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Ultimacomm: Jurnal Ilmu Komunikasi

FIKOM
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Published by Universitas Multimedia Nusantara

ISSN : 20854609 EISSN : - DOI : -

Core Subject : Education,

Languange, Linguistic, Communication & Media

Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.

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Articles 9 Documents

Search results for , issue "Vol 12 No 1 (2020): UltimaComm" : 9 Documents clear

Strategi Marketing Public Relations PT. Berjaya Sally Ceria (Sour Sally) melalui Rejuvenation dalam Membangun Citra “All New Sour Sally” Irene Melia Puspita
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 1 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

A brand image plays an important role in business objectives, as a pioneer in frozen yogurt in Indonesia. Two years ago, Sour Sally rejuvenated (rebranding) to build their image into a healthy and tasty dessert and targeted bigger market. The reason is that the previous target market is too segmented and it forms the image of feminism in Sour Sally. It became an obstacle for Sour Sally to promote their product. As Sour Sally’s aim is to expand the market by reaching out to new audience, Sour Sally conducts brand rejuvenation using Public Relations tools to helo Marketing function. Therefore, marketing public relations strategy has a vital role in building the image of “All New Sour Sally”. This research uses the theory of marketing public relations and Image theory and uses descriptive qualitative approach through interview as primary data. This study discusses the main tools of marketing public relations according to Kotler & Keller. To build Sour Sally's image, marketing communications division use Marketing Public Relations tools such as publications, events, sponsors, news, speeches, community service activities, and media identity. The result indicates digital publication and social media and events are the most commonly used to communicate “All New Sour Sally”. Keywords: brand, images, marketing strategy, public relations

Melihat Perbincangan #Pilpres2019 di Media Sosial dengan Social Media Analytics Yearry Panji Setianto
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 1 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

This descriptive study aims to explain how netizens discuss various topics related to the 2019 General Election in Indonesia. By taking the case of online discussion on social media platform of Twitter, the author examines some hashtags related to the online campaign of two running president and vice-president candidates, Joko Widodo-Ma’ruf Amin and Prabowo Subianto-Sandiaga Uno. Utilizing social network analytics, the author found that online conversations on Twitter regarding the topics of #DebatPilpres2019, #PrabowoMenangDebat and #DebatPintarJokowi most of the time are dominated by not-so-called popular accounts and might not be associated as political ‘buzzers.’; although the Twitter accounts of @jokowi and @prabowo are found to be two most discussed actors within the conversation. Here, the author argues that social media platforms like Twitter serve as mini-publics-where the discourse here is not always in parallel with the mainstream (mass media or people’s) opinion. Moreover, people’s engagement in political talks on social media as online politics should not be considered as less than an important part of the democratization process in Indonesia. Key words: political communication, hashtag politics, social media analytics, online politics

Motivasi Penggemar K-Pop sebagai Citizen Author Menulis Fan Fiction Qoryna Noer Seyma El Farabi
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 1 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

The formation of fandom as group is caused by an existing interest for the same object. Fandom is a popular culture in the industrial society, as a way to admire certain culture. Fandom provides the evidence that audiences is an important factor in media development. Korean boyband fandom is the largest and gained highest members. At the moment, the emergence of Korean boyband fandom apprears in fan activities as the actualization of the fan’s support toward their idol. The internet has been used not only as a search engine, but also as a communication tool. The author tries to analyze the phenomenon of internet-based, namely Wattpad, and also the internet capability that enable citizen authorship. This study uses qualitative methods, by conducting interviews to obtain data. The results of this study show two factors that influence fans to write a Fan Fiction about their idols, namely internal factors amd also external factors. Keywords: Fans, Fan Fiction, Citizen Authoer, Wattpad.

