Ultima Management : Jurnal Ilmu Manajemen
Ultima Management : Jurnal Ilmu Manajemen merupakan Jurnal Ilmu Manajemen yang menyajikan artikel-artikel penelitian ilmiah dalam bidang manajemen serta isu-isu teoritis dan praktis terkini. Kajian mencakup Manajemen Stratejik, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Keuangan, Kewirausahaan, Investasi, Technopreneurship dan topik-topik lain yang berkaitan dengan manajemen perusahaan. Jurnal Ultima Management diterbitkan oleh Program Studi Manajemen – Universitas Multimedia Nusantara (UMN) secara berkala setiap enam bulanan.
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<![CDATA[CONSUMER IMPULSE BUYING BEHAVIOUR: THE ROLE OF CONFIDENCE AS A MODERATING EFFECT ]]>
<![CDATA[Yokie Radnan Kristiyono]]>;
<![CDATA[Kimberly Gozali]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i2.2937
<![CDATA[Abstract- To evaluate impulse buying behaviour in consumers and how confidence moderates the variables being tested, which is an interesting phenomenon considering the fact that personal values and perceptions dictate each and every individual’s behaviour as a consumer. This research paper attempts to elaborate consumer behaviour of individuals who purchase on impulse through social comparison, materialistic tendencies, negative affectivity, and confidence levels of individuals. This research topic is relatively new as there hasn’t been any study done which examines impulse buying in Indonesian citizens with the following variables that have been conducted in Vietnam, let alone conducted under post Covid-19 conditions. The data gathered was obtained through a Google Forms questionnaire in which respondents had to use the Likert Scale to rate the agreeability of each statement. The data was compiled and processed using Smart-PLS 4 software. This research showed that social comparison and materialism positively impacted impulse buying but negative affect did not. Furthermore, confidence moderated the relationship between social comparison and impulse buying but did not moderate the relationship between impulse buying and social comparison. It can be concluded that everyone is unique in terms of behaviour and mindset which may benefit marketers to develop effective marketing strategies to induce purchasing behaviours. This research may also act as a reminder for consumers to spend wisely. Keywords: Impulse Buying; Social Comparison; Materialism; Negative Affect; Confidence]]>
<![CDATA[PENGARUH KEBAJIKAN, INTEGRITAS, KOMPETENSI, DAN KUALITAS INFORMASI TERHADAP INTENSI MEMBELI PRODUK DI INSTAGRAM ]]>
<![CDATA[Susilo, Purnama Jaya]]>;
<![CDATA[Laksmidewi, Dwinita]]>
<![CDATA[ ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i2.1737
<![CDATA[Abstract - The Instagram application is currently a popular application for selling products, including fashion products, by young people in Indonesia society. This study aims to examine the effect of perceived benevolence or the perception that stores on Instagram do good things, the integrity or honesty of stores, the competence, and the quality of the information provided by stores on Instagram, on purchase intentions. The research was conducted using a survey method, with consumer respondents who shop online for fashion products on Instagram. Hypothesis testing using mediation test with SPSS macros. The results show that perceived benevolence, integrity, and competence have a positive effect on purchase intention and are significantly mediated by consumer trust. Keywords: Perceived Benevolence; Integrity; Competence; Quality of Information; Trust; Instagram]]>
<![CDATA[ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PRODUK HIJAB ORGANIK: PENERAPAN THEORY OF PLANNED BEHAVIOR, PCE DAN ENVIRONMENTAL KNOWLEDGE ]]>
<![CDATA[Hamdiah, Diana Fajri]]>
<![CDATA[ ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i2.2053
<![CDATA[Abstract- The growth in the number of Muslims in Indonesia is one of the main triggers that drive the growth of Indonesia's Muslim fashion industry. This Muslim fashion business opportunity makes business people compete to innovate their products. Zayana Organic offers a new opportunity for organic hijab made by sustainable production methods to replace conventional and polyester hijab for environmental protection and sustainable business development. Although the organic hijab is an interesting innovation, it turns out that Zayana itself has challenges in getting new customers. This is presumably because there are still many people who doubt the benefits of organic hijab products. In addition, the attention of Indonesian people's awareness of the environment and health is still relatively low, the price of environmentally friendly products which is quite expensive has made business people who produce organic products such as Zayana Organic have the challenge to maintain and develop their business. This study aimed to provide insights on factors influencing purchase intention to organic hijab. An online survey was conducted and multiple regression analysis was used to test the relationships among the variables. 160 eligible survey responses were gathered for data analysis and hypothesis testing using SPSS version 23 software. The results indicate that attitude, subjective norms, perceived consumer effectiveness, and environmental knowledge positively influence purchase intention to Zayana Organic hijab. Meanwhile, the effect of perceived behavioral control is insignificant. Keywords: Attitude; Subjective Norms; Perceived Behavioral Control; Perceived Consumer Effectiveness; Environmental Knowledge; Purchase Intention; Sustainable Fashion; Organic Hijab]]>
