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INDONESIA
Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 36 Documents
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Search results for , issue "Vol 3, No 1 (2012): Humaniora" : 36 Documents clear
Analysis of Social Marketing for Anti-Corruption Campaign: Case Study of Film “Kita Versus Korupsi” Rosidah, Rosidah
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3248

Abstract

The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researches and published articles. The writer finds yhat the theory of marketing mix has been used to study the film proposition. Furthermore, another “P”, namely Partnership, and segmentation has also been added to the campaign. The marketer has applied the commercial marketing approach in the film, as one of the campaigns for anti-corruption in Indonesia, to ensure that the campaign will be effectively delivered for the target audience. This finding can serve as a guideline for best practices in social marketing campaign for other sector or mission. In addition, the paper doesn’t aim to evaluate the effectiveness of the film as a social marketing campaign. It just wants to analyze the application of commercial sector marketing that applied in the film.  
Emotional Intelligence, Self-Esteem and Academic Achievement: A Case Study, English Department Students Andreani, Wiwik
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3239

Abstract

This study examines the comparison between English Department students’ emotional intelligence (EQ), their self-esteem and their academic achievement. Twenty-two students participated in the research by answering EQ test and two Self-Esteem questionnaires. The result shows that there is no relation between students’ GPA and their self-esteem and EQ. This means that academic ability does not correspond to social skills. Though most students have average EQ and self-esteem, one student has High EQ, High Self-esteem and a 2.95 GPA (out of 4). 
Keadilan Hukum Jeremy Bentham dan Relevansinya bagi Praktik Hukum Kontemporer Fios, Frederikus
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3315

Abstract

Fair punishment for a condemned has been long debated in the universe of discourse of law and global politics. The debate on the philosophical level was no less lively. Many schools of thought philosophy question, investigate, reflect and assess systematically the ideal model for the subject just punishment in violation of the law. One of the interesting and urgent legal thought Jeremy Bentham, a British philosopher renowned trying to provide a solution in the middle of the debate was the doctrine or theory of utilitarianism. The core idea is that the fair punishment should be a concern for happiness of a condemned itself, and not just for revenge. Bentham thought has relevance in several dimensions such as dimensions of humanism, moral and utility.  
The Comparison of Oprah Shows from The Theory of Conversational Styles and Preference Structure Sylvia, Sylvia; Dewi, Ienneke Indra
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3230

Abstract

This paper intends to compare the conversational styles and the preference structure between Oprah shows in FRIENDS which is in a group guest and J.K. Rowling in a single guest. The data were taken from two different videos of Oprah transcribed and analysed. In FRIENDS edition, the conversational style is high considerateness style and in J.K. Rowling edition is high involvement style. The conversation in FRIENDS edition is relatively slower than in J.K. Rowling edition. Oprah as the host uses high involvement style in both editions. In FRIENDS edition, the first part of pairs that mostly occurs is question which the second part is expected answer, while J.K. Rowling is assessment which the second part is agreement. It means that they prefer using positive response rather than negative response. 
Marketing Communication dan Brand Awareness Tulasi, Dominikus
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3253

Abstract

The primary objective of marketing communications is to enhance brand equity as the means of moving customers to take favorable actions towards the brand—that is, trying it, repeat purchasing it and, ideally, becoming loyal towards the brand. Virtually, enhancing equity and affecting customer behavior depends on the effective use of all the marketing-mix elements. While, brand awareness relates to whether a brand name comes to mind when consumers think about a particular product category, and the ease with which that name is evoked. Brand awareness is the basic dimension of brand equity. From an indivual consummer’s perspective a brand has no equity unless the consummer is at least aware of the brand. Achieving brand awareness is the initial challenge for new brands, while maintaining high levels of brand awareness is an ongoing task for all established brands. As a matter of fact marketing communication can influence brand awareness when all tools of marketing mix performed optimally in its application.  
Get A&Wdicted! di Restoran Khas Amerika: Pengaruh Cognitive Learning dan Message Reception and Processing Terhadap Perubahan Sikap Konsumen Damanik, Elsye Rumondang
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3244

