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Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 222 Documents
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The Audience Reception and AI in the Political Campaign of the 2024 Bali District Heads Election Ghanjali, A.A.A. Ngurah Sumitha
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

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Abstract

Artificial Intelligence (AI), often referred to as artificial intelligence technology, is a new technology used to help solve various human needs in various aspects. One of these aspects is related to politics. With the existence of AI, political contestation is increasingly colourful and provides a new perspective for the community. The purpose of this study is to analyse the audience's reception of the use of artificial intelligence (AI) in political campaigns in the 2024 Bali district heads election using Stuart Hall's theory. The Encoding-Decoding process becomes the reference of this research in understanding how campaign messages poured through AI technology are received, interpreted, and consumed by audiences with diverse social and cultural backgrounds. This research uses a qualitative approach with in-depth interviews, observation, and analysing documentation to explore Balinese audiences' views on the use of AI in political campaigns. The main focus of this research is to understand how Balinese people with strong socio-cultural characteristics can adapt and interpret political messages delivered through various AI-based media tools and whether this understanding is in accordance with the intention of the sender of the message or there are influences from local factors. The results show that there are different ways in which Balinese audiences interpret AI-based campaign messages. There is a positive acceptance due to easy, fast and relevant access to information. However, on the other hand, there is a sense of concern about deprivation of privacy and manipulation of opinions. The findings are expected to provide insights into how AI-based technology can influence the dynamics of political communication through campaigns. In addition, this research also emphasises the need to increase media literacy both conventionally and digitally in order to be more critical in receiving political messages received, one of which is through AI. Keywords: Artificial Intelligence; political campaign; reception theory
Communication Transformation: The Role of AI in Digital Public Relations Across Industries Citrawijaya, Olivia Ridheta
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

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Abstract

Artificial Intelligence (AI) in the world of Digital Public Relations (PR) is revolutionizing communication strategies across various industries, including manufacturing, healthcare, and finance, offering more personalized and efficient methods of communication. This research aims to explore the transformative potential of AI in the world of Public Relations (PR), with a focus on its impact on communication strategies, audience engagement, and content creation. This research uses the diffusion of innovation theory to analyze the adoption and utilization of AI technology in various sectors. Using a qualitative approach, this study adopts literature review and library research methods to analyze existing studies, reports, and practice case examples to provide in-depth insights into the application of AI in communication practices. The findings of this study show that AI improves data analysis capabilities, enables more targeted communication strategies, improves customer experience by providing personalized communication and 24/7 support through chatbots and virtual assistants and improves operational efficiency. The study highlights the importance of ethical use of AI and the development of digital skills to be able to fully harness the potential of AI in PR. The study contributes by offering a comprehensive understanding of the role of AI in transforming PR practices, providing insights for practitioners and policymakers on integrating AI into communication strategies. The integration of AI in PR highlights the transformative potential of AI in digital PR and the need to create rules and guidelines to ensure AI is used ethically and responsibly in PR. Also, there needs to be more research on exploring the impact of AI on communication ethics and developing a framework to ensure effective AI integration in PR.
Responsive Regulation for Non-platform Media: Challenges and Opportunities in Indonesia Besman, Abie; Nathalia, Inne; Radiany, Firdza
ULTIMA Comm Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3461

Abstract

This research investigates the regulation of non-platform media in Indonesia from a legal perspective. Non-platform media, such as social media, blogs, and personal websites, have become influential communication tools in modern society. The study explores various relevant aspects, including freedom of speech, inequality in access, ethics, international cooperation, and the role of the government. The research employs a qualitative approach, allowing for a deep understanding of the non-platform media phenomenon. The literature review is used to construct a framework of relevant theories and concepts related to the research topic and to identify current research trends in the context of non-platform media. The objective of this research is to comprehend how the Indonesian government regulates non-platform media with the existing rules and regulations and its impact on the media industry and the public. Using a qualitative approach, this research aims to provide in-depth insights into the complex debate surrounding the regulation of non-platform media in Indonesia and how these regulations can achieve a balance between freedom of speech and the protection of the public.
Positive Trend Correlation of Jokowi's Social Media Exposure Regarding The Electability of #probowopresiden2024 Daherman, Yudi; Taufiq, Ivan
ULTIMA Comm Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3469

