Article Per Year (5 Year)
p-Index From 2021 - 2026
4.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Atma Jaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application Prosiding Working Papers Series In Management Martabe : Jurnal Pengabdian Kepada Masyarakat Ultima Management : Jurnal Ilmu Manajemen Business Management Journal Program Studi Manajemen Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia International Journal of Environmental, Sustainability, and Social Science International Journal of Science and Society (IJSOC) Jurnal Manajemen Indonesian Community Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia Journal of Business Studies and Management Review International Journal of Application on Economics and Business Jurnal Manajemen Maranatha
Theresia Dwinita Laksmidewi
Fakultas Ekonomi Dan Bisnis Universitas Katolik Indonesia Atma Jaya, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 40 Documents
Search

 1   2   3   4 
PARTISIPASI PELANGGAN, ANTESEDEN DAN PENGARUHNYA TERHADAP KUALITAS JASA: PERSPEKTIF SERVICE-DOMINANT LOGIC Laksmidewi, Dwinita
Jurnal Manajemen Vol 11, No 2 (2014): Jurnal Manajemen
Publisher : Jurnal Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.578 KB)

Abstract

This paper studies customers as active participants in service encounter. Based on Service-Dominant Logic perspective, this paper discusses previous research related to antecedents of customer participation, and its effect on service quality. The author reveals that there is an inconsistency in previous research, the customer participation has a positive effect or otherwise negatively affect the perceived service quality. The author proposes some proposition that perceived service risk, customer readiness, and perceived control are antecedents of customer participation. Further, the author proposes that the effect of value creation on service quality is moderated by customer culture and organizational culture. Keywords: Customer Participation, Service-Dominant Logic, and Service Encounter
PENGARUH CUSTOMER EXPERIENCES TERHADAP REVISIT INTENTION DENGAN MEDIASI LEARNING IN MUSEUM DAN VISITOR SATISFACTION DI MUSEUM WAYANG Dewi, Intan Audrey Indira; Laksmidewi, Dwinita
Jurnal Manajemen Vol 12, No 2 (2015): Jurnal Manajemen
Publisher : Jurnal Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.274 KB)

Abstract

Revitalization of the museum in various cities in Indonesia by the government, including in Jakarta, aims to increase visits. To support this objective, museum needs to do the proper marketing strategies, one through experiential marketing approach.This study aims to reveal the effect of the customer experience on revisit intention with learning in museum and visitor satisfaction as mediation, from the perspective of museum visitors. This research was conducted at Museum Wayang, Jakarta. The result showed that customer experience in termsof five dimensions namely, sense, feel, think, act, and relate have positive effect on revisit intention through learning in museum and visitor satisfaction as mediating variables.Keywords: museum, experiential marketing, learning in museum, visitor satisfaction, revisit intention
PARTISIPASI PELANGGAN, ANTESEDEN DAN PENGARUHNYA TERHADAP KUALITAS JASA: PERSPEKTIF SERVICE-DOMINANT LOGIC Laksmidewi, Dwinita
Jurnal Manajemen Vol 11 No 2 (2014): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.578 KB)

Abstract

This paper studies customers as active participants in service encounter. Based on Service-Dominant Logic perspective, this paper discusses previous research related to antecedents of customer participation, and its effect on service quality. The author reveals that there is an inconsistency in previous research, the customer participation has a positive effect or otherwise negatively affect the perceived service quality. The author proposes some proposition that perceived service risk, customer readiness, and perceived control are antecedents of customer participation. Further, the author proposes that the effect of value creation on service quality is moderated by customer culture and organizational culture.
STUDI TENTANG EFEK GREEN ADVERTISING PADA INTENSI MEMBELI DENGAN PERILAKU PEDULI LINGKUNGAN SEBAGAI MODERASI Laksmidewi, Dwinita
Jurnal Manajemen Vol 20, No 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.859 KB) | DOI: 10.24912/jm.v20i1.64