<![CDATA[KEY SUCCESS FACTORS IN THE FAST FASHION BUSINESS DURING A PANDEMIC ]]>
<![CDATA[Valerie, Margaret]]>;
<![CDATA[Elvina, Janet]]>;
<![CDATA[Cristie, Lizzet]]>;
<![CDATA[Litania, Lidya]]>;
<![CDATA[Tjoandra, Matthew]]>;
<![CDATA[Widjojo, Handyanto]]>
<![CDATA[ ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i2.2680
<![CDATA[Abstract - Fashion offers the ability to express one's lifestyle and personality. This study aims to determine the factors that influence people's purchasing preferences for fast fashion compared with slow fashion during the COVID-19 pandemic. Mixed-method research was conducted through literature reviews, interviews, focus group discussions, and a survey. The qualitative research findings reveal that consumers prefer purchasing fast fashion compared to slow fashion. Afterward, the quantitative research was performed on 245 data sets gained from online questionnaires. The respondents involve those who bought fast fashion in the last three months. Results from regression analysis using SPSS prove that price, style, social media, and brand positively affect purchasing preferences for fast fashion. This study offers a presage for the fashion industry to build the value of the brand by considering the concoction of price and style as well as communicating it through the proper social media. Keywords: Fast Fashion; Price; Style; Social Media; Brand; Buying Preferences]]>
<![CDATA[EVALUATION OF QUALITY MANAGEMENT SYSTEM USING ISO 9001:2015 AT STARTUP COMPANY ]]>
<![CDATA[Anggraeni, Luqyana Fitri]]>;
<![CDATA[Wella, Wella]]>;
<![CDATA[Suryasari, Suryasari]]>
<![CDATA[ ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i2.2850
<![CDATA[Abstract- The Company requires international standards to be recognized by large companies. The international standard that can be used is ISO 9001:2015, were before implementing directly to formal institutions, companies need to conduct a self-assessment on the achievement of ISO 9001:2015 implementation. The ISO 9001:2015 international quality management system is based on ten principles. These principles are used by senior management as a framework that guides the organization towards improving performance. The rating scale consists of Very Poor, Poor, Moderate, Good, and Very Good, which is converted into a maturity level. The implementation of ISO 9001:2015 has been going well, where the average maturity level obtained by The Company is at levels 3 to 4. Keywords: ISO 9001:2015; Maturity Level; Quality Management]]>
<![CDATA[PERILAKU PENGGUNAAN "QRIS BRI BRIMO” PADA PEDAGANG SEBAGAI ALAT TRANSAKSI PEMBAYARAN DIGITAL ]]>
<![CDATA[Wibowo, Praditya]]>;
<![CDATA[Rimadias, Santi]]>
<![CDATA[ ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i2.2851
<![CDATA[Abstract- This study aims to analyze the behavior of using "QRIS BRI BRIMO" at merchants as a means of digital payment transactions in Indonesia. This study uses a descriptive research design approach with empirical data collected through an online survey of 100 merchants who adopt "QRIS BRI BRIMO" as a means of digital payment transactions. Data was collected using an online questionnaire from May to August 2022. Empirical data was then processed using the Structural Equation Model Partial Least Square (SEM PLS) to test some of the hypotheses proposed. The results of the study explained that Behavioral Intention proved to have a positive effect on Use Behavior, but Facilitating Conditions proved to have no effect on Use Behavior. Effort Expectations and Social Influence have been shown to have a positive effect on Behavioral Intentions, whereas Attitudes, Performance Expectations, and Facilitation Conditions have been shown to have no effect on Behavioral Intentions. In addition, Trust and Effort Expectations have been shown to have a positive effect on Attitudes, but Performance Expectations have been shown to have no effect on Attitudes. The implications of this research become a reference for the banking industry in designing a payment system in the form of the QRIS feature as a means of digital payment transactions. Keywords: QRIS; Trust; Attitude; Behavioral Intention; Use Behaviour.]]>
<![CDATA[PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PRODUK INDOMIE DI SUPERINDO KECAMATAN BABELAN, KABUPATEN BEKASI ]]>
<![CDATA[FoEh, John EHJ]]>;
<![CDATA[Anggoro, Dimas Priyo]]>
<![CDATA[ ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i2.2858
<![CDATA[Abstract- The purpose of this study was to determine the effect of the independent variables, namely brand image, product quality and promotion on the dependent variable, namely consumer loyalty through the intervening variable, namely customer satisfaction. This research was conducted in Superindo, Babelan District, Bekasi Regency. The method used in this study is a quantitative method. The data used in this study is primary data using a questionnaire. The sampling method in this study used the Accidental Sampling technique. The population of this research is all consumers who visit Superindo, Babelan District, Bekasi Indomie Regency, which an average of 580 visitors in a month. The number of samples used in this study was 221 respondents calculated using the table for determining the number of samples developed by Isaac and Michael. The method of analysis uses Descriptive Quantitative Analysis, Multiple Linear Regression Analysis and Path Analysis. The data was processed using SPSS version 25 data analysis software. The results of this study indicate that brand image, product quality and promotion simultaneously or partially have a positive and significant effect on consumer satisfaction, while brand image, product quality and customer satisfaction partially have a positive and significant effect on consumer loyalty of Indomie products in Superindo, Babelan District, Bekasi Regency Keywords: Consumer Loyalty; Brand Image; Product Quality; Promotion; Consumer Satisfaction]]>
