeatedly use this kind of application is whether or not the applications are useful to them. Other than that, price value also impacts the customer behavior. This then lead to the race between those application to give the most competitive price possible Key Word: Behavioral Intention, Performance Expectancy, Effort Expectancy, dan Price Value

Analisis Pengaruh Kualitas Pelayanan, Lingkungan Fisik dan Kualitas Makanan terhadap Kepuasan Konsumen pada Restoran Kampoeng Kita Yonas Stefen; Efendi .
Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Abstract Berbagai restoran berupaya untuk terus meningkatkan pelayanan mereka kepada para konsumen agar konsumen merasa puas. Tidak berhenti dengan kualitas layanan saja, kualitas makanan dan kualitas lingkungan fisik restoran menjadi faktor-faktor penting agar konsumen dapat merasa puas dengan restoran yang dikunjungi. Berdasarkan hal tersebut, dilakukan penelitian untuk mengetahui pengaruh kualitas layanan, kualitas makanan dan juga kualitas lingkungan terhadap kepuasan konsumen restoran Kampoeng Kita. Penelitian ini dilakukan dengan menyebar kuesioner kepada 144 responden di restoran Kampoeng Kita. Pengambilan sampel dilakukan dengan menggunakan teknik probability sampling. Data dianalisis dengan menggunakan metode analisis regresi linier berganda. Hasil penelitian menunjukan bahwa kualitas pelayanan, kualitas makanan dan kualitas lingkungan fisik memberikan pengaruh terhadap kepuasan konsumen. Kata Kunci : Lingkungan, Pelayanan, Makanan, Kepuasan Konsumen, Restoran

Celebrity Endorsement in Japan Tourism based on Consumer Celebrity Worship Adestya Ayu Armielia
Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Abstract 85% commercials in Japan are promoted with celebrity endorsers, and that trend seems phenomenal knowing other Asian countries start to imitate Japan’s marketing path. One of the most influential celebrity in Japan today is Arashi, a band formed 20 years ago, who grows mature along with their solid fan base throughout the nation and outside the country. In the tight business competition, both in entertainment and tourism industry, Arashi gives fresh air to Japan economic. This study is aimed at examining the effects of the celebrity endorsement, which consist of three dimensions, and consumer celebrity worship, which consist of two dimensions, to the purchase intention with destination image as the intervening. This is a descriptive study, with approximately 18.000 of Arashi’s foreign fans in an online community; livejournal, as the population. The samples, which was taken based on Slovin’s formula, are 206 people by using non probability sampling method and purposive sampling. The technique of collecting data is online questionnaires. The validity that is used is Pearson product-moment correlation coefficient. The reliability of this study is using Cronbach Alpha; meanwhile, to measure the model, SEM with path analysis is used. Further, Moderating Regression is used to measure the moderating variables used in this study. From this study, it is concluded that the Consumer-Celebrity Worship will positively affect the Destination Image, Destination Image will positively affect Purchase Intention, Celebrity Endorsement will positively affect the Purchase Intention, Socio-demographic & economic will strengthen the link of Consumer-Celebrity Worship and Destination Image, Socio-demographic &economic will strengthen the link of Consumer-Celebrity Worship and Purchase Intention. Keywords: Celebrity Endorsement, Purchase Intention, Consumer-Celebrity Worship

Marketing Operational in Increasing the Level of Occupancy at Century Park Hotel Jakarta Septi Fahmi Choirisa; Adestya Ayu Armeilia
Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

AbstractOccupancy is one measure of the success of a hotel in the competition for market share. Such a large target is a challenge for the sales and marketing team in designing strategies for meeting the targets. There are more than 20 four star hotels located in Central Jakarta that are fighting for market share in order to meet hotel occupancy targets. One of them is Hotel Century Park Jakarta is a four star hotel located in Central Jakarta which has a target of high occupancy rate every day.With several new hotels growing rapidly today, Hotel Century Park Jakarta’s sales and marketing team is required to have specific strategies to gain market share. This study aims to find out what operational strategies conducted by the sales and marketing team in increasing the occupancy rate of the Hotel Century Park Jakarta. The research method used is descriptive qualitative research that describes some of the strategies used from the year 2013-2016. Interviewed teh key informant and took some data analysis of occupancy rate of Occupancy Hotel Century Park Jakarta.There are three strategies used by the Jakarta Century Park sales & marketing team, Fortress defense as a strategy to maintain its market, Market Expansion as a strategy to expand its market share and Gerilya Strategy as a step in acquiring competitor market share as the main target. Based on the research result, Hotel Century Park Jakarta is able to compete with several four-star hotels in Jakarta and become the vanguard in the occupancy competition from 2013-2016.Keywords: Marketing Operational Strategy, Hotel Century Park Jakarta, Occupancy

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Bima Agus Setyawan

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Home Page

OAI Link

Editorial Team

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Location Kota tangerang, Banten INDONESIA

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Contact Name
Bima Agus Setyawan

Contact Email
lppm@umn.ac.id

Phone
-

Journal Mail Official
ultimamanagement@umn.ac.id

Editorial Address
-

Location
Kota tangerang,

Banten

INDONESIA