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Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 229 Documents
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Environmental Communication Based on Local Wisdom: An Ethnographic Study of the Lubuk Larangan Tradition in Tanjung Belit Village, Indonesia Cahya Wiguna, Dimas; Dias Adiprabowo, Vani
ULTIMA Comm Vol 17 No 1 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

This research examines environmental communication strategies based on local wisdom, focusing on the Lubuk Larangan tradition in Tanjung Belit Village, Riau Province. In the context of global ecological crises, such as water quality degradation, pollution, and climate change, it is essential to explore how local communities have safeguarded their ecosystems. Lubuk Larangan is a tradition that prohibits fishing in certain areas during specific periods, which serves as a conservation practice and as a means of environmental communication that educates the community about the importance of maintaining the balance of nature. The research method used is qualitative with an ethnographic approach, which allows researchers to explore the social and cultural interactions of the community in maintaining this tradition. The results showed that Lubuk Larangan serves as a symbol of cultural identity, supports social ties, and builds collective awareness of the importance of environmental sustainability. Despite modernization and economic pressures, participatory communication and traditional rituals have proven effective in preserving local wisdom. This research provides valuable insights for developing cultural preservation strategies and raising awareness of local traditions' role in maintaining a sustainable environment.
Social Criticism as Digital Political Discourse: A Semiotic Analysis of Bintang Emon’s YouTube Stand-Up Comedy Muhyi, Akhmad Abdul; Fajarina
ULTIMA Comm Vol 17 No 1 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

Stand up comedy has now developed from just a means of entertainment into a kind of public space to freely voice aspirations and social criticism. On several occasions, comedians also often reveal material about inequality, injustice, and hypocrisy that occurs in society by highlighting developing issues, in addition, social criticism through stand up comedy has a fairly important role in revealing social realities that are often overlooked. This study aims to determine how Bintang Emon uses semiotic elements to convey social criticism in his stand-up comedy on YouTube. The research method used is the Charles Sanders Peirce semiotic analysis method which focuses on three main elements, namely signs, objects, and interpretations with a qualitative approach. The results of the study showed several findings, including the first that resistance to social criticism in stand-up comedy occurs because of the use of verbal signs such as word choice, analogies and punchlines, as well as non-verbal signs such as gestures and intonation can be interpreted as a form of sarcasm, and the second, stand-up comedy through the YouTube platform becomes a kind of virtual community to spark dialogue in building public awareness and encouraging critical discussion of social and political issues.
The Future of Journalism Artificial Intelligence Facilitates Agenda-Setting for Bacaini.ID in the Kediri Mayoral Election Wibisono, Danny Kunto; Wasono, Hari Tri; Zarkasi, Irwa Rochimah
ULTIMA Comm Vol 17 No 2 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

The presence of artificial intelligence (AI) machines brings a significant transformation for journalists in collecting extensive data information, extracting patterns, and facilitating content more quickly and efficiently, allowing journalists to focus on in-depth investigations. AI can also be used to create personalized content, which can assist media in agenda-setting and enhance literacy among the audience. This research illustrates this using the Mediated Data Model Of Communication Flow. The approach used is a mixed method, analyzing data sourced from big data applications and AI Intelligence Media Analytics (IMA), as well as Intelligence Social Analytics (ISA), with the topic "Kediri Mayoral Election." The data instrument employs media crawling Intelligence Social Analytics (ISA) with data sourced from four social media platforms, TikTok, Facebook, Twitter, and Instagram, to gather parameters such as hashtags, number of views, interactions, content influence, number of retweets, location, video duration, and engagement during the period from January 1 to November 30, 2024. Monitoring results from the Big Data and AI system Bacaini leads up to the election.ID shows that news traffic and engagement on social media regarding the candidates for Kediri Mayor increased following the agenda-setting reporting...............
The Effect Of Self-Efficacy And Heart Communication On Recovery Motivation In Cancer Patients Maryani, Rima; Lestari, Puji; Suryawijaya, Priyahita Garmadyuti
ULTIMA Comm Vol 17 No 2 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

Cancer is a disease with a high mortality rate in the world, including in Indonesia. Recovery motivation is an essential factor in the healing process of cancer patients, and various psychological aspects, including self-efficacy and heart communication, influence it. This study aims to analyze the effect of self-efficacy and heart communication on the recovery motivation of cancer patients at the Indonesian Cancer Foundation, Yogyakarta Special Region Branch (YKI DIY). The research method used is quantitative with a correlational survey. The research sample consisted of 55 cancer patients determined using a simple random sampling technique. Data were collected through a questionnaire measuring self-efficacy, heart communication, and recovery motivation. Data analysis used multiple linear regression tests to identify the influence between variables. The results showed that self-efficacy and heart communication significantly affected recovery motivation (R² = 71.8%). However, partially, only heart communication had a significant effect on motivation to recover (t count = 7.843; p <0.001), while self-efficacy did not show a significant impact (t count = 0.663; p> 0.05). These findings indicate that heart communication, with the dimensions of thought processing, feeling processing, managing heart trash, sympathy, empathy, peace, and happiness, is dominant in increasing recovery motivation in cancer patients.
FoMO and Social Media: Constructing Tennis as a Middle-Class Lifestyle Trend in Jakarta Rosalina, Indah Fajar; Kristanti Agustina; Ningsih, Suswinda
ULTIMA Comm Vol 17 No 2 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