Abstract

Studi ini bertujuan meneliti apakah iklan bertema lingkungan (green advertising) memiliki efek yang positif terhadap perilaku konsumen. Penelitian menggunakan metode eksperimen yang terdiri dari 2 studi. Hasil studi 1 memperlihatkan bahwa green advertising berpengaruh positif terhadap intensi membeli, melalui mediasi brand attitude dan sikap terhadap iklan. Perilaku peduli lingkungan memiliki peran moderasi, green advertising dapat berpengaruh langsung terhadap intensi membeli pada konsumen yang memiliki perilaku peduli lingkungan yang sangat tinggi. Studi 2 menunjukkan bahwa apabila konsumen diberikan pengetahuan tentang isu lingkungan, maka green advertising akan berpengaruh positif terhadap brand attitude, yang kemudian berpengaruh terhadap intensi membeli.This study aims to examine whether green advertising has positive effect on consumer behavior. The study uses an experimental method that consists of two studies. Study 1 results show that green advertising have positive effect on purchase intention, through the mediation of brand attitude and attitude toward advertising. Green behavior has a moderation role; green advertising has direct effect on purchase intention when consumers have a high green behavior. Study 2 shows that brand attitude will be higher when consumers have highenvironmental knowledge, and then should have a positive effect on purchase intention as the result.
The Effect of Anthropomorphic Appeal on Consumer Protective Behavior in Service Facilities Laksmidewi, Dwinita
Jurnal Manajemen Vol 25, No 3 (2021): October 2021
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v25i3.763

Abstract

Implementing health protocols, wearing masks, and maintaining physical distance in the service facilities are necessary during this Covid-19 pandemic. So, we need a health appeal message in the service industry to discipline consumer behavior. This study examines the effects of anthropomorphic persuasive appeal on consumer protective behavior. This study consists of two studies and used an experimental method. The results showed that the anthropomorphic persuasive message made consumers feel more fear, understand the message more easily, and perceive that the object had more power. The effect of messages on protective behavior is significantly mediated by fear. Meanwhile, ease of understanding and power are not significant mediations. Study 2 which focuses on the application in service facilities also shows that anthropomorphic appeal can influence protective behavior. These results indicate that the emotional aspect, in this case, the fear of consumers, has more influence on protective behavior.
The Effect of Health Warnıngs in Cıgarette Packagıng on Repurchase Intentıon: A Study on Indonesıan Consumers Dwinita Laksmidewi; Leonard Surijadi Jonatan
APMBA (Asia Pacific Management and Business Application) Vol 4, No 3 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (807.02 KB) | DOI: 10.21776/ub.apmba.2016.004.03.3

Abstract

This study aims to examine the effect of health warnings on cigarette packs which are mortality-themed on repurchase intention, based on the perspective of terror management theory. This study used an experimental method with Indonesian adult smokers as participants. The results indicate that mortality warnings on cigarette packs conveyed in the form of pictures are more effective to influence the perception of health risks, compared to text warnings. The picture of deadly diseases caused by smoking ismore effective than the pictures do not show the deadly disease. Perceived health risk significantly mediates the effect of mortality warning on cigarette repurchase intention. However, smoking self-esteem does not significantly moderate the effect.
PENGARUH CUSTOMER EXPERIENCES TERHADAP REVISIT INTENTION DENGAN MEDIASI LEARNING IN MUSEUM DAN VISITOR SATISFACTION DI MUSEUM WAYANG Intan Audrey Indira Dewi; Dwinita Laksmidewi
Jurnal Manajemen Vol 12 No 2 (2015): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.274 KB) | DOI: 10.25170/jm.v12i2.814

Abstract

Revitalization of the museum in various cities in Indonesia by the government, including in Jakarta, aims to increase visits. To support this objective, museum needs to do the proper marketing strategies, one through experiential marketing approach.This study aims to reveal the effect of the customer experience on revisit intention with learning in museum and visitor satisfaction as mediation, from the perspective of museum visitors. This research was conducted at Museum Wayang, Jakarta. The result showed that customer experience in terms of five dimensions namely, sense, feel, think, act, and relate have positive effect on revisit intention through learning in museum and visitor satisfaction as mediating variables.
PARTISIPASI PELANGGAN, ANTESEDEN DAN PENGARUHNYA TERHADAP KUALITAS JASA: PERSPEKTIF SERVICE-DOMINANT LOGIC Dwinita Laksmidewi
Jurnal Manajemen Vol 11 No 2 (2014): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.578 KB) | DOI: 10.25170/jm.v11i2.824

