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INDONESIA
Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 222 Documents
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Environmental Communication Based on Local Wisdom: An Ethnographic Study of the Lubuk Larangan Tradition in Tanjung Belit Village, Indonesia Cahya Wiguna, Dimas; Dias Adiprabowo, Vani
ULTIMA Comm Vol 17 No 1 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

This research examines environmental communication strategies based on local wisdom, focusing on the Lubuk Larangan tradition in Tanjung Belit Village, Riau Province. In the context of global ecological crises, such as water quality degradation, pollution, and climate change, it is essential to explore how local communities have safeguarded their ecosystems. Lubuk Larangan is a tradition that prohibits fishing in certain areas during specific periods, which serves as a conservation practice and as a means of environmental communication that educates the community about the importance of maintaining the balance of nature. The research method used is qualitative with an ethnographic approach, which allows researchers to explore the social and cultural interactions of the community in maintaining this tradition. The results showed that Lubuk Larangan serves as a symbol of cultural identity, supports social ties, and builds collective awareness of the importance of environmental sustainability. Despite modernization and economic pressures, participatory communication and traditional rituals have proven effective in preserving local wisdom. This research provides valuable insights for developing cultural preservation strategies and raising awareness of local traditions' role in maintaining a sustainable environment.
Social Criticism as Digital Political Discourse: A Semiotic Analysis of Bintang Emon’s YouTube Stand-Up Comedy Muhyi, Akhmad Abdul; Fajarina
ULTIMA Comm Vol 17 No 1 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

Stand up comedy has now developed from just a means of entertainment into a kind of public space to freely voice aspirations and social criticism. On several occasions, comedians also often reveal material about inequality, injustice, and hypocrisy that occurs in society by highlighting developing issues, in addition, social criticism through stand up comedy has a fairly important role in revealing social realities that are often overlooked. This study aims to determine how Bintang Emon uses semiotic elements to convey social criticism in his stand-up comedy on YouTube. The research method used is the Charles Sanders Peirce semiotic analysis method which focuses on three main elements, namely signs, objects, and interpretations with a qualitative approach. The results of the study showed several findings, including the first that resistance to social criticism in stand-up comedy occurs because of the use of verbal signs such as word choice, analogies and punchlines, as well as non-verbal signs such as gestures and intonation can be interpreted as a form of sarcasm, and the second, stand-up comedy through the YouTube platform becomes a kind of virtual community to spark dialogue in building public awareness and encouraging critical discussion of social and political issues.

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