Abstract

The political contestation of the 2024 presidential election in Indonesia has shown the influence of the electability of each candidate. One of them is through President Jokowi's social media, giving a positive trend for several candidates, followers give signs of support to the 2024 presidential candidates. Signs on social media have become a new trend for people in cyberspace to discuss it. The purpose of this study, how President Jokowi through his social media provides a positive trend for the 2024 presidential candidates, through new signs on social media becomes prevalent because the current president should not provide support to one of the candidates, but because the 2 presidential candidates are currently still officials in the government. President Jokowi's support on social media for presidential candidate Parbowo, who is currently the Minister of Defence, has been read by the signs given on Jokowi's social media. This will make a positive trend for Prabowo to get attention for the public. Through big data analysis on social media Instagram and twitter. The click bait media questioned where is Jokowi's support going? To Ganjar or Prabowo? The signs analysed through big data show that Jokowi is playing a role in the two 2024 presidential contenders. The sign #prabowopresident2024 received positive sentiment on facebook, Instagram and tiktok.
Reporting Pandemic, Engaging Public; The Citizen Participation in LaporCovid-19 Platform During Covid-19 Outbreak in Indonesia Rinaldi, Ingki; Nusantara, Samiaji Bintang; Gita Elmada, Maria Advenita
ULTIMA Comm Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3493

Abstract

Credible data and information for handling the Covid-19 pandemic in Indonesia are relatively minimal. The quality of public policies to deal with diseases classified as emerging non-natural disasters tends to be low, especially during the early stages of handling the Covid-19 pandemic. Several figures from civil society organizations, journalists, public health practitioners, and information technology experts took the initiative to develop an information reporting platform related to the pandemic that involved citizen participation in helping overcome this. The citizen platform was then developed into the practice of citizen journalism. This study describes the application of the concept of citizen reporting, which has developed into citizen journalism as an instrument for collecting data and information on Covid-19 cases in Indonesia. Especially in the case of the "LaporCOVID-19” citizen platform.
Form of Discrimination against Female Characters with Autism Spectrum Disorder in Korean Drama Series Extraordinary Attorney Woo: Qualitative Content Analysis of The Character Woo Young Woo In The Drama Series Extraordinary Attorney Woo Biasini, Naurissa; Subarman, Dita Azelia
ULTIMA Comm Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3503

Abstract

The drama series Extraordinary Attorney Woo is a Korean drama that portrays the life of a lawyer with an autism spectrum disorder. This drama series has sparked controversy among the public due to its portrayal of individuals with autism being deemed unrealistic. Discrimination occurs because society perceives individuals with autism as needing care and being deemed useless in society. These forms of discrimination are analyzed based on the Villines discrimination model, which consists of hostile ableism, benevolent ableism, and ambivalent ableism. This research aims to understand the forms of discrimination against female characters with autism spectrum disorder in the drama series. This research adopts a post-positivist paradigm with a qualitative approach. The results of this study show that almost three-quarters of the total episodes depict various forms of discrimination, including hostile ableism, benevolent ableism, and ambivalent ableism. These findings align with the director Yoo In Shik's intention in creating the extraordinary attorney woo drama series, which is to portray the societal reality towards individuals with autism spectrum disorder, who are considered in need of care or even deemed useless in society. These findings imply that the depicted forms of discrimination are the director's efforts to provide understanding to the public regarding the existence of discrimination against individuals with autism spectrum disorder within the context of the main character's profession as a lawyer.
Understanding Generation Z at Workplace: The Moderating Role of Mediated Communication between Benevolent Leadership and Organizational Citizenship Behaviors: The Moderating Role of Mediated Communication between Benevolent Leadership and OCBs Syafruddin, Andi Juliastri
ULTIMA Comm Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3528

Abstract

This research focused on the interdisciplinary quest between benevolent leadership, as a contemporary leadership style, and organizational citizenship behaviors (OCBs) through the perspective of communication. The study aimed to examine: first, subordinates' tendency to show good behaviors towards their peers when prompted by the contemporary leadership style and secondly, it aimed to analyze the influence's capacity when the interaction between leaders and followers were carried through mediated communication. The research limited its study within the context of Generation Z as subordinates, given their digital nativity, and selected Indonesia as the primary location of investigation. Utilizing a quantitative methodology, a questionnaire was distributed to 210 qualified participants and the collected data was analyzed using a moderated regression analysis on PLS-SEM. The research findings revealed a direct correlation between benevolent leadership and the increase of subordinates' willingness to take responsibilities outside their contractual duties. Furthermore, the research findings suggested that mediated communication had a stronger influence on OCBs implying the pivotal role of communication in building positive work culture. Despite the result, mediated communications as a moderating variable didn't give a significant effect on the leaders' capacity to influence good behavior at the workplace. Overall, this research provided a theoretical framework to understand Generation Z at the workplace and its impact on organizational performance.
Twitter Discourse: The Necessary Melding of Ethics and Digital Activism: The Necessary Melding of Ethics and Digital Activism Adila, Isma; Santanasyah, Nikita E.; Arif, Alanis Desra Marja; Titiasa, Lenia Ajeng; Firdaus, Erlangga
ULTIMA Comm Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3531

Abstract

This paper draws upon how digital activism, by using hashtag (#) is influencing audience discourse on Twitter platform, with particular cases carried out by the twitter account @PartaiSocmed. This twitter account is anonymously focused on creating threads, containing unofficial information, photos, videos of public officials- politicians, related to their wealth and family. In the second section, this paper will also discuss how this social media activism and discourse also has lateral issues related with doxing and privacy breaching. Moreover, this research will mainly be using Sentiment Analysis as tools to reveal how social media has been used, for digital activism and asserting important issues. In addition, the author highlights, there is power in the attention online activism brings, also online activists need to work on a way to improve the quality of the discourse by developing habits and operating under standards to make them more ethical.
Influence of Political Advertising Effectiveness on the Perspectives of Young Voters in the 2024 Indonesian Election Elfandari, Safitri
ULTIMA Comm Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3543

Abstract

In anticipation of the 2024 elections, several political parties have commenced disseminating their appeal through political advertisements. The realm of political communication intricately intertwines with the Promotion, Marketing, and Branding of political figures. Dieses Study was undertaken to elucidate the impact of political advertising in mass media on the perspective of voter participation in the 2024 election, with a particular focus on young voters, specifically the students at the Faculty of Social and Political Sciences, Sriwijaya University. The 2024 election is anticipated to be characterized by a predominance of young voters, hailing from the millennial generation and Generation Z, comprising over 113 million voters, constituting 56,45% of the total electorate. The avenue of political advertisements in mass media facilitates the Dissemination of Information to the public and enables them to assess the content of party advertisements. Noteworthy among the emerging television advertisements are those belonging to the National Mandate Party (PAN), the Indonesian Unity Party (Perindo), and the Indonesian Solidarity Party (PSI)). These advertisements underscore the commitment of these parties to align with the people's interests and heed their aspirations. The research employed an explanatory quantitative methodology, involving the distribution of questionnaires to hundred students of the Faculty of Social and Political Sciences at Sriwijaya University, during the academic years 2020 and 2023. The findings of this research reveal that the effectiveness of political advertising significantly influences voter perceptions. Nevertheless, it is imperative to note that the efficacy of political advertising falls short of offering a comprehensive explanation of the perspectives held by first-time voters in regard to the 2024 election.
Dissecting the Initial One-Week Narratives of Al Jazeera and BBC Media on Covering Israel-Palestine Tension After 7 October 2023 Qobulsyah, Mochamad Alvin Dwiana; Liani, Lily; Amaranggana, Paramita; Mikael, Kennard
ULTIMA Comm Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3568

Abstract

Israel's military aggression in the Gaza Strip following Hamas's surprise attack on October 7th, 2023, continued to escalate until the end of the year, which became one of the deadliest military operations in the last three decades, with a total death toll of more than 10 thousand people. The coverage of the escalated tensions in Israel-Palestine has also become a hot issue to cover by various international media outlets. This article delved into the news narrative of the British Broadcasting Corporation (BBC) and Al Jazeera, examining their agenda-setting, language selection, and framing of events. The choice of BBC and Al Jazeera as the subjects of this research is to compare the representation of Western and non-Western media. Through the utilization of comparative methods and text analysis facilitated by Voyant tools, this study revealed that background differences between the observed media impact the news content disparities for international audiences in accordance with each interest.

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