Ultima Management : Jurnal Ilmu Manajemen
Ultima Management : Jurnal Ilmu Manajemen merupakan Jurnal Ilmu Manajemen yang menyajikan artikel-artikel penelitian ilmiah dalam bidang manajemen serta isu-isu teoritis dan praktis terkini. Kajian mencakup Manajemen Stratejik, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Keuangan, Kewirausahaan, Investasi, Technopreneurship dan topik-topik lain yang berkaitan dengan manajemen perusahaan. Jurnal Ultima Management diterbitkan oleh Program Studi Manajemen – Universitas Multimedia Nusantara (UMN) secara berkala setiap enam bulanan.
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<![CDATA[FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION ]]>
<![CDATA[Evo Sampetua Hariandja]]>;
<![CDATA[Aurellia Adeline]]>;
<![CDATA[Ferdinandus Eric]]>;
<![CDATA[Yossel Christopher]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v13i1.1710
<![CDATA[Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing. Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention]]>
<![CDATA[PENGARUH INTERPERSONAL INFLUENCE, ALTRUISM, DAN ENVIRONMENT KNOWLEDGE TERHADAP GREEN PURCHASING BEHAVIOUR KONSUMEN THE BODY SHOP YANG DIMEDIASI OLEH ENVIRONMENT ATTITUDE ]]>
<![CDATA[Yokie Radnan Kristiyono]]>;
<![CDATA[Caroline Felim]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v13i1.1912
<![CDATA[Abstract-This research was conducted to determine the relationship between interpersonal influence, altruism, environmental knowledge and green purchasing behaviour mediated by environmental attitudes towards consumers of The Body Shop in the Jakarta, Tangerang, Depok, Bekasi and Bogor areas. This research will focus on consumers of The Body Shop where the researchers conducted this research because the awareness of young consumers towards environmentally friendly products is still low. This research was conducted using a quantitative approach. The data used in this study were collected through an instrument in the form of an electronic questionnaire, namely Google Form that was spread on social media. The findings of this research show that interpersonal influence has a positive and significant effect on environment attitude; altruism has a positive effect on environment attitude; environment knowledge has no positive effect on environment attitude; and environment attitude has a positive effect on green purchasing behaviour. The managerial implication that can be given from this research is that marketers can increase consumer knowledge of the environment so that it can encourage consumers to pay attention to their attitudes towards the environment and can lead to consumer buying behaviour for environmentally friendly products. Keywords: Interpersonal Influence; Altruism; Environment Knowledge; Green Purchasing Behavior; Environment Attitude]]>
<![CDATA[E-WALLET SERVICE INNOVATION, SERVICE DELIVERY, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY WITHIN SHOPEEPAY IN INDONESIA ]]>
<![CDATA[Devona Valencia]]>;
<![CDATA[Chrisanty Victoria Layman]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v13i1.1929
<![CDATA[Abstract- Indonesia's fast-growing digital payment industry is encouraging the emergence of new players. In a highly competitive industry and accompanied by COVID-19, e-wallet service providers compete to attract consumers and seller partners to use their services. This study aims to examine the effect of service innovation (SI), service delivery (SD), and customer satisfaction (CS) on customer loyalty (CL) of ShopeePay e-wallet users in Indonesia, especially during the COVID-19 outbreak. This study uses a quantitative method with non-probability sampling, namely judgment sampling, in which respondents are users of ShopeePay e-wallet service in Indonesia. Samples analyzed was 303 respondents with questionnaire data collection technique. The results shows that SI and SD mediated by CS, and CS itself has a positive and significant effect on CL of ShopeePay users in Indonesia. These findings indicate that ShopeePay Indonesia needs to develop SI and SD that meets customer needs and expectations to achieve CL. Keywords: Delivery; Indonesian e-wallet; Innovation; Loyalty; Satisfaction]]>
<![CDATA[PENGARUH OPENNESS DAN ENTREPRENEURIAL SELF-EFFICACY TERHADAP ENTREPRENEURIAL INTENTION DIMODERASI ENTREPRENEURSHIP EDUCATION DAN GENDER ]]>
<![CDATA[Andi Wijaya]]>;
<![CDATA[Agustin Ekadjaja]]>;
<![CDATA[Cindy Geovanny]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v13i1.1942
<![CDATA[Abstract - The purpose of this study was to determine the effect of openness to experience and entrepreneurial self-efficacy on entrepreneurial intention and examine the moderating role of entrepreneurship education and gender on the influence between entrepreneurial self-efficacy and entrepreneurial intention. The sample in this study was obtained by cross-sectional study and purposive sampling method using a questionnaire and obtained a sample of 104 students at one university in West Jakarta. The results of this study indicate that openness to experience has a positive and insignificant effect on entrepreneurial intention, entrepreneurial self-efficacy has a positive and significant effect on entrepreneurial intention, entrepreneurship education has a positive and insignificant effect as a moderating variable on the effect of entrepreneurial self. -efficacy on