The Audience’s Response to Gender Relation Campaign of Ketchup Brand on Youtube Muchammad Nasucha; Rizky Kertanegara
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 1 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i1.1323

Currently, the rapid usage of the Internet as a tool or medium of communication and information, including media campaign to society, is popular to spread the idea(s), thought, even ideology. YouTube, as one of the popular video-sharing social media, is vivacious and potential to get the audience’s attention and responses accordingly to the design(s) like ABC as one of the brands of complementary food (sauce/ketchup) has done. This research tries to find the audience’s responses to gendered-relations campaign through the new media, particularly through social media (YouTube). Based on reader-response theory and using [dominantly] qualitative text online analysis, this research attempts to find the variety of the audience’s response to the Campaign. Finally, this research finds that basically, the responses are implicit and explicit. The explicit means that the icon like and unlike identifies the audience’s positive and negative responses. The implicit response appears in the comment section, both verbal and nonverbal (such as emoticon). We can catch many comments about gender relations. Even between wife-husband (spousal relationship), the dichotomy still exists and shows a negative-positive pole. The diverse responses/comments presented by the audiences seem to be influenced by several factors, such as values of the culture, education, family, environment, society, and religion. It seems that the campaign as a digital marketing strategy has affected the audiences to involve in spreading the idea, called as the word-of-mouth effect. Keywords: audience response, Campaign, gender relation, social media, digital marketing

Malaysian and Mainland Chinese Social Network Community Users’ Perceptions on Post-Mh370 Incident Changsong Wang; Yue Hu
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 1 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Aside from the world-of-mouth generated by popular portals and forums, the quality of an opinion community also affects their social media users’ perception on certain topics. The advent of social media technologies has dramatically changed the scene in the information world. When Malaysia Airlines flight MH370 went missing, the flow of information experienced complexity uncertainty and ambiguity in terms of information adequacy. Social media plays a vital role in building on a framework of re-trust and friendly perception towards Malaysia Airlines. This paper aims to compare social media users’ perception of the Malaysia Airlines missing flight MH370 incident in Mainland China and Malaysia respectively. It reveals a significant difference in user perception of active social media in these two countries. This paper argues that social networking sites, such as Facebook in Malaysia, Weibo and Wechat in Mainland China, become the public opinion field which illustrates sorts of openness and negotiation in Malaysia and Mainland China. In the law enforcement and emergency response community, the historical perception of social media was that it was an alternative option. However, the ubiquity of social media use and the role of social media as the front line of communications in a crisis event has changed that perception. In 2018, 200 questionnaires were collected from respondents in Mainland China and Malaysia respectively. The survey results contributed to the mechanism of crisis communication for henceforth similar incidents in the future. There is no doubt that the portrait of Malaysia Airlines on social media in these two countries affected its organizational reputation. Nevertheless, the participants from Malaysia and Mainland China showed a very average level of confidence to empower themselves to enhance dialog capacity among various stakeholders for this incident.

Disney’s Aladdin (2019), the Old Rum in the New Bottle MD MOHIUL ISLAM; Nilufa Akter
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 1 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Disney Corporation has recently released Aladdin (2019) as their official remake of their own animated Film Aladdin (1992). By making some significant changes in the storyline, Guy Ritchie, the director of the film, tried to create some newness through the actions of the film. But the gender role of the princess Jasmine and the casting of Genie have brought back the same old tendency of the corporation that is the stereotypical representation of the females and racial ethnicity. The princess becomes the victim, and the male rescues the female, and the black becomes the slave. This very study shows how Disney has been doing the stereotyped portrayal of the women and showing the racist attitude towards the dark-skinned people. Since this study is conducted through a textual analysis approach, initially, the dialogues and actions related to the objective of the study have been coded. Then by analyzing the two characters and their dialogues, contexts and related actions, this study explains how Guy Ritchie’s Aladdin (2019) contains the old philosophy of Disney, that is keeping the women inside the house and neglecting the dark-skinned people, which at the end made the film nothing but the old rum in the new bottle. Keywords: Females, Genie, patriarchy, portrayal, slavery.

