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Ultimacomm: Jurnal Ilmu Komunikasi

FIKOM
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Published by Universitas Multimedia Nusantara

ISSN : 20854609 EISSN : - DOI : -

Core Subject : Education,

Languange, Linguistic, Communication & Media

Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.

Arjuna Subject : -

Articles 7 Documents

Search results for , issue "Vol 11 No 2 (2019): UltimaComm" : 7 Documents clear

Peran Generasi Muda dalam Pemanfaatan Media Sosial untuk Mempromosikan Geopark Ciletuh Ade Kadarisman
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

The young generation has a very important role in promoting tourism. The efforts of this young generation cannot be separated considering that sustainable tourism is developing very rapidly in various tourism activities. They can do environmental conservation and participate in improving the welfare of local communities. Social media and the younger generation are the two things that have the greatest potential to help in the publication and information on tourism. This research was conducted at Ciletuh Geopark, Sukabumi Regency, West Java Province. The research method used is descriptive qualitative by collecting primary data including interviews, focus group discussions and field observations. The results show that the role of the younger generation in using social media for sustainable tourism development is important. They are aware of the benefits that social media will provide if used wisely. However, there are still obstacles faced, namely not yet the maximum use of social media so that it has not been able to produce maximum promotion due to limited innovation. The purpose of this study was to determine the role of the young generation in using social media to support sustainable tourism in the Ciletuh Geopark, Sukabumi, West Java Province, as an effort to develop sustainable tourism. Keyword: communication, social media, young people, sustainable tourism, geopark ciletuh

Special Events Fashion Show Collaboration in Socializing Spongebobgold to Support Brand Awareness Alexander Mamby Aruan; Henri Putra Jaya; Adela Setiawan; Felicia Hanslim
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

MNC Licensing International sees the opportunity of expanding the target market of their brand animation SpongeBob. In its current state, SpongeBob has reached the maturity stage. SpongeBob feels the importance to extend the target market to millennials. Regarding this, SpongeBob created a global campaign called SpongeBob Gold. SpongeBob Gold's global campaign is a marketing public relations activity created through nine steps of strategic public relations planning to support brand awareness. This campaign uses a fashion show collaboration strategy that collaborates with the local designers from every country. For Indonesia, SpongeBob Gold collaborate with Indonesian local designer Tities Sapoetra. This fashion show collaboration gives the experience to the fans and uses an influencer to deliver its message. This research uses communication theory, marketing public relations, special event and nine steps of strategic public relations planning in analyzing the implementation of SpongeBob Gold. The methodology that is being used in this research is called qualitative methods by conducting in-depth interviews. The results show that the implementation has had a good outcome. Using the nine steps of strategic public relations planning, the author can understand the implementation of a good strategy in establishing the increasing awareness of the SpongeBob Gold that has resulted in the increasing demand of the licensed of SpongeBob. Keywords: marketing public relations, brand repositioning, special event, brand awareness, fashion show collaboration

Mata Najwa dan Strategi Najwa Shihab untuk Memasarkan Narasi.tv. Ravi Noldy Boer
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

ABSTRACT Since being aired for the first time in 2009, Mata Najwa's television program has won a number of awards as the best program in Indonesia. Likewise, Najwa Shihab as the event guide has been named the best event guide several times. Behind the decision to stop Mata Najwa's show in August 2017, Najwa Shihab as the program owner has seen the opportunity to start its work in the digital world. Mata Najwa's popularity and Najwa Shihab became the capital to build and market Narasi.v, a digital-based multi-content platform. The decision to jump into the digital world is motivated by an understanding of the times and changes in consumer behavior. The development of the internet has made some Indonesians accustomed to using technological tools in their daily activities, including searching and enjoying video content. This research wants to provide insight into how to build a content business through the use of digital media. This study used a qualitative method that explained that when Mata Najwa's shows could again be witnessed by the public in early 2018, then at that time Najwa Shihab also began marketing the Narrative TV digital platform. This research also describes Najwa Shihab's strategy in utilizing digital media. Using the constructivist paradigm this study seeks to establish the idea that Mata Najwa's success is expected to be an embryo for the success of other TV Narrative content. It is interesting to learn about Najwa Shihab's step in re-showing Mata Najwa while marketing TV Narratives, which turned out to complement each other to achieve two goals, namely: to spread positive ideals for the country, while also creating a new sustainable business platform. One strategy to be able to survive and succeed in the digital world is the tips for running relationship marketing with consumers. Keywords: Digital Content, Technology Determinism Theory, Mata Najwa, Narasi.tv, Relationship Marketing.

