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INDONESIA
Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 78 Documents
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Search results for , issue "Vol 5, No 2 (2014): Humaniora" : 78 Documents clear
Pencitraan Desain Kemasan Oleh-Oleh Jepang Meilani, Meilani
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3183

Abstract

Packaging has been done long ago with a simple function that is just as protective products. Packaging is made to facilitate transactions between merchants and buyers to consider the protective factors of products of long distance travel. However, over the times, packaging has undergone a shift in priorities. Packaging is no longer merely as a protector, especially with the amount of competition between product spread on the market. Packaging should be altered so that the product is easy to remember by the community and achieve the expected sales figures. That requires some graphic factors carefully planned and through in-depth research in order to produce an attractive packaging design, global and wanted by the community. In this paper, the research object is the packaging for souvenirs from Japan, which in recent years, become a topic of conversation in the community, not only in Japan even in the world. The writing is compiled using literature study approach and study data from an electronic network used as the primary source of information from this research. With good packaging design, imaging dignity of a product will go up and get the attention of potential buyers. 
Popularitas Politikus: Antara Kerja Politik atau Kehebatan Televisi Irawan, Rahmat Edi
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3216

Abstract

Popularity is coveted by politicians before general election. Politicians who have high popularity have a much larger capital to be successfully elected in general election. In contrast, ordinary or even low popularity will be difficult for politicians to win public institution seats contested. The problem is about how to increase the popularity for politicians. This paper discusses about relationship between the popularity of politicians with political work and the greatness of television, whether it is true that the increase in popularity of politicians can only be done with political work, or in the contrary, the increase in the popularity of politicians can be done with the use of television media, as the media are most widely used in the community. Discussion of this paper was done using literature study obtained from political communication and mass communication books related to this matter. In addition, data from recent news media, especially regarding the popularity of the politicians, political work and the use of television media in general elections were also used to enrich this paper. Result of this literature study concludes that popularity of the politicians has become a major requirement for politicians to succeed in general election. Popularity of the politicians is synonymous with political work. Political work done continuously in approaching the constituent is the way to boost the popularity. Nevertheless, the political work is not enough. Currently, efforts to boost popularity needs mass media, especially television, which can introduce politicians to their constituents who are also the television audience. 
The Preservation of The Traditional Performing Arts’ Sacred Place Wahyuningtyas, Bhernadetta Pravita
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3116

Abstract

This study explains the management of “Bharata” reputation, an Icon of classic, legendary, theatrical; traditional performing arts of Indonesia. Puppet has noble values in terms of moral education and philosophy of life; and “Bharata” becomes the "sacred" place for the preservation of the noble values of the puppet. “Bharata” is an institution that manages sustainable reputation and have to defend against the onslaught of competition from other institutions as a tourism destination. “Bharata” is a picture of a long journey and process of proving the majesty of traditional culture that owned by Indonesia. This study used post positivist paradigm. The nature of the study was descriptive and the selected approach was qualitative with in-depth interviews and observation for collecting data. Narrative analysis was used to analyze this study. The aim of this study has reviewed the reputation management of “Bharata” in its struggle of facing the globalization. The reputation management of “Bharata” is the results of coordination and socialization process within the institution; it is achieved through cooperation of each department by communication power. 
Penerapan Tipografi dalam Sistem Signage pada Interior Ruang Publik Ruki, Ulli Aulia; Nediari, Amarena
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3139

Abstract

Signage system is applied in interior public spaces with consideration to the basic of typography. The objective of signage system is to provide the user convenience in public spaces in order to reach destination while the user is in the building. The basic requirements for designing signage system are legibility and readability. There are still designers who are not aware about the importance of designing a signage system so that sometimes it is found only as decorative element. It is necessary to make the best use of the purpose of signage design, so an interior design should be more carefully in conducting research related to the application of signage system in public spaces. The applied typography has to be considered by its size, placement, colors, and materials to be used. This research used design thinking goal grid method that is suitable to examine the signage system in order to complete design objectives. Article focuses on how to design the signage system to accommodate information that was useful for the user in public space. At the end, there would be identified signage system’s function in interior public spaces as information, guidance, identification as well as safety regulation. 
Pendokumentasian Aplikasi Ragam Hias Toraja sebagai Konservasi Budaya Bangsa pada Perancangan Interior Nediari, Amarena; Hartanti, Grace
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3271

Abstract

Various ornaments of Indonesia come from ethnic groups from all over the archipelago. As a tangible culture, ornament has specific purpose and does not change throughout the ages. Tana Toraja is one ethnic group in the archipelago that has beautiful decorative art and one of the most popular tourism destinations in Indonesia. Toraja’s ornament generally is seen as decorative carving on the column of Tongkonan (Toraja traditional house), window, or even in barn doors. The beauty of Tana Toraja is not only as an inspiration for its colors and sculptures but also the variety of forms that has been simplified in the ornament. Moreover, the geometric forms are easy to apply as interior element in modern buildings. Generally, the value of these ornaments has a specific purpose related to the cultural and social custom of the Toraja people. Hence, the application needs to consider about the purpose of the symbol of the ornament. 
Integritas Personal dan Kepemimpinan Etis Gea, Antonius Atosökhi
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3197

