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Journal of Innovation in Business and Economics
Published by Universitas Muhammadiyah Malang
ISSN : 25809431     EISSN : 25812025     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Journal of Innovation in Business and Economics (JIBE) is published by the Department of Economics and Business at University of Muhammadiyah Malang in 2017. Previously this journal was known as Jurnal Media Ekonomi that was initially published in 2000. In 2011 until 2016, this journal was renamed as Ekonomika Bisnis: Jurnal Penelitian dan Pemikiran. JIBE is a generalist; academic review covering all fields of business, management, accounting, and economics. The journal seeks to examine the emerging and state of the art future innovations in business, economics and management made possible by advances in information, communication, and technologies. We welcome contributions covering all fields of business innovations including, but not limited to information, communication and technologies applications in business, cost and revenue model, business ethics, business strategy, applications of innovation in business and management, entrepreneurship & innovation, information systems, international business & cross-cultural studies, marketing, organization studies, general management as well as micro and macro economics.
Arjuna Subject : -
Articles 228 Documents
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Dynamic pricing and consumer inertia: An empirical analysis Togar Mulia Sirait, Ronnie; Ginting, Maretta; Suryani, Wan
Journal of Innovation in Business and Economics Forthcoming articles
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v8i02.36013

Abstract

This study aims to examine the impact of dynamic pricing on Gen Z consumer inertia. This study defines consumer inertia as the tendency to continue using the same product or service. In addition to focusing on dynamic pricing, this study also involves several control variables: consumer reviews, loyalty, brand image, and influencer marketing. They use 103 respondents who frequently purchase personal care products from online marketplaces. Through regression analysis using Ordinary Least Squares (O.L.S.), Generalized Least Squares (G.L.S.), and Robust Least Squares (R.L.S.), we found that dynamic pricing and consumer reviews have a significant effect on consumer inertia. Specifically, price reductions on competing products and positive reviews for these items encourage Gen Z to switch brands. In contrast, loyalty, brand image, and influencer marketing do not significantly affect consumer inertia. The findings of this study suggest that brands seeking to capture Gen Z's market share should focus on price competition and product quality transparency instead of building loyalty, brand image, and promoting influencer marketing.
How does brand image moderate the factors influencing purchase intention? Ginting, Maretta; Togar Mulias Sirait, Ronnie; Suryani, Wan
Journal of Innovation in Business and Economics Vol. 9 No. 01 (2025): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v9i01.38656

Abstract

This study examines the moderating role of brand image in the relationship between influencers, loyalty, price, and influencer marketing on purchasing decisions. Using a survey of 103 online shoppers and the robust least squares model, the findings indicate that brand image, price, and consumer reviews generally have a positive impact on purchasing decisions, while influencer marketing and loyalty are not significant factors. Furthermore, brand image negatively moderates the effects of price and consumer reviews. This suggests that although lower prices encourage purchases, a strong brand image can reduce consumers' price sensitivity. Similarly, consumers may rely more on brand image than on consumer reviews when forming purchase intentions. These findings highlight the critical role of brand image in purchasing decisions, as it can make products less sensitive to both price and negative consumer reviews.
Developing entrepreneurial competence in emerging economies: co-creation, mutual learning, and immersion Umi Anisah , Hastin; Martaleni, Martaleni; Meidy Nur Hafidz, Muhammad
Journal of Innovation in Business and Economics Vol. 10 No. 01 (2026): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v10i01.40741

Abstract

The level of entrepreneurship in Indonesia remains relatively low despite its crucial role in driving economic growth and global competitiveness. One key constraint is the lack of direct exposure of students to real business practices, creating a gap between higher education and industry needs. This paper proposes the Co-creation, Mutual, and Immersive (CMI) Learning model as a structured framework to bridge this gap. Drawing on Service-Dominant Logic, Experiential Learning, Problem-Based Learning, and Constructivist theories, the model emphasizes collaborative engagement between students and entrepreneurs through knowledge sharing, joint problem-solving, and immersive business simulations. Our contributes to entrepreneurship education literature by addressing gaps in immersive learning applications in emerging economies and by offering a framework that integrates academic-industry collaboration for entrepreneurial ecosystem development.
Mutually exclusive or joint scheme? Effectiveness of mandatory and voluntary training in enhancing employee performance Safar , Ilham; Yeni, Hari; Kumala Sari, Novita; Shalahuddin, Shalahuddin; Asdar, Muh.
Journal of Innovation in Business and Economics Vol. 10 No. 01 (2026): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v10i01.40732

Abstract

Employee training is widely recognized as a key mechanism for enhancing individual capabilities and organizational performance. The literature commonly distinguishes between mandatory training, which emphasizes compliance and standardization, and voluntary training, which is driven by employee autonomy and self-directed learning. However, empirical findings remain fragmented, and limited research has systematically examined how these training approaches are jointly positioned within the broader literature. This study employs a systematic literature synthesis with a descriptive mapping approach to analyze patterns in how mandatory and voluntary training are associated with employee and organizational performance. A total of 305 peer-reviewed abstracts published between 2013 and 2023 were retrieved from Scopus-indexed journals and analyzed to identify recurring themes and reported associations across diverse organizational contexts. The findings show that both training types are frequently linked to performance-related outcomes, with mandatory training primarily associated with compliance and operational consistency, and voluntary training more commonly linked to motivation, engagement, innovation, and long-term professional development. Importantly, many studies emphasize the complementary role of mandatory and voluntary training, suggesting that training effectiveness is often discussed within an integrated rather than a mutually exclusive framework. This synthesis underscores the relevance of hybrid training systems that combine compliance-oriented and employee-driven learning to support adaptive and sustainable organizational development.
The ecosystem pathway: Transforming university incubation into entrepreneurial outcomes Siregar, Dahrul; Salim Harahap, Agus; Suryani, Wan
Journal of Innovation in Business and Economics Vol. 10 No. 01 (2026): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v10i01.42440