entrepreneurial intention and gender have a positive and insignificant effect as moderating variables on the effect of entrepreneurial self-efficacy on entrepreneurial intention. Students who have high curiosity and openness tend to be interested in trying new things to build a business and this does not depend on gender. Universities through their teaching staff are required to be able to inspire in creating individual entrepreneurial self-efficacy, through the task of making business models & direct business practices will provide an overview of the business world to strengthen students' intentions to become entrepreneurs and present teachers who are business practitioners judged to be able to act as role models. For students to emulate and thus will strengthen the individual's belief in entrepreneurial abilities Keywords: Openness to Experience; Entrepreneurial Self-Efficacy; Entrepreneurship Education; Gender; Entrepreneurial Intention]]>
<![CDATA[IMPACT OF GOOD CORPORATE GOVERNANCE TOWARDS CORPORATE VALUE WITH ENTERPRISE RISK MANAGEMENT AS MODERATING VARIABLE (EMPIRICAL STUDY OF FINANCIAL COMPANIES LISTED IN IDX FOR THE PERIOD 2017-2019) ]]>
<![CDATA[Lydia Sibarani]]>;
<![CDATA[Herlina Lusmeida]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v13i1.1957
<![CDATA[Abstract- This research aims to observe and analyze the impact of Good Corporate Governance towards Corporate Value as well as analyzing whether Enterprise Risk Management is able to moderate its impact. Good Corporate Governance is proxied by the presence of Independent Commissioners, Audit Committee, as well as Managerial Ownership. The population of this research includes all financial companies that publish their annual report in Bursa Efek Indonesia (BEI) over the period of 2017-2019. Data were analyzed using the multiple regression method and the moderated regression analysis. The result of this research found that Independent Commissioners and Audit Committee gives positive and significant impact towards Corporate Value while Managerial Ownership gives negative and insignificant impact towards Corporate Value. Enterprise Risk Management is not able to moderate the impact of Independent Commissioner and Managerial Ownership towards Corporate Value but is able to moderate the impact of the Audit Committee towards Corporate Value. Keywords: Audit Committee; Corporate Value; Corporate Governance; Independent Commissioner; Managerial Ownership]]>
<![CDATA[INFLUENCE OF INTEREST, PRICE, PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE ON PURCHASING DECISIONS IN TRAVELOKA APP ]]>
<![CDATA[Tanggor Sihombing]]>;
<![CDATA[Dosma Sihombing]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v13i1.1968
<![CDATA[Abstract - This research was conducted to test and analyze the influence of interest, price, product quality, promotion, and brand image on purchasing decisions. The method used in this research was Structural Equation Modeling (SEM) using the SmartPLS application. The population in this study consisted of Traveloka application users with a total of 137 respondents. The study used purposive sampling with 104 respondents. The test results show that interest variable has a positive and significant effect toward purchasing decisions of Traveloka application users, while the price, product quality, promotion, and the variables of brand image have no significant effect toward users purchasing decisions of Traveloka application. Keywords: Price; Product Quality; Promotion; Brand Image; Interest]]>
<![CDATA[ANALISIS HUBUNGAN ENJOYMENT, ENTERTAINMENT, EDUCATION, FLOW DAN DESIGN BACKGROUND DALAM VIRTUAL TOURISM SELAMA COVID-19 ]]>
<![CDATA[Nur Amalyna Yusrin]]>;
<![CDATA[Natasya Sugianto]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v13i1.1987
<![CDATA[Abstract- COVID-19 has a significant impact for Indonesian tourism industry and MSMEs (Micro, Small, Medium, Entreprises) where are strong leaning on direct interaction. This condition causes has a significant impact on the decline of national tourism economy. It impacts to a contraction of 88.82% in 2020 which increases the risk of loss by IDR 54.6 trillion if it occurs during the year. It is as a result government’s policy to keep the distance to break the COVID-19 spread however, tourism well known as an industry where cannot be separated by human touch and visitors direct experience. In this digital development era, virtual tourism becomes the alternative solution to reduce contraction rate implemented by tourism entrepreneur and the Indonesian Ministry of Tourism and Creative Economy. When talking about technology, we will discuss how it is executed in the present and the development of its implementation for the next 10 years. Existing research focuses on the marketing elements of virtual tourism, therefore, it is important to analyse which elements in the virtual tourism experience are able to attract the attention of tourists for continuance using virtual tourism. Researcher implement quantitative methods by distributing questionnaires to 308 respondents to millennial labor force in urban cities. Researchers used TAM (Theory of Acceptance Model) to see the effect of enjoyment, entertainment, education as Perceived Ease of Use (PEOU) and Flow and Design Background as Perceived Usefuless (PU). The results of this study indicates Education, Flow and Design Background elements have direct positive effect on increasing tourist attention using Virtual Tourism. This research is expected to be able to contribute to the development of virtual tourism technology and how it is implemented in Marketing 5.0 Keywords: Virtual Touris;, Continuance Purchase Intention; Percevived Eased of Use; Perceived of Usefulness]]>