Abstract

Integrity is very important for a leader. When a leader does not have integrity, then, sooner or later it will destroy the group or organization s/he leads. This occurs because the policies, decisions, attitudes, and actions made by the leader will have wide impact to the organization. A leader will be the center of attention of the members, and whatever they see in her/him will have a huge impact on the organization as a whole. Integrity has been given a lot of meaning; and everything is interconnected, which essentially refers to one's personal qualities, which make a person trustworthy and reliable. In the world of work, integrity appears in the form of good work performance or results. To be able to produce a good performance it is necessary to have competence. With integrity possessed the competence can be directed to produce a good performance. The problem that occurs is a lack of understanding of the relationship between integrity and performance. Generally, they are both understood separately, as stand-alone. But in reality the integrity is manifested through good performance. This applies also to a leader, which results a good performance in implementing ethical leadership. The purpose of this paper is to outline the relationship between integrity and performance, in which competence plays an important role. Integrity is the foundation for leadership, which makes it able to run and produce ethical leadership performance. 
Karya Graffiti sebagai Representasi Persoalan Sosial di Kota Bandung Darisman, Aris
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3130

Abstract

Graffiti works are often found in urban area, so it becomes culture expression of a city represented through art (urban art). At this stage, graffiti is classified in the genre of street art. There is high enough desire for graffiti artists to interact and convey their message through their works with public. Thus, public spaces, such streets, become a choice for space and inspiration to them to work as well as exhibitions. Everyday issues, which according to Charles Baudelaire (1863), become inspiration for impressionist painters to paint modern subjects. Modern subjects in the form of everyday problems occur along the way in Paris, bridges, and roadside cafes. What was disclosed by Baudelaire is still factual at present, that the road becomes the source of inspiration collection. This study used field research, literature studies, and interview. Meanwhile, research object was graffiti works in Bandung. Research showed street art, in this case graffiti, was a symbol of resistance and response to actual political conditions. Walls and other objects commonly found in the street or public space were a stretch of ideas and canvas for graffiti artists. 
Semiotika Atribut Sebagai Pesan Komunikasi: Studi Kasus Atribut Ibu Anggota DPR RI Tulasi, Dominikus
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3262

Abstract

Research aims to know denotative and connotative meaning of the attributes used by female members of House of Representatives as an integrated signifier and signified in their appeance. In terms of the research context “performance” was “sign” itself, by seeking the new structure existing in the attribute of their appearance. Attribute denotative meaning is the overall objects seemed. Connotative meaning is the meaning existing fits to the context of local culture, within it loads particular human being expression individually. The method used in the study is inductive-posteriori-explorative-qualitative, with a case study using semiotic analysis of communication led to internalization of the researcher towards the phenomenon of attributes used by the female members of the House of Representatives. The choice and use of attributes in each appearance can be used to give impressions used an anchor by the researcher to provide further interpretation of the attributes worn. This study took the paradigm theory of Ferdinand de Saussure and Charles Sanders Peirce to see through its problems in the field. The result is Saussure’s view is able to reconstruct all objects visible to the researcher. Similarly, Peirce's view has three major characteristics that are capable of being a mirror to see the reality in the field. The results showed an attempt to reconstruct the understanding of semiotics and attributes as a form of nonverbal communication message. The study concludes the denotative meaning of attributes can provide communication and connotative message over the attributes used by female members of the Parliament.
Kegiatan Government Public Relation dalam Membangun Komunikasi dengan Dunia Pers: Studi Kasus Humas Pemerintah Kota Administrasi Jakarta Timur Aras, Muhammad
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3221

Abstract

This study focuses on the communications that was built by the Public Relations (PR) in East Jakarta Administration City Government with the Press community through their roles in the administrative activities of government. The purpose of this study was to determine the PR activities of East Jakarta Administration City Government in establishing good communication with the Press as the government's partner in promoting the various activities that are beneficial to society. The research method used in this study is a case study (case study). The results showed that the role of Public Relations of East Jakarta Administration City Government in establishing good communication with the press, is done through activities, such as press conferences, press releases, and press gathering. All activities are done well, so as to create a communication and a good relationship, in any cooperation between the Press and the Government of East Jakarta, making it easier for local governments in disseminating various work programs. 
Kampanye Online Anti Pornografi: “Pornografi” untuk Kalangan Anak Muda Darmawan, Andreas James; Putri, Dyah Gayatri
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3121

Abstract

Nowadays, the internet technology is getting an opportunity to visit pornographic sites. Thus, more and more people have a dependency with a pornography site that is not easy to be released. Campaign against pornography "porNOgraphy" aims to raise awareness of young people to know the risks as well as providing a solution to escape from addiction to pornography. Both impact and solutions to the campaign message is packaged in audio-visual communication, so it is very persuasive in getting people to stay away from pornography and is expected to be easily understood by the public. Hope on the impact of this campaign is that people are interested in trying the suggestions in order to break away from addiction to pornography and form a strong intention and determination to be able to obtain a successful outcome. 

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