Komunikasi Corporate Social Responsibility Melalui Media Massa Online Revita Tri Sulastri; Wulan Herdiningsih
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Intense competition between companies requires companies to be at the forefront and get a positive assessment from the community which leads to an improvement in the company's image. Companies try to please the community and stakeholders by doing positive, innovative things, and showing good achievements to the public. One way is to carry out Corporate Social Responsibility activities and to report activities in the online mass media. The ease of transparency of these business activities is carried out because of the development of communication and information technology that can easily become a bridge of information from the company to the community as well as a means of carrying out the goals or role of Public Relations easily. Reporting on CSR activities can also reveal that the existence of a company is not only to maximize the wealth of the owner, but also to serve the interests of stakeholders such as public, employees, and the government as conveyed by the stakeholder theory. State-owned electricity company PT. PLN in Central Java and Yogyakarta also carries out Corporate Social Responsibility activities and publishes it on online mass media. This research aims to analyze the news contents on the CSR of PT. PLN in Central Java and Yogyakarta published by Tribunjateng.com, by using quantitative content analysis. This descriptive research focuses on the CSR news of the PT PLN and their tendency, which measured by four indicators namely CSR responsibilities, programs, benefits and objectives. The results revealed the tendency of news content on CSR news to discuss the most about CSR Programs with a percentage of 46.4% of 13 news, CSR Responsibility of 32.3%, Benefits of 7.1% and CSR Objectives of 14.3%. Keywords: CSR news, Stakeholder theory, Content analysis, CSR Communications, Public Relations

Public Policy Evaluation on Limitation of The Use of Plastics Bags based on Social Marketing Perspective Cheryl Pricilla Bensa
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

The plastic bag diet campaign has been carried out by many parties including government agencies, but the campaign is feared to only reach the cognitive stage, not a meaningful change in attitude. Many campaigns on the problem of plastic waste have been carried out from NGOs, the private sector, and the government, but what is wrong so as to the problem of plastic waste continues to occur? Why does the problem of plastic waste still stop at the campaign without a comprehensive behavior implementation of the community? The research method was a survey using quota sampling and descriptive. The population people in Balikpapan, Jakarta and Surabaya. The campaign to limit plastic bags can be successful if there is a synergy of the regulators; the government and NGOs, the private sector such as retailers, and the community. The related parties are expected to design a campaign in accordance with the social marketing model. Moreover, the related parties must also conduct formative research of the target behavior: the community about plastic waste and the extent to which the related parties must endeavor so that it can be known what audience benefits are most appropriate in formulating a campaign. In the implementation of social marketing, related parties have to clearly formulate the target behavior that exists so that people are not confused and have one voice. In addition, policies must also be upheld to support and maintain the results of social marketing to be sustainable. Moreover, educational and outreach programs that can change behavior about the environment will also help future generations to reduce pollution of plastic waste.

Relasi Self-Esteem dan Body Image dalam Terpaan Media Sosial Instagram Michelia Martanatasha; Intan Primadini
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

This research is motivated by the ‘social media detox’ phenomenon, which is being carried out by many people to avoid the negative effect of social media. The high number of Instagram user, which is 80% of 150 billion active users in Indonesia can make people vulnerable to mental health problems as a result of the excessive use of social media Instagram. These problems are related to the perception of body image and the serious impact of self-esteem. The purpose of this research is to find out the impact of social media Instagram exposure on self-esteem levels through the perception of body image levels. This research used social comparison theory with the concepts of media exposure, body image, and self-esteem. The methodology of this research is quantitative with explanatory research. The respondents of this research were 400 respondents using non-probability purposive sampling technique by distributing online questionnaire. This research also used path analysis test to determine the indirect influence between the three variables. The result of this research shown that there is an indirect influence of social media Instagram exposure on self-esteem levels through the perception of body image levels. Also, there is a significant influence between social media Instagram exposure on the perception of body image levels by 7,6% and the perception of body image levels on self-esteem levels by 68,3%. However, between social media Instagram exposure and self-esteem levels do not have a significant effect. These results prove that the use of social media Instagram can influence the perception of their body image that also influence their self-esteem. Keywords: Body image, Instagram, Social Media, Self-esteem, Social Comparison Theory

Instagram Addiction and Selfie Among Young Adolescent Hidayah Hidayah; Febri Nurrahmi
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

This study aims to learn addiction suffered by Syiah Kuala University students on Instagram in relation to the selfie. The study used the Media Ecology Theory and qualitative explanative approach. The data were collected through in-depth interviews and observation on the informants’ Instagram. Ten students from Syiah Kuala University were interviewed. Their addiction was observed from the intensity of Instagram usage. The study showed that there is a correlation between Instagram addiction and selfie. Addicted Instagram users are obsessed with selfie as they believe that selfie photos are the best way to get likes and increase the number of followers. Their addiction to Instagram incites their obsession to gain popularity in the virtual space using selfie photos. These findings are in align with the assumption of technological determinism that Instagram as a medium focusing on photos as its main feature has created and reinforced the selfie posting behaviours amidst its heavy users. Keywords: Instagram Addiction, Selfie, Youth, Media Ecology Theory

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Home Page

OAI Link

Editorial Team

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Contact Name Bima Agus Setyawan

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Location Kota tangerang, Banten INDONESIA

Abstract

Abstract

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Abstract

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Abstract

Contact Name
Bima Agus Setyawan

Contact Email
lppm@umn.ac.id

Phone
-

Journal Mail Official
ultimacomm@umn.ac.id

Editorial Address
-

Location
Kota tangerang,

Banten

INDONESIA