Abstract

Article clarified a research on cognitive response effect on cognition, attitude, and purpose. The purpose of this study was to analyze the influence of cognitive learning and a set of message processing system to persuade consumers. Researcher obtained the data and information from literature study, media, and direct observation to A & W Restaurants located at Rawamangun, Kelapa Gading Mall, and Bina Nusantara University. The result shows that human thinking process relates to ego involvement which includes culture and living habit is influential to the way people process the message. Finally, it is concluded that it is important to understand how consumers do message processing in order to make marketers able to determine the right marketing strategy to influence their consumers’ attitudes. 
The Functional Slots of Finite Verb Tagmas Muhartoyo, Muhartoyo
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3235

Abstract

Tagmemic analysis is a comprehensive language analysis introduced by Prof. Kenneth L. Pike and Evelyn G. Pike from the Summer Institute of Linguistic, USA. This analysis enables linguists to study a language, especially the one which has not been studied before, in a more comprehensive manner. This study attempts to reveal functional slots that be filled by finite verb tagmas in English. The data for this study were taken from various published printed media which have high standard English. Ten different sentences were selected to be analyzed using Tagmemic analysis. Slot-role and four-cell analysis were conducted in this study. The result of analysis shows that Predicate Slot in English must be filled by finite verb tagmas. As the predicate is the essential or obligatory element in a clause construction, the ability to identify the occurrence of finite verb tagmas in English is compulsory. Finite verbs tagmas have different roles depending on the type of clauses. Tagmemes following the Predicate slots also vary depending on the transitivity of the finite verbs. 
Peran Pengajar dalam Memotivasi Mahasiswa untuk Menentukan Judul Tugas Akhir: Studi Kasus Jurusan Sastra China Universitas Bina Nusantara Ernawati, Endang
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3310

Abstract

Article clarified the roles of a leaner in motivating students to achieve their final reports, especially in determining their research’s titles. Studi applied library research to find out some theories and concepts related to scientific writing, and data analysis on the research titles determined by the two classes of the  Chinese department who took Chinese Scientific Writing on the past odd semester 2010/2011. Research results indicated that there was a duplication of the research titles and the static choice of titles because the lecturer did not give a clear literature study for the students, such as information retrieval to find previous research having the same topics, as well as  practicing to read scientific publication in the forms of thesis, articles, and research reports. Moreover, there is a lack of reading habit, writing skills, and information retrieval skills that the students had performed.  It can be concluded that  a cooperation between lecturer and students to develop a better learning materials, to improve teaching methods, and interaction between lecturer and students  in Chinese Scientific Writing  subject so that the students are able to determine a proper titles, as an indicator that they have a clear description for their research activities. 
Kajian Kesejahteraan Rakyat dan Kesejahteraan Negara di Indonesia Tukino, Tukino
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3249

Abstract

The goal of the article was to remind the state authorities in order to realize that Indonesia was set up aiming for the welfare of the people. Qualitative research was conducted. Data obtained from literature studies and field observations. The analytical method used was descriptive analysis. The results indicate that Indonesia are often far from people's expectations. Authorities, especially of late just thinking about state power without thinking about the lives of the people in general. Indeed, attention to the people of Indonesia by a regime that ever existed up and down sometimes. However, in recent times with the number of cases that exist in the country of Indonesia plus the slogan 'the autopilot' illustrates that the country further and further away from the people themselves. Therefore, the need for Indonesia to return the State Government to be more focused on the welfare of the people widely in the framework towards the welfare state because that is true the goals of Indonesia country was built.  
Analisis Makna Kanji Karui (軽い), Korobu (転ぶ), Yu (輸), Rin (論) yang Memiliki Bushu Kuruma Felicia, Felicia
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3240

Abstract

Article explored the difficulties of Japanese Learners’ beginners in learning kanji, especially those related to bushu kuruma, such as kanji 軽い、転ぶ、輸 and輪, Library Research was applied by compiling corpus data taken from Kanji Modern Jepang-Indonesia. The goal of the research was to observe whether kanji軽い、転ぶ、輸 dan輪 had any relation to bushu kuruma. It can be concluded that those four kanji has relation to bushu kuruma, even though kanji「輪」has no direct relation to bushu kuruma. From the four observed kanji, the three kanji「軽い」、「転ぶ」and「輪」are included in kanji keisei moji category, a  kanji that represents meaning and vocal elements, while kanji「輸 includes in the kanji kai’I moji as a meaning combination between two or more pictographs or signs.   

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