Abstract

Entrepreneurship is increasingly recognized as a driver of economic resilience and competitiveness, particularly in emerging economies such as Indonesia. Despite government initiatives, the national entrepreneurship ratio remains below regional benchmarks, underscoring the need for effective mechanisms to nurture student entrepreneurship. Universities play a critical role through incubation programs, yet empirical evidence on their effectiveness remains limited in the Indonesian context. This study develops and empirically tests a comprehensive incubation model that integrates three dimensions—resources, services, and institutional support—while examining the mediating role of the entrepreneurial ecosystem. Using survey data from 200 Indonesian university students who participated in incubation or entrepreneurship development programs, the analysis employs baseline Ordinary Least Squares (OLS) regression and mediation testing with bootstrapping. The findings reveal that services exert both direct and indirect effects on entrepreneurial outcomes, while resources and institutional support influence outcomes only indirectly through the ecosystem. The entrepreneurial ecosystem itself emerges as the strongest predictor, consolidating incubation inputs into enhanced entrepreneurial intention, competence, and behavior. Theoretically, the results extend the Resource-Based View (RBV) and social capital theory by showing that incubation inputs must be embedded in an ecosystem of networks and culture to generate impact. Practically, the study underscores the need for Indonesian universities and policymakers to strengthen incubation services, transform resources and institutional support into ecosystem-building mechanisms, and adopt ecosystem-oriented strategies in higher education policy.
How does social media marketing impact consumer response? The role of brand equity in Indonesia’s SVOD Services Nainggolan, Giovany Tarminasyah; Perwangsa Nuralam, Inggang
Journal of Innovation in Business and Economics Vol. 10 No. 01 (2026): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v10i01.38319

Abstract

The growth of digital technology has led Indonesians to increasingly use social media, a trend that marketers leverage to enhance brand awareness, image, loyalty, and willingness to pay premium prices. This study examines the impact of Social Media Marketing Activities on Brand Loyalty and Willingness to Pay Premium Prices, with Brand Awareness and Brand Image as intervening. Using the Stimulus-Organism-Response (S-O-R) framework, social media marketing activities as the stimulus, brand equity (awareness and image) as the organism, and consumer responses (loyalty and willingness to pay premium) as the response. Data was collected from 270 Indonesian Subscription Video-on-Demand users through purposive sampling and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) via SmartPLS. Results indicate that social media marketing activities significantly influences brand awareness and brand image, which, in turn, significantly impact brand loyalty and the willingness to pay premium prices
Digital technostress and self-efficacy: Predicting generation z’s intention to use online mutual fund platforms in Indonesia Putriani, Santi; Puspawati , Dewita
Journal of Innovation in Business and Economics Vol. 10 No. 01 (2026): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v10i01.39980

Abstract

This study investigates the effects of technostress and digital technology self-efficacy on Generation Z investors’ intention to use online mutual fund platforms in Indonesia. A quantitative survey was conducted among users of Bibit, Tanamduit, and Ajaib, and the data were analyzed using partial least squares structural equation modeling (PLS-SEM). The findings reveal that digital overload significantly reduces the intention to use online mutual funds, whereas higher digital technology self-efficacy enhances usage intention and mitigates the adverse effects of technostress. These results suggest that technostress is not solely detrimental but can be managed through users’ coping resources. Practical implications highlight the need for simplified interface design, personalized information filters, and digital literacy initiatives to strengthen user confidence and engagement in fintech investment platforms.
Does vocational education matter? evidence from a large-scale cross-sectional dataset in Indonesia Boedirochminarni, Arfrida; Salapudin, Salapudin; Putranto, FX Gugus Febri
Journal of Innovation in Business and Economics Vol. 10 No. 01 (2026): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v10i01.42489

Abstract

This study investigates employment outcomes among recent graduates in Indonesia and examines the persistence of the vocational paradox, whereby vocational education does not translate into superior labor market absorption. Using nationally representative microdata from the 2023 National Labor Force Survey and a binary logistic regression framework, the analysis estimates the associations between education pathway, gender, marital status, job training participation, and the probability of employment. The results indicate that vocational graduates have a significantly lower likelihood of employment compared to non-vocational graduates, while participation in job training is positively associated with employment outcomes. Interaction effects suggest that training partially moderates sociodemographic disparities in labor market entry but does not eliminate the employment disadvantage associated with vocational education. Interpreted within an institutional framework of skill formation, these findings are consistent with structural constraints affecting the translation of vocational credentials into employment outcomes, including limited coordination between education providers and firms and restricted adaptability of training pathways. By linking employment outcomes to institutional characteristics of skill formation systems, this study contributes to institutional and innovation-oriented perspectives on workforce development in developing economies. The findings underscore the importance of strengthening coordination mechanisms and integrating adaptive training within formal vocational education pathways

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