Abstract

This paper studies customers as active participants in service encounter. Based on Service-Dominant Logic perspective, this paper discusses previous research related to antecedents of customer participation, and its effect on service quality. The author reveals that there is an inconsistency in previous research, the customer participation has a positive effect or otherwise negatively affect the perceived service quality. The author proposes some proposition that perceived service risk, customer readiness, and perceived control are antecedents of customer participation. Further, the author proposes that the effect of value creation on service quality is moderated by customer culture and organizational culture.
PENGARUH DAYA TARIK PERASAAN BERSALAH DALAM PESAN DONASI TERHADAP PERILAKU DONASI KONSUMEN Dwinita Laksmidewi; Reinandus Aditya Gunawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i1.002

Abstract

Perilaku konsumen mendonasikan barang atau uang untuk amal saat ini telah banyak berubah. Perlu daya tarik kreatif dalam pesan donasi agar program amal lebih berhasil. Penelitian ini bertujuan untuk mengkaji apakah perasaan bersalah dalam pesan donasi dapat mempengaruhi intensi donasi konsumen. Penelitian dilakukan dengan metode eksperimen, dengan partisipan konsumen milenial muda. Hasil Studi 1 menunjukkan bahwa perasaan bersalah berpengaruh signifikan terhadap intensi berdonasi, dimediasi oleh perceived consumer effectiveness. Diterapkan pada pesan donasi, hasil Studi 2 memperlihatkan bahwa pesan donasi yang menggunakan daya tarik perasaan bersalah menimbulkan empati dan rasa tanggungjawab yang berpengaruh signifikan pada intensi berdonasi, dan dimediasi oleh perasaan bersalah.
ANTROPOMORFISME KONSUMEN PADA ALAM DAN PENGARUHNYA PADA SIKAP TERHADAP PROGRAM GREEN CAUSE-RELATED MARKETING Dwinita Laksmidewi; Yasintha Soelasih
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 1 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.237 KB)

Abstract

Abstract: Anthropomorphism is defined as the attribution of human characteristics inanimals, plants, or inanimate objects. In Indonesian society, natural objects such asmountains, sea, and trees are often anthropomorphized. Anthropomorphism tendency islinked to one's moral behavior, including behavior towards nature. This paper aims toexamine the relationship between consumer's anthropomorphism of nature and his moralattitude toward nature, namely in the form of attitudes toward the green cause-relatedmarketing program. The results showed that anthropomorphism of nature positively affectsconsumer attitudes toward green cause-related marketing program, which are significantlymediated by environmental knowledge and green behavior.Keywords: anthropomorphism, green behavior, cause-related marketingAbstrak: Antropomorfisme didefinisikan sebagai pengenaan ciri-ciri manusia pada binatang,tumbuh-tumbuhan, atau benda mati. Pada masyarakat Indonesia, benda alam seperti gunung,laut, pohon seringkali diantropomorfiskan. Kecenderungan antropomorfisme mempunyaiketerkaitan dengan perilaku moral seseorang, termasuk perilaku terhadap alam. Penelitian inibertujuan untuk mengkaji keterkaitan antara antropomorfisme konsumen terhadap alamdengan sikap moralnya terhadap alam, yaitu dalam wujud sikap terhadap program causerelatedmarketing. Hasil menunjukkan bahwa antropomorfisme pada alam berpengaruhpositif terhadap sikap konsumen akan program cause-related marketing, yang secarasignifikan dimediasi oleh pengetahuan mengenai masalah lingkungan alam dan perilakuhijau.Kata kunci: antropomorfisme, perilaku hijau, cause-related marketing
Co-Authors Agustinus Purna Irawan Antonius Singgih Setiawan Brian Jordy Budirahardjo, Mario Catherine Shania Prahandani Danendra, Albertus Raditya Eryuniyanti, Eryuniyanti Estri Cinta Tyas Gusti Ginting, Nencilia Agita Glen Samuel Intan Audrey Indira Dewi Intan Audrey Indira Dewi, Intan Audrey Indira Johnson Jonatan Jonatan Kartika Sari Kumara, Kairos Leonard Surijadi Jonatan Leonard Surijadi Jonatan, Leonard Surijadi Mathea, Nessa Nencilia Agita Ginting Nessa Mathea Olivia SUREJA Purnama Jaya Susilo Putri Daniela Christine Farida Uli R. Aditya Gunawan, R. Aditya Rakhdiny Sustaningrum Samoedro, Erlang Stefano Capriati Winarno Sumani Sumani Susilo, Purnama Jaya Yasintha Soelasih Yohanes Arianto Budi Nugroho