This study examines the phenomenon of Fear of Missing Out (FoMO) on social media and its influence on the rise of tennis as a lifestyle trend among Jakarta’s middle class. Using a qualitative phenomenological approach, data were gathered through in-depth interviews, observation, and document analysis involving eight participants. The findings reveal that platforms like Instagram and TikTok shape tennis not only as a recreational activity but also as a symbol of status, health, and social identity. FoMO drives participation by creating pressure to keep up with curated digital trends. Urban middle-class individuals engage in tennis to maintain visibility, relevance, and a cohesive lifestyle image online. However, this trend is marked by class distinctions: while upper-middle-class individuals actively participate, those from lower-middle backgrounds often face symbolic exclusion due to the high costs of equipment, court access, and stylish sportswear. The study identifies two main FoMO motivations—status-driven and wellness-oriented—both amplified by social media’s visual culture. Emerging strategies to reduce FoMO include media literacy, and a return to authentic offline experiences. By applying Veblen’s theory of conspicuous consumption and Baudrillard’s sign-value, this research contributes to understanding the intersections of lifestyle, identity, and social class in Jakarta’s digital urban culture.
Who Do Polls Really Influence? Survey Institutions and Mediatized Political Communication in Indonesia Firmantoro, Verdy; Syahirul Alim; Nisa Alfira; Fidzia Alima
ULTIMA Comm Vol 17 No 2 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v17i2.4622

Abstract

This research explores the response of Indonesian national poll organizations to the mediatization of public opinion polls within evolving political communication. Using a qualitative with phenomenological approach, interviews with senior researchers from four leading polling institutions consider how media interactions and the communication of survey results influence professional practices. The results find that polling organizations have a high degree of interdependence with news media. Pollsters adapt to media logic: they distill survey results into concise, news-friendly formats, while news organisations use polling data as reliable political information and for drawing public attention. Fear of misuse or manipulation of data may cause pollsters to withhold disclosure. And political elites respond more strongly to media exposure of polls than local-level voters, with survey results influencing party agendas and strategies rather than directly shaping voter preferences. In this regard, mediatization is a tool which can either bolster or erode democratic processes. News coverage of politicians in the media can amplify public discourse, but sensationalist coverage risks eroding public trust. The study stresses how better ethical norms need to be defined and that media literacy should be intensified, such that public opinion polls can contribute to ensuring sustainable democracy in Indonesia.
Institutionalizing Sponsored News in Legacy Media: Negotiating the Firewall and the Role of 'Roso' at Kompas Daily Susanto, Ichwan; Haryanto, Ignatius; Priyonggo, Ambang
ULTIMA Comm Vol 17 No 2 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

Digital disruption has fundamentally eroded traditional media business models, forcing legacy outlets to seek alternative revenue streams. This study analyzes the institutionalization of sponsored news, internally termed “collaborative content”, at Harian Kompas as a survival strategy. Adopting a constructivist qualitative case study approach, the research integrates semi-structured interviews with six key informants, newsroom observation, and internal document analysis to examine how the organization navigates the tension between commercial necessity and journalistic integrity.The findings reveal that Harian Kompas has formally institutionalized sponsored news by establishing a dedicated Collaborative Content Desk. This entity employs a “non-approval” mechanism to ensure editorial independence from partners, while editorial leadership utilizes “roso” (editorial intuition) as a critical ethical filter for partner and theme selection. Despite these safeguards, the study identifies persistent challenges, notably collaborators’ resistance toward transparent content labeling and the emergence of subconscious bias among field journalists. The study demonstrates that Harian Kompas, as a hybrid media organization, actively negotiates the balance between market survival and the preservation of core journalistic values in the digital era. This finding highlights how legacy institutions institutionalize sponsored content while striving to maintain editorial integrity, thereby contributing to broader discussions on the transformation of media organizations under digital disruption.
Hegemony Analysis of Industrial Agriculture in Indonesia Anggita Indari
ULTIMA Comm Vol 17 No 2 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v17i2.4359

Abstract

Decades of massive and often hegemonic industrial agriculture have taken a toll on the environment. The expansion of food estate projects in Indonesia clearly exemplifies this trend. Drawing on Martin Nonhoff’s hegemony analysis, this paper examines a discourse corpus consisting of online media coverage of food estate, alongside social media content from an indigenous food activist. The analysis reveals that industrial agriculture is sustained through a discursive formation that frames these projects as the ultimate solutions for food security and economic welfare. However, this hegemonic project remains contested by civil society organizations. They articulate the discourse of food sovereignty rooted in biodiversity and indigenous knowledge, creating a clear discursive frontier against the state’s industrial narrative.
Audience Reception in Digital Spaces: Interpreting Domestic Gender Roles in the “Suami Sejati Masak” YouTube Campaign rizky kertanegara
ULTIMA Comm Vol 17 No 2 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v17i2.4394

Abstract

Advertising increasingly functions not only as a commercial tool but also as a cultural text through which social values are communicated and negotiated. One emerging theme in contemporary campaigns is gender equality, particularly in the representation of domestic roles. This study examines how audiences interpret gender equality messages in the “Suami Sejati Masak” campaignby Heinz ABC Indonesia, focusing on user-generated comments on YouTube. Adopting a qualitative approach within a constructivist paradigm, this research applies reception analysis, based on Stuart Hall’s encoding/decoding framework, to 25 selected comments posted between March 2020 and July 2021. The findings reveal a range of audience interpretations, categorized as dominant, negotiated, and oppositional. Dominant readings indicate acceptance and reinforcement of shared domestic roles, while negotiated readings reflect ambivalence shaped by practical considerations and everyday constraints. Oppositional readings highlight resistance grounded in traditional gender norms and perceptions of realism.

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