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Ultima Management : Jurnal Ilmu Manajemen
Published by Universitas Multimedia Nusantara
ISSN : 20854587     EISSN : 2549404X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ultima Management : Jurnal Ilmu Manajemen merupakan Jurnal Ilmu Manajemen yang menyajikan artikel-artikel penelitian ilmiah dalam bidang manajemen serta isu-isu teoritis dan praktis terkini. Kajian mencakup Manajemen Stratejik, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Keuangan, Kewirausahaan, Investasi, Technopreneurship dan topik-topik lain yang berkaitan dengan manajemen perusahaan. Jurnal Ultima Management diterbitkan oleh Program Studi Manajemen – Universitas Multimedia Nusantara (UMN) secara berkala setiap enam bulanan.
Arjuna Subject : -
Articles 22 Documents
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Search results for , issue "Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen" : 22 Documents clear
THE IMPACT OF E-BANKING SERVICE QUALITY ON E-BANKING SATISFACTION AND E-BANKING LOYALTY Singh, Rajesh Prettypal
ULTIMA Management Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3665

Abstract

Abstract - The usage of online payment is increasing rapidly worldwide. The increasing digitalization has led to the gradual integration of online banking services into the modern marketplace, catering to customer needs. The study aims to understand the impact of e-banking service quality on e-banking satisfaction and e-banking loyalty. Researching how e-banking satisfaction and e-banking loyalty can be achieved through e-banking service quality will help banking sectors survive in competitiveness. A quantitative methodology was used as a research design. The propositions of the study were tested using Structural Equation Modelling-Partial Least Squares (SEM-PLS). Google Form with 157 respondents was used to collect the data. The study found that there's a positive significant influence between privacy & security, as well as a positive significant influence between website/app design with e-banking satisfaction. However, there's no significant influence between reliability and customer service & support with e-banking satisfaction. Findings indicate that privacy & security and website/app design play a very important role in achieving customer satisfaction as it has become the basis of customers interpret and interacts with online banking. This research adds up considerably to the literature of bank marketing, and also academicians since it demonstrates the way internet banking service quality determinants predict e-satisfaction which ultimately raises the e-loyalty of users. This study contributes to the existing literature on e-banking service quality and provide valuable insights for e-banking businesses in Indonesia. Keywords: Cognitive Motivational Relational Theory (CMR); Customer Service & Support; e-Banking Loyalty; e-Banking Service Quality; e-Banking Satisfaction; Reliability; Privacy/Security; Website/App Design
GEN Z INVESTMENT DECISION: ROLE OF FINANCIAL LITERACY, INTEREST AND RISK TOLERANCE USING LOGISTIC REGRESSION Yusup, Adi Kurniawan; Gunawan, Kartikasari
ULTIMA Management Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3667

Abstract

Abstract- The number of Generation Z individuals who invest in high-risk financial instruments is increasing. This trend is interesting because high-risk investments commonly tend to attract older and more experienced investor. This study aims to analyze the impact of financial literacy and financial interest on investment decisions of Generation Z in high-risk assets, with risk tolerance as a moderating factor. Theory of Planned Behavior (TPB) is used to formulate the hypotheses. This study used quantitative method and the data is collected by distributing the questionnaires to the respondents. The sample of this study is 401 Generation Z individuals in Surabaya who are over 17 years old and thus legally able to invest according to Indonesian regulations. We conduct logistic regression analysis to test the hypotheses. The findings reveal that financial literacy does not affect investment decisions in high-risk assets, whereas financial interest has a positive effect. Furthermore, risk tolerance does not moderate the relationship between financial literacy and investment decisions. However, a high level of risk tolerance strengthens the positive effect of financial interest on investment decisions in high-risk assets. This research contributes new insight for investment companies and government to boost financial interest through engaging activities like gamified financial tools and interactive workshops. Keywords: Financial Literacy; Financial Interest; Generation Z; Investment Decision; Risk Tolerance

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