<![CDATA[DETERMINANTS OF FIRM VALUE ON CONSUMPTION SECTOR IN INDONESIA ]]>
<![CDATA[Ji Kyoung Jang]]>;
<![CDATA[Prio Utomo]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v13i1.2033
<![CDATA[Abstract- The purpose of study is to understand the dominan determinants factor which is debt to asset ratio, current ratio, dividend payout ratio and firm size that will influence the firm value in consumer goods companies in Indonesia. To able to maintain dan increase the Indonesia economic growth, Investment and consumption are two main contributor to sustainable economic growth in Indonesia. The study seek for more understanding the determinant that influence the firm value that could support investor decision in consumer goods The study seek for relationship between determinants to predict firm value in the consumption industry which previously done in other sector with inconclusive result. The sample used in this research came from the financial report of 10 of 50 public listed company in IDX between 2013-2017 has high credibility and stability with purposive sampling. The Multiple Regression of modeling are used to analyze the relationship between determinants. The debt to asset ratio, current ratio, and firm size are affect the firm size significantly except for the devident payout ratio, with debt to asset ratio with the most effecting factor. DAR can reflect how financially stable a company is. The higher the ratio, the higher the degree of leverage and, consequently, the higher the risk of investing in that company. Keywords: Firm Size; Consumer Goods; Debt to Asset Ratio; Current Ratio; Firm Size; Dividend Payout Ratio]]>
<![CDATA[ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA ANGGOTA DITLANTAS KEPOLISIAN DAERAH NTT ]]>
<![CDATA[John EHJ FoEh]]>;
<![CDATA[Eliana Papote]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v13i1.2046
<![CDATA[Abstract- The research objectives were to determine: 1) The description of performance, organizational culture, education and training, competence and work motivation of Indonesian National Police members at the Traffic Directorate of East Nusa Tenggara Regional Police; 2) The influence of organizational culture, education and training, competence and work motivation on the performance of Police members at the East Nusa Tenggara Regional Police Traffic Directorate. The study was conducted on all members of the East Nusa Tenggara Police Traffic Directorate with 145 respondents. The data collected were analyzed descriptively based on the results of processed data using the method of Structural Equation Model. The results of descriptive analysis showed that the achievement of the indicators for each variable is as follows: Performance = 67.68 (Good Enough), Organizational Culture = 68.84 (Good), Competence = 67.93 (Good Enough), Education and Training = 67.45 (Good Enough), and Work Motivation = 68.55 (Good). Furthermore, the results of SEM analysis showed that Organizational Culture, Education and Training, Competence and Work Motivation had a positive and significant effect on the Performance of the investigated Police Members. This research is still limited to the 4 variables used so that testing is needed on other variables such as; leadership style, compensation, work atmosphere, work facilities and others with job satisfaction as an intervening variable. Keywords: Performance; Organizational Culture; Education and Training; Competence; Work Motivation]]>
<![CDATA[STREET FOOD VENDORS’ HYGIENE AND SANITATION PRACTICE IN JAKARTA STREET FOOD COURTS (PUJASERA) ]]>
<![CDATA[Anton Harianto]]>;
<![CDATA[Edvi Gracia Ardani]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v13i1.2058
<![CDATA[Abstract- The existence of food street vendors in Jakarta Indonesia has been regulated by a Governor regulation for its improved management and arrangement in 2015. The food street vendors were unregulated and uncontrollable that disturb other street users, become organized with infrastructure support and empowerment plan from the government. The support structure from the local government is to construct food street courts to give basic facilities required for such business. The evolution from unregulated street vendors to a more organized locus for street vendors was supposed to be supported by empowerment. The study aims to investigate how food street vendors feels in facing the changes of business situation in general. For this purpose, a qualitative method with descriptive approach using observations and in-depth interview with the food street vendors. The findings of the research show that the food street vendors feel more confident in selling their food product whereas they have not implemented hygiene and sanitation as it is supposed to be. Thus, it is recommended to enhance the empowerment plan by looking at closely on the communication media to develop the capacity of the food street vendors. Keywords: Food Hygiene; Micro Business; Street Food; Street Vendor Sanitation]]>