<![CDATA[EMOTIONLESS DECISION. A COIN FLIP INVESTMENT DECISION, IS THAT WORTHED? ]]>
<![CDATA[Kiky, Andreas]]>
<![CDATA[ ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i2.2878
<![CDATA[Abstract- This article tries to test whether emotionless decisions (a coin flip) in investment decision-making could outperform human judgment due to superiority in avoiding behaviour bias caused by emotion. However, research about a coin flip in the investment decision is rarely can be found due to a lack of a solid foundation. Research problem in this article: Would the coin flip in investment decisions outperform human judgment in terms of investment wealth under the short-term trading range? The originality of this research is no prior research has been interested in checking the superiority of coin flip decisions in real investment due to the risk of uncertainty. This research finds a suitable environment (stock market competition) as the place to check the validity of the idea. This research uses a simple coin flip experiment to decide whether to sell or hold the investment asset during the stock competition. The result of investment wealth from the coin flip will be compared with the rest of the participants. A standard normal distribution (z) and (t) is used to check whether the coin flip wealth consistently falls into the top 5% or 1% of the right tail. Before that, the Kolmogorov-Smirnoff test is conducted to ensure the distribution follows the normal distribution shape. Using a coin flip for investment decisions is not outperform human judgment and winning the competition. Investment decision-making is an art between handling complex rational thinking about risk and managing the emotion in the process. Keywords: Coin Flip Decision; Investment Decision; Stock Competition; Emotionless Decision]]>
<![CDATA[PENGARUH PERUBAHAN KASUS POSITIF COVID-19 DAN NILAI TUKAR TERHADAP INDEKS HARGA SAHAM DI INDONESIA ]]>
<![CDATA[Fitriani, Santi]]>;
<![CDATA[Nuraya, Ahmad Setiawan]]>
<![CDATA[ ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i2.2904
<![CDATA[Abstract- This study aims to analyze whether the Jakarta Composite Index is affected by changes in the positive cases of Covid-19 in Indonesia and the Rupiah against the US$. This research was motivated by the high number of positive cases of COVID-19 in Indonesia which affected economic activity in Indonesia. The sample in this study was determined using the purposive sampling method, so that a sample of 52 observations was obtained. The variables in this study were the weekly average data of the Composite Stock Index (IHSG) on the Indonesia Stock Exchange and Positive Cases of Covid-19 and the Rupiah against US$ which is for the period March 2, 2020 – March 7, 2021. This study uses secondary data in the form of time series measured using the multiple linear regression analysis method. The results of the study found that the Positive Case of Covid-19 had a significant negative effect on the JCI and the Rupiah on the US $ had a non-significant positive effect. Keywords: Composite Stock Price Index; COVID-19; US$; Share; Capital market]]>
<![CDATA[LEVERAGE EFFECT BETWEEN ISLAMIC STOCK AND SRI INDICES: CASE OF INDONESIA ]]>
<![CDATA[Hendranastiti, Nur Dhani]]>
<![CDATA[ ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i2.2912
<![CDATA[Abstract- This paper examines the difference in leverage effect between the Islamic stock index and the SRI index using the Indonesian data for a period before and during-after the COVID-19 pandemic. The interrelated issues of health and environment, starting from the COVID-19 pandemic, energy use, and environmental issues can have a different effects on different asset classes. With the distinctive feature of the Islamic stock index and SRI index, it can attract investors who want to diversify their portfolio to hedge against the health and environmental crisis. This study aims to examine the volatility risk in ISSI and SRI-Kehati as an impact of various events in 2020-2022. This paper attempts to test the leverage effect for a longer period incorporating the various major events in 2020-2022. This study uses daily price index data of ISSI and SRI-Kehati Index for the period 10/04/2013-28/11/2022 and employed the ARMA-EGARCH models to answer the objectives. The results show that there is a leverage effect in ISSI and SRI-Kehati for a period before and during-after the COVID-19 pandemic although the magnitude is lower after the during-after pandemic. The leverage effect indicates that the negative return that occurred in the constituents of both indices leads to higher volatility, implying that both indices are not prone to various events. The lower magnitude of the leverage effect on SRI-Kehati can give better assurance for investors regarding the volatility risk of the index. Keywords: Islamic Stock Index; SRI Index; COVID-19; Crisis; Leverage Effect]]>