Strategi Komunikasi dalam Sosialisasi Kebijakan Penghapusan Human Trafficking di Kota Lhokseumawe Abdul Mugni; Harjoni Harjoni
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 1 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Human trafficking is one of the strategic issues in efforts to empower women, which is a serious concern of the government both at the central level as well as provincial and district/city governments in Indonesia. This study intends to find out the communication strategy carried out in the dissemination of policies on the elimination of human trafficking in the Lhokseumawe District, which consists of communicator strategies, message and audience strategies, and media strategies. The research method used in this research is a qualitative method with a case study approach. Lhokseumawe District Government Officials, selected purposively are the subjects in this study, while the object of the research is the communication strategy in the socialization of the policy of eliminating human trafficking. Data were collected by conducting in-depth interviews, participatory observation, and literature studies. The results showed that five considerations became the basis for the preparation of the communication strategy. Based on these five considerations, a communication strategy was compiled, which consisted of a communicator strategy, a message and audience strategy, and a media strategy. Communicators in the socialization are the Anti Human Trafficking Task Force, which consists of various elements that work in accordance with the field under their control and the type of information delivered. The information conveyed in the form of eight message topics arranged in the form of exposure and interesting language, tailored to the ability of acceptance of each target group. Keywords: Communication Strategy; Policy Socialization; Human Trafficking; Lhokseumawe

Wacana Alternatif pada Akun Instagram @overheard di Indonesia Nurul Hutami; Fitria Angeliqa
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 1 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Penelitian ini bertujuan mengidentifikasi wacana lokal dalam media sosial @overheard di Indonesia yang membahas tentang berbagai isu sosial yang dikonstruksikan oleh masyarakat selama ini. Media baru yang berkembang, seperti Instagram, menyebabkan munculnya komunitas-komunitas akar rumput secara virtual di masyarakat. Salah satu bentuk komunitas yang kini banyak muncul di Instagram berupa akun media sosial yang disertai kata ‘overheard’. Kata ‘overheard’ pada awalan nama akun media sosial ini menunjukkan secara jelas konsep yang diusung oleh komunitas tersebut, yaitu menampilkan potongan percakapan sehari-hari yang tidak sengaja didengar di ruang publik. Penelitian ini menggunakan konsep wacana dan ruang publik. Penelitian ini juga dilakukan dengan pendekatan kualitatif deskriptif dan menggunakan paradigma konstruktivis. Teknik pengambilan data yang dilakukan dalam penelitian ini adalah dengan menggunakan analisis isi di akun berbagai overheard yang ditulis dalam Bahasa Indonesia. Dari penelitian ini ditemukan bahwa akun-akun Instagram dengan konsep @overheard muncul karena keterhubungan pemikiran di masyarakat guna mempublikasikan hal-hal yang sebelumnya tidak pernah memiliki kesempatan untuk dipublikasi karena tidak memiliki nilai berita atau informasi. Hal-hal tersebut sifatnya beragam, mulai dari parodi, humor, serta kisah-kisah personal. Akun @overheard ini termasuk ke dalam ruang publik digital karena menjadi wadah agar sesama pengguna Instagram dapat berinteraksi, namun diskusi yang dilaksanakan tidak berkembang kepada keputusan apapun. Kata Kunci: wacana, media sosial, instagram, ruang publik

Pola Konsumsi Media pada Generasi Milenial Kota Malang Fathul Qorib
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 1 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Nowadays, digital media replaces conventional media in rapid ways since Millennial prefers digital media over conventional media. Digital media makes it easier to access information and considered as capable of fulfilling today’s generation needs of information. This study aims to elaborate Millennia’s intensity towards reading both digital and conventional media, to explore their expectation (gratification sought), and also to figure out the media’s capacity to fulfill their needs (gratification obtained). This study uses qualitative methods, and data are obtained through in-depth interviews in order to reveal ulterior choices of four informants consist of journalist students from four universities in Malang. This study shows that Millennia’s intensity in reading printed newspapers is immensely low. This phenomenon happens because, unlike access to digital media that can be found conveniently, printed newspapers are difficult to get around their surroundings. Millennia’s Gratification Sought towards media lies in five most important matters, namely: to gather information, to learn news-writing, to spend leisure time, social interaction materials, and to have free-hoax information. Millennial considers that online media is more capable of fulfilling those five matters than the printed newspaper (gratification obtained). Keywords : print media, digital media, uses and gratification, millennial

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Contact Name
Bima Agus Setyawan

Contact Email
lppm@umn.ac.id

Phone
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Journal Mail Official
ultimacomm@umn.ac.id

Editorial Address
-

Location
Kota tangerang,

Banten

INDONESIA