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Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 222 Documents
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Should We Learn from Srikandi Panghegar to Break The Discrimination and Stigma Against Transwomen? Handaningtias, Uliviana Restu; Indriyany, Ika Arinia; Farhanah, Nadia Malika
ULTIMA Comm Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3659

Abstract

Heteonormativity is a view that makes transwomen a subject of discrimination and stigma. The discrimination and stigma received by transwomen in Cianjur Regency are inseparable from the construction of the Cianjur community, which is predominantly by Islamic values as the basis for society to normalize these actions. Cianjur is a city in West Java that has a strong history of Islamic movements in West Java. The life of the Cianjur people is influenced by Sundanese and Islamic cultures, which mingle in the joints of the community's social, cultural, and political life. Srikandi Panghegar exists as a community that fights against heteronormativity in Cianjur Regency. This study uses the theory of social movements from the perspective of LGBT, as proposed by Mary Bernstein (1997) with a qualitative research method using a case study approach, the results of this study explain the spread of identity as a method used in collective action as the goal of social movements in terms of gaining acceptance of stigmatized identities to change institutions. However, Srikandi Panghegar Cianjur has not yet reached the stage of changing institutions because movement mobilization is still focused on the community itself and movements only on a small scale at the district level. The spread of identity can then be examined in two forms: identity for critique (identity for criticism) and identity for education (identity for education).
Gender-bender: Perceptions of College Students in Tangerang on the Portrayal of Gender Roles in Popular Media Widjaya, Juan Osbert Ethan; Simorangkir, Deborah Nauli
ULTIMA Comm Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3672

Abstract

Media representation defines social reality by virtue of meanings negotiated through symbols, creating symbolic boundaries that define identities, one of which is gender. Symbolic boundaries of gender have revolved around the roles of masculinity and femininity, much of which were socialized by the media. Dove Cameron's "Breakfast” music video (2022) challenges symbolic boundaries by portraying boundary-crossing through the role reversal of men and women. Through focus group discussions with male and female participants, this study sought to evaluate the way messages of symbolic gender boundaries are portrayed, and how Indonesian young audiences respond to modern representations of gender boundaries. Data were analyzed using the Stuart Hall's Reception Analysis perspective. Results showed that Indonesian younger audiences -male and female- react positively and are receptive to the messages of gender boundary-crossing, and they actively reconstruct the symbolic boundaries of gender. The study finds that participants have progressive definitions of gender, with various aspects of their background influencing their views on gender. The symbolic boundaries of gender include characteristic traits, appearance, and sexualities. Ultimately, similar results were gleaned from both the male and female groups.
Single Parents and Communication Patterns in Post-Migrant Families: Insights from Resapombo Village Hartono, Ariel Rizky Putra; Santoso, Nobertus Ribut
ULTIMA Comm Vol 17 No 1 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

This research aims to identify and analyze the communication patterns of single parents in post-migrant families in Resapombo Village, Doko District, Blitar Regency. The study employs a qualitative method, utilizing in-depth interview techniques for data collection. Three informants participated in this study, consisting of one father and three mothers, all of whom are single parents from post-migrant families. The findings reveal that the communication patterns of single parents in these families exhibit high levels of conversation and conformity dimensions, indicating a consensual family type with an authoritative parenting style. These parents engage in open dialogues with their children, encouraging discussions while also emphasizing the importance of family values and norms. The authoritative parenting style observed reflects a balance between responsiveness and demandingness, where single parents maintain control while nurturing their children's independence. This study provides valuable insights into the dynamics of communication within post-migrant families, highlighting the unique challenges and adaptations faced by single parents. Understanding these patterns is crucial for developing support systems and interventions tailored to the needs of single-parent post-migrant families. The results of this study contribute to the broader discourse on family communication, especially in the context of migration and its impact on family structures. Future research should explore the long-term effects of these communication patterns on children's development and well-being in post-migrant settings, as well as the role of community support in enhancing family resilience.
A Now You See Me: Discussing Youth Privacy Paradox and Contextual Integrity in TikTok Firdhausi, Azmi; Nurlatifah, Mufti
ULTIMA Comm Vol 17 No 1 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

Privacy has emerged as a critical subject for media and communication research, especially with the youth's growing use of TikTok as a social networking site. This study aims to describe privacy among active young TikTok users through the perspective of the Contextual Integrity Privacy Theory by Helen Nissenbaum and the Privacy Paradox. This study adopts a qualitative research approach and a single case study. This research was analyzed through in-depth interviews with seven TikTok users aged 15-24. The findings reveal how youth navigate privacy concerns in their data practices, highlighting the role of contextual integrity in shaping their decisions. Participants demonstrated an acute awareness of privacy risks and employed strategies such as selective sharing, pseudonym use, and engagement with privacy tools to safeguard personal information. However, the study also highlights the persistence of the privacy paradox, where the desire for social validation often conflicts with privacy behaviors. These insights contribute to the theoretical discourse on privacy and offer practical recommendations for robusting safer and more transparent digital environments for youth.
Bundling Product Program as A Marketing Public Relations Strategy of Erafone Mal-Pik-Avenue in Maintaining Brand Awareness Septiana, Rizka; Laavinia, Michelle
ULTIMA Comm Vol 17 No 1 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

This research is motivated by the emergence of negative reviews on the Google Review platform, which have the potential to threaten the company’s positive image and Erafone’s position as a leading smartphone retail company. As part of PT Erajaya Swasembada Tbk, a company engaged in the distribution and sales of information and communication technology products.The purpose of this study is to explain how the bundling program is designed within the framework of the MPR communication strategy, in line with the Three Ways Strategies concept, to share public opinion, strengthen brand image, and enhance brand awareness. This study employs a descriptive qualitative approach by analyzing Erafone Mal PIK Avenue’s communication strategy in implementing the product bundling program as part of its MPR activities. The results show that MPR activities such as News, Publication, Speech, Public Service Activities, Identity Media, Event, and Sponsorship are considered effective in supporting the company’s various products to achieve competitive advantage and build a consistent brand image.. Overall, Erafone’s communication strategy focuses not only on promotion but also on strengthening public relations and creating a sustainable customer experience.
AI Narratives in Indonesian Online Media: a Corpus Approach to Framing Analysis Asmarantika, Rossalyn
ULTIMA Comm Vol 17 No 1 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

With an emphasis toward two popular Indonesian news websites, Kompas.com and Detik.com, this study aims to find out how artificial intelligence (AI) is framed within the framework of Indonesian online news media. This study uses AntConc linguistic analysis tools to do a corpus study on 88 news articles about artificial intelligence in order to expose the linguistic patterns and framing present in the selected news items. The results expose the opposing hopeful and cautions stories the media presents when interacting with artificial intelligence. The positive viewpoints underline how artificial intelligence can boost the healthcare industry, inspire creativity, and raise educational results among other things. These optimistic points of view highlight how important artificial intelligence is in helping to maximize daily activities. Conversely, the cautionary stories presented by critics highlight the major restrictions and possible risks connected to artificial intelligence, including the worrisome possibility of job displacement for many workers, urgent issues about data privacy that compromise personal confidentiality, and ethical conundrums resulting from the application of intelligent systems. These crucial factors remind the audience of the several difficulties and complex issues that are intrinsically related with the acceptance and integration of such transforming technologies into our countries.
Media Relations Strategy of Seqara Communications in Maintaining Oppo's Image wibianto, andie; Swarnawati, Aminah
ULTIMA Comm Vol 17 No 1 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

Media relations remains a cornerstone service offered by public relations firms to safeguard a product's reputation within the realm of marketing communications. This study aims to analyze Seqara Communications' media relations strategy to maintain Oppo's brand image. The research methodology utilizes a qualitative, phenomenological approach, which seeks to understand a social phenomenon by gathering in-depth data about individuals' experiences, including their motivations, attitudes, beliefs, and behaviors. Seqara Communications' media relations strategy for Oppo involved a multi-step process. This included: target media research; identification and mitigation of potential issues; development of compelling stories and media spokespersons; cultivation of relationships with editors and key journalists aligned with their reporting agendas; provision of tailored media kits to priority journalists; follow-up with journalists to facilitate news coverage or understand why content was not published; and ongoing monitoring of media reports and evaluations.
Formative Research as a Strategic Foundation of Public Relations in Digital News Media: A Case Study of Tribunnews Islami, Fenty Fauziah Nur; Priyonggo, Ambang; Murtiningsih, Bertha Sri Eko
ULTIMA Comm Vol 17 No 1 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

In the digital era, mass media is required to adapt to changes in public information consumption behavior. Tribunnews, as one of the largest local news portals in Indonesia, faces the challenge of maintaining relevance and audience trust amidst intense competition. In response to this situation, Tribunnews has developed various public relations strategies to establish itself as a quality and trustworthy local media outlet. This research aims to analyze the public relations strategies implemented by Tribunnews. The research focus includes identifying the needs and expectations of the local audience, analyzing the main strategies used, evaluating the communication tactics applied, and assessing the effectiveness of these strategies in achieving the company's goals. A qualitative approach was used with the case study method, involving interviews and analysis of internal documents. The research results indicate that Tribunnews employs Ronald D. Smith's nine-step communication strategy model, starting from formative research to evaluation.........
Optimizing Radio Broadcasting in the Digital Age: Effective Planning and Management Strategies Harliantara, Harliantara; Didik Sugeng Widiarto; Ahmadi; Bahar Ozturk
ULTIMA Comm Vol 17 No 1 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

In the contemporary digital era, radio stations are confronted with novel challenges and opportunities that require more effective planning and management strategies. This study explored the significance of comprehensive planning and management in optimising radio broadcasting, particularly in the context of evolving technology and shifting audience preferences. Through an analysis of case studies and current research, this study identifies the key components of broadcast management planning, including programming strategy, resource management, and budget management. In addition, it examines the challenges confronting radio stations in the digital age, such as their adaptation to new technologies, industry competition, and evolving audience preferences. Adopting a holistic stance, this study proffers pragmatic recommendations for radio stations to enhance their operational efficiency, content quality, and audience engagement. The findings of this study are anticipated to provide guidance to broadcasting professionals, enabling them to plan and manage their operations more efficaciously in the digital era.
Remote Work, Motivation, and Organizational Communication: Post-Pandemic Lived Experiences in Indonesia Aditya Bayu Nugroho
ULTIMA Comm Vol 17 No 1 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

Using Indonesia as a case study, this research examines how remote and hybrid work arrangements have impacted employee motivation and organizational communication during and after the COVID-19 pandemic. It presents the lived experiences of workers applying the Self-Determination Theory (SDT), which emphasizes autonomy, competence, and relatedness, and features in-depth interviews with ten professionals across various industries. Thematic analysis identified three prominent themes: flexibility and control of the environment (autonomy), connectedness and inclusion (relatedness), and conditional performance and digital adaptation (competence). Although remote working has led to greater autonomy and work-life integration, it has also caused issues of emotional detachment and ineffective communication, particularly in roles that require high levels of interaction and collaboration. Those findings suggest that workplace designs that meet the basic psychological needs of employees can maintain a high level of motivation and performance. This study is particularly relevant and will help to understand the overall post-pandemic organizational change better, providing practical insights for companies that want to adopt effective hybrid work policies by basing the analysis in the context of